K. J.

Somaiya Institute of Management Studies & Research, Mumbai

Gurpreet Singh
PGDM-Retail Management
+91-8750027173; [email protected]
Date of Birth: 1st Nov, 1994
ACADEMIC PROFILE
Degree Institute / School Board Year Results
PGDM – Retail Management KJ SIMSR KJ SIMSR 2018 8.63
B.Com. (Hons.) Shri Guru Tegh Bahadur Khalsa College, Delhi Delhi University 2016 82.84%
HSC Bahadur Chand Munjal Senior Secondary School C.B.S.E. 2013 92.00%
SSC Bahadur Chand Munjal Senior Secondary School C.B.S.E. 2011 93.10%

KEY PROJECTS
 Market analysis of biscuit segment in general trade in Ludhiana market
Summer Internship (Pladis Global): Establishing  Focus on increasing the penetration of Rs.10 pack portfolio biscuits and
Rs.10 Pack Portfolio in terms of visibility and increasing the “Share of wallet” for the brand
availability for Mcvities Biscuits in Ludhiana region  Carried out primary research, competitor analysis, Product-SKUs analysis, data
recording & analyzing and maintaining DSR sheets
 Recording Retailers & Consumers reaction about Rs.10 pack portfolio
 Hands on experience on promoting and selling the “Futurepay” application of
Live Project: Future Group (Big Bazaar)
future group during Mahabachat days of BigBazaar
 Learned store management and sales tactics
 Social Media management of new project launched named “Red Dot”. Part of
Live Project: Viktree Concepts LLP “Social Can” team.
 Hands on experience at video making, working of social media platforms,
driving traffic and creating content
Live Project: Shopper Engagement at Pladis Global  Driving sales of Mcvities biscuits in Reliance Mart in Phoenix Mall at kurla for
5-days sales period ; Customer interaction and feedback recording
Live Project: Britannia Industries  Driving sales of Britannia’s new product DEUCE at ApnaBazaar, Andheri for 4
weekends ; Recording of response of DEUCE biscuit from customers
Live Project : P&G (2-months)
 Virtual Online Internship with P&G : Ambi Pur Marketing Internship Program

POSITIONS OF RESPONSIBILITY
 Convener – Aspire Club (Case Study and Brainstorming Hub), K.J SIMSR
 Member - CII YI, Confederation Of Indian Industry-Young Indians, K.J SIMSR
 Social Media Head – National Retail Summit, 2017, K.J SIMSR
 Core team member of Leaders For Tomorrow Club in S.G.T.B. Khalsa College
CO CURRICULAR ACTIVITIES
 Certification course from Coursera in “Marketing In A Digital World” from University Of Illinois
 Certification course from Coursera in “Introduction To Financial Markets” from Indian School Of Business
 Certification course from Coursera in “Portfolio and Risk Management” from Indian School Of Business
 Obtained grade “O” in 7th National Level Commerce Talent Search Examination
EXTRA CURRICULAR ACTIVITIES
 National Finalist in Strastruck (Case Study Competition) event at Prayaag,2018 held at JBIMS, Mumbai
 Secured 2nd position in Videosis (Video Making Competition) event at Genesis,2017 held at Fore School of Management, Delhi
 Secured 3rd position in Adwise (Video Making Competition) event organized by MarX (Marketing Club) , IIM Nagpur
 Achieved 100% Sales Target in MahaMandi 2017, Annual Socio-Marketing Event of NITIE, Mumbai
 Certification of Participation for ADVIT – AV Ad Making Competition, 2017 conducted by Goa Institute Of Management
 Event Management in BYJU’s classes held at IGI Stadium, New Delhi
 Volunteer in Chalk Walk and Gift A Garden events organized by MaStyle Care
 Organized Mock Stock event in S.G.T.B. Khalsa College in association with Bombay Stock Exchange
 Completed 12 art and craft sessions at Sheltor Homes “Ummeed Aman Ghar for Boys” and “Aasra Home” in New Delhi

[email protected]
Telephone: +91-22-67283078
 This is to acknowledge that Ms Sonali Jaju,
a Student of KJ Somaiya Institute of Management Studies and
Research
participated as a Campus Connect member of
Ensemble – Valhalla 2017, held between 16-19th November, 2017 at
XLRI Jamshedpur.