GMC Hard
GMC Hard
The world’s automobile industry made over sixty-six million cars, vans, trucks and
buses in 2005. These vehicles are essential to the working of
the global economy and to the wellbeing of the world’s citizens.
This level of output is equivalent to a global turnover of €1.9 trillion. If vehicle
manufacturing was a country it would be the sixth largest economy
in the world.
Building sixty-six million vehicles requires the employment of more than
eight million people directly in making the vehicles and the parts that go into them.
This is over five per cent of the world’s total manufacturing employment. In
addition to these direct employees, about five times more are employed indirectly
in related manufacturing and service provision, such that an estimated more than
50 million people earn their living from cars, trucks, buses and coaches. The
automobile industry is also a major innovator, investing almost €85 billion in
research, development and production. The auto industry plays a key role in the
technology level of other industries and of society and is one of the largest
investors in Research and Development, with several manufacturers leading the
Top 10. Vehicle manufacture and use are also major contributors to government
revenues around the world, contributing over €430 billion in twenty-six countries
alone.
Automakers have invested hugely in reaching these air quality
improvements and in developing diverse automobiles that run on alternative fuels
including those from sustainable sources or that use hybrid technology using both
gasoline or diesel engines and electric power. Because consumers, as well as
different regions of the world, favour different technologies, automakers are
developing a range of automobiles that run on different fuels.
Indian Automobile Market
The growth of the Indian middle class along with the growth of the economy
over the past few years has attracted global auto majors to the Indian
market. India provides trained manpower at competitive costs making India
a favored global manufacturing hub.
Propped by the increase in its car sales after the launch of General Motors’
(GM) new model Beat, along with the robust growth in the Indian
automobile sector, Kevin E Wale, President and Managing Director,
General Motors China Group stated that India should be among the top ten
markets for the company globally by 2011.
G M Corps.
It's the largest auto manufacturer in the world, and the fifth largest company of any
kind. What company is it? If you guessed General Motors Corporation, better known
as GM, you'd be correct, but did you know that GM is comprised of twelve different
brands, employs over 250,000 world-wide, and makes and sells cars and trucks in
thirty-five different countries? That's pretty impressive, even for a company with
celebrating its centennial this year.
GM came into being on September 16, 1908, in Flint Michigan. It was originally a
holding company for Buick which was under the control of William C. Durant, but it
acquired Oldsmobile later that year. In 1909, Durant brought in five more car
companies, including Cadillac and Oakland, the latter of which would eventually
become Pontiac, and two commercial truck companies (Reliance Motor Truck and
Rapid Motor Vehicle) which would be the predecessors of GMC Truck. These
companies were already building impressive histories of their own. For example, it
was a Rapid truck that first conquered Colorado's famous Pike's Peak.
In 1910, two more companies (Ranier and Welch) were added to the impressive list of
GM brands but the company was in debt to the tune of roughly $1 million, and Mr.
Durant lost control of the company to a bankers trust. He subsequently left the
company and helped Gaston and Louis Chevrolet establish the Chevrolet Motor
Company. A brilliant stock buy-back campaign enabled Durant to retake the reins of
GM in 1916, this time with the backing of Pierre S. DuPont, but while Chevrolet
became part of the GM family in 1917 (producing the first GM car the next year - the
Chevrolet 490), Durant was eventually removed from management. For the next thirty
years (from 1920 – 1950), DuPont companies held large (and often controlling) shares
of GM.
With or without Durant at the helm, GM continued to grow. In 1918, the Ontario-
based McLaughlin Motor Car Company, manufacturer of the McLaughlin-Buick car,
was acquired, and renamed General Motors Canada, Ltd., though R. S. "Colonel Sam"
McLaughlin was retained as its first president. In 1925 the English company Vauxhall
Motors joined the fold, and four years after that GM bought an 80% stake in
Germany's Adam Opel AG. This was increased to a 100% stake in 1931 (the same
year the Australian Holden company was acquired), and Opel remains the core
company of GM Europe today.
During the same time period (the late 1920's), GM, then under the leadership of
Alfred Sloan, surpassed Ford Motor Company's sales figures, largely by paying
attention to new management techniques and to listening to customer demands and
offering power, prestige, and style, instead of the cheapest model, and they also
created a finance plan which help consumers in buying a new car with affordable
monthly payments.
While other companies were desperately trying to stay afloat during the Great
Depressions, GM continued to expand, adding the Yellow Coach bus company during
the 1930's, which led to the creation of Greyhound Bus lines, as well as the general
replacement of intercity trains with buses, doing the same with streetcars. As if buses
weren't big enough, the thirties also saw GM's first foray into the world of aircraft
design, buying both Fokker Aircraft Corp of America and Berliner-Joyce Aircraft, and
marrying them together to form General Aviation Manufacturing Corporation,
eventually merging North American Aviation into the company as well, though NAA
would be divested in 1948, ending the GM's major interest in aircraft for good.
Also in the 1930's, GM bought the Electro-Motive Corporation, builder of the internal
combustion engine railcar, and the engine supplier Winston Engine as well,
combining them into the General Motors Electro-Motive Division. For the next
twenty years GM build the majority of America's diesel powered locomotives, and
also used the same engines for the war effort, in American destroyer escorts and
submarine, finally selling off the unit in 2005.
While General Motors continued to succeed through the 1970's, the 1980's saw the
company under the controversial leadership of Roger B. Smith, who was full of good
intentions that never seemed to work out. For the first time since the 1920's the
company was losing money – mainly to foreign companies with better quality and
production practices. Smith tried to incorporate the Japanese methods into GM's
corporate culture by forming joint ventures with Toyota (NUMMI) in California and
with Suzuki (CAMI) in Canada, but corporate politics and bureaucracy prevented any
success. He also launched the Saturn Corporation as a corporate experiment using
Japanese methods in a strictly GM environment. While NUMMI, CAMI, and Saturn
remain successful, neither effort was enough to turn the company around.
The 1990's gave GM another leader, Jack Smith (no relation to Roger) who took over
just as GM was rallying from almost filing bankruptcy. Like his predecessor, he
recognized the need for drastic change, though his method was to dismantle the Sloan
legacy, cutting costs, improving designs, and, in a move which took a whole decade to
complete, engineering the demise of Oldsmobile. By the end of the decade GM had
ridden itself of the old Oldsmobile complex in Lansing, and Buick City in Flint (both
cities in Michigan), which in turn led to a reduction in the work force.
In 1998, GM's Massive layoffs triggered a seven-week auto workers strike, which
made the national news because of GM's long history and position within the
American economy. By the year 2000, however, the company’s stock had risen to
more than $80/share, only to fall after a pension and benefit fund crises after the
market dropped following the events of September 11, 2001. GM managed to fully
fund its pension fund, but other benefits suffered, and the company began offering
buyouts which were accepted by more than 35,000 hourly workers.
By 2006 GM's stock was rising once again, though it began the year at $19 a share,
and despite conjecture that the company was headed for bankruptcy court, and another
strike by the UAW in 2007, the company is still afloat, though it did fall to 2nd place
(behind Toyota) in the list of world's largest automakers for a few months.
Today, GM remains the largest automaker in the world, with many of its original
brands still being marketed, as well as some newer ones. The current list includes
Buick, Cadillac, Chevrolet GM-Daewoo, GMC, Holden, Hummer, Opel, Pontiac,
Saab, Saturn, and Vauxhall, and retains its position as fifth-largest company on the
planet, after Wal-Mart, Exxon Mobil, Royal Dutch Shell, and BP, as ranked by the
Fortune Global 500 list.
Major Miletones:
1911 GM was the first car company listed on the New York Stock
Exchange.
1912 Electric starter replaced hand cranks on all Cadillacs.
1964 Pontiac's GTO option for the Tempest LeMans kicked off the
muscle car era.
1974 Air bags for all front seat occupants were introduced for
large Buick, Oldsmobile, and Cadillac sedans.