Client Questionnaire: Corporate Identity
Client Questionnaire: Corporate Identity
Corporate Identity
2. How is it managed?
3. How has the company evolved over the past 5-10 years?
4. What trends are effecting the industry and how is the company anticipating them?
8. Who are the important publics (i.e. investors, customers, prospects, communities, etc.)?
10. How does the company’s existing graphic identity support management’s vision?
14. What are they and how has the current identity program been meeting them?
15. What has motivated the company to redefine or redesign its corporate identity?
Current Situation
1. Who are your key customers and where are they (current and prospective)?
What are their problems, needs and wants
2. What benefit can your company provide these customers that they can’t
obtain elsewhere?
3. Where are you now? Where do you want to be in 1 year, 3 years, 5 years and beyond?
6. What methods, tools and strategies are now being used to get there?
B. Pricing?
C. Distribution?
D. Service?
F. Strengths?
G. Weaknesses?
2. What are the forecasted sales volumes and goals for each product?
3. Where are the products now in relation their lifecycle (inclining or declining)?
4. What are the most important factors in a customers decision to buy the product(s)?
Project Specific
1. Has the client ever worked with a designer?
3. If the audience could come away with just one thought about the company/product/
service what would that be?
4. Two thoughts?
10. Are there similar existing pieces the client likes or finds interesting?
11. What key factors differentiate the client from their competition?
15. What would constitute a successful project? What are the expectations.
BoDo Client Questionnaire page 6
Perception
1. Use three adjectives to describe how the company should be perceived by the audience.
(examples: conservative, progressive, friendly, formal, casual, serious, energetic,
humorous, professional)
3. What do you feel is the biggest challenge in getting this image across to customers?
4. How is your company currently perceived? Do you wish to carry the same kind of message
through this project or campaign?
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