3CETT

REPORT ON
AUTOFORM
INDIA
SUBMITTED BY: SUBMITTED BY:

ISHVINDER SINGH AHLUWALIA SUMEET THAPA

MBA II (A)
0901120105
 COMPANY PROFILE

AUTOFORM India: A leading provider of high

quality Automotive Seat Covers

About the Company

A R. P. Auto style has more than 20 Years Experience in manufacturing car seat
covers by the brand name of. Auto form the name to reckon with for style and
elegance in the automobile industry. An industry which demands a perfect
combination of luxury with class and reality with choice. The brand leader in premium
car seat cover in India, Auto form is excelling new horizons in its wide range and best
fitment with an exuberant comfort. Auto form is known for its wide range of world
class materials and consistency in design, form and fitment. Our company specializes
in PU/PVC seat cover and has the widest range of car seat covers to suit every
purpose and taste.

At Auto form, we use genuine and high density foam superior quality PU/PVC, best
quality threads and state-of-the-art German Machinery to make it perfect for your
car. As an ISO 9001: 2000 certified company. We believe in technology lead and are
equipped with the latest CAD/CAM cutting system and stitching equipment for quality
production and high uniformity.
With highly skilled technicians and painstaking personnel, we are one of the leading
OEM Suppliers of accessory seat covers to following reputed car manufacturing
companies in India:

# Honda Siel Cars India Ltd.

# Hyundai Motors India Ltd. through Mobis
# General Motors India Ltd.
# Mahindra & Mahindra Ltd.
# Mahindra Renault Ltd.
# Fiat India Automobiles Private Ltd.
# Reliance Retail India Ltd.
Our design studio works to continuously renew our designs for better appeal and
match to your car interiors. Our combination of creativity and craftsmanship provide
unique looks, simple design, soft and cozy seating. We have an infrastructure spread
of over 53,000 sq. feet in the green valley of Selakui near Dehradun in Uttrakhand
India.

“our combination of craftsmanship and creativity

give our design unique looks that are well
executed”.
So Autoform offers its clients products that are:

 Manufactured from high quality raw materials.

 Products created to ensure durability and perfect fit
 Are attractively designed
 Suitable for varied types of vehicles
 High skilled labour involved

Autoform’s constant endeavour to innovate itself in developing newer designs and

products at its own designs studios and with regular dedication by its team in
delivering products that have a mass appeal, will always give the market products
that stand out at all levels.
 Why Us?

 A quality product at competitive prices and on-schedule delivery is our forte.

 We ensure that all the products manufactured are of international standards.

 Our team of quality control inspectors maintain a strict vigil on each and every
manufacturing process to ensure that the products conform to high quality
standards.

 We incorporate state-of-the-art-technology and hi-tech machines, which yield

excellent results at low maintenance cost.

 Our prompt and efficient services and excellent relationship with our agents all
over the world have enabled us to satisfy our esteemed customers with highly
professional services.

 Our modern and capacious warehouse has a capability to execute and store
large volume of products. .
 VISION
To be the market leader of Indian car accessories manufactory industry by using the
ethical business practices.

MISSION
To be the market leader of Indian car accessories manufactory industry.

OBJECTIVE

Improve working condition by providing universal standards in all sectors.

Provide a common platform for companies that want to work in tandem with the
agencies that protect the interest of labour.
Provide an opportunity to staff and worker as will as consumer community with
a ‘win-win’ approach.
To reduce the cost of wastage of entire raw material and reduce the scrapped
wastage.
To maintain all entry of all purchases bills, sales bills and employ provident
funds and properly return all tax.
 MARKET SHARE

TOTAL TOTAL
SALES TURNOVER OF
YEAR TURNOVER OF PERCENTAGE
R.P. AUTOSTYLES
OEM'S SHARE OF OEM'S

2004-05 193.12 193.12 100.0

2005-06 483.47 599.90 80.6
2006-07 590.90 880.31 67.1
2007-08 750.22 1232.02 60.9
2008-09 768.47 1710.50 44.9

TOTAL TURNOVER OF
OEM'S
YEAR
(IN LACS)
2004-05 193.12
2005-06 483.47
2006-07 590.90
2007-08 750.22
2008-09 768.47
 TOTAL TURNOVER OF OEM'S
(IN LACS)
750.22 768.47
800.00
700.00 590.90
600.00 483.47 TOTAL TURNOVER OF OEM'S
(IN LACS)
500.00
400.00
300.00 193.12
200.00
100.00
0.00
2004-05 2005-06 2006-07 2007-08 2008-09

YEAR TOTAL PERCENTAGE

SHARE OF OEM'S
2004-05 100.00
2005-06 80.59
2006-07 67.12
2007-08 60.89
2008-09 44.93

TOTAL PERCENTAGE SHARE OF OEM'S

100.00
100.00
90.00 80.59
80.00 67.12
70.00 60.89
60.00 TOTAL PERCENTAGE SHARE OF OEM'S
44.93
50.00
40.00
30.00
20.00
10.00
0.00
2004-05 2005-06 2006-07 2007-08 2008-09
PRODUCTS

 U ARROW “ a sharp style to spark up your interiors”

COLORS: red & off white, silver & black, coco & offwhite and w. grey & I grey
 Automotive grade PU/PVC , no chemical odour, UV resistant, tear resistant
 Snug fit, does not D-shape or become loose, easy to clean and maintain
 A fitment process that involves use of single tape wire that is manually tied to the
seat for contour specific (tight) fitment.
 Perforation material is used in the center curves for breath ability of the fabric that
will keep the seat cover resistant to heat.

 ULTRA + “a sporty design you would love to give to your

car”
COLORS: coco & off white, B. white & black, B. white & red, black & beige and red & black.
 Automotive grade PU/PVC , no chemical odour, UV resistant, tear resistant
 Snug fit, does not D-shape or become loose, easy to clean and maintain
 A fitment process that involves use of single tape wire that is manually tied to the
seat for contour specific (tight) fitment.

 U JOY “a very sober design purely for elegance”

COLORS: P. grey & grey, beige & black, coco & offwhite, black & beige and silver &black
 Automotive grade PU/PVC, no chemical odour, UV resistant, tear resistant.
 Snug fit, does not D-shape or become loose, easy to clean and maintain.
 A fitment process that involves use of single tape wire that is manually tied to the
seat for contour specific (tight) fitment.

 U FIT “a sporty design for vibrant interiors”

COLORS: coco & offwhite, red & black, offwhite & black, silver &grey and yellow & black
 Automotive grade PU/PVC , no chemical odour,UV resistant, tear resistant
 Snug fit, does not D-shape or become loose, easy to clean and maintain
 A fitment process that involves use of single tape wire that is manually tied to the
seat for contour specific (tight) fitment.

 U PASS “trend settings sporty design for inspiring interiors”

COLORS: coco & off white, wall nut & off white, red & black, off white and P. silver & black
  High Automotive grade PU/PVC , permanent dry feel, no chemical odour, UV
resistant, tear resistant, fire resistant, anti fungus
 Skin fit(accurate size that fits perfect on the original seats), does not D-shape or
become loose, easy to clean and maintain
 A fitment process that involves use of single tape wire that is manually tied to the
seat for contour specific (tight) fitment.
 Perforation material is used in the center curves for breath ability of the fabric that
will keep the seat cover resistant to heat.

 U FLY “a design that can put you in a flying mode”

COLORS: greige & black, B. white & black, black & beige, coco & off white and red & black.
 High Automotive grade PU/PVC , permanent dry feel, no chemical odour,UV
resistant, tear resistant, fire resistant, anti fungus
 Skin fit(accurate size that fits perfect on the original seats), does not D-shape or
become loose, easy to clean and maintain
 A fitment process that involves use of single tape wire that is manually tied to the
seat for contour specific (tight) fitment.

 U CHEER ”a design that is bound to make heads turns”

COLORS: P. silver &black, red & black, metal & black, walnut & off white and coco & off
white.
 High Automotive grade PU/PVC , permanent dry feel, no chemical odour, uv
resistant, tear resistant, fire resistant, anti fungus
 Skin fit(accurate size that fits perfect on the original seats), does not D-shape or
become loose, easy to clean and maintain
 A fitment process that involves use of multiple tape wires that are manually tied to
the seat for bucket (original) fitment.

 U BURR “the new status symbol of your car”

COLORS: teak & offwhite, metal & black, walnut & grey and walnut & off white
 High Automotive grade PU/PVC , permanent dry feel, no chemical odour,UV
resistant, tear resistant, fire resistant, anti fungus
 Skin fit(accurate size that fits perfect on the original seats), does not D-shape or
become loose, easy to clean and maintain
 A fitment process that involves use of single tape wire that is manually tied to the
seat for bucket (original) fitment.

 U IMPRESS “the luxurious new look in your car”

COLORS: grey, almond, off white and red & black.
  High Automotive grade PU/PVC , permanent dry feel, no chemical odour, uv
resistant, tear resistant, fire resistant, anti fungus
 Skin fit(accurate size that fits perfect on the original seats), does not D-shape or
become loose, easy to clean and maintain
 A fitment process that involves use of single tape wire that is manually tied to the
seat for bucket (original) fitment.

VENDORS
 MAYUR UNIQUOTERS LTD

AN ISO 9001: 2008, ISO 14001: 2004 AND OHSAS 18001: 2007 CERTIFIED
COMPANY.
Mayur Uniquoters is a reputed organisation that excels in the manufacture and
export of all types of PU and PVC based synthetic leather (Artificial Leather).
Established in 1992, Mayur has successfully established itself as a reliable and
trustworthy organisation. The company is committed to developing outstanding
quality products with widest choice.

The whole organisation working as a team of professionals dedicated to Product

Innovations, Quality Assurance, Quality Audits and Quality Improvement aim at
“Customer Delight” and not merely Customer Satisfaction. We value and
believe in people, the Total Quality People (TQP) with cultural quotient and they
are the driving force of all the milestones set. 

 MANISH VINYL
The history of this manufacturing unit dates back to 1970's when this was one of the
first units to start production of PVC/PU Leather Cloth in Northern India by the name
of 'Leatherite'. The company was taken over in 1987 by 'Kumar Ashis Projects
Limited' and rechristened 'MANISH VINYLS'. 

Many additions and updation were made in the machinery to bring the plant to the
current standards. The company then started making PVC/PU Leather Cloth under the
brand name 'KHAITAN'. This brand name is now established in the market. The
company is making Leather cloth in a wide variety and for different uses like
Upholstery (Automotive and Furniture). Footwear (Shoes, Sandals, Linings etc.) Belts,
Luggage, Novelty and Promotional items.
CERTIFICATIONS
CUSTOMERS
# Honda Siel Cars India Ltd.

Honda Motor Company, Ltd. Honda Technology Research Institute Company,

Limited) is a Japanese multinational corporation primarily known as a manufacturer of
automobiles and motorcycles.

Honda is the world's largest manufacturer of motorcycles as well as the Honda

Motor Company, Ltd is a Japanese multinational corporation primarily known as a
manufacturer of automobiles and motorcycles.

World’s largest manufacturer of internal combustion engines measured by volume,

producing more than 14 million internal combustion engines each year. Honda
surpassed Nissan in 2001 to become the second-largest Japanese automobile
manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest
automobile manufacturer in the United States. Honda is the sixth largest automobile
manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand, Acura in 1986. Aside from their core automobile and motorcycle businesses,
Honda also manufactures garden equipment, marine engines, personal watercraft and
power generators, amongst others. Since 1986, Honda has been involved with
artificial intelligence/robotics research and released their ASIMO robot in 2000. They
have also ventured into aerospace with the establishment of GE Honda Aero Engines
in 2004 and the Honda HA-420 Honda Jet, scheduled to be released in 2011. Honda
spends about 5% of its revenues into R&D. [6]

# Hyundai Motors India Ltd.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC), South Korea and is the largest passenger car exporter and the
second largest car manufacturer in India. HMIL presently markets 6 models of
passenger cars across segments. The A2 segment includes the Santro, i10 and the
i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the
Sonata Transform.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of

the most advanced production, quality and testing capabilities in the country. To cater
to rising demand, HMIL commissioned its second plant in February 2008, which
produces an additional 300,000 units per annum, raising HMIL’s total production
capacity to 600,000 units per annum.
In continuation with its commitment to providing Indian customers with cutting-edge
global technology, HMIL has set up a modern multi-million dollar research and
development facility in the cyber city of Hyderabad. It aims to become a centre of
excellence for automobile engineering and ensure quick turnaround time to changing
consumer needs.

As HMC’s global export hub for compact cars, HMIL is the first automotive company in
India to achieve the export of 10 lakh cars in just over a decade. HMIL currently
exports cars to more than 110 countries across EU, Africa, Middle East, Latin America,
Asia and Australia. It has been the number one exporter of passenger car of the
country for the sixth year in a row.

To support its growth and expansion plans, HMIL currently has a 290 strong dealer
network and 540 strong service points across India, which will see further expansion
in 2010.

# General Motors India Ltd.

General Motors Company, also known as GM, is a United States-based automaker
with headquarters in Detroit, Michigan. GM manufactures cars and trucks in 34
countries, recently employed 244,500 people around the world, and sell and services
vehicles in some 140 countries. [3] By sales, GM ranked as the largest US automaker
and the world's second largest for 2008, [3] having the third highest 2008 global
revenues among automakers on the Fortune Global 500.[4]

On June 1, 2009, General Motors filed for Chapter 11 bankruptcy proceedings, which
were completed on July 10 of the same year, and it was thereafter reorganized once a
new entity acquired the most valuable assets. GM is now temporarily majority owned
by the United States Treasury and, to a smaller extent, the Canada Development
Investment Corporation — a Canadian Crown corporation — and the Ontario
government, with the US government investing a total of US$57.6 billion under the
Troubled Asset Relief Program.[10]

On April 21, 2010, GM CEO Ed Whitacre Jr. announced that the company had paid
back the entire amount of the US and Canadian government loans, with interest, a
total of $8.1 billion.[11] The company expects to repurchase a sizable portion of the
remaining equity stake with funds earned via a public stock offering. While no GM
shares are currently available to the public, the company's plans as of 2009 were to
initiate an initial public stock offering (IPO) in 2010.[12]

GM plans to focus its business on its four core North American brands: Chevrolet,
Cadillac, Buick, and GMC. In Europe, following a period of negotiation to sell a
majority stake in its Opel and Vauxhall brands, the company decided to retain full
ownership of these operations.[13] However, on February 23, 2010, GM sold Saab
Automobile to Spyker Cars NV and is winding down its Hummer,[14] Pontiac, and
Saturn brands, the latter two remaining under the old GM, now known as Motors
Liquidation Company.
# Mahindra & Mahindra Ltd.

Mahindra & Mahindra Limited is part of the Mahindra Group, an automotive, farm
equipment, financial services, trade and logistics, automotive components, after-
market, IT and infrastructure conglomerate [2] The company was set up in 1945 in
Ludhiana as Mahindra & Mohammed.[3] [4]
later, after the partition of India, Malik
Ghulam Muhammad returned to Pakistan and became that nation's first finance
minister. Hence, the name was changed from Mahindra & Mohammed to Mahindra &
Mahindra in 1948.

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra

(M&M) was first known for assembly under license of the iconic Willys Jeep in India.
The company later branched out into manufacture of light commercial vehicles (LCVs)
and agricultural tractors, rapidly growing from being a manufacturer of army vehicles
and tractors to an automobile major with a growing global market. At present, M&M is
the leader in the utility vehicle (UV) segment in India with its flagship UV, the Scorpio
(known as the Mahindra Goa in Italy).

# Mahindra Renault Ltd.

The Indian motorist can now look forward to some exciting times on the road.
Mahindra & Mahindra and French carmaker Renault have joined forces. The joint
venture will launch the Logan, a mid-sized sedan in the first half of 2007. Logan is
just one of the many cars Renault plans to introduce in India. A vehicle assembly
plant is being set up for the purpose with an initial production capacity of 300,000
cars per year. This partnership presents a win-win situation for both companies and
for Indian customers.

Renault has over the years provided its customers the very best in car technology.
The emphasis on technology has translated into innovative, safe and environmentally-
friendly vehicles that make driving a pleasure for you. It’s the only automaker to have
eight cars with the maximum five-star Euro NCAP rating. It has also been the proud
winner of the Formula 1 World Championships.

To know more about Renault group log on to www.renault.com

Renault is Europe’s leading brand with industrial and commercial presence in 118
countries. Renault designs, develops, manufactures and sells innovative, safe and
environmentally-friendly vehicles worldwide. Its 130,000 strong workforce contributes
to a strategy of profitable growth based on three key factors: competitiveness,
innovation and international expansion. Its alliance with Mahindra has further
accelerated its plans for global expansion. Renault’s technologically superior vehicles
like Logan, Twingo, Clio, Megane, Scenic, Espace, Traffic, to name a few can be seen
on roads around the world.

# Fiat India Automobiles Private Ltd.

Fiat S.p.A., an acronym for Fabbrica Italian Automobile Torino (English: Italian
Automobile Factory of Turin), is an Italian automobile manufacturer, engine
manufacturer, financial and industrial group based in Turin in the Piedmont region.
Fiat was founded in 1899 by a group of investors including Giovanni Agnelli. Fiat has
also manufactured railroad vehicles, tanks and aircraft. As of 2009, Fiat is the world's
sixth largest carmaker as well as Italy's largest carmaker.

Fiat-based cars are constructed all around the world, with the largest number
produced outside Italy being built in Brazil, where they are best-sellers.[4]. It also has
factories in Argentina and Poland. Fiat has a long history of licensing its products to
other countries. Joint venture operations are found in Italy, France, Turkey, India,
Serbia and Russia.

Agnelli's grandson Gianni Agnelli was Fiat chairman from 1966 until 1996, and
honorary chairman from then until his death on 24 January 2003, while Cesare Romiti
served as chairman. After their removal, Paolo Fresco served as chairman and Paolo
Cantarella as CEO. Umberto Agnelli then took over as chairman from 2002 to 2004.
After Umberto Agnelli's death on 28 May 2004, Luca Cordero di Montezemolo was
named chairman, but Agnelli heir John Elkann became vice chairman at age 28 and
other family members are on the board. At this point, CEO Giuseppe Morchio
immediately offered his resignation. Sergio Marchionne was named to replace him on
1 June 2004.
COMPETITORS

THESE ARE MAIN COMPITITOR OUR COMPANY

1. RISHAB AUTO MALL

Location - Noida, Noida-201301 (Also serves Delhi)

- CAR SEAT COVER MANUFACTURERS

2. SAHNI AGENCIES

Location - Kashmiri Gate, Delhi-110006

- CAR SEAT COVER MANUFACTURERS, RUBBER PART

MANUFACTURERS

3. SANJAY MOTORES

Location - Vasant Kunj, Delhi-110070

- CAR SEAT COVER MANUFACTURERS, Car Stereo Dealers, CAR SEAT
COVER DEALERS

4. VARINDRA IND

Location - Kashmiri Gate, Delhi-110006

- CAR SEAT COVER MANUFACTURERS, Steering Cover

5. VARINDRA IND

Location - Anand Parbat, Delhi-110005

- CAR SEAT COVER MANUFACTURERS, CAR SEAT COVER

DEALERS

6. VERMA CARCARE
Location - Malka Ganj, Delhi-110007
- CAR SEAT COVER MANUFACTURERS, CAR SEAT COVER
DEALERS.
ENVIRONMENT:

All businesses operate within an environment, which directly or indirectly affects the
way in which they function. Conceptually, the forces that comprise the marketing
environment are viewed as existing at two levels. They are categorized as micro and
macro environment.

Our production processes do not generate air, water or noise pollution. All our
physical waste is 100% recycled by small-toy manufacturers.

We have genuine concern for our environment and ensure there is no wastage of
water and electricity. We have insulated our factory working area to avoid air-
conditioning and saving on precious electric power. We avoid unnecessary wet
washing to save water. In addition, we also have all the provisions for rain-water
harvesting. We have installed latest computerized sewing machine equipped with
servo motor; which does not consume electricity in idle time.

MICRO ENVIROMENT OF THE COMPANY:

Customers: Company’s aim is to provide high quality car seat covers and accessories
at a competitive price and ensure prompt delivery as and when required. Cater the
changing needs of modern customers is not easy preposition, but Company
(Autoform) still manage to provide them the goods as per their aspire because we
know that the customer is king.

Employees: Employees in Autoform are highly skilled and focussed towards their
work. They are provided the basic amenities, time to time salary and incentives which
keep them self-motivated. If there are grievances of employees, they are heared with
effective manner.

Suppliers: The suppliers of Autoform are those who provide high quality raw material
at minimum rate. Increasing rate of inflation increases the prices of raw material, but
having good relationship with the suppliers provide discounts and other offers which
proves beneficial to the company.

Competitors: Competitors are posing great threat to the company from time to time,
highly skilled marketing team deals with those completive hurdles and provide the
mass sales to the company.
MACRO ENVIROMENT OF THE COMPANY:
Government: Government of Uttrakhand is providing the following
benefits to the company:

 100% Central Excise exemption for 10 years on items other than those
mentioned in the negative list in the concessional industrial package announced
by the central government.
 100% income tax exemption for first 5 years and 30% for next 5 years for the
Companies and 25% for others
 CST @2% for 5 years
 Capital investment subsidy @15% with maximum of Rs. 30 Lakhs (Rs. 3
million).
 Exemption from entry tax on Plant & Machinery for setting up Industry or
undertaking substantial expansion and modernization

Legal:
Company is following the minimum wage rate policy which is formulated by the
government and complies with the changing wage rate policies.

The physical waste of the company is recycled by the toy manufacturing and the
production process in auto form does not generate air, water and noise pollution,
hence contributing in maintaining healthy environment for workers.

TECHNOLOGY:
As an ISO 9001: 2000 certified company. We believe in technology lead and are
equipped with the latest CAD/CAM cutting system and stitching equipment for quality
production and high uniformity. Company is using the state-of-the-art German
machinery that includes the latest auto cutters and stitching machines.
ORGANIZATIONAL HIERARCHY:

i) Mr Rajan Gandhi. vi) Mr Piyush

Managing Director Production manager.
ii) Mr Siddharth Gandhi. vii) Mr Jha
Marketing Head Head dispatch department
iii) Mr Mukul Sharma viii) Mr S.S. Rawat
Marketing executive Head of stores.
iv) Mr Lalit Arya
Marketing executive
v) Ms Aparajita Prakash
H.R. executive
vi) Mr Nitin Jain
Senior Accountant.

TERMINOLOGY…
The various terms used in the organization are:
 AR: This represents the ARCH DESIGN of the car seat covers.
 GH: This represents the GATHERING DESIGN of the car seat covers.
 CH: This represents the U-CHEER DESIGN of the car seat covers.
 SWOT ANALYSIS…

STRENGTH WEAKNESS

 The company holds the value of a  Not so popular among people.

national brand name.  In market segment more
 It covers the whole India by its wide awareness towards the product
distribution network. is required.
 It provides the O.E.M. supplier
service to the top most automobile
giants in India.
 The product quality of Autoform is
best as it passes various quality
control measures.
 The firm is emerging as a technical
giant by enhancing its state of
machineries.
 The firm is working on ERP
implementation for optimum
utilization of resources.
 According to market trends it is
flexible to change its product
design.

OPPURTUNITY THREATS

 Expansion of automobile sector can  The external environment

help the firm do better. changes can be harmful like that
of Government policies.
SYNOPSIS

THE TOPIC WHICH IS SELECTED BY ME AS AN ET TITLE IS:

NEW PRODUCT DEVELOPMENT”.

1ST WEEK: maintained the whole stock of raw material in stores. Maintained
the proper records of issuing PU.

2nd week: conducted the need analysis of the requirement of new product
development and found out the various segments in which they are
segmenting the market.

3rd week: collected the data of the various products related to the features
and their quality of theirs.

 Collecting the data related to ERP implementation.

 Help in creating the reports for Mahindra and Mahindra audit.
 Help in planning system of stores.
 CONCLUSION

At Auto form, we use genuine and high density foam superior quality PU/PVC, best
quality threads and state-of-the-art German Machinery to make it perfect for your
car. As an ISO 9001: 2000 certified company. We believe in technology lead and are
equipped with the latest CAD/CAM cutting system and stitching equipment for quality
production and high uniformity.