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There are a number of strategies out there claiming to be your instant autopilot key to passive (no
work) eBay success and fabulous wealth. While some do have their own merits not a single one is
comprehensive enough to be the ³holy grail´ of instant Internet and eBay success.

Thus I have taken the major pluses from a number of these ³Internet Marketing Guru´ strategies and
distilled, combined and molded them into a surprisingly simple, yet more comprehensive
multifaceted ten step plan for eBay marketing success. Not only is it a lot easier to implement than
you would think but best of all it is absolutely free.

No questions asked & no email or registration required. Just put the plan into action and start seeing
the results. Please note that this not an instant riches now solution. It is a long term approach that
begins to pay off right from the get-go and thereafter building momentum (and cash) over time. You
will not see a tremendous diversity of peaks and valleys. Instead you will get a continually
accelerating and expanding incline. Without further ado here is the plan:

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± First of all you should create a business case. While it is
possible that nobody other than yourself may ever see it a business case is still of the greatest
importance as it will help you to never lose sight of your ultimate goals and also to keep on track in
the pursuit of your eBay marketing career. The business case will identify many objectives including
those listed below. Another crucial aspect of a business case/ business plan is that it must be
flexible and able to respond to change as and when required. In this sense you might like to look
upon your business case as being a ³living´ document open to change on the fly. Develop a
business plan in conjunction with your business case. Document the market opportunity that you
have spotted, your preferred strategy, backup strategies, the plan¶s overall strengths and
weaknesses and a brief budget. No need to go overboard here as once again this is for your benefit
as in all likelihood nobody else will ever see it.


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 - Compartmentalizing your eBay marketing strategies will help you to
develop a multifactor eBay marketing strategy. Your business case should make provision for this
not only by outlining what needs to be done next but also to provide the guidelines for a thorough
documentation process that will record all of your data into various formats which will highlight the
performance of various aspects of your marketing strategies. This body of knowledge will prove to
be a life saver time and time over. As the little general said; ³divide and conquer´.


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 ± Start by selecting a number of products and services that you are interested
in and then watch their activity on eBay to see what sells and what doesn¶t. In all likelihood you will
notice some ³sweet spot´ items that always seem to sell quickly and for a good price. Make a note of
them as you go along.

  c ± Check out what other vendors in your chosen category are up to and
what strategies they are using. Try to identify flaws in their strategy and make particular note of
them. This will help you to avoid making the same mistakes yourself and in all probability will give
you an edge to exploit and so get one up on your competition. Beat them at their game if you will.

 
 c ± Contact a number of suppliers of the products you wish to sell. It goes
without saying that you should shop around and haggle to ensure that your prospective suppliers are
giving you the best deal possible. Discuss the details of product supply and availability with your
suppliers. If for example you have a firm commitment from your suppliers that all orders for certain
items can be delivered in one or two days 90% of the time and that immediate availability can be
guaranteed year round. Don¶t forget to source additional (backups) sources for your products. In this
way you reduce your exposure to a single point of failure (one specific supplier experiencing
difficulties).

 

  ± Now compare the prices quoted by your potential suppliers and
compare them with the current ³going rates´ for these products on eBay. If the prices on eBay are
typically in excess of your buying price then you have identified a product well worth the effort for
you to market.

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± It is advisable to set forth and compartmentalize your eBay marketing strategy.
In this way you can rapidly expand or contract your product range as circumstances dictate. The
capacity for rapid response and scalability are both critical. Thus you should start small to ³find your
feet´ and then work to expand both your empire and strategies.

The experience that you gain from the get-go in terms of what works and what doesn¶t is invaluable
in that it can be put to good use latter on by giving you the practical experience to know when and
how to take the correct appropriate action(s).

Starting small and scaling from there allows you to gain a greater microscopic analysis of your
current strategies as well as giving you the capacity to compare current results and reactions with
those of the past.

Now you will be far better placed to extrapolate into the future as well as to intuitively knowing
where, when and why a particular product or strategy should be immediately terminated.

Remember that the timely cutting of loses always reflects into greater profits and profitability
margins.

Maximizing your gains while minimizing your loses is a tried and true formula that business of all
sizes have long employed in developing long-term sustainability.

You should always try out as many strategies, products and as much ³spin´ as possible with eBay
since it is so cheap. You will never know until you try. Upon finding a strategy/product that works do
not be afraid of reusing it over and over again. Whenever on a good thing, stick with it. However; this
does not mean that you should sit back on laurels.
 
 
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 ± You may at this point begin to purchase stock and
inventory. Document this thoroughly. You do not necessarily need to spend up big at this point.
Reconfirm availability and turn-around times for various suppliers and products. Remember that your
time is another resource that will need to be invested into your venture. This element will require
very careful evaluation.


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± Set weekly sales targets raising the ceiling regularly over time. This could be as
simple as tens items per week for five weeks. Once you have achieved this raise the bar to say 15
units per week. You may do this for any combination of products, services etc. For example; specific
items, a specific category of items or even for your entire inventory.

! 
 ± With some cash now in the bank it is time to change over from manual administration
to automated administration through the use of specialized software that can take those repetitive
tasks such as inserting the same block of text or pictures into various, forms, emails, replies,
consumer enquiries, consumer help requests and item descriptions. Templates are a great way of
doing this as is mail merge to send out special offers, newsletters etc.


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