Pr

oductDevel
opmentCanvas T
eam/
Dat
e/Ver
sion: / /

Pur
pos
e Pr
oductExper
ience Cus
tomerReval
i
dat
ion
Definewhatyourcust
omershoul
dfeell
i
kewhenheus esyourproduct/
servi
ce?Whatemoti
ons,f
eeli
ngswoul
ddefinehi
sexper
ience?Feel
i
ngofcomf
ort
, Onceyou’
refini
shedwiit
hyourfeat
ureset,
testwi
ththecustomer/
useri
f
Whati
sthepur
poseoft
hisconceptyou’
redevel
oping? conveni
ence,orf
eeli
ngofbuyi
ngmor ewit
hles
s(cos
tconsci
ous)orfeel
ingofgreat
ers
ecur
it
y,s
afet
yet c. t
hefeat
ures,
functionsar
eusef
ul.Speaktothecus
tomer/us
er.
Doesi
tsol
veaprobl
em,
oritenhancesacert
ainexperi
ence?

I
sitservi
nganeedori
tist
ryi
ngt
ocr
eat
eanew needort
ap
anuntappedneed?

Pr
oductFunct
ions
Funct i
onsareapr oductsanswertouserpr
oblems/need. Theydos omethi
ngthatuserwants.Theyareoftenver
bsinnature.
Ever
yfuncti
oni
spoweredbymany
features.
Multi
taski
ngisaf uncti
on.Br
owsertabsi
saf eaturethatpowersthemult
it
askingfeat
ure.Afuncti
oncanhaveoneormor efeatur
espoweri
ngi
t.Funct
ionsar
e
verygener i
cinnature,f
eaturesareof
tenmorespecific.
Functionscanbes i
mil
art
opr oductexperi
ence.Safet
y(productf
uncti
on)provi
desafeel
i
ngof
safety(productexperi
ence)

Pr
oductFeat
ures
Productfeat
uresar
es pecific.
Oneormor efeat
ureswil
lpoweraf uncti
on.Antil
ockBrakes,Ai
rbagsaref
eturesthatpowerthesaf
etyfunct
ion.Br
owsertabs
,Apple’
s
homebut tontomulti
taskbet weenappsarefeatur
espoweringthemut it
aski
ngfunct
ion.Eachfeat
urewil
lhavemanycomponent s/s
ubcomponent spoweri
ngit
.
Somet i
mesaver ypopularcomponentbecomesaf eat
urei
nits
elf
. Li
kecarster
oisamaj orcomponentsandaf eatur
eatthesameti
mepower i
ngthei
ncarenter
tai
nment
funct
ionpower i
ngentertai
nmentasapr oductexperi
ence.

Peopl
e Rej
ect
,Redes
ign,
Ret
ain
Whoisthekeycus
tomersegmentwhowill
usethi
sproduct Postcustomervalidat
ion,rej
ect,thosef
uncti
onsorfeat
uresthatt
he
/
sevr
iceort
heendproductoft
heconceptyou’
repus
uing? customersdidntfinduseful.
Redes i
gnthosethatwerepart
ial
lyus
eful
andr et
ainthosemett hebar.It
eratewit
hthisunti
lal
l
Wr
it
eher
eaboutt
hem,
des
cri
bet
hem al
i
ttl
e. functi
ons/f
eaturesareaccepted.

Component
s
Componentsbuildupthefeat
ures.
Foraairbagi
twill
compr i
seali
stofcomponentli
kebags,t
ri
ggerset
c. t
hatgoint
omakingi
t.Foratabbedbr
owseri
twil
lcompri
se
ofvar
iouschunksofcodethatwil
lmakethetabswork.I
ncaseswherethefeat
ureisamajorcomponent,youcouldl
is
ther
etheauxil
l
iar
ycomponent
sthatar
erequi
red
tomakethemaj orcomponentwork.Youcanal
soli
stnew adj
ust
mentsandinnovat
ionsyou’
replanni
nghere att
hecomponentl
evel.

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ight
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uel
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uel
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