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Eco Smart SWOT Analysis Kerry Ireland 2018

This SWOT analysis of Kerry, Ireland identifies the region's natural environment, accessibility, underdevelopment, and peripheral location as strengths, while weaknesses include litter, traffic, local attitudes, reliance on government funding, weather, and coastal erosion. Opportunities lie in growing eco-tourism popularity, climate, promotion campaigns, and film tourism. Threats consist of overcrowding sensitive sites, need to protect landscapes from overdevelopment, and effects of coastal erosion and rising sea levels.

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Ivo Zambello
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204 views1 page

Eco Smart SWOT Analysis Kerry Ireland 2018

This SWOT analysis of Kerry, Ireland identifies the region's natural environment, accessibility, underdevelopment, and peripheral location as strengths, while weaknesses include litter, traffic, local attitudes, reliance on government funding, weather, and coastal erosion. Opportunities lie in growing eco-tourism popularity, climate, promotion campaigns, and film tourism. Threats consist of overcrowding sensitive sites, need to protect landscapes from overdevelopment, and effects of coastal erosion and rising sea levels.

Uploaded by

Ivo Zambello
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis of Kerry, Ireland for EcoSmart week –

Poland 2018

STRENGTHS WEAKNESSES
1. Natural environment 1. Litter population: illegal dumping, lack of
2. Accessibility (rail, road, sea, air) respect by locals of the landscape
3. Underdeveloped & underpopulated 2. Traffic (humans & vehicles):
region potential/probable infringement on the
4. On the periphery – geographically, flora and fauna of the region
culturally, psychologically. 3. Attitude of locals towards foreigners.
discrimination
4. Tourism providers’ reliance and
expectation of government funding to
establish tourism products/services
5. Weather: Mild, wet climate
6. Coastal erosion & the threat of rising sea
levels to our coastline

OPPORTUNITIES THREATS

1. Global growth & popularity in eco- 1. The issue of people coming to visit a
tourism. The zeitgeist of eco-tourism site versus those coming for a site. E.g.,
2. Mild climate may be attractive to UNESCO World Heritage site – Scellig
those living in extreme heat Michael may be damaged due to
conditions overcrowding. The tourists are visiting
3. Awareness campaigns for beach it because of its connection to Star
cleaning, Air BnB, discrimination Wars and perhaps not because of its
4. Film Tourism: take advantage of the world heritage aspect etc.
promotion of Ireland through films 2. The need and urgency to protect the
such as Star Wars: The Last Jedi landscape and avoid one-off housing,
5. Learn from countries that have over- overpopulated areas.
extended the promotion of their 3. Coastal erosion and rising sea levels.
landscape – e.g. Machu Picchu , Uluru

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