06 Shading
Uploaded by
Juan06 Shading
Uploaded by
JuanGraphic
Design
Idea Milestone
bring top 3 new ideas to lab
separate sheets, in your notebook, and as refined sketches
using the drawing tools and
graded on idea quality techniques
and sketching effort
Reminder:
One of your team’s ideas will be the
starting point for the final toy!
Selecting 3 Ideas in Lab
This lab is the most
important lab
Pugh Charts
Play Testing
Working in PDL
Physical Size
Budget ($700)
101 of
sketching
and shading
Warm up time!
lines, circles, and ellipses
The Cube
How to Marker
keep a wet edge
keep the marker
moving
overlap strokes
constant speed
alternative
techniques
Shading and Lighting
choose a light direction
1-2-3 Method
start with lightest
20, 40, 60
Shading and Lighting
70
Shading and Lighting
What is Graphic Design?
Communication with (2D) visual information
for funsies… and for serious.
it’s also typically the first interaction with a product.
Why now?
idea posters!
3 ideas/team, in vertical
poster format for next
Wednesday’s lecture
505
45 second pitch per
idea
Poster board in lab
Use in first play testing
Good Graphic Design
1) Convey the right
meaning
Semantics
2) Understandable 505
and readable (unless Usability
the goal is confusion)
3) Has an appropriate
form or feeling
Syntax
Good Graphic Design
Semantics (Message)
Nature and culture
Usability (Clarity) 505
Left brain
Syntax (Form/Feel)
Right brain
Semantics
Getting the right
message across
Culture and age
dependent
Icons
Universal design
Good Graphic Design
1) Convey the right
meaning
Semantics
2) Understandable 505
and readable (unless Usability
the goal is confusion)
3) Has an appropriate
form or feeling
Syntax
Usability
Size
E 1
Contrast
F P 2
T O Z 3
Clutter L P E D 4
P E C F D 5
C Z J T R G
6
7
M O N Q L G
Usability
Size, contrast, clutter
Font
Simplicity
Usability test...
Usability
Less is more
Good Graphic Design
1) Convey the right
meaning
Semantics
2) Understandable 505
and readable (unless Usability
the goal is confusion)
3) Has an appropriate
form or feeling
Syntax
Syntax
Form and feeling
Balance
Form vocabulary
505
Color
(Aesthetics lecture)
Syntax
balance
Syntax
balance
Syntax
balance
Syntax
balance
Syntax
balance 40kg
40kg
100kg
40kg
Syntax
consistency in form vocabulary
in font choice
in color choice
brand identity
in form language
Syntax
feel: visual emotions
color
I found I could say things with
and shapes that I couldn’t say any other
way—things I had no words for.
!
Georgia O’Keeffe
Syntax
feel: visual emotions
Syntax
feel: visual emotions
Syntax
feel: visual emotions
example:
Syntax fun form
design challenge
design a form and color
collage that expresses
surprise!
X
not about the semantics!
505fun semantics
horizontal layout (5x7)
write name on back
Lab Reminders
be on time to lab and lecture
being on time is important because
you can’t make up team interactions
be on time to lab and lecture!
please.
Wear closed-toe
shoes to lab!
Lab Reminders
Idea sketches due in lab (in notebook, separate sheet, and
refined sketch).
Pick top 3 ideas and plan posters
505
Financial Reps — this week in lab
Next Week in Class
Bring supplies for poster-making on Monday
Idea Presentation — Wednesday, March 6th
(during lecture, but be early to set up if possible)
Poster idea pitch practice
Communications instructor:
Jane Kokernak
Rehearsal times:
Tuesday, 10 AM–1 PM, and 2–4 PM
Wednesday, 10 AM–1 PM
505
Will email class URL for signup
Surprise Syntax!
vote for the top three
designs
use row/column address
pass in index card on the
way out
Questions? Comments?
