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er 20, 2010
Where the Brothers Get Their News
Quick Update
From your High Rho – Jake Kostelac
The Sigma Rho Zeta chapter at University of
Missouri – Kansas City is currently going through
a rebuilding stage. This spring we have had 10
guys go through the associate member ceremony.
We should be sending some bios for each of them
soon. I am trying to setup an alumni event and
would appreciate it if some alumni sent me an
email with ideas. Just recently Sean Keenan and I
set up a chapter email which is Pictured above – Some of the brothers in front of
[email protected]. We hope this will help us our new house getting ready to serenade the
with mass emails. ladies! The new house is located at 5318 Rockhill
Rd, Kansas City, MO 64110. Hopefully this will be
Just recently our chapter had Tanner Austin win the last time we move for a while.
Big Man on Campus hosted by the Delta Zeta
chapter here at UMKC.
I-Week will be October 31 through November 7th
Awards and Scholarships If interested in participating, please contact Matt Kirmse at
[email protected]Last spring we asked you for contributions Watermelon Fest will be Saturday October 30th
towards our New Member Scholarship friend. If you would like to make a contribution in any way contact
Thanks to your support we were able to give Pat Connor at [email protected] or call him at (816)
352-7855
5 associate members each a $200
scholarship towards their dues. We would
appreciate any further support on your
behalf. Contact Information
High Rho – Jake Kostelac
(816) 405-0045
Our Kappa program for this fall has changed a lot. High Alpha –Tanner Austin
[email protected]We have started utilizing the experiential learning High Pi – Aaron Welch
[email protected]model. This means taking the seven core values
and applying them to experiences you have already
had. We are also taking them places that help them
associate an ideal with a place or activity. For
Alumni of the Month:
example, last week we took the associates to
Thank you to Matt Hottel for his continued efforts to
Liberty Memorial to teach integrity. If you have any
help our chapter be the best it can!
ideas or suggestions just email us.
Page 2 Newsletter Title
Inserting Your Own Art
By Author Name
You can replace the pictures in this template with
your company’s art. To do so, click where you
want to insert the picture. On the Insert menu,
A caption is a sentence describing
point to Picture, and then click From File. Locate
a picture or graphic.
the picture you want to insert, and then click it.
Next, click the arrow to the right of the Insert In contrast, Link to File does not increase the
button, and then click either Insert to place a copy size, and if you make changes to the original
of the picture into the newsletter, Link to File to picture, they automatically show up in the
display the picture without actually inserting a newsletter. But the picture won’t be displayed if
copy, or Insert and Link. Since Insert embeds a viewed from a computer that can’t link to the
copy, the picture is always visible, but it may original. Insert and Link inserts a copy so that
greatly increase the size (in bytes) of your the image is always available, and also
newsletter depending on how large the picture is. automatically updates changes to the original.
Drawing Readers to Other Articles
By Author Name
If you take the time to create a newsletter, you the front page, and then continuing that story
certainly want your readers to read as much of it on another page, where yet another article
as possible. You can help achieve this by drawing awaits the reader once he or she finishes. This
readers to other articles. can also be an effective way to lead the reader
to a sales pitch or an order form.
One way to do this is with the table of contents. A
table of contents that has descriptive and enticing You can have an article go from one page to
headlines will go a long way toward getting the another by using linked text boxes. Everything
reader beyond the articles on the front page. in this newsletter template is contained in a
series of text boxes. These words are contained
You can also draw readers into your newsletter by in a text box, as is the graphic on this page,
placing an interesting article with broad appeal on with its caption in yet another. A text box
Please see Drawing Readers on page 5
“To catch the reader’s
attention, place an interesting
sentence or quote from the
story here.”
A caption describes the picture or graphic.
Newsletter Title Page 3
An Article for Everyone
By Author Name
Who reads your newsletters, and what are their
responsibilities? What segments of your industry are
they concerned about? And do you have evidence to
back up your assumptions? Being able to answer
these questions is critical, because only then will you
be able to provide the kind of content that readers A caption is a sentence describing
will be drawn to. a picture or graphic.
Not everyone within a business or industry is introduce technology at home, and to the students
concerned with the same issues. By understanding themselves and how they can use technology to aid
readers and their concerns, you can ensure that every their learning.
issue of your newsletter has something to interest as
many types of people as possible. A newsletter about The danger, of course, is that if you try to appeal to
technology in education may have articles relevant to every type of audience you may make the focus of
administrators and what they need to know your newsletter too broad. In our example, we
logistically to get technology into their schools, to would not want the newsletter to include articles
teachers and how they can integrate technology into about how to develop software for the education
their classrooms, to parents and how they can market. When you write articles for an audience
Please see Everyone on page 4
Fitting an Article into a Tight Space
By Author Name
So you have space for one more article in your newsletter, and then by measuring how many
newsletter, and one of your experts out in the field column inches are available for the article, you can
is writing the article. How can you determine how tell the writer how many words an article can have.
long the article should be? Let’s take this scenario one step at a time.
As in newspapers, the length of a newsletter article 1. Fill up at least 10 inches of column with actual
can be thought of in terms of how many “column article text, then print the page and use a ruler
inches” are available for the article. A column inch to measure how many inches of column your
is a measure of space, namely an area on a page 1 text takes up.
column wide and 1 inch deep, used to measure the
2. Count the number of words in the text.
amount of type that would fill that space. This will
vary from newsletter to newsletter depending on 3. Divide the number of words in the article by the
the font you are using, its size, the column width, number of inches the text takes up. For
and the amount of space between lines and example, let’s say you have 456 words in 12
between paragraphs. By knowing how many words inches of column: 456 ÷ 12 = 38. That’s your
on average fit into a column inch in your magic number for how many words fit in an
Please see Tight Space on page 4
Page 4 Newsletter Title
Great Articles from page 1
Tight Space from page 3
inch of column in your newsletter. But you’re 6. To give yourself some room for error, tell the writer
not finished yet. to write an article between 250 and 260 words.
Once you get the article back and edit it, you can
4. Measure how many column inches you have
add or remove words here and there to get the
available for the article. For example, we’ll
article to the right length.
say it’s 7 inches.
5. Multiply your magic number by the number of Over time, you’ll get used to this practice, and it won’t
column inches available for the article, which be long before you become a pro at writing and editing
in this case would be: 38 x 7 = 266. This is articles that are not only helpful to your readers, but
the maximum length that the article can be. perfect in length as well.
Everyone from page 3
other than the newsletter’s core readership, or articles
that are too broad in their intent, readers are not able
to quickly determine whether the newsletter is of use to
“To catch the reader’s
them, and they lose interest.
attention, place an
interesting sentence or So the issue is of balance: Within the scope of your
quote from the story here.” business and industry, you want to provide something
in each newsletter that will be of interest to all the
major players in your audience. By doing so, you will
ensure that all your readers will continue to return to
your newsletter, issue after issue, to find that relevant
article that they know is waiting for them.
Newsletter Title Page 5
Drawing Readers from page 2
offers a flexible way of displaying text and appears on this page and begins with the text, “To
graphics; it’s basically a container. You can move a catch the reader’s attention….” The text of a pull
text box around, positioning it just where you want quote comes from the article and should be
it; you can resize it into a tall narrow column or engaging and irresistible. When a reader flips
into a short wide column, or even rotate it so that through your newsletter looking for a reason to read
the text reads sideways. By linking a text box on an article, a pull quote can provide that reason.
one page with a text box on another, you make
your article flow from one page to another. For You probably won’t be able to get all your readers to
information on how to link text boxes, click read all your articles. But by using these journalistic
Continue a story elsewhere with linked text boxes devices, you can draw more readers into your
in the Task Pane. newsletter.
You can also draw readers into reading other
articles by using what’s called a pull quote. A pull
quote is a phrase or sentence taken from the article
that appears in large letters on the page, often
within a box to set it apart from the article. One
A caption is a sentence describing a
picture or graphic.
The Eeents of a Newsletter
By Author Name
In the course of adapting this obvious. It should also add to the
template to suit your needs, you will reader’s understanding of the photo
see a number of newsletter elements. by, for example, explaining
The following is a list of many of prominent or unusual objects.
them, accompanied by brief “To catch the
definitions. “Continued from” line. A line of text reader’s attention,
indicating the page an article is
place an
Body text. The text of your articles. continuing from.
interesting
Byline. A line of text listing the name “Continued on” line. A line of text sentence or quote
of the author of the article. indicating the page on which an from the story
article will be continued. here.”
Caption text. Text that describes a
graphic. A caption should be a short Date. Either the date of publication
but descriptive full sentence. For or the date you expect the newsletter
photos, it ought to explain what’s to be at the height of its circulation.
happening without being insultingly
Please see Elements on page 6
Elements from page 5
Company Name
Graphic. A photograph, piece of art, chart, diagram, or
Street Address
City, ST ZIP Code other visual element.
Phone: Header. Text at the top of each page indicating the
Phone number name of the newsletter and the page number.
Fax:
Fax number Headline. The title of an article. A headline needs to be
clear in its purpose, brief, and active, and should attract
E-Mail:
attention by being relevant, inspiring curiosity, or having
E-mail address
some other irresistible quality.
Newsletter title. The title of the newsletter.
Motto
Pull quote. A phrase or sentence taken from an article
that appears in large letters on the page, often within a
box to set it apart from the article.
We’re on the Web!
Volume and issue. Volume refers to the number of years
Visit us at:
a newsletter has been in circulation. Issue refers to the
Web site address
number of newsletters published so far in the year. The
ninth newsletter in its fifth year of circulation would be
Volume 5, Issue 9.
Company Name
Street Address
City, ST ZIP Code
Customer Name
Street Address
City, ST ZIP Code
