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SPRING GREENING ==
Modern Landscaping atest = ae
i = DWELL.COM
The New
Dwell.com
ight and a half years ago,as we launched Dwell,
‘wealso launched dsvell.com. Within a small pop-up
‘window, animated lines converged to form the out
line ofa building, which then transformed into a
photograph from our frst issue. 1d like to think that
it was a clever cue from the opening titles of North
bby Northwest that demonstrated our pop-culture
savvy, but it was infact a sad artifact ofthe Flas
based bells and whistles then in fashion. Our little
‘website offereda fow glimpses of what we were
‘working on in print,a couple of event listings,and
2 subscription form, but lite else—andthat was
just about enough for the next six yeas.
‘Today, t's virtually unthinkable that we would
have such a minuscule presence online—not only
because of the sheer amount of design discourse
‘going on there, but also because af the exciting
‘opportunities new online technology offers usto
tell stories, present our readers with fresh Dwell
‘content, and, most importantly, interact with each,
‘other, With this in mind over the last few years, our
site grew exponentially to include everything from.
‘log posts to audio design tours to video profiles —s0
much so that our offerings had long since outgrown
‘our site.’ begun to think of our website asa house
towhich rooms were haphazardly added as needed,
but without consideration for the everal plan,
‘Good luck getting from the foyer to the conservatory!
Tunctionality has always been a benchmark
by which we judge good design, and a last, with
the launch of the new and improved dwel.com,
‘we an claim tooffera website that works for you.
‘We stripped back our content to the core and rebuilt
the entire site from scratch so that you can easily
find the stories and information you want, while
slso being ableto seamlessly navigate noteworthy
new features (urn the page for a preview), Just
_as we place people atthe core of our stories in print,
‘we've placed you at the core of our experience
‘online, While we provide the framework (and a ton
‘of nev, continually updated content), ultimately it
your contribution that will imbue dwellcom wit
the dynamism that ereates meaningful online expe
riences forall of us.S0 I hope you'll stop by our new
‘online home and make it yours.
‘Som Grawe, Editor-in-Chief
send co
‘April 2000 MINIUSA.COM
OPEN 10] | The all-new MINI Convertible is about being
open. Open to possibi
WARS TU ROme Ce MAUR LY
ENaC COMO URC em em)
MCI aOR Ta acum RRR Bia R uti kel ate
After all, there’s a lot to see out there, if we’re open to it.
THE ALL-NEW MINI CONVERTIBLE. ALWAYS OPEN. On
