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Business Communication Course Outline

The course deals with a wide range of verbal and written communications skills that are concerned with multi-faced business / technical / organizational purposes. At the end of the course, the students should be able to: face challenging verbal situations confidently--as well as enhance his / her personal and organizational functions effectively. Interactive lectures, White board, case dealings and group work. Multimedia devices will be used inside the class. Internet will be used for latest online knowledge sharing.

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647 views

Business Communication Course Outline

The course deals with a wide range of verbal and written communications skills that are concerned with multi-faced business / technical / organizational purposes. At the end of the course, the students should be able to: face challenging verbal situations confidently--as well as enhance his / her personal and organizational functions effectively. Interactive lectures, White board, case dealings and group work. Multimedia devices will be used inside the class. Internet will be used for latest online knowledge sharing.

Uploaded by

тнє Sufi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH

Dhaka, Bangladesh

Faculty of Arts and Social Sciences

COURSE OUTLINE

I - Course Code. ENG 2103


II - Title : Business Communication
II - Nature : Core (3 credit)
III - Academic Term : Fall 2010
IV - Course teacher: Qumrul Hasan Chowdhury

V- Course Description:

The course deals with a wide range of verbal and written communications skills that are concerned with
multi-faced business/technical/organizational purposes—like, business correspondence, report writing, oral
and multimedia presentation skills, resume writing and job interview skills etc.

VI – Objectives:

At the end of the course, the students should be able to:

Face challenging verbal and written situations confidently—as well as enhance his/her personal and
organizational functions effectively. They would also be able to utilize their knowledge in inter-
personal and cross-cultural settings.

1
VII – Topics to be covered
TOPICS Specific Time Suggested Teaching
Objective(s) Frame Activities Strategy(s
)
Pre Mid Term

(a) Theories of human


communication; features The specific objective 1 week Interactive lectures, White board,
of language; hierarchy of the topics is to case dealings and OHP and
and process of prepare the students group work. multimedia
communication. face challenging devices will be
(b)Inter- and cross-cultural verbal and written 1 week used inside the
communication: Barriers situations confidently, class.
to communication; as well as enhance Internet will be
brainstorming discussions their personal & used for latest
and case studies. organizational 1 week online
(c) Organizational functions effectively. knowledge
communication.— They would also be sharing.
downward, upward and able to utilize their 1 week
lateral. Non-verbal knowledge in inter-
communication. personal and cross-
(d)Effective business cultural settings.
correspondence: 1 week
strategies and types.
(e) Numerous writing 2 weeks
techniques for technical
and business 1 week
correspondence. 1 week
(f) Résumé writing
Post Mid Term 1 week
(g) Business English
techniques. 1 week
(h) Correspondence in 3 weeks

2
business and official
domains: types and
strategies.
(i) Memorandums and
notice-agenda-minutes.
(j) Job interview techniques.
(k) Report writing process.

VIII - Course Requirements IX – Textbook/ Reference


Students would be required to submit term papers Materials
and case study analyses on a regular basis.
At the end of the course, they would have to submit Basic Business Communication
reports based on qualitative/quantitative research. Lesikar & Flately (9th edition)
(2) Technical Communication
X – Evaluation Meenakshi Raman & Sangeeta Sharma
(3) Model Business Letters
Shirley Taylor
Pre- midterm
(4) Presentations
Anne Laws
Attendance 10
Class participation 10 (5) Intercultural Communication Fred Jandt
Quizzes/Assignments 30
Multimedia Presentation 10
Exam 40
__________________________
100

Post- midterm

Attendance 10
Class participation 10
Report 30
Quizzes/Presentation 10
Exam 40
__________________________
3
100
Final grade = 40% Midterm + 60% Final

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