Food Report 2018 –

Confectionery
Statista Consumer Market Outlook – Segment Report

November 2018

1
Confectionery accounts for 10% of the total Food
market
Food market overview

Food segments by worldwide1 revenue shares in 2017 Confectionery segment

Confectionery defines foods with a relatively high sugar content. It
represents one of the strongest sales segments in the food market.
Confectionery can be divided into four segments based on
manufacturing processes and ingredients. Chocolate, Sugar
Confectionery, Cookies and Ice Cream. This segment does not include
Spreads containing cocoa and jams (see: Breakfast Products) and long-
lasting products such as frozen cakes (see: Bakery Products). The largest
manufacturers in the European Confectionery market are Mars,
Mondelēz International, Nestlé and Ferrero.

Confectionery sales worldwide1

US$263bn +3.8%
in 2017 CAGR2 2010-2017
Revenues

37bnkg +2.2%
in 2016 CAGR2 2010-2017
Volume sales

1: Worldwide includes all countries which are covered by the Consumer Market Outlook, for further information please see page 12
2: CAGR: Compound Annual Growth Rate / average growth rate per year
2 Source: Statista Consumer Market Outlook 2018
Worldwide Confectionery revenues increased at a
CAGR1 of 3.8% between 2016 and 2017
Segment overview Confectionery

Management Summary of the Confectionery market Confectionery sales worldwide2

▪ The Food market realized a total revenue of US$2,534 billion in 2017,
representing a growth of 4.8% compared to 2016. Revenue in bnUS$ Volume sales in bnkg

▪ We forecast the compound annual growth rate (CAGR1) of the bnUS$ bnkg
revenue from 2017 to 2021 to be 4.4%.
40
▪ In the market for Food, volume sales amounted to 871 billion 37 40
300
kilograms in 2017, which represents a growth of 2.7% compared to
2016. 32 35
250
▪ The segment Confectionery accounted for 10% of the worldwide Food
30
revenue and 4% of the volume sales in 2017.

▪ In 2017, Confectionery sales increased by 3.8% in comparison to 200 25

2016 and reached US$263 billion and 37 billion kilograms.
150 302 20
▪ Denmark (US$361) and Switzerland (US$331) have the highest annual
273 283 292
revenues per capita of Confectionery. 263
245 254
218 230 239 15
100 203 211
10
50
5

0
2011 2013 2015 2017 2019 2021

1: CAGR: Compound Annual Growth Rate / average growth rate per year
2: Worldwide includes all countries which are covered by the Consumer Market Outlook, for further information please see page 12
3 Source: Statista Consumer Market Outlook 2018
With more than US$47bn, Nestlé has by far the
highest food sales
Representative companies and their key brands

Company

Sales1 2017 US$47.1bn US$26.2bn US$25.9bn US$22.9bn

Key brands

1: Companies’ sales of food

4 Source: Statista Consumer Market Outlook 2018, Nestlé, Mondelēz International, Kraft Heinz, Danone
In 2017, Denmark and Switzerland spent the most on
Confectionery
Confectionery revenue per capita in 2017

US$7 US$361 Country out of scope

5 Source: Statista Consumer Market Outlook 2018

Confectionery volume sales in Europe increased by
0.4% from 2016 to 2017
Market KPI comparison (1/5)

Europe
Confectionery revenues in billion US$
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnUS$ 620.5 637.8 655.7 672.6 685.4 693.1 701.2 716.2 731.3 746.6 762.3 777.7 2.1% 2.1%

Confectionery bnUS$ 78.6 79.5 80.5 81.8 81.6 81.8 82.7 83.5 84.3 85.0 85.9 86.7 0.9% 0.9%

Share of total market 12.7% 12.5% 12.3% 12.2% 11.9% 11.8% 11.8% 11.7% 11.5% 11.4% 11.3% 11.1% -1.2% -1.2%

Confectionery volume sales in billion kilograms

CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnkg 160.3 160.4 159.7 161.0 161.3 163.2 164.9 165.6 166.3 166.9 167.6 168.0 0.4% 0.4%

Confectionery bnkg 11.3 11.3 11.2 11.4 11.4 11.5 11.6 11.6 11.7 11.7 11.7 11.7 0.4% 0.4%

Share of total market 7.0% 7.0% 7.0% 7.1% 7.1% 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% 7.0% -0.1% -0.1%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
6 Source: Statista Consumer Market Outlook 2018
Confectionery volume sales in the United States
increased by 1.0% between 2016 and 2017
Market KPI comparison (2/5)

United States
Confectionery revenues in billion US$
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnUS$ 511.0 536.4 563.6 576.4 599.9 610.8 618.7 639.5 660.8 682.1 702.6 722.3 3.2% 3.4%

Confectionery bnUS$ 61.3 62.7 63.6 64.7 65.3 67.7 68.9 70.8 72.8 74.8 76.7 78.4 2.3% 2.8%

Share of total market 12.0% 11.7% 11.3% 11.2% 10.9% 11.1% 11.1% 11.1% 11.0% 11.0% 10.9% 10.9% -0.9% -0.5%

Confectionery volume sales in billion kilograms

CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnkg 124.1 122.4 125.6 126.3 126.9 127.6 130.3 131.3 132.4 133.5 134.5 135.5 0.8% 0.8%

Confectionery bnkg 8.4 8.1 7.9 8.0 8.1 8.4 8.6 8.6 8.7 8.8 8.9 8.9 0.6% 1.0%

Share of total market 6.8% 6.6% 6.3% 6.4% 6.4% 6.6% 6.6% 6.6% 6.6% 6.6% 6.6% 6.6% -0.2% 0.2%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
7 Source: Statista Consumer Market Outlook 2018
Confectionery volume sales in China increased by
4.5% between 2016 and 2017
Market KPI comparison (3/5)

China
Confectionery revenues in billion US$
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnUS$ 233.3 276.3 300.3 328.5 355.0 385.5 399.9 426.7 452.3 478.2 504.9 531.0 7.8% 6.7%

Confectionery bnUS$ 19.4 22.3 24.6 29.6 32.3 34.2 35.8 38.4 40.9 43.3 45.7 48.0 8.6% 7.3%

Share of total market 8.3% 8.1% 8.2% 9.0% 9.1% 8.9% 9.0% 9.0% 9.0% 9.1% 9.0% 9.0% 0.8% 0.6%

Confectionery volume sales in billion kilograms

CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnkg 109.8 114.8 116.5 119.6 125.7 132.1 133.5 137.5 140.7 143.5 145.8 147.7 2.7% 2.9%

Confectionery bnkg 3.5 3.7 3.9 4.6 4.8 5.0 5.2 5.4 5.6 5.7 5.9 6.0 4.9% 4.5%

Share of total market 3.2% 3.2% 3.4% 3.8% 3.9% 3.8% 3.9% 3.9% 4.0% 4.0% 4.0% 4.0% 2.2% 1.5%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
8 Source: Statista Consumer Market Outlook 2018
Confectionery volume sales in South America
increased by 0.9% from 2016 to 2017
Market KPI comparison (4/5)

South America2
Confectionery revenues in billion US$
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnUS$ 51.1 60.2 66.6 79.0 95.3 103.2 114.2 126.9 139.1 151.3 163.6 176.4 11.9% 11.1%

Confectionery bnUS$ 10.1 11.2 11.8 13.1 15.5 15.4 16.8 18.1 19.4 20.8 22.1 23.5 8.0% 7.9%

Share of total market 19.7% 18.5% 17.7% 16.6% 16.2% 14.9% 14.7% 14.3% 14.0% 13.7% 13.5% 13.3% -3.7% -2.9%

Confectionery volume sales in billion kilograms

CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnkg 36.8 40.1 41.5 45.1 49.9 48.4 48.1 49.6 50.3 51.0 51.7 52.4 3.3% 3.3%

Confectionery bnkg 3.3 3.5 3.5 3.7 4.0 3.6 3.6 3.7 3.7 3.7 3.7 3.7 1.2% 0.9%

Share of total market 9.0% 8.6% 8.4% 8.2% 8.1% 7.4% 7.5% 7.4% 7.3% 7.3% 7.2% 7.2% -2.2% -2.2%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
2: South America includes only Brazil and Argentina
9 Source: Statista Consumer Market Outlook 2018
Confectionery volume sales in Australia increased by
2.1% from 2016 to 2017
Market KPI comparison (5/5)

Australia
Confectionery revenues in billion US$
CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnUS$ 34.2 36.4 36.4 37.4 39.4 40.6 41.9 43.3 45.0 46.6 48.2 49.8 3.5% 3.4%

Confectionery bnUS$ 4.59 4.89 4.84 4.95 5.14 5.24 5.35 5.54 5.75 5.97 6.22 6.47 3.2% 3.4%

Share of total market 13.4% 13.4% 13.3% 13.2% 13.0% 12.9% 12.8% 12.8% 12.8% 12.8% 12.9% 13.0% -0.4% 0.0%

Confectionery volume sales in billion kilograms

CAGR1 CAGR1
unit 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
'10/'21 ‘16/‘17

Food total bnkg 7.6 7.8 7.9 8.1 8.4 8.6 8.9 9.0 9.2 9.4 9.6 9.8 2.3% 1.2%

Confectionery bnkg 0.47 0.47 0.48 0.48 0.49 0.49 0.50 0.51 0.52 0.54 0.55 0.56 1.8% 2.1%

Share of total market 6.1% 6.1% 6.0% 5.9% 5.8% 5.7% 5.6% 5.7% 5.7% 5.7% 5.7% 5.7% -0.7% 0.9%

1: CAGR: Compound Annual Growth Rate / average growth rate per year
10 Source: Statista Consumer Market Outlook 2018
 11
Denmark 361

28

18
Switzerland 331

25
Finland 303
Norway 294

22 21
Australia 226
United States 218

27 27
United Kingdom 211

30
Estonia 210
Austria 208

28
Italy 200
Germany 189
27
Country ranking: Confectionery

France 175

Source: Statista Consumer Market Outlook 2018

Revenue and Volume sales in 2017

20 20
Slovenia 169 22
Ireland 165
28

Belgium 163
Croatia 148
22 23

Sweden 147
Canada 123
13 12

Greece 115
18

Slovakia 112
Netherlands 112
Revenue sales per capita in US$

20 19

Portugal 108
Spain 105
23 24

Lithuania 102
5

Japan 84
18

Bulgaria 78
11

South Korea 77
8

Hong Kong 76
Latvia 72
13 14

Brazil 72
16

Argentina 69
12

Czechia 57
Confectionery and bought 28 kilograms

Romania 57
Volume sales per capita in kilogram

14 13

Hungary 54
13

Poland 48
5

Singapore 42
7

Mexico 39
Indonesia 31
In 2017, Danes spent an average of US$361 on

China 28
Malaysia 25
5 4 6 6

Thailand 25
Vietnam 12
Philippines 10
2 2 2

India 7
The Confectionery market covers 44 countries
worldwide
Overview on country coverage

Europe Asia Australia

Austria Hungary Slovenia China Australia

Belgium Ireland Spain Hong Kong

Bulgaria Italy Sweden India

Croatia Latvia Switzerland Indonesia

Czechia Lithuania United Kingdom Japan

Denmark Netherlands
North America South Korea
Canada
Estonia Norway Malaysia
United States
Finland Poland Philippines
Mexico
France Portugal Singapore
South America
Germany Romania Argentina Thailand

Greece Slovakia Brazil Vietnam

12 Source: Statista Consumer Market Outlook 2018

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13 Source: Statista Consumer Market Outlook 2018

Author, imprint, and disclaimer

Madeleine Brinckmann
Analyst Consumer Goods

[email protected]

▪ Madeleine Brinckmann studied Sociology, Economics, Political Science

and Law at the University of Hamburg. Before joining Statista she worked
as a Business Partner in Category Management and later in Retail
Environment Management at CP GABA GmbH (formerly Colgate-
Palmolive).

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Disclaimer
This study is based on survey and research data from the previously mentioned sources. The forecasts and market analysis presented were researched and prepared
by Statista with great care.

For the presented survey data, estimations, and forecasts Statista cannot assume warranty of any kind. Surveys and forecasts contain information not naturally
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of statistics and data provided in this report.

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