Business Communication
Course Description
BUC IS1 – Business Communication
Code: BUC IS1
Language: English
ECTS: 5 ECTS (3 weeks)
Organizer: VIA Business
Prerequisites: Basic knowledge
Introduction: In this course you will learn (by practicing with professional assistance) a lot of techniques about presentations,
communication at the workplace, and also the vocabulary used in the business-to-business (b2b) language. This is a
practical course with a high amount of student involvement, combined with a company visit or a guest speaker.
Main Purpose: The main focus of this course is about communication in English in a business setting. Course topics will include:
workplace communication (oral, written and electronic), intercultural aspects of communication, business vocabulary,
presentation techniques, business meetings, negotiation techniques, employment messages and job interviews. This is
a practical course with a high amount of student participation. Role playing, group work and discussions will have a
strong focus to ensure a high quantity of speaking activities and student involvement. This will assist students to develop
their skills to assist them when they are ready to enter the workforce. A company study will also be included with either
a company visit or a guest speaker.
Topics: - Workplace communication (oral, written and electronic media)
- Intercultural Communication
- Business Vocabulary
- Presentation techniques
- Business meetings – Conducting and participating
- Negotiation techniques
- Employment messages and job interviews
Literature: Selected by the teacher
Activities: - Analysis and use of different media
- Group tasks
- Problem solving and case studies
- Role playing
- Discussions
- Oral Presentations
- Written activities
- Company visit and/or a guest speaker
- Final Exam – Group oral presentation
Role playing and assignment ideas:
- Students to conduct role plays of business meetings and/or job interviews, these could be recorded and played
back for assessment and critiquing.
- Students could complete a job application that is relevant to their field
Teaching: - Discussion, brainstorming and debates
- Group work and tasks
- Communication exercises
- Reading and listening comprehension
- Vocabulary and written exercises
- Role playing
- Selected grammar where required
- Conversation techniques
- Company visit and/or guest speaker
- Individual and group presentations
Course Evaluation: Student can choose either to be graded according to the Danish grading standards or to receive the approved/failed
grade.
To approve the course student needs to comply the following:
- all necessary assignments must be approved by the teacher
- the Course Project needs to be handed in before the deadline and presented in front of the class, a short written
description of the project needs to be prepared as well
- full attendance during the course
Everyday attendance is compulsory. In case of illness documentation from a doctor is required, and only one day off
could be accepted.
To receive a specific grade, besides mentioned above, student has to attend an official oral examination, where questions
about theoretical aspects of the Course Project will be asked.
Grading Criteria: Mark 12: Awarded to students who have shown excellent comprehension of the above-mentioned competences. A few
minor errors and shortfalls are acceptable.
Mark 02: Awarded to students for a just acceptable level of comprehension of the required competences.
BUC IS1 – Business Communication
Responsible: Tine Svane Hansen ([email protected])