B. Com. Hons Cbcs Syllabus
B. Com. Hons Cbcs Syllabus
) CBCS
Semester II
Ability-Enhancement
BCH-2.1 Business Communication (Language-English/Hindi/MIL)
Compulsory Course (AECC)-2
BCH-2.2 Corporate Accounting Core Course C-3
BCH-2.3 Corporate Laws Core Course C-4
BCH-2.4 Macro Economics Generic Elective (GE)-2
Semester III
BCH-3.1 Human Resource Management Core Course C-5
BCH-3.2 Income-tax Law and Practice Core Course C-6
BCH-3.3 Management Principles and Applications Core Course C-7
BCH-3.4 Business Statistics Generic Elective (GE)-3
Skill-Enhancement Elective
BCH-3.5 E-Commerce
Course (SEC)-1
Semester IV
BCH-4.1 Cost Accounting Core Course C-8
BCH-4.2 Business Mathematics Core Course C-9
BCH-4.3 Computer Applications in Business Core Course C-10
BCH-4.4 Indian Economy Generic Elective (GE)-4
Skill-Enhancement Elective
BCH-4.5 Entrepreneurship
Course (SEC)-2
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B.Com (Hons.) CBCS
Semester V
BCH-5.1 Principles of Marketing Core Course C-11
BCH-5.2 Fundamentals of Financial Management Core Course C-12
Discipline Specific Elective
BCH-5.3 DSE-1 (Any one of Group A)
(DSE)-1
Discipline Specific Elective
BCH-5.4 DSE-2 (Any one of Group A)
(DSE)-2
Discipline Specific Elective (DSE)
Group A
a. Management Accounting
b. Corporate Tax Planning
c. Advertising
d. Banking and Insurance
e. Computerised Accounting System
f. Financial Markets, Institutions and Financial Services
Semester VI
BCH-6.1 Auditing and Corporate Governance Core Course C-13
BCH-6.2 Indirect Tax Law Core Course C-14
Discipline Specific Elective
BCH-6.3 DSE-3 (Any one of Group B) (DSE)-3
Discipline Specific Elective
BCH-6.4 DSE-4 (Any one of Group B)
(DSE)-4
Discipline Specific Elective (DSE)
Group B
a. Fundamentals of Investment
b. Consumer Affairs and Customer Care
c. Business Tax Procedures and Management
d. International Business
e. Industrial Relations and Labour Laws
f. Business Research Methods and Project Work
Notes:
1. For Practical Lab based
a. Core Courses BCH 1.2 (Financial Accounting), BCH 3.2 (Income-tax Law and
Practice), BCH 3.4 (Business Statistics), BCH 4.2 (Business Mathematics), and BCH
5.2 (Fundamentals of Financial Management) there shall be 4 Credit Hrs. for Lectures
+ one Credit hr. (Two Practical Periods per week per batch) for Practical Lab + one
credit Hr for Tutorials (per group)
b. Core Courses BCH 4.3 (Computer Applications in Business) and Discipline Specific
Elective BCH Group A (e) (Computerised Accounting System), there shall be 4 Credit
Hrs. for Lectures + Two Credit hrs. (4 Practical Periods per week per batch) for
Practical Lab
c. Skill Enhancement Elective Course BCH 3.5(E-Commerce), there shall be 3 Credit Hrs.
for Lectures + One Credit hrs. (2 Practical Periods per week per batch) for Practical
Lab
2. For other core and elective papers, there shall be 5 lectures and one Tutorial (per batch)
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B.Com (Hons.) CBCS
3 CORE COURSE 14 Papers of 6 Credit Hrs. each (Total Credit Hrs. 14X6) 84
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B.Com (Hons.) CBCS
Suggested Readings:
1. Robert N Anthony, David Hawkins, Kenneth A. Merchant, Accounting: Text and Cases.
McGraw-Hill Education, 13th Ed. 2013.
2. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting, Pearson
Education.
3. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper Backs, New
Delhi.
4. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co., New
Delhi.
5. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas Publishing House,
New Delhi.
6. Deepak Sehgal. Financial Accounting. Vikas Publishing H House, New Delhi.
7. Bhushan Kumar Goyal and HN Tiwari, Financial Accounting, International Book House
8. Goldwin, Alderman and Sanyal, Financial Accounting, Cengage Learning.
9. Tulsian, P.C. Financial Accounting, Pearson Education.
10. Compendium of Statements and Standards of Accounting. The Institute of Chartered
Accountants of India, New Delhi
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B.Com (Hons.) CBCS
Objective: The objective of the course is to impart basic knowledge of the important business
legislation along with relevant case law.
Contents:
Unit 1: The Indian Contract Act, 1872: General Principle of Law of Contract
13 Lectures
a) Contract – meaning, characteristics and kinds
b) Essentials of a valid contract - Offer and acceptance, consideration, contractual capacity,
free consent, legality of objects.
c) Void agreements
d) Discharge of a contract – modes of discharge, breach and remedies against breach of contract.
e) Contingent contracts
f) Quasi - contracts
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B.Com (Hons.) CBCS
Suggested Readings:
1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House, New Delhi.
2. Avtar Singh, Business Law, Eastern Book Company, Lucknow.
3. Ravinder Kumar, Legal Aspects of Business, Cengage Learning
4. SN Maheshwari and SK Maheshwari, Business Law, National Publishing House, New Delhi.
5. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi.
6. Bhushan Kumar Goyal and Jain Kinneri, Business Laws, International Book House
7. Sushma Arora, Business Laws, Taxmann Pulications.
8. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th ed.
9. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
10. Sharma, J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi
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B.Com (Hons.) CBCS
CONTENTS
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B.Com (Hons.) CBCS
Suggested Readings:
1. Pindyck, R.S., D. L. Rubinfeld and P. L. Mehta; Microeconomics, Pearson Education.
2. N. Gregory mankiw, Principles of Micro Economics, Cengage Learning
3. Maddala G.S. and E. Miller; Microeconomics: Theory and Applications, McGraw-Hill
Education.
4. Salvatore, D. Schaum’s Outline: Microeconomic Theory, McGraw-Hill, Education.
5. Case and Fair, Principles of Micro Economics, Pearson Education
6. Koutsiyannis, Modern Micro Economic Theory.
7. C Snyder, Microeconomic Theory: Basic Principles and Extensions, Cengage Learning
8. Bilas, Richard A., Microeconomics Theory: A Graphical Analysis, McGraw-Hill
Education.
9. Paul A Samuelson, William D Nordhaus, Microeconomics, McGraw-Hill Education.
10. Amit Sachdeva, Micro Economics, Kusum Lata Publishers
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B.Com (Hons.) CBCS
Objective: To equip students of the B.Com (Hons.) course effectively to acquire skills in reading,
writing, comprehension and communication, as also to use electronic media for business
communication.
Contents:
Suggested Readings:
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B.Com (Hons.) CBCS
Objectives: To help the students to acquire the conceptual knowledge of the corporate accounting
and to learn the techniques of preparing the financial statements.
Contents
Unit 1. Accounting for Share Capital & Debentures 12 Lectures
Issue, forfeiture and reissue of forfeited shares: concept & process of book building; Issue
of rights and bonus shares; Buy back of shares; Redemption of preference shares; Issue
and Redemption of Debentures
Unit 2. Final Accounts 9 Lectures
Preparation of profit and loss account and balance sheet of corporate entities, excluding
calculation of managerial remuneration, Disposal of company profits
Unit 3. Valuation of Goodwill and Valuation of Shares
Concepts and calculation: simple problem only 6 Lectures
Unit 4. Amalgamation of Companies 12 Lectures
Concepts and accounting treatment as per Accounting Standard: 14 (ICAI) (excluding
inter-company holdings). Internal reconstruction: concepts and accounting treatment
excluding scheme of reconstruction.
Note:
1. The relevant Indian Accounting Standards in line with the IFRS for all the above
topics should be covered.
2. Any revision of relevant Indian Accounting Standard would become applicable
immediately.
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B.Com (Hons.) CBCS
Suggested Readings:
1. J.R. Monga, Fudamentals of Corporate Accounting. Mayur Paper Backs, New Delhi.
2. M.C. Shukla, T.S. Grewal, and S.C. Gupta. Advanced Accounts. Vol.-II. S. Chand & Co., New
Delhi.
3. S.N. Maheshwari, and S. K. Maheshwari. Corporate Accounting. Vikas Publishing House,
New Delhi.
4. Ashok Sehgal, Fundamentals of Corporate Accounting. Taxman Publication, New Delhi.
5. V.K. Goyal and Ruchi Goyal,. Corporate Accounting. PHI Learning.
6. Jain, S.P. and K.L. Narang. Corporate Accounting. Kalyani Publishers, New Delhi.
7. Bhushan Kumar Goyal, Fundamentals of Corporate Accounting, International Book House
8. P. C. Tulsian and Bharat Tulsian, Corporate Accounting, S.Chand
9. Amitabha Mukherjee, Mohammed Hanif, Corporate Accounting, McGraw Hill Education
10. Compendium of Statements and Standards of Accounting. The Institute of Chartered
Accountants of India, New Delhi.
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B.Com (Hons.) CBCS
Objective: The objective of the course is to impart basic knowledge of the provisions of the
Companies Act 2013 and the Depositories Act, 1996. Case studies involving issues in corporate
laws are required to be discussed.
UNIT 4: 15 Lectures
Dividends, Accounts, Audit: Provisions relating to payment of Dividend, Provisions relating to
Books of Account, Provisions relating to Audit, Auditors' Appointment, Rotation of Auditors,
Auditors' Report, Secretarial Audit.
Winding Up: Concept and modes of Winding Up.
Insider Trading, Whistle Blowing: Insider Trading; meaning & legal provisions; Whistle-
blowing : Concept and Mechanism.
Suggested Readings:
1. MC Kuchhal, Modern Indian Company Law, Shri Mahavir Book Depot (Publishers),
Delhi.
2. GK Kapoor and Sanjay Dhamija, Company Law, Bharat Law House, Delhi.
3. Anil Kumar, Corporate Laws, Indian Book House, Delhi
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B.Com (Hons.) CBCS
4. Reena Chadha and Sumant Chadha, Corporate Laws, Scholar Tech Press, Delhi.
5. Avtar Singh, Introduction to Company Law, Eastern Book Company
6. Ramaiya, A Guide to Companies Act, LexisNexis, Wadhwa and Buttersworth.
7. Manual of Companies Act, Corporate Laws and SEBI Guideline, Bharat Law House, New
Delhi,.
8. A Compendium of Companies Act 2013, along with Rules, by Taxmann Publications.
9. Gower and Davies, Principles of Modern Company Law, Sweet & Maxwell
10. Sharma, J.P., An Easy Approach to Corporate Laws, Ane Books Pvt. Ltd., New Delhi
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B.Com (Hons.) CBCS
Unit 5: 7 Lectures
Behavioral Foundations- Investment –determinants of business fixed investment, effect of tax,
determinants of residential investment and inventory investment. Demand for Money –
Portfolio and transactions theories of demand for real balances, interest and income elasticities
of demand for real balances. Supply of money
Suggested Readings
1. Mankiw, N. Gregory. Principles of Macroeconomics. Cengage Learning
2. Robert J Gordon, Macroeconomics, Pearson Education
3. Branson, William H. Macroeconomic Theory and Policy. HarperCollins India Pvt. Ltd.
4. Rudiger Dornbusch and Stanley Fischer, Macroeconomics. McGraw-Hill Education.
5. Rudiger Dornbusch, Stanley Fischer, and Richard Startz, Macroeconomics. McGraw-Hill
Education
6. Oliver J. Blanchard, Macroeconomics, Pearson Education
7. G. S. Gupta, Macroeconomics: Theory and Applications, McGraw-Hill Education
8. Shapiro, Macroeconomic Analysis,
9. Paul A Samuelson, William D Nordhaus, and Sudip Chaudhuri, Macroeconomic,
McGraw-Hill Education
10. S N Singh, समि अथर्शा , Pearson Education
Note: Latest edition of text books may be used.
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B.Com (Hons.) CBCS
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B.Com (Hons.) CBCS
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B.Com (Hons.) CBCS
Objective: The objective of the course is to provide the student with an understanding
of basic management concepts, principles and practices.
Suggested Readings:
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B.Com (Hons.) CBCS
Objective: The objective of this course is to familiarise students with the basic statistical tools
used for managerial decision-making.
Practical Lab: 26
The students will be familiarized with software (Spreadsheet and/or SPSS) and the statistical
and other functions contained therein related to formation of frequency distributions and
calculation of averages, measures of Dispersion and variation, correlation and regression co-
efficient.
Note:
1. There shall be 4 Credit Hrs. for Lectures + one Credit hr. (Two Practical Periods per
week per batch) for Practical Lab + one credit Hr for Tutorials (per group)
2. Latest edition of text books may be used.
Suggested Readings:
1. Levin, Richard, David S. Rubin, Sanjay Rastogi, and HM Siddiqui. Statistics for Management.
7th ed., Pearson Education.
2. David M. Levine, Mark L. Berenson, Timothy C. Krehbiel, P. K. Viswanathan, Business
Statistics: A First Course, Pearson Education.
3. Siegel Andrew F. Practical Business Statistics. McGraw Hill Education.
4. Gupta, S.P., and Archana Agarwal. Business Statistics, Sultan Chand and Sons, New Delhi.
5. Vohra N. D., Business Statistics, McGraw Hill Education.
6. Murray R Spiegel, Larry J. Stephens, Narinder Kumar. Statistics (Schaum’s Outline Series),
McGraw Hill Education.
7. Gupta, S.C. Fundamentals of Statistics. Himalaya Publishing House.
8. Anderson, Sweeney, and Williams, Statistics for Students of Economics and Business,
Cengage Learning.
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B.Com (Hons.) CBCS
Note:
1. There shall be 3 Credit Hrs. for lectures + One Credit hr. (2 Practical periods per week
per batch) for Practical Lab
2. Latest edition of text books may be used.
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B.Com (Hons.) CBCS
Suggested Readings
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B.Com (Hons.) CBCS
CONTENTS:
Unit 1: Introduction (6 Lectures)
Meaning, objectives and advantages of cost accounting; Difference between cost accounting and
financial accounting; Cost concepts and classifications; Elements of cost; Installation of a
costing system; Role of a cost accountant in an organisation
Unit 2: Elements of Cost: Material and Labour (14 Lectures)
a. Materials: Material/inventory control techniques. Accounting and control of purchases,
storage and issue of materials. Methods of pricing of materials issues — FIFO, LIFO, Simple
Average, Weighted Average, Replacement, Standard Cost. Treatment of Material Losses
b. Labour: Accounting and Control of labour cost. Time keeping and time booking. Concept and
treatment of idle time, over time, labour turnover and fringe benefits. Methods of wage
payment and the Incentive schemes- Halsey, Rowan, Taylor’s Differential piece wage.
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B.Com (Hons.) CBCS
Objective: The objective of this course is to familiarize the students with the basic mathematical
tools, with an emphasis on applications to business and economic situations.
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B.Com (Hons.) CBCS
Note:
1. In addition the students will work on software packages (Spreadsheet, Mathematica,
etc) for solving linear programming problems and topics listed in Unit 4 above and
analyze the results obtained there from. This will be done through internal
assessment.
2. There shall be 4 Credit Hrs. for Lectures + one Credit hr. (Two Practical Periods per
week per batch) for Practical Lab + one credit Hr for Tutorials (per group)
3. Latest edition of text books may be used.
Suggested Readings:
1. Mizrahi and Sullivan. Mathematics for Business and Social Sciences. Wiley and Sons.
2. Budnick, P. Applied Mathematics. McGraw Hill Education.
3. R.G.D. Allen, Mathematical Analysis For Economists
4. Ayres, Frank Jr. Schaum’s Outlines Series: Theory and Problems of Mathematics of
Finance. McGraw Hill Education.
5. Dowling, E.T., Mathematics for Economics, Schaum’s Outlines Series. McGraw Hill
Education.
6. Wikes, F.M., Mathematics for Business, Finance and Economics. Thomson Learning.
7. Thukral, J.K., Mathematics for Business Studies.
8. Vohra, N.D., Quantitative Techniques in Management. McGraw Hill Education.
9. Soni, R.S,. Business Mathematics. Ane Books, New Delhi.
10. Singh J. K., Business Mathematics. Himalaya Publishing House.
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B.Com (Hons.) CBCS
Database Designs for Accounting and Business Applications: Reality- Expressing the
Application; Creating Initial design in Entity Relationship(ER) Model; Transforming ER Model to
Relational data model concepts; Implementing RDM design using an appropriate DBMS.
SQL and Retrieval of Information: Basic Queries in SQL; Embedded Queries in SQL; Insert,
Delete and Update statements in SQL
DBMS Software: Environment; Tables; Forms; Queries; Reports; Modules;
Applying DBMS in the areas of Accounting, I n ve n to r y , HRM and its accounting, Managing the data
records of Employees, Suppliers and Customers.
Note:
1. The General Purpose Software referred in this course will be notified by the University
Departments every three years. If the specific features, referred in the detailed course above,
is not available in that software, to that extent it will be deemed to have been modified.
2. There shall be a practical examination of 100 Marks (Practical-80 Marks, Viva-10 Marks
and Work Book- 10 Marks) and duration of Examination shall be 3 Hrs.
3. Teaching arrangement need to be made in the computer Lab
4. There shall be four lectures per class and 4 Practical Lab periods per batch to be
taught in computer Lab.
Suggested Readings:The suggested readings and guidelines shall be notified by the university
department at least once in three years based on the selected software.
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B.Com (Hons.) CBCS
Objective: This course seeks to enable the student to grasp the major economic problems in India
and their solution.
Suggested Readings:
1. Mishra and Puri, Indian Economy, Himalaya Paublishing House
2. IC Dhingra, Indian Economics, Sultan Chand & Sons
3. Gaurav Dutt and KPM Sundarum, Indian Economy, S. Chand & Company.
4. Bhagwati, J. and Desai, P. India: Planning for industrialization, OUP, Ch 2.
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B.Com (Hons.) CBCS
5. Patnaik, Prabhat. Some Indian Debates on Planning. T. J. Byres (ed.). The Indian
Economy: Major Debates since Independence, OUP.
6. Ahluwalia, Montek S. State-level Performance under Economic Reforms in India in A. O.
Krueger. (ed.). Economic Policy Reforms and the Indian Economy, The University of
Chicago Press.
7. Dreze, Jean and Amartya Sen. Economic Development and Social Opportunity. Ch. 2.
OUP.
8. Khanna, Sushil. Financial Reforms and Industrial Sector in India. Economic and Political
Weekly. Vol. 34. No. 45.
9. Uma Kapila (ed), “Indian Economy since Independence”, Relevant articles.
10. Rangarajan, C. and N. Jadhav. Issues in Financial Sector Reform. Bimal Jalan. (ed). The
Indian Economy. Oxford University Press, New Delhi.
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B.Com (Hons.) CBCS
Objective: The purpose of the paper is to orient the learner toward entrepreneurship as a career
option and creative thinking and behavior.
Contents:
Unit 1: Introduction
Meaning, elements, determinants and importance of entrepreneurship and creative behavior;
Entrepreneurship and creative response to the society’ problems and at work; Dimensions of
entrepreneurship: intrapreneurship, technopreneurship, cultural entrepreneurship, international
entrepreneurship, netpreneurship, ecopreneurship, and social entrepreneurship (10 Lectures)
Unit 2: Entrepreneurship and Micro, Small and Medium Enterprises
Concept of business groups and role of business houses and family business in India; The
contemporary role models in Indian business: their values, business philosophy and behavioural
orientations; Conflict in family business and its resolution (10 Lectures)
Unit 3: Public and private system of stimulation, support and sustainability of entrepreneurship.
Requirement, availability and access to finance, marketing assistance, technology, and industrial
accommodation, Role of industries/entrepreneur’s associations and self-help groups, The concept,
role and functions of business incubators, angel investors, venture capital and private equity fund.
(10 Lectures)
Unit 4: Sources of business ideas and tests of feasibility.
Significance of writing the business plan/ project proposal; Contents of business plan/ project
proposal; Designing business processes, location, layout, operation, planning & control;
preparation of project report (various aspects of the project report such as size of investment,
nature of product, market potential may be covered); Project submission/ presentation and
appraisal thereof by external agencies, such as financial/non-financial institutions (10 Lectures)
Unit 5: Mobilising Resources (10 Lectures)
Mobilising resources for start-up. Accommodation and utilities; Preliminary contracts with the
vendors, suppliers, bankers, principal customers; Contract management: Basic start-up problems
Suggested Readings:
1. Kuratko and Rao, Entrepreneurship: A South Asian Perspective, Cengage Learning.
2. Robert Hisrich, Michael Peters, Dean Shepherd, Entrepreneurship, McGraw-Hill Education
3. Desai, Vasant. Dynamics of Entrepreneurial Development and Management. Mumbai,
Himalaya Publishing House.
4. Dollinger, Mare J. Entrepreneurship: Strategies and Resources. Illinois, Irwin.
5. Holt, David H. Entrepreneurship: New Venture Creation. Prentice-Hall of India, New Delhi.
6. Plsek, Paul E. Creativity, Innovation and Quality. (Eastern Economic Edition), New Delhi:
Prentice-Hall of India. ISBN-81-203-1690-8.
7. Singh, Nagendra P. Emerging Trends in Entrepreneurship Development. New Delhi:
ASEED.
8. SS Khanka, Entrepreneurial Development, S. Chand & Co, Delhi.
9. K Ramachandran, Entrepreneurship Development, McGraw-Hill Education
10. SIDBI Reports on Small Scale Industries Sector.
Note: Latest edition of text books may be used.
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B.Com (Hons.) CBCS
Suggested Readings:
1. Kotler, Philip, Gary Armstrong, Prafulla Agnihotri and Ehsanul Haque. Principles of
Marketing. 13th edition. Pearson Education.
2. Michael, J. Etzel, Bruce J. Walker, William J Stanton and Ajay Pandit. Marketing:
Concepts and Cases. (Special Indian Edition)., McGraw Hill Education
3. William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson Education.
4. Majaro, Simon. The Essence of Marketing. Pearson Education, New Delhi.
5. The Consumer Protection Act 1986.
6. Iacobucci and Kapoor, Marketing Management: A South Asian Perspective. Cengage
Learning.
7. Dhruv Grewal and Michael Levy, Marketing, McGraw Hill Education.
8. Chhabra, T.N., and S. K. Grover. Marketing Management. Fourth Edition. Dhanpat Rai &
Company.
9. Neeru Kapoor, Principles of Marketing, PHI Learning
10. Rajendra Maheshwari, Principles of Marketing, International Book House
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B.Com (Hons.) CBCS
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B.Com (Hons.) CBCS
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B.Com (Hons.) CBCS
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B.Com (Hons.) CBCS
Suggested Readings:
1. Vinod K. Singhania and Monica Singhania, Corporate Tax Planning. Taxmann
Publications Pvt. Ltd., New Delhi.
2. Girish Ahuja and Ravi Gupta. Corporate Tax Planning and Management. Bharat Law
House, Delhi.
3. Shuklendra Acharya and M.G. Gurha. Tax Planning under Direct Taxes. Modern Law
Publication, Allahabad.
4. D.P. Mittal, Law of Transfer Pricing. Taxmann Publications Pvt. Ltd., New Delhi.
5. IAS – 12 and AS – 22.
6. T.P. Ghosh, IFRS, Taxmann Publications Pvt. Ltd. New Delhi.
Journals
1. Income Tax Reports, Company Law Institute of India Pvt. Ltd., Chennai.
2. Taxman, Taxman Allied Services Pvt. Ltd., New Delhi.
3. Current Tax Reporter, Current Tax Reporter, Jodhpur
Note: Latest edition of text books may be used.
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B.Com (Hons.) CBCS
Objective: The objective of this course is to familiarize the students with the basic concepts, tools
and techniques of advertising used in marketing.
No. of
Lecture
Unit 1: Introduction: 10
Communication Process; Advertising as a tool of communication; Meaning,
nature and importance of advertising; Types of advertising; Advertising
objectives. Audience analysis; Setting of advertising budget: Determinants and
major methods
Unit 2: Media Decisions: 15
Major media types - their characteristics, internet as an advertising media, merits
and demerits; Factors influencing media choice; media selection, media
scheduling, Advertising through the Internet-media devices
Unit 3: Message Development; 15
Advertising appeals, Advertising copy and elements, Preparing ads for different
media
Unit 4: Measuring Advertising Effectiveness: 15
Evaluating communication and sales effects; Pre- and Post-testing techniques.
Unit 5: 10
a) Advertising Agency: Role, types and selection of advertising agency.
b) Social, ethical and legal aspects of advertising in India.
Suggested Readings:
1. George E Belch, Michael A Belch, Keyoor Purani, Advertising and Promotion : An
Integrated Marketing Communications Perspective (SIE), McGraw Hill Education
2. S. Wats Dunn, and Arnold M. Barban. Advertising: Its Role in Marketing. Dryden Press
3. Burnett, Wells, and Moriatty. Advertising: Principles and Practice. 5th ed. Prentice Hall of
India, New Delhi.
4. Batra, Myers and Aakers. Advertising Management. PHI Learning.
5. Terence A. Shimp. Advertising and Promotion: An IMC Approach. Cengage Learning.
6. Sharma, Kavita. Advertising: Planning and Decision Making, Taxmann Publications
7. Jaishree Jethwaney and Shruti Jain, Advertising Management, Oxford University Press,
2012
8. Chunawala and Sethia, Advertising, Himalaya Publishing House
9. Ruchi Gupta, Advertising, S. Chand & Co.
10. O’Guinn, Advertising and Promotion: An Integrated Brand Approach, Cengage Learning.
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B.Com (Hons.) CBCS
Objective: To impart knowledge about the basic principles of the banking and insurance
Contents
Unit 1: Introduction: 13 Lectures
Origin of banking: definition, banker and customer relationship, General and special types of
customers, Types of deposits, Origin and growth of commercial banks in India. Financial Services
offered by banks, changing role of commercial banks, types of banks
Suggested readings:
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B.Com (Hons.) CBCS
Objectives: This course seeks to enhance the skills needed for computerized accounting system
and to enable the students to develop simple accounting applications.
Note:
1. The General Purpose Software referred in this course will be notified by the University
Departments every three years. If the specific features, referred in the detailed course
above, is not available in that software, to that extent it will be deemed to have been
modified.
2. There shall be a practical examination of 100 Marks (Practical-80 Marks, Viva-10 Marks
and Work Book- 10 Marks) and duration of Examination shall be 3 Hrs.
3. Teaching arrangements need to be made in the computer Lab
4. There shall be Four Lectures per class and 4 Practical periods per batch to be taught
in computer Lab.
Suggested Readings:
The suggested readings and guidelines shall be notified by the university department at least
once in three years based on the selected software.
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B.Com (Hons.) CBCS
Objective: To provide the student a basic knowledge of financial markets and institutions and to
familiarise them with major financial services in India.
Contents
Unit 1: Introduction (8 Lectures)
Financial System and its Components – financial markets and institutions; Financial
intermediation; Flow of funds matrix; Financial system and economic development; An
overview of Indian financial system
Unit 2: Financial Markets (17 Lectures)
Money market – functions, organisation and instruments. Role of central bank in money market;
Indian money market – An overview
Capital Markets – functions, organisation and instruments. Indian debt market; Indian equity
market – primary and secondary markets; Role of stock exchanges in India
Unit 3: Financial Institutions (20 Lectures)
Commercial banking – introduction, its role in project finance and working capital finance;
Development Financial institutions (DFIs) – An overview and role in Indian economy; Life and
non-life insurance companies in India; Mutual Funds – Introduction and their role in capital
market development. Non-banking financial companies (NBFCs).
Unit 4: Financial Services (8 Lectures)
Overview of financial services industry: Merchant banking – pre and post issue management,
underwriting. Regulatory framework relating to merchant banking in India
Unit 5: Leasing and hire–purchase (22 Lectures)
Consumer and housing finance; Venture capital finance; Factoring services, bank guarantees and
letter of credit; Credit rating; Financial counseling.
Suggested Readings:
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B.Com (Hons.) CBCS
Contents:
Unit 1: Introduction (11 Lectures)
Auditing: Introduction, Meaning, Objectives, Basic Principles and Techniques; Classification of
Audit, Audit Planning, Internal Control – Internal Check and Internal Audit; Audit Procedure –
Vouching and verification of Assets & Liabilities.
Suggested Readings:
1. Ravinder Kumar and Virender Sharma, Auditing Principles and Practice, PHI Learning
2. Aruna Jha, Auditing. Taxmann Publication.
3. A. K. Singh, and Gupta Lovleen. Auditing Theory and Practice. Galgotia Publishing
Company.
4. Anil Kumar, Corporate Governance: Theory and Practice, Indian Book House, New Delhi
5. MC Kuchhal, Modern Indian Company Law, Shri Mahaveer Book Depot.
(Publishers). (Relevant Chapters)
40
B.Com (Hons.) CBCS
41
B.Com (Hons.) CBCS
Service tax – concepts and general principles, Charge of service tax and taxable services,
Suggested Readings:
1. Singhania Vinod K. and Monica Singhania, Students’ Guide to Indirect Taxes, Taxmann
Publications Pvt. Ltd., Delhi.
2. V.S. Datey. Indirect Tax Law and practice, Taxmann Publications Pvt. Ltd., Delhi,
2. Sanjeev Kumar. Systematic Approach to Indirect Taxes,
3. S. S. Gupta. Service Tax -How to meet your obligation Taxmann Publications Pvt. Ltd., Delhi,
4. Grish Ahuja and Ravi Gupta, Indirect Taxes, Flair Publication Pvt Ltd
Note:
1. This paper will be replaced by the Goods and Service Tax Law whenever this law is
enforced.
2. Latest edition of text books may be used.
42
B.Com (Hons.) CBCS
Objective: To familiarize the students with different investment alternatives, introduce them to
the framework of their analysis and valuation and highlight the role of investor protection.
Contents
Unit 1: The Investment Environment (10 Lectures)
The investment decision process, Types of Investments – Commodities, Real Estate and Financial
Assets, the Indian securities market, the market participants and trading of securities, security
market indices, sources of financial information, Concept of return and risk, Impact of Taxes and
Inflation on return.
Unit 2: Fixed Income Securities (15 Lectures)
Bond features, types of bonds, estimating bond yields, Bond Valuation types of bond risks, default
risk and credit rating.
Suggested Readings
43
B.Com (Hons.) CBCS
Objective: This paper seeks to familarise the students with of their rights as a consumer, the
social framework of consumer rights and legal framework of protecting consumer rights. It also
provides an understanding of the procedure of redress of consumer complaints, and the role of
different agencies in establishing product and service standards. The student should be able to
comprehend the business firms’ interface with consumers and the consumer related regulatory and
business environment.
44
B.Com (Hons.) CBCS
Quality and Standardization: Voluntary and Mandatory standards; Role of BIS, Indian
Standards Mark (ISI), Ag-mark, Hallmarking, Licensing and Surveillance; ISO: An overview
Suggested Readings:
1. Khanna, Sri Ram, Savita Hanspal, Sheetal Kapoor, and H.K. Awasthi. Consumer Affairs”
(2007) Delhi University Publication. 334 pp.
2. Aggarwal, V. K. (2003). Consumer Protection: Law and Practice. 5th ed. Bharat Law
House, Delhi, or latest edition.
3. Girimaji, Pushpa (2002). Consumer Right for Everyone Penguin Books.
4. Nader, Ralph (1973). The Consumer and Corporate Accountability. USA, Harcourt Brace
Jovanovich, Inc.
5. Sharma, Deepa (2011).Consumer Protection and Grievance-Redress in India: A Study of
Insurance Industry (LAP LAMBERT Academic Publishing GmbH & Co.KG,
Saarbrucken, Germany. 263 pp.
6. Empowering Consumers e-book, www.consumeraffairs.nic.in
7. ebook, www.bis.org
8. The Consumer Protection Act, 1986
Articles
1. Verma, D. P. S. (2002). Developments in Consumer Protection in India. Journal of
Consumer Policy. Vol. 25. No. pp 107 –123.
2. Verma, D.P.S. (2002). Regulating Misleading Advertisements, Legal Provisions and
Institutional Framework. Vikalpa. Vol. 26. No. 2. pp. 51-57.
3. Ralph L. Day and Laird E. Landon, Jr. (1997). Towards a Theory of Consumer
Complaining Behaviour. Ag Woodside, et al. (eds.). Consumer and Industrial Buying
Behaviour. New York; North Holland pp. 425-37.
4. George, S. Day and A. Aaker (1970). A Guide to consumerism. Journal of Marketing. Vol.
34. pp 12-19.
5. Sharma, Deepa (2003).New measures for Consumer Protection in India. The Indian
Journal of Commerce. Vol.56. No.4. pp. 96-106
6. Sharma, Deepa (2011).Consumer Grievance Redress by Insurance Ombudsman.
BIMAQUEST.Vol.11. pp.29-47.
Periodicals
www.derc.gov.in
www.rbi.org.in
www.fssai.gov.in
www.consumer-voice.org
www.nationalconsumerhelpline.in
www.cci.gov.in
Note: The Latest edition of text books and Acts should be used.
46
B.Com (Hons.) CBCS
Unit 2: 17 Lectures
Assessment, re-assessment, rectification of mistakes
Appeals and revisions
- Preparation and filing of appeals with appellate authorities
- Drafting of appeal; statement of facts and statement of law
Unit 3: 12Lectures
Penalties and prosecutions, Settlement Commission, Search, seizure and survey
Unit 4: 12Lectures
Transactions with persons located in notified jurisdictional area; General anti-avoidance rule
Tax clearance certificate; Securities transaction tax
Unit 5: 6 Lectures
Information Technology and Tax administration
TAN (Tax Deduction and Collection Account Number), TIN (Tax Information Network),
e-TDS/e-TCS
Suggested Readings:
1. Singhania, Vinod K. and Monica Singhania. Corporate Tax Planning and Business Tax
Procedures. Taxmann Publications Pvt. Ltd., New Delhi.
2. Ahuja, Girish. and Ravi Gupta. Corporate Tax Planning and Management. Bharat Law
House, Delhi.
3. Singhania, Vinod K. and Kapil Singhania. TDS on CD. Taxmann Publications Pvt. Ltd.,
New Delhi.
4. Bajpai, Om Shanker. Search, Seizure and Survey. Taxmann Publications Pvt. Ltd., New
Delhi.
5. Singhania, Vinod K. and Monica Singhania. Students’ Guide to Income Tax. Taxmann
Publications Pvt. Ltd., New Delhi.
6. Ahuja, Girish. and Gupta, Ravi Systematic Approach to Income Tax. Bharat Law House,
Delhi.
7. Akhileshwar Pathak and Savan Godiawala, Business Taxation, McGraw Hill Education
Journals
1. Income Tax Reports, Company Law Institute of India Pvt. Ltd., Chennai.
2. Taxman, Taxmann Allied Services Pvt. Ltd., New Delhi.
3. Current Tax Reporter, Current Tax Reporter, Jodhpur.
Note: Latest edition of text books may be used.
47
B.Com (Hons.) CBCS
48
B.Com (Hons.) CBCS
Suggested Readings:
1. Charles W.L. Hill and Arun Kumar Jain, International Business. New Delhi: McGraw Hill
Education
2. Daniels John, D. Lee H. Radenbaugh and David P. Sullivan. International Business.
Pearson Education
3. Johnson, Derbe., and Colin Turner. International Business - Themes & Issues in the Modern
Global Economy. London: Roultedge.
4. Sumati Varma, International Business, Pearson Education.
5. Cherunilam, Francis. International Business: Text and Cases. PHI Learning
6. Michael R. Czinkota. et al. International Business. Fortforth: The Dryden Press.
7. Bennett, Roger. International Business. Pearson Education.
8. Peng and Srivastav, Global Business, Cengage Learning
49
B.Com (Hons.) CBCS
Objective: To enable the students to learn the concepts of industrial relations including trade
unions, collective bargaining, discipline and various labour enactments.
Contents:
b) The Factories Act, 1948: Provisions relating to Health, Safety, Welfare facilities, working
hours, Employment of young persons, Annual Leave with wages
Suggested Readings:
1. PK Padhi, Industrial Relations and Labour Law, PHI Learning
2. Arun Monappa, Industrial Relations and Labour Law, McGraw Hill Education
3. SC Srivastav, Industrial Relations and Labour Law, Vikas Publishing House
4. C.S Venkata Ratnam, Industrial Relations, Oxford University Press
5. P.L. Malik’s Handbook of Labour and Industrial Law, Vol 1 and 2, Eastern Book
Company
6. JP Sharma, Simplified Approach to Labour Laws, Bharat Law House (P) Ltd
Objective: This course aims at providing the general understanding of business research and the
methods of business research. The course will impart learning about how to collect, analyze, present
and interpret data.
Note:
1. There shall be a written examination of 50% Marks on the basis of Unit 1: to III.
2. The student will write a project report under the supervision of a faculty member assigned by
the college/institution based on field work. The Project Report carries 50% Marks and will be
evaluated by University appointed examiners.
51
B.Com (Hons.) CBCS
Objectives: The objective of this paper is to help students to acquire conceptual knowledge of the
financial accounting and to impart skills for recording various kinds of business transactions.
CONTENTS
Unit-1: Basics of Manual Accounting
Accounting- concept, objectives, advantages and limitations, types of accounting information;
Fundamental accounting assumptions, principles, concepts, and conventions; Salient features of
First-Time Adoption of Indian Accounting Standard; International Financial Reporting Standards
(IFRS): - Need and procedures
Recording of Transactions: Rules of debit and credit: for assets, liabilities, capital, revenue and
expenses. Books of original entry: format and recording – Journal Entry
Ledger Posting: Trial Balance:
Financial statements- Profit and Loss Account, Balance Sheet (13 Lectures)
Unit 3:
Accounting for Depreciation: Methods of computing depreciation (straight line method and
diminishing balance method only)
Inventories Valuation Methods: FIFO, LIFO and Weighted Average. (13 Lectures)
Unit 4:
Accounting for Hire Purchase and Installment Systems: Basic and Simple Problems only
Accounting for Partnership Firm: Preparing Accounts of Partnership firm, Admission, and
Retirements (13 Lectures)
Note:
10. There shall be 4 Credit Hrs. for Lectures + one Credit hr. (Two Practical Periods per week
per batch) for Practical Lab + one credit Hr for Tutorials (per group)
11. Examination Scheme for Computerised Accounting Systems – Practical for 20 marks. The
practical examination will be for 1 hour.
12. Theory Exam shall carry 80 marks
Suggested Readings:
13. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper Backs, New
Delhi.
14. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co., New
Delhi.
52
B.Com (Hons.) CBCS
15. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas Publishing House,
New Delhi.
16. Deepak Sehgal. Financial Accounting. Vikas Publishing H House, New Delhi.
17. Bhushan Kumar Goyal and HN Tiwari, Financial Accounting, International Book House
18. Tulsian, P.C. Financial Accounting, Pearson Education.
53
B.Com (Hons.) CBCS
Objective: To acquaint the students with basic concepts used in cost and management accounting
and various methods involved in cost ascertainment systems.
CONTENTS:
Unit 1: Introduction (13 Lectures)
Meaning, objectives and advantages of cost accounting, Difference between financial, cost, and
management accounting and. Cost concepts and classifications, Role of a cost accountant in an
organization.
Elements of Cost: Materials, Labour, and Overhead
Suggested Reading:
1. Lal, Jawahar. Cost Accounting. Tata McGraw Hill Publishing Co., New Delhi.
2. Nigam, B.M. Lall and I.C. Jain. Cost Accounting: Principles and Practice. Prentice Hall of
India, New Delhi.
3. Arora, M.N. Cost Accounting – Principles and Practice. Vikas Publishing House, New
Delhi.
4. Maheshwari, S.N. and S.N. Mittal. Cost Accounting: Theory and Problems. Shri Mahabir
Book Depot, New Delhi.
5. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani Publishers,
Jalandhar.
6. H.V. Jhamb, “Management Accounting”, ANE Books Pvt. Ltd. New Delhi
7. Singh, S. K. and Gupta Lovleen. Management Accounting – theory and Practice. Pinnacle
Publishing House.
8. Rajiv Goel, Cost Accounting. International Book House
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B.Com (Hons.) CBCS
55
B.Com (Hons.) CBCS
Objective: To provide basic knowledge and equip students with application of principles and
provisions of Income-tax Act, 1961 and the relevant Rules.
Unit 1: Introduction 10 Lectures
Basic concepts: Income, agricultural income, person, assessee, assessment year, previous year,
gross total income, total income, maximum marginal rate of tax; Permanent Account Number
(PAN)
Residential status; Scope of total income on the basis of residential status of Individual only
Exempted income under section 10
56
B.Com (Hons.) CBCS
Objective: To impart knowledge about the basic principles of the banking and insurance
Contents
Unit 1: Introduction: 13 Lectures
Origin of banking: definition, banker and customer relationship, General and special types of
customers, Types of deposits, Origin and growth of commercial banks in India. Financial Services
offered by banks, changing role of commercial banks, types of banks
Suggested readings:
57
B.Com (Hons.) CBCS
Objective: The objective of the course is to acquaint students with the techniques and principles to
manage human resource of an organisation.
58
B.Com (Hons.) CBCS
Objective: The objective of this course is to provide basic knowledge of concepts, principles,
tools and techniques of marketing.
Contents:
Unit 1: Introduction: 13 Lectures
Nature, scope and importance of marketing; Evolution of marketing; Selling vs Marketing;
Marketing mix, Marketing environment: concept, importance, and components (Economic,
Demographic, Technological, Natural, Socio-Cultural and Legal).
Unit 2: 13 Lectures
a. Consumer Behaviour: Nature and Importance, Consumer buying decision process; Factors
influencing consumer buying behaviour.
b. Market segmentation: concept, importance and bases; Target market selection; Positioning
concept, importance and bases; Product differentiation vs. market segmentation.
Unit 3: Product: 13 Lectures
Concept and importance, Product classifications; Concept of product mix; Branding, packaging
and labeling; Product-Support Services; Product life-cycle; New Product Development Process;
Consumer adoption process.
Unit 4: 13 Lectures
a. Pricing: Significance. Factors affecting price of a product. Pricing policies and strategies.
c. Distribution Channels and Physical Distribution: Channels of distribution - meaning and
importance; Types of distribution channels; Functions of middle man; Factors affecting choice
of distribution channel; Wholesaling and retailing; Types of Retailers; e-tailing, Physical
Distribution.
Unit 5: 13 Lectures
a. Promotion: Nature and importance of promotion; Communication process; Types of
promotion: advertising, personal selling, public relations & sales promotion, and their
distinctive characteristics; Promotion mix and factors affecting promotion mix decisions;
b. Recent developments in marketing: Social Marketing, online marketing, direct marketing,
services marketing, green marketing, Rural marketing; Consumerism
Suggested Readings:
11. Kotler, Philip, Gary Armstrong, Prafulla Agnihotri and Ehsanul Haque. Principles of
Marketing. 13th edition. Pearson Education.
12. Michael, J. Etzel, Bruce J. Walker, William J Stanton and Ajay Pandit. Marketing:
Concepts and Cases. (Special Indian Edition)., McGraw Hill Education
13. William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson Education.
14. Zikmund William G. and Michael D’Amico. Marketing; Creating and Keeping Customers
in an E-Commerce World. Cengage Learning.
15. The Consumer Protection Act 1986.
16. Iacobucci and Kapoor, Marketing Management: A South Asian Perspective. Cengage
Learning.
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B.Com (Hons.) CBCS
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B.Com (Hons.) CBCS
Suggested Readings
11. James C. Van Horne and Sanjay Dhamija, Financial Management and Policy, Pearson
Education
12. Levy H. and M. Sarnat . Principles of Financial Management. Pearson Education
13. Brigham and Houston, Fundamentals of Financial Management, Cengage Learning
14. Khan and Jain. Basic Financial Management, McGraw Hill Education
15. Prasanna Chandra, Fundamentals of Financial Management. McGraw Hill Education
16. Singh, J.K. Financial Management- text and Problems. Dhanpat Rai and Company, Delhi.
17. Rustagi, R.P. Fundamentals of Financial Management. Taxmann Publication Pvt. Ltd.
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B.Com (Hons.) CBCS
18. Singh, Surender and Kaur, Rajeev. Fundamentals of Financial Management. Mayur
Paperback, New Delhi.
19. Pandey, I.M. Financial Management. Vikas Publications.
20. Bhabatosh Banerjee, Fundamentals of Financial Management, PHI Learning
Note: Latest edition of text books may be used.
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B.Com (Hons.) CBCS
Suggested Readings
9. Kenneth C. Laudon and Carlo Guercio Traver, E-Commerce, Pearson Education.
10. David Whiteley, E-commerce: Strategy, Technology and Applications, McGraw Hill
Education
11. Bharat Bhaskar, Electronic Commerce: Framework, Technology and Application, 4th Ed.,
McGraw Hill Education
12. PT Joseph, E-Commerce: An Indian Perspective, PHI Learning
13. KK Bajaj and Debjani Nag, E-commerce, McGraw Hill Education
14. TN Chhabra, E-Commerce, Dhanpat Rai & Co.
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B.Com (Hons.) CBCS
64