Lovely Professional University, Punjab

Course Code Course Title Course Planner Lectures Tutorials Practicals Credits
MKT901 WEB MARKETING 19448::Dr. GNPV Babu 3 0 0 3
Course Weightage ATT: 5 CA: 25 MTT: 20 ETT: 50
Exam Category: 55: Mid Term Exam: All Subjective – End Term Exam: All
Subjective
Course Orientation KNOWLEDGE ENHANCEMENT, SKILL ENHANCEMENT

TextBooks ( T )
Sr No Title Author Publisher Name
T-1 WEB MARKETING FOR JAN ZIMMERMAN WILEY
DUMMIES
Reference Books ( R )
Sr No Title Author Publisher Name
R-1 SOCIAL MEDIA MARKETING SHIV SINGH & WILEY
FOR DUMMIES STEPHANIE DIAMOND
R-2 EMARKETING EXCELLENCE DAVE CHAFFEY AND ROUTLEDGE
PR SMITH
Other Reading ( OR )

Sr No Journals articles as Compulsary reading (specific articles, complete reference)

OR-1 A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains Alan S. Abrahams , Tarun Chaudhary and Jason
K. Deane, Journal of Direct, Data and Digital Marketing Practice ,
OR-2 An Effective and Efficient Traffic Smoothing Scheme for Delivery of Online VBR Media Streams Ray-I Chang, Meng-Chang Chen, Jan-Ming Ho and Ming-Tat
Ko Institute of Information Science Academia Sinica, Taipei, Taiwan, ROC ,
OR-3 An Evaluation of Short-term Distributed Online Learning Events Barker, Bradley;Brooks, David International Journal on ELearning; 2005; 4, 2 ,
OR-4 Descriptive and Predictive Analyses of Industrial Buyers' Use of Online Information for PurchasingAuthor(s): Karen Norman and Dawn R. Deeter-SchmelzSource
The Journal of Personal Selling and Sales Management, Vol. 21, No. 4 (Fall, 2001), pp.279 ,
OR-5 Dynamic Vehicle Routing Based on Online Traffic Information Author(s): Bernhard Fleischmann, Stefan Gnutzmann and Elke SandvoßSource: Transportation
Science, Vol. 38, No. 4 (November 2004), pp. 420-433Published ,
OR-6 The 4S Web-Marketing Mix model Efthymios Constantinides Department of Technology and Management, University of Twente, Enschede, The Netherlands
Accepted 10 April 2002 Abstract ,
OR-7 Search engine marketing revving up Weidlich, Thom Catalog Age; Nov 2002; 19, 12 ,
OR-8 Search Engine Marketing S. Bartlett Boughton St. Edward’s University ,
OR-9 Sentiment in Twitter Events Mike Thelwall, Kevan Buckley, and Georgios Paltoglou Statistical Cybermetrics Research Group, School of Technology, University
of Wolverhampton ,
OR-10 The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites Author(s): James R. Coyle and Esther ThorsonSource: Journal of
Advertising, Vol. 30, No. 3 (Autumn, 2001), pp. 65-77 ,

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
 OR-11 The Six Simple Principles of Viral Marketing by Dr. Ralph F. Wilson, E-Commerce Consultant Web Marketing Today, February 1, 2005. ,
OR-12 Email marketing Techniques ,
OR-13 Web marketing gets personal Alexander, Steve InfoWorld; Jan 12, 1998; 20, 2 ,
OR-14 Legal Online Marketing Issues: Opportunities and Challenges ,
OR-15 MARKETING OF WEB-BASED LIBRARY RESOURCES IN NIGERIAN UNIVERSITIES Okon, Effiong Emmanuel; Inyang, Ime John; Etim, Ima-Obong A.
Library Philosophy and Practice (Jan 2015): 1-17. ,
Relevant Websites ( RW )
Sr No (Web address) (only if relevant to the course) Salient Features
RW-1 http://www.bplans.com/ecommerce_ E-commerce Internet Business Plan
internet_business_plan/executive_summary_fc.php
RW-2 http://shortiedesigns.com/2014/03/10-top-principles-effective-web-design/ Top 10 principles for website design

RW-3 http://www.theguardian.com/small-business-network/2014/aug/04/how-to-create- How to create a successful website that keeps customers returning
successful-a-website
RW-4 http://lewishowes.com/marketing/online-guerrilla-marketing-tips/ Online Guerrilla Marketing Tips That Feed Your Business

RW-5 http://www.byreputation.com/Online-Guerrilla-Marketing-Ideas-Examples-and- Online Guerrilla Marketing Ideas, Examples and Tactics

Tactics_a/299.htm#sthash.6N1NI6F1.dpuf
RW-6 https://www.sweettoothrewards.com/blog/best-ecommerce-loyalty-programs/ E-commerce Internet Loyalty programs

Software/Equipments/Databases
Sr No (S/E/D) (only if relevant to the course) Salient Features
SW-1 www.blogger.com Free weblog publishing tool from Google, for sharing text, photos and
video.
SW-2 https://www.weebly.com/in Weebly makes it surprisingly easy to create a high-quality website, blog
or online store. Over 40 million people use Weebly to bring their unique
ideas to life.
SW-3 www.google.co.in/AdWords? Advertise locally and attract customers with the products that they're
searching for. Get your pay-per-click ad on Google today with AdWords.
SW-4 https://www.google.com/webmasters/tools/home Use Search Console to monitor Google Search results data for your
properties

LTP week distribution: (LTP Weeks)

Weeks before MTE 7
Weeks After MTE 7
Spill Over (Lecture) 7

Detailed Plan For Lectures

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week Lecture Broad Topic(Sub Topic) Chapters/Sections of Other Readings, Lecture Description Learning Outcomes Pedagogical Tool Live Examples
Number Number Text/reference Relevant Websites, Demonstration/
books Audio Visual Aids, Case Study /
software and Virtual Images /
Labs animation / ppt
etc. Planned
Week 1 Lecture 1 Taking marketing to the web T-1 OR-1 Lecture 1: Introduction Lecture 1: Class discussion Blog and
(Rearranging the marketing to the course Introduction to the with power point youtube
mix) Lecture 2: Reaching subject and why we presentation Business
your current are learning this
audience online, Finding course
new customers, Lecture 2:Rethinking
Discovering the long tail the
of opportunity, marketing and
Understanding Web running the web
Marketing Essentials, numbers for your
Adjusting the Numbers business
for a New Medium
Taking marketing to the web T-1 OR-1 Lecture 1: Introduction Lecture 1: Class discussion Blog and
(Understanding web to the course Introduction to the with power point youtube
marketing essentials) Lecture 2: Reaching subject and why we presentation Business
your current are learning this
audience online, Finding course
new customers, Lecture 2:Rethinking
Discovering the long tail the
of opportunity, marketing and
Understanding Web running the web
Marketing Essentials, numbers for your
Adjusting the Numbers business
for a New Medium
Taking marketing to the web T-1 OR-1 Lecture 1: Introduction Lecture 1: Class discussion Blog and
(Adjusting the numbers for a to the course Introduction to the with power point youtube
new medium) Lecture 2: Reaching subject and why we presentation Business
your current are learning this
audience online, Finding course
new customers, Lecture 2:Rethinking
Discovering the long tail the
of opportunity, marketing and
Understanding Web running the web
Marketing Essentials, numbers for your
Adjusting the Numbers business
for a New Medium

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 2 Taking marketing to the web T-1 OR-1 Lecture 1: Introduction Lecture 1: Class discussion Blog and
(Rearranging the marketing to the course Introduction to the with power point youtube
mix) Lecture 2: Reaching subject and why we presentation Business
your current are learning this
audience online, Finding course
new customers, Lecture 2:Rethinking
Discovering the long tail the
of opportunity, marketing and
Understanding Web running the web
Marketing Essentials, numbers for your
Adjusting the Numbers business
for a New Medium
Taking marketing to the web T-1 OR-1 Lecture 1: Introduction Lecture 1: Class discussion Blog and
(Understanding web to the course Introduction to the with power point youtube
marketing essentials) Lecture 2: Reaching subject and why we presentation Business
your current are learning this
audience online, Finding course
new customers, Lecture 2:Rethinking
Discovering the long tail the
of opportunity, marketing and
Understanding Web running the web
Marketing Essentials, numbers for your
Adjusting the Numbers business
for a New Medium
Taking marketing to the web T-1 OR-1 Lecture 1: Introduction Lecture 1: Class discussion Blog and
(Adjusting the numbers for a to the course Introduction to the with power point youtube
new medium) Lecture 2: Reaching subject and why we presentation Business
your current are learning this
audience online, Finding course
new customers, Lecture 2:Rethinking
Discovering the long tail the
of opportunity, marketing and
Understanding Web running the web
Marketing Essentials, numbers for your
Adjusting the Numbers business
for a New Medium
Lecture 3 Planning for web marketing T-1 OR-4 Lecture 3:Preparing an Lecture Discussion with Flipkart and
(Preparing an online RW-1 Online 3:Establishing goals the help of Article kartrocket
business plans) Business Plan, Planning for analysis
to Fit Your Business your site and finding
Goals, Setting Goals for the target market
Your Web Site Lecture 4:
Lecture 4: Preparing an Establishing goals for
Online your site and finding
Business Plan, Planning the target
to Fit Your Business
Goals, Setting Goals for
Your Web Site

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 3 Planning for web marketing T-1 OR-4 Lecture 3:Preparing an Lecture Discussion with Flipkart and
(setting goals for the web RW-1 Online 3:Establishing goals the help of Article kartrocket
site) Business Plan, Planning for analysis
to Fit Your Business your site and finding
Goals, Setting Goals for the target market
Your Web Site Lecture 4:
Lecture 4: Preparing an Establishing goals for
Online your site and finding
Business Plan, Planning the target
to Fit Your Business
Goals, Setting Goals for
Your Web Site
Planning for web marketing T-1 OR-4 Lecture 3:Preparing an Lecture Discussion with Flipkart and
(Defining the target market RW-1 Online 3:Establishing goals the help of Article kartrocket
and writing online marketing Business Plan, Planning for analysis
plan) to Fit Your Business your site and finding
Goals, Setting Goals for the target market
Your Web Site Lecture 4:
Lecture 4: Preparing an Establishing goals for
Online your site and finding
Business Plan, Planning the target
to Fit Your Business
Goals, Setting Goals for
Your Web Site
Week 2 Lecture 4 Planning for web marketing T-1 OR-4 Lecture 3:Preparing an Lecture Discussion with Flipkart and
(Preparing an online RW-1 Online 3:Establishing goals the help of Article kartrocket
business plans) Business Plan, Planning for analysis
to Fit Your Business your site and finding
Goals, Setting Goals for the target market
Your Web Site Lecture 4:
Lecture 4: Preparing an Establishing goals for
Online your site and finding
Business Plan, Planning the target
to Fit Your Business
Goals, Setting Goals for
Your Web Site
Planning for web marketing T-1 OR-4 Lecture 3:Preparing an Lecture Discussion with Flipkart and
(setting goals for the web RW-1 Online 3:Establishing goals the help of Article kartrocket
site) Business Plan, Planning for analysis
to Fit Your Business your site and finding
Goals, Setting Goals for the target market
Your Web Site Lecture 4:
Lecture 4: Preparing an Establishing goals for
Online your site and finding
Business Plan, Planning the target
to Fit Your Business
Goals, Setting Goals for
Your Web Site

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 2 Lecture 4 Planning for web marketing T-1 OR-4 Lecture 3:Preparing an Lecture Discussion with Flipkart and
(Defining the target market RW-1 Online 3:Establishing goals the help of Article kartrocket
and writing online marketing Business Plan, Planning for analysis
plan) to Fit Your Business your site and finding
Goals, Setting Goals for the target market
Your Web Site Lecture 4:
Lecture 4: Preparing an Establishing goals for
Online your site and finding
Business Plan, Planning the target
to Fit Your Business
Goals, Setting Goals for
Your Web Site
Lecture 5 Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Deciding OR-2 will the site with power point
who will design your site) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests
Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Finding the OR-2 will the site with power point
right domain name) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 2 Lecture 5 Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Setting OR-2 will the site with power point
benchmarks) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests
Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Gearing the OR-2 will the site with power point
site to yours visitors design your site, plan and deciding presentation
interests) Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests
Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Web site OR-2 will the site with power point
Designing) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 2 Lecture 6 Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Deciding OR-2 will the site with power point
who will design your site) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests
Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Finding the OR-2 will the site with power point
right domain name) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests
Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Setting OR-2 will the site with power point
benchmarks) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 2 Lecture 6 Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Gearing the OR-2 will the site with power point
site to yours visitors design your site, plan and deciding presentation
interests) Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests
Taking steps to initiate T-1 OR-1 Lecture 5:Deciding who Lecture 5:Organizing Class discussion Weebly.com
online presence(Web site OR-2 will the site with power point
Designing) design your site, plan and deciding presentation
Creating a site index and what is required
writing a request for Lecture 6:Leaning to
proposal, Deciding Who name a
Will Design Your Site, site, while
Finding the right domain understanding site
name design
Lecture 6:Page names,
Setting
benchmarks, Gearing
the site to yours visitors
interests
Week 3 Lecture 7 Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Deciding the structure R-1 RW-2 About the 7:Conceptualization and
of the website) RW-3 Structure of Your Web design based on buildabazar.com
SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 7 Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Creating a concept and R-1 RW-2 About the 7:Conceptualization and
developing content) RW-3 Structure of Your Web design based on buildabazar.com
SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy
Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Ensuring easy R-1 RW-2 About the 7:Conceptualization and
navigation and making site RW-3 Structure of Your Web design based on buildabazar.com
accessible) SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 7 Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Decorating the site and R-1 RW-2 About the 7:Conceptualization and
improving marketing RW-3 Structure of Your Web design based on buildabazar.com
efficacy) SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy
Lecture 8 Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Deciding the structure R-1 RW-2 About the 7:Conceptualization and
of the website) RW-3 Structure of Your Web design based on buildabazar.com
SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 8 Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Creating a concept and R-1 RW-2 About the 7:Conceptualization and
developing content) RW-3 Structure of Your Web design based on buildabazar.com
SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy
Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Ensuring easy R-1 RW-2 About the 7:Conceptualization and
navigation and making site RW-3 Structure of Your Web design based on buildabazar.com
accessible) SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 8 Producing a business web T-1 OR-13 Lecture 7:Thinking Lecture Brainstorming Kartrocket.com
site(Decorating the site and R-1 RW-2 About the 7:Conceptualization and
improving marketing RW-3 Structure of Your Web design based on buildabazar.com
efficacy) SW-1 Site, Using AIDA to audience
SW-2 guide visitors toward Lecture 8:Decorating
specific actions, a website
Assessing your Web site to fulfill your vision.
or others, Creating a
concept and developing
content
Lecture 8:Ensuring easy
navigation and making
site accessible-
Mastering usability
issues, Taking human
factors into
consideration, Making
your site accessible and
Decorating the site and
improving marketing
efficacy
Lecture 9 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Key SW-3 Key B2B to with power point
components of a online Components of an B2C stores presentation and
store) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 9 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(B2B SW-3 Key B2B to with power point
selling with an online store) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 9 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront SW-3 Key B2B to with power point
(Merchandising an online Components of an B2C stores presentation and
store) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 9 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Making SW-3 Key B2B to with power point
it easy for customers to buy) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 9 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Shipping SW-3 Key B2B to with power point
and communication) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 3 Lecture 9 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront SW-3 Key B2B to with power point
(Specifying a storefront Components of an B2C stores presentation and
requirement) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 10 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Key SW-3 Key B2B to with power point
components of a online Components of an B2C stores presentation and
store) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 10 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(B2B SW-3 Key B2B to with power point
selling with an online store) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 10 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront SW-3 Key B2B to with power point
(Merchandising an online Components of an B2C stores presentation and
store) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 10 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Making SW-3 Key B2B to with power point
it easy for customers to buy) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 10 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Shipping SW-3 Key B2B to with power point
and communication) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 10 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront SW-3 Key B2B to with power point
(Specifying a storefront Components of an B2C stores presentation and
requirement) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 11 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Key SW-3 Key B2B to with power point
components of a online Components of an B2C stores presentation and
store) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 11 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(B2B SW-3 Key B2B to with power point
selling with an online store) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 11 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront SW-3 Key B2B to with power point
(Merchandising an online Components of an B2C stores presentation and
store) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 11 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Making SW-3 Key B2B to with power point
it easy for customers to buy) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 11 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront(Shipping SW-3 Key B2B to with power point
and communication) Components of an B2C stores presentation and
Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 11 Creating a marketing T-1 OR-3 Lecture 9:Examining the Lecture 9:Comparing Class discussion alibaba.com
effective storefront SW-3 Key B2B to with power point
(Specifying a storefront Components of an B2C stores presentation and
requirement) Online Store, Selling Lecture 10:Stocking brainstorming
B2B (Business to the online
Business) with an store
Online Store Lecture 11: Choosing
Lecture the store
10:Merchandising an front
Online Store- Selecting
and pricing
products,Displaying
products, Informing
users of product options,
Enhancing revenue with
upsells, impulse buys,
and more, Including
product detail. Making it
easy for customers to
buy
Lecture 11:Shipping and
communication-
Deciding what to charge
for shipping,
Communicating your
shipping policies.
Specifying Storefront
Lecture 12 Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques SW-4 onsite Enhancing market with article analytical
(Deciding for onsite marketing technique, value with updated analysis and power
marketing technique) Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 12 Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques SW-4 onsite Enhancing market with article analytical
(Freshening your content) marketing technique, value with updated analysis and power
Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing
Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques SW-4 onsite Enhancing market with article analytical
(Building an online marketing technique, value with updated analysis and power
community) Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 12 Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques RW-4 onsite Enhancing market with article analytical
(Reviews and testimonials) RW-6 marketing technique, value with updated analysis and power
SW-4 Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing
Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques RW-4 onsite Enhancing market with article analytical
(Incorporating freebees) RW-6 marketing technique, value with updated analysis and power
SW-4 Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 13 Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques SW-4 onsite Enhancing market with article analytical
(Deciding for onsite marketing technique, value with updated analysis and power
marketing technique) Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing
Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques SW-4 onsite Enhancing market with article analytical
(Freshening your content) marketing technique, value with updated analysis and power
Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 13 Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques SW-4 onsite Enhancing market with article analytical
(Building an online marketing technique, value with updated analysis and power
community) Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing
Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques RW-4 onsite Enhancing market with article analytical
(Reviews and testimonials) RW-6 marketing technique, value with updated analysis and power
SW-4 Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 13 Pulling repeat visitors with T-1 OR-5 Lecture 12:Deciding for Lecture 12: Class discussion Google
onsite marketing techniques RW-4 onsite Enhancing market with article analytical
(Incorporating freebees) RW-6 marketing technique, value with updated analysis and power
SW-4 Freshening content- content point
Establishing an update Lecture 13:Luring presentation
schedule, Determining visitors with
what content to update, freebees and fun
Using content that
updates automatically.
Building an online
community
Lecture 13:Tooting
Your Own
Horn- Displaying
internal banners,
Collecting testimonials
and validations,
Submitting to award
sites, Incorporating
freebees, Reference
feature on the web site,
Doing viral marketing
Lecture 14 Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Guerrilla marketing) OR-6 Online a gorilla discussion based online
Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns
Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Chat rooms and message OR-6 Online a gorilla discussion based online
boards) Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 14 Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Blogs and social networks) OR-6 Online a gorilla discussion based online
Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns
Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Buzzing influencers) OR-6 Online a gorilla discussion based online
Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns
Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Buzzing with press releases OR-6 Online a gorilla discussion based online
and inbound link campaigns) Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 15 Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Guerrilla marketing) OR-6 Online a gorilla discussion based online
Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns
Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Chat rooms and message OR-6 Online a gorilla discussion based online
boards) Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns
Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Blogs and social networks) OR-6 Online a gorilla discussion based online
Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 5 Lecture 15 Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Buzzing influencers) OR-6 Online a gorilla discussion based online
Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns
Marketing with online Buzz T-1 OR-5 Lecture 14:Becoming an Lecture 14:Becoming web reference and Companies
(Buzzing with press releases OR-6 Online a gorilla discussion based online
and inbound link campaigns) Gorilla with Guerrilla marketer and gabbing upon data available marketing
Marketing, Buzzing in chat rooms examples
with Chat rooms and Lecture 15:
message boards, Proposing to the
Buzzing in Blogs and press and powering
social networks inbound links
Lecture 15: Buzzing the
influencers,
Buzzing with press
releases and inbound
link campaigns
Week 6 Lecture 16 The art of e-mail marketing T-1 OR-12 Lecture 16:Free E-Mail Lecture 16:Using Class discussion Mailkitchen.co
(Free e-mail tools and R-2 Tools - business email with article and m and
getting the most out of e- Branding with signature as a marketing power point Mailchimp.com
mail messages) blocks, Letting tool presentation
autoresponders do the Lecture 17:Marketing
work, Speeding with
response time with newsletters
packaged blurbs.
Getting the most out of
e-mail messages
Lecture 17:Rolling out
e-mail
newsletter, Finding
subscribers for your
newsletter

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 6 Lecture 16 The art of e-mail marketing T-1 OR-12 Lecture 16:Free E-Mail Lecture 16:Using Class discussion Mailkitchen.co
(Rolling out e-mail R-2 Tools - business email with article and m and
newsletter) Branding with signature as a marketing power point Mailchimp.com
blocks, Letting tool presentation
autoresponders do the Lecture 17:Marketing
work, Speeding with
response time with newsletters
packaged blurbs.
Getting the most out of
e-mail messages
Lecture 17:Rolling out
e-mail
newsletter, Finding
subscribers for your
newsletter
The art of e-mail marketing T-1 OR-12 Lecture 16:Free E-Mail Lecture 16:Using Class discussion Mailkitchen.co
(Finding subscribers for R-2 Tools - business email with article and m and
your newsletter) Branding with signature as a marketing power point Mailchimp.com
blocks, Letting tool presentation
autoresponders do the Lecture 17:Marketing
work, Speeding with
response time with newsletters
packaged blurbs.
Getting the most out of
e-mail messages
Lecture 17:Rolling out
e-mail
newsletter, Finding
subscribers for your
newsletter
Lecture 17 The art of e-mail marketing T-1 OR-12 Lecture 16:Free E-Mail Lecture 16:Using Class discussion Mailkitchen.co
(Free e-mail tools and R-2 Tools - business email with article and m and
getting the most out of e- Branding with signature as a marketing power point Mailchimp.com
mail messages) blocks, Letting tool presentation
autoresponders do the Lecture 17:Marketing
work, Speeding with
response time with newsletters
packaged blurbs.
Getting the most out of
e-mail messages
Lecture 17:Rolling out
e-mail
newsletter, Finding
subscribers for your
newsletter

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 6 Lecture 17 The art of e-mail marketing T-1 OR-12 Lecture 16:Free E-Mail Lecture 16:Using Class discussion Mailkitchen.co
(Rolling out e-mail R-2 Tools - business email with article and m and
newsletter) Branding with signature as a marketing power point Mailchimp.com
blocks, Letting tool presentation
autoresponders do the Lecture 17:Marketing
work, Speeding with
response time with newsletters
packaged blurbs.
Getting the most out of
e-mail messages
Lecture 17:Rolling out
e-mail
newsletter, Finding
subscribers for your
newsletter
The art of e-mail marketing T-1 OR-12 Lecture 16:Free E-Mail Lecture 16:Using Class discussion Mailkitchen.co
(Finding subscribers for R-2 Tools - business email with article and m and
your newsletter) Branding with signature as a marketing power point Mailchimp.com
blocks, Letting tool presentation
autoresponders do the Lecture 17:Marketing
work, Speeding with
response time with newsletters
packaged blurbs.
Getting the most out of
e-mail messages
Lecture 17:Rolling out
e-mail
newsletter, Finding
subscribers for your
newsletter
Lecture 18 Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave(Marketing OR-6 your online 18:Coordinating with article
your online business offline) business offline- offline analysis and power
Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 6 Lecture 18 Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave OR-6 your online 18:Coordinating with article
(Coordinating a site launch business offline- offline analysis and power
and producing online events) Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events
Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave(Marketing OR-6 your online 18:Coordinating with article
internationally online) business offline- offline analysis and power
Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events
Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave(Generating OR-6 your online 18:Coordinating with article
leads with an affiliate business offline- offline analysis and power
program) Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 6 Lecture 18 Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave OR-6 your online 18:Coordinating with article
(Establishing loyalty business offline- offline analysis and power
programs online) Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events
Week 7 Lecture 19 Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave(Marketing OR-6 your online 18:Coordinating with article
your online business offline) business offline- offline analysis and power
Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events
Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave OR-6 your online 18:Coordinating with article
(Coordinating a site launch business offline- offline analysis and power
and producing online events) Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 7 Lecture 19 Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave(Marketing OR-6 your online 18:Coordinating with article
internationally online) business offline- offline analysis and power
Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events
Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave(Generating OR-6 your online 18:Coordinating with article
leads with an affiliate business offline- offline analysis and power
program) Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events
Staying ahead of online T-1 OR-2 Lecture 18:Marketing Lecture Class discussion
marketing wave OR-6 your online 18:Coordinating with article
(Establishing loyalty business offline- offline analysis and power
programs online) Stamping your URL on marketing point
everything, Giving away Lecture 19:Planning presentation
swag, bling, and a site launch
freebies, Getting out
your name at offline
community events,
Including your Web
address in offline
advertising
Lecture 19:
Coordinating a site
launch and producing
online events

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
 SPILL OVER
Week 7 Lecture 20 Spill Over
Lecture 21 Spill Over

MID-TERM
Week 8 Lecture 22 Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Building a search engine OR-8 search engine know search engine with article of various
friendly site) friendly site, Optimizing working module analysis and power search engine
for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking
Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Optimizing for Google) OR-8 search engine know search engine with article of various
friendly site, Optimizing working module analysis and power search engine
for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking
Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Optimizing for yahoo!, OR-8 search engine know search engine with article of various
MSN, and other search friendly site, Optimizing working module analysis and power search engine
engines with meta tags) for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 8 Lecture 22 Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Using open directory) OR-8 search engine know search engine with article of various
friendly site, Optimizing working module analysis and power search engine
for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking
Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Submitting to specialty OR-8 search engine know search engine with article of various
search engines and friendly site, Optimizing working module analysis and power search engine
maintaining your ranking) for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking
Lecture 23 Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Building a search engine OR-8 search engine know search engine with article of various
friendly site) friendly site, Optimizing working module analysis and power search engine
for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 8 Lecture 23 Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Optimizing for Google) OR-8 search engine know search engine with article of various
friendly site, Optimizing working module analysis and power search engine
for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking
Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Optimizing for yahoo!, OR-8 search engine know search engine with article of various
MSN, and other search friendly site, Optimizing working module analysis and power search engine
engines with meta tags) for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking
Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Using open directory) OR-8 search engine know search engine with article of various
friendly site, Optimizing working module analysis and power search engine
for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 8 Lecture 23 Secrets of search engine T-1 OR-7 Lecture 22:Building a Lecture 22: Able to Class discussion Web reference
(Submitting to specialty OR-8 search engine know search engine with article of various
search engines and friendly site, Optimizing working module analysis and power search engine
maintaining your ranking) for Google, Optimizing Lecture 23: Able to point
for yahoo!, MSN, and use search engine presentation.
other search engines tools for marketing
with meta tags
Lecture 23: Using open
directory
(dmoz), Submitting to
specialty search engines
and maintaining your
ranking
Lecture 24 Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Devising a pay per OR-15 pay per click 24:Distinguishing analysis
click strategy) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories
Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Carrying out a pay per OR-15 pay per click 24:Distinguishing analysis
click plan) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 8 Lecture 24 Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Google AdWords OR-15 pay per click 24:Distinguishing analysis
specifics) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories
Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Working with shopping OR-15 pay per click 24:Distinguishing analysis
search engines) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories
Week 9 Lecture 25 Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Devising a pay per OR-15 pay per click 24:Distinguishing analysis
click strategy) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 9 Lecture 25 Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Carrying out a pay per OR-15 pay per click 24:Distinguishing analysis
click plan) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories
Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Google AdWords OR-15 pay per click 24:Distinguishing analysis
specifics) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories
Marketing with pay per click T-1 OR-10 Lecture 24:Devising a Lecture Article data Google adwords
Ads(Working with shopping OR-15 pay per click 24:Distinguishing analysis
search engines) SW-3 strategy, Carrying out a pay
pay per click plan- per click from natural
Budget, Search, PPC search and other
and Reports advertising options
Lecture 25: Yahoo! Lecture 25: Making
search wise PPC
marketing specifics, marketing decisions
Google Ad-words
specifics, Working with
shopping search
engines. Considering
paid search directories

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 9 Lecture 26 Marketing with paid online T-1 OR-5 Lecture Lecture Brain storming and epaper of
advertising(Understanding OR-10 26:Understanding 26:Understanding article discussion various
banner advertising and banner online newspaper
making banner advertising and making advertising options. websites
advertisement decisions) banner advertisement Lecture 27:Learning
decisions. Lecture 27- how to Sell through
Sponsoring newsletter online classifieds
and sites, Advertising
with online classifieds
Lecture 27:Sponsoring
newsletter and sites,
Advertising with online
classifieds
Marketing with paid online T-1 OR-5 Lecture Lecture Brain storming and epaper of
advertising(Sponsoring OR-10 26:Understanding 26:Understanding article discussion various
newsletter and sites, banner online newspaper
Advertising with online advertising and making advertising options. websites
classifieds) banner advertisement Lecture 27:Learning
decisions. Lecture 27- how to Sell through
Sponsoring newsletter online classifieds
and sites, Advertising
with online classifieds
Lecture 27:Sponsoring
newsletter and sites,
Advertising with online
classifieds
Lecture 27 Marketing with paid online T-1 OR-5 Lecture Lecture Brain storming and epaper of
advertising(Understanding OR-10 26:Understanding 26:Understanding article discussion various
banner advertising and banner online newspaper
making banner advertising and making advertising options. websites
advertisement decisions) banner advertisement Lecture 27:Learning
decisions. Lecture 27- how to Sell through
Sponsoring newsletter online classifieds
and sites, Advertising
with online classifieds
Lecture 27:Sponsoring
newsletter and sites,
Advertising with online
classifieds

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 9 Lecture 27 Marketing with paid online T-1 OR-5 Lecture Lecture Brain storming and epaper of
advertising(Sponsoring OR-10 26:Understanding 26:Understanding article discussion various
newsletter and sites, banner online newspaper
Advertising with online advertising and making advertising options. websites
classifieds) banner advertisement Lecture 27:Learning
decisions. Lecture 27- how to Sell through
Sponsoring newsletter online classifieds
and sites, Advertising
with online classifieds
Lecture 27:Sponsoring
newsletter and sites,
Advertising with online
classifieds
Week 10 Lecture 28 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Adding OR-11 video blogging Simplifying cloud computing
video blogging to your to your campaign, syndication
campaign) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 28 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Feeding OR-11 video blogging Simplifying cloud computing
updates) to your campaign, syndication
Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Delivering OR-11 video blogging Simplifying cloud computing
content via webcasts, web to your campaign, syndication
conferences and webinars) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 28 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Delivering OR-11 video blogging Simplifying cloud computing
content and generating leads to your campaign, syndication
with podcasts) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Entering the OR-11 video blogging Simplifying cloud computing
wireless world) to your campaign, syndication
Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 29 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Adding OR-11 video blogging Simplifying cloud computing
video blogging to your to your campaign, syndication
campaign) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Feeding OR-11 video blogging Simplifying cloud computing
updates) to your campaign, syndication
Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 29 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Delivering OR-11 video blogging Simplifying cloud computing
content via webcasts, web to your campaign, syndication
conferences and webinars) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Delivering OR-11 video blogging Simplifying cloud computing
content and generating leads to your campaign, syndication
with podcasts) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 29 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Entering the OR-11 video blogging Simplifying cloud computing
wireless world) to your campaign, syndication
Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Lecture 30 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Adding OR-11 video blogging Simplifying cloud computing
video blogging to your to your campaign, syndication
campaign) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 30 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Feeding OR-11 video blogging Simplifying cloud computing
updates) to your campaign, syndication
Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Delivering OR-11 video blogging Simplifying cloud computing
content via webcasts, web to your campaign, syndication
conferences and webinars) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 30 Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Delivering OR-11 video blogging Simplifying cloud computing
content and generating leads to your campaign, syndication
with podcasts) Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Capturing customers with T-1 OR-5 Lecture 28:Adding Lecture 28: able to Article analysis apple itunes and
new technology(Entering the OR-11 video blogging Simplifying cloud computing
wireless world) to your campaign, syndication
Feeding updates to fans Lecture 29: able to do
with RSS, Delivering Pod casting
content via webcasts, promotions
web conferences and Lecture 30:Marketing
webinars to wireless
Delivering content and users
generating leads with
podcasts Entering the
wireless world
Lecture 29:Delivering
content and
generating leads with
podcasts
Lecture 30:Entering the
wireless
world- SMS, MMSand
developing web site for
wireless access
Week 11 Lecture 31 Web analytics(Tracking T-1 OR-9 Lecture 31:Tracking Lecture Class discussion
website activity) website 31:Discovering the with power point
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 11 Lecture 31 Web analytics(Identifying T-1 Lecture 31:Tracking Lecture Class discussion Web analytics
parameters to measure) website 31:Discovering the with power point websites
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics
Web analytics(Interpreting T-1 Lecture 31:Tracking Lecture Class discussion Web analytics
sales statistics) website 31:Discovering the with power point websites
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics
Web analytics(Diagnosing T-1 Lecture 31:Tracking Lecture Class discussion Web analytics
conversion rate) website 31:Discovering the with power point websites
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics
Lecture 32 Web analytics(Tracking T-1 OR-9 Lecture 31:Tracking Lecture Class discussion
website activity) website 31:Discovering the with power point
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics
Web analytics(Identifying T-1 Lecture 31:Tracking Lecture Class discussion Web analytics
parameters to measure) website 31:Discovering the with power point websites
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics
Web analytics(Interpreting T-1 Lecture 31:Tracking Lecture Class discussion Web analytics
sales statistics) website 31:Discovering the with power point websites
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 11 Lecture 32 Web analytics(Diagnosing T-1 Lecture 31:Tracking Lecture Class discussion Web analytics
conversion rate) website 31:Discovering the with power point websites
activity, dentifying key presentation
parameters to measure traffic statistics for
Lecture 32:Interpreting success
sales Lecture 32: Able to
statistics, Diagnosing do Surveying store
conversion rate statistics
Lecture 33 Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Protecting copyright and copyright and Protect intellectual with article
reserving trademarks) reserving trademarks, property analysis and power
Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business
Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Avoiding litigation) copyright and Protect intellectual with article
reserving trademarks, property analysis and power
Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business
Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Linking legally and copyright and Protect intellectual with article
reviewing privacy policies) reserving trademarks, property analysis and power
Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 11 Lecture 33 Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Establishing kid safe zones copyright and Protect intellectual with article
and safeguarding your reserving trademarks, property analysis and power
business) Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business
Week 12 Lecture 34 Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Protecting copyright and copyright and Protect intellectual with article
reserving trademarks) reserving trademarks, property analysis and power
Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business
Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Avoiding litigation) copyright and Protect intellectual with article
reserving trademarks, property analysis and power
Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 12 Lecture 34 Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Linking legally and copyright and Protect intellectual with article
reviewing privacy policies) reserving trademarks, property analysis and power
Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business
Staying out of legal trouble T-1 OR-14 Lecture 33:Protecting Lecture 33: Able to Class discussion
(Establishing kid safe zones copyright and Protect intellectual with article
and safeguarding your reserving trademarks, property analysis and power
business) Avoiding litigationfrom Lecture 34:Avoid point
disclaimer to terms legal traps presentation
of use
Lecture 34:Linking
legally and
reviewing privacy
policies, Establishing
kid safe zones and
safeguarding your
business
Lecture 35 Maintaining the web T-1 RW-5 Lecture 35: Marketing Remembering that Web Reference
presence(Reaching out to R-2 basics, customers rule and
customers) Reaching out to Taking advantage of
customers, Rewriting free tools on the web
marketing plan for
future, Using URL, Url
in e-mail, Call to action
text, Testimonials,
Search engine
submission, Link
campaign, WOM, Local
services and coupons
Maintaining the web T-1 RW-5 Lecture 35: Marketing Remembering that Web Reference
presence(Rewriting R-2 basics, customers rule and
marketing plan for future) Reaching out to Taking advantage of
customers, Rewriting free tools on the web
marketing plan for
future, Using URL, Url
in e-mail, Call to action
text, Testimonials,
Search engine
submission, Link
campaign, WOM, Local
services and coupons

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 12 Lecture 36 Test
Week 13 Lecture 37 Free ways of website T-1 OR-15 Lecture 37: Free ways in Lecture 37: Class discussion
marketing(Learning ways to RW-1 Web marketing Understanding the with power point
promote the website for strategies and how do free source of presentation
free) they plan it marketing through
internet
Lecture 38 Common mistakes in web T-1 Lecture 38:Problems in Lecture Class discussion
marketing(Problems in R-1 business 38:understanding the with power point
business goals and planning) goals and planning- importance of presentation
Understanding the time planning,
and money, Ignoring Remembering the
search engines and value of review
myopic view
,Ignoring
statistics and
back office problems
Common mistakes in web T-1 Lecture 38:Problems in Lecture Class discussion
marketing(Ignoring search R-1 business 38:understanding the with power point
engines and myopic view) goals and planning- importance of presentation
Understanding the time planning,
and money, Ignoring Remembering the
search engines and value of review
myopic view
,Ignoring
statistics and
back office problems
Common mistakes in web T-1 Lecture 38:Problems in Lecture Class discussion
marketing(Ignoring statistics R-1 business 38:understanding the with power point
and back office problems) goals and planning- importance of presentation
Understanding the time planning,
and money, Ignoring Remembering the
search engines and value of review
myopic view
,Ignoring
statistics and
back office problems
Lecture 39 Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Diagnosing the problem) R-1 SW-4 the problem, checking generate with article
traffic, traffic on their analysis and power
Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 13 Lecture 39 Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Checking statistics) R-1 SW-4 the problem, checking generate with article
traffic, traffic on their analysis and power
Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms
Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Reviewing site design and R-1 SW-4 the problem, checking generate with article
operations) traffic, traffic on their analysis and power
Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms
Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Building traffic, Optimizing R-1 SW-4 the problem, checking generate with article
for sales and embracing the traffic, traffic on their analysis and power
worms) Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms
Week 14 Lecture 40 Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Diagnosing the problem) R-1 SW-4 the problem, checking generate with article
traffic, traffic on their analysis and power
Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms
Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Checking statistics) R-1 SW-4 the problem, checking generate with article
traffic, traffic on their analysis and power
Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 14 Lecture 40 Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Reviewing site design and R-1 SW-4 the problem, checking generate with article
operations) traffic, traffic on their analysis and power
Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms
Handling tired sites T-1 OR-2 Lecture 39: Diagnoses Lecture 39: Able to Class discussion
(Building traffic, Optimizing R-1 SW-4 the problem, checking generate with article
for sales and embracing the traffic, traffic on their analysis and power
worms) Lecture 40:Checking website point
statistics and Lecture 40: Able to presentation
Reviewing site design review and optimize
and operations,Building sales
traffic, Optimizing for
sales and embracing the
worms

SPILL OVER
Week 14 Lecture 41 Spill Over
Lecture 42 Spill Over
Week 15 Lecture 43 Spill Over
Lecture 44 Spill Over
Lecture 45 Spill Over

Scheme for CA:

CA Category of this Course Code is:A0203 (2 best out of 3)

Component Weightage (%)

Assignment 50
Project - Website Design 50
Test 50

Details of Academic Task(s)

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Academic Task Objective Detail of Academic Task Nature of Academic Academic Task Marks Allottment /
Task Mode submission
(group/individuals) Week
Assignment Able to promote Students in the groups will promote their website by using Group Offline 30 8 / 11
their website using Facebook, twitter, Whats app, Email promotion. youtube etc. They
social networking have to increase the traffic of their websites through this.They will
websites be evaluated on the basis of Facebook Insights data of Likes, Max
Reach of single post, Engagement etc- 10 Marks.
Promotion Through other tools For eg. Youtube, whats app, Twitter
etc- 10 Marks. Traffic of website from the day of promotion started
till the last date of assignment- 5 Marks. Analysis of Data in
presentation - 5 marks
Project - Website Ability to design The students in a group would be asked to identify their own area of Group Offline 30 1/8
Design website for interest on which they would be building their website. Students
commercial purpose will be evaluated on the following Parameters:
1. Design and Layout - 5 Marks
2. Ease of Navigation - 5 Marks
3. User Engagement - 5 Marks
4. Functionality - 5 Marks
5. System to gather analytics - 5 Marks
6. Revenue Model - 5 Marks
Test To check the Test of 6 Questions 5 Marks each. Individual Offline 30 10 / 12
learning ability of
students

List of suggested topics for term paper[at least 15] (Student to spend about 15 hrs on any one specified term paper)

Sr. No. Topic

1 1. Website Development,
2. Blog Creation
3. Marketing Through Social Media

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.