Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

PEÑARANDA ACADEMIC EXTENSION CAMPUS
Peñaranda, Nueva Ecija

A PROJECT FEASIBILITY STUDY ON

ESTABLISHING FUNERAL HOME AND SERVICES BUSINESS
IN PEÑARANDA, NUEVA ECIJA

Presented to
The Faculty of the College of Management
And Business Technology of
Nueva Ecija University of Science and Technology

In Partial fulfillment of the

Course Requirements for the Degree of
Bachelor of Science in Business Administration
Major in Marketing

By:
Bidaure, Joel M.
Noroña, Macy Hazel M.
Delos Santos, Argin S.
Catacutan, Jayson V.
Solis, Sherry Ann
Abesamis, Dan Mclean A.

DECEMBER 2018

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 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
PEÑARANDA ACADEMIC EXTENSION CAMPUS
Peñaranda, Nueva Ecija

College of Management and Business Technology

APPROVAL SHEET

This project feasibility study of establishing Funeral

Home and Service Business in Peñaranda, Nueva Ecija entitled

“Placidus Funeral Home and Services”, which is prepared and

submitted in partial fulfillment of requirements for the

degree of Bachelor of Science in Business Administration,

Major in Marketing is hereby accepted.

Mr. Reynaldo J. Santiago, Jr.

Instructor

Accepted and approve in partial fulfillment of the

requirements for the degree of Bachelor of Science in Business

Administration, Major in Marketing.

Mr. Reynaldo J. Santiago, Jr.

Instructor

Date: ________________________

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 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
PEÑARANDA ACADEMIC EXTENSION CAMPUS
Peñaranda, Nueva Ecija

College of Management and Business Technology

GRAMMARIAN’S CERTIFICATE

This is to certify that undersigned has reviewed and

went through all the pages of the feasibility study

entitled “Placidus Funeral Home and Services” as against

the set of structural rules that govern the compositions of

sentences, phrases, and words in the English language.

Ms. Kaye Graves

Grammarian

Mr. Joel M. Bidaure

Project Manager

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 ACKNOWLEDGEMENT

Writing this feasibility study has been extremely

rewarding for proponents who dedicated their time and effort

in this study. But this research work would not be possible

without the help and guidance of individuals who contributed

and extended their valuable assistance in the preparation and

completion of this study.

The proponents would like to express their deepest

gratitude to the following:

First and foremost, we pay our respect to God, the

almighty to have bestowed our good health, strength, and for

guiding us in every activity that we needed to do.

To our feasibility study adviser Mr. Reynaldo J.

Santiago Jr. who shared his knowledge and expertise and for

guiding us on every step we have to make for the completion

of this study and for motivating us by giving valuable input

and feedback.

We also owe our special thanks to those who spent time

on sharing us some information to do this study more

realistic.

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 To our honorable and beloved families, Bidaure Family,

Norona Family, Delos Santos Family, Catacutan Family, Solis

Family and Abesamis Family for the emotional and moral

support, for giving positive insights, and generously aiding

financial support in pursuit of our study. To our loving

parents and siblings, this research study is for you.

To the members of the group namely: Joel M. Bidaure,

Macy Hazel M. Norona, Argin S. Delos Santos, Jayson V.

Catacutan, Sherry Ann S. Solis, and Dan Mclean A. Abesamis

who were very supportive in the accomplishment of this study.

- The Proponents –

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 DEDICATION

We would like to dedicate this humble piece of work to

our parents, brothers, sisters, friends, classmates, mentors,

and to God Almighty.

To our family especially to our parents who encourage us

to dream and taught us with love and understanding, who

believed us and helped us overcome our doubts on ourselves,

and who supported us financially.

To our friends and classmates who motivated us to keep

working for this study and also to our mentors for giving us

support to finish our study.

And above all, to our Almighty God who is to source of

everything.

- The Proponents -

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 Table of Contents

COVER PAGE..................................................
TITLE PAGE.................................................I
APPROVAL SHEET............................................II
GRAMMARIAN’S CERTIFICATE.................................III
ACKNOWLEDGEMENT...........................................IV
DEDICATION................................................VI
TABLE OF CONTENTS........................................VII
LIST OF TABLES...........................................XII

CHAPTER 1: SUMMARY OF THE PROJECT ....................1

1.1 Name Of The Business .................................1
1.1.1 Description Of The Logo ............................. 2
1.2 Location Of The Business .............................3
1.3 Brief Description Of The Project .....................4
1.4 Project Summary ......................................4
1.4.1 Management Feasibility Summary ...................... 4
1.4.2 Market Feasibility Summary .......................... 5
1.4.3 Technical Feasibility Summary ....................... 5
1.4.4 Financial Feasibility Summary ....................... 6
1.4.5 Socio-Economic Impact ............................... 6

CHAPTER 2: BACKGROUND OF THE STUDY ...................7

2.1 Brief Background Of The Study ........................7
2.2 Objectives Of The Study ............................10
2.3 Project Proponents .................................11
2.4 Operational Definition Of Terms ....................12
2.5 Scope And Delimitation Of The Study ................13

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CHAPTER 3: MANAGEMENT STUDY ..........................14
3.1 Objectives Of The Study ............................14
3.1.1 Personnel (Administrative) ........................ 15
3.2 Form Of Business Ownership .........................16
3.2.1 Advantages Of Sole Proprietorship .............17
3.3 Capitalization .....................................17
3.4 Organizational Structure ...........................17
3.4.1 Organizational Chart .............................. 19
3.4.2 Advantages Of Line Organization ................... 19
3.5 Manpower Requirement ...............................20
3.6 Compensation .......................................23
3.7 Organization Policies ..............................24
3.7.1 Core Values ....................................... 25
3.7.2 Mission ........................................... 26
3.7.3 Vision ............................................ 26
3.8 Legal Responsibilities .............................26

CHAPTER 4: MARKET STUDY ...................... 27

4.1 Objectives Of The Study ............................28
4.2 Methodology ........................................28
4.3 Caskets To Offer ...................................29
4.4 Demand .............................................30
4.4.1 Demand Of The Past Years .......................... 31
4.4.2 Projected Demand In Five Years ..................... 31
4.4.3 Historical Demand Of Caskets ....................... 32
4.4.3.1 Historical Demand Of Oms Casket ..................32
4.4.3.2 Historical Demand Of Omb Casket ..................32
4.4.3.3 Historical Demand Of Single Top Casket ...........32
4.4.3.4 Historical Demand Of Junior Flexy Casket .........33
4.4.3.5 Historical Demand Of Senior Flexy Casket .........33
4.4.3.6 Historical Demand Of Standard Flexy Casket .......33
4.4.3.7 Historical Demand Of Rounded Casket ..............34
4.4.3.8 Historical Demand Of Omb Wood Casket .............34
4.4.3.9 Historical Demand Of Coke Type Casket ............34

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 4.4.3.10 Historical Demand Of Junior Liso Casket .........35
4.4.3.11 Historical Demand Of Semi-Bronze Casket .........35
4.4.3.12 Historical Demand Of Bronze Casket ..............35
4.4.4 Projected Demand Of Caskets ........................ 36
4.4.3.1 Projected Demand Of Oms Casket ...................36
4.4.3.2 Projected Demand Of Omb Casket ...................36
4.4.3.3 Projected Demand Of Single Top Casket ............36
4.4.3.4 Projected Demand Of Junior Flexy Casket ..........37
4.4.3.5 Projected Demand Of Senior Flexy Casket ..........37
4.4.3.6 Projected Demand Of Standard Flexy Casket ........37
4.4.3.7 Projected Demand Of Rounded Casket ...............38
4.4.3.8 Projected Demand Of Omb Wood Casket ..............38
4.4.3.9 Projected Demand Of Coke Type Casket .............38
4.4.3.10 Projected Demand Of Junior Liso Casket ..........39
4.4.3.11 Projected Demand Of Semi-Bronze Casket ..........39
4.4.3.12 Projected Demand Of Bronze Casket ...............39
4.5 Supply .............................................40
4.5.1 Supply For The Past Years ......................... 40
4.5.2 Projected Supply .................................. 40
4.5.3 Historical Supply Of Caskets ...................... 41
4.5.3.1 Historical Supply Of Oms Casket ..................41
4.5.3.2 Historical Supply Of Omb Casket ..................41
4.5.3.3 Historical Supply Of Single Top Casket ...........41
4.5.3.4 Historical Supply Of Junior Flexy Casket .........42
4.5.3.5 Historical Supply Of Senior Flexy Casket .........42
4.5.3.6 Historical Supply Of Standard Flexy Casket .......42
4.5.3.7 Historical Supply Of Rounded Casket ..............43
4.5.3.8 Historical Supply Of Omb Wood Casket .............43
4.5.3.9 Historical Supply Of Coke Type Casket ............43
4.5.3.10 Historical Supply Of Junior Liso Casket .........44
4.5.3.11 Historical Supply Of Semi-Bronze Casket .........44
4.5.3.12 Historical Supply Of Bronze Casket ..............44
4.5.4 Projected Supply Of Caskets ....................... 45
4.5.4.1 Projected Supply Of Oms Casket ...................45
4.5.4.2 Projected Supply Of Omb Casket ...................45
4.5.4.3 Projected Supply Of Single Top Casket ............45
4.5.4.4 Projected Supply Of Junior Flexy Casket ..........46

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 4.5.4.5 Projected Supply Of Senior Flexy Casket ..........46
4.5.4.6 Projected Supply Of Standard Flexy Casket ........46
4.5.4.7 Projected Supply Of Rounded Casket ...............47
4.5.4.8 Projected Supply Of Omb Wood Casket ..............47
4.5.4.9 Projected Supply Of Coke Type Casket .............47
4.5.4.10 Projected Supply Of Junior Liso Casket ..........48
4.5.4.11 Projected Supply Of Semi-Bronze Casket ..........48
4.5.4.12 Projected Supply Of Bronze Casket ...............48
4.6 Demand And Supply Gap Analysis .....................49
4.6.1 Demand And Supply Analysis (Demand And Supply Gap) 49
4.6.1.1 Gap Analysis Of Oms Casket .......................49
4.6.1.2 Gap Analysis Of Omb Casket .......................49
4.6.1.3 Gap Analysis Of Single Top Casket ................49
4.6.1.4 Gap Analysis Of Junior Flexy Casket ..............50
4.6.1.5 Gap Analysis Of Senior Flexy Casket ..............50
4.6.1.6 Gap Analysis Of Standard Flexy Casket ............50
4.6.1.7 Gap Analysis Of Rounded Casket ...................50
4.6.1.8 Gap Analysis Of Omb Wood Casket ..................50
4.6.1.9 Gap Analysis Of Coke Type Casket .................51
4.6.1.10 Gap Analysis Of Junior Liso Casket ..............51
4.6.1.11 Gap Analysis Of Semi-Bronze Casket ..............51
4.6.1.12 Gap Analysis Of Bronze Casket ...................51
4.7 Marketing Strategies/Programs ......................52
4.7.1 Service ........................................... 53
4.7.1.1 Service Package ..................................54
4.7.1.2 Pricing ..........................................60
4.7.1.3 Promotion/Advertising.............................60

CHAPTER 5: TECHNICAL STUDY ................... 61

5.1 Objective Of The Study .............................61
5.2 Service Process ....................................62
5.2.1 Description Of The Service ........................ 62
5.3 Technological Assistance ...........................63
5.4 Project Layout .....................................65
5.4.1 Floor Plan ........................................ 65

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 5.4.2 Structural Details ................................ 66
5.5 Machineries And Equipment ..........................67
5.6 Funeral Equipment ..................................67
5.7 Funeral Supplies ...................................68
5.8 Office Supplies ....................................68
5.9 Sanitary Supplies ..................................69
5.10 Furniture And Fixtures ............................69
5.11 Vehicle Equipment .................................69
5.12 Sources Of Supplies ...............................69
5.13 Utilities .........................................70
5.14 Waste Disposal Management .........................71

CHAPTER 6: FINANCIAL STUDY ................... 72

6.1 Objective Of The Study .............................72
6.2 Total Project Cost .................................73
6.3 Statement of Comprehensive Income ..................74
6.4 Statement of Changes in Owner’s Equity .............75
6.5 Statement of Cash Flow .............................76
6.6 Statement of Financial Position ....................78

CHAPTER 6: FINANCIAL STUDY ................... 80

7.1 Contribution To Government .........................80
7.2 Employment Generation ..............................81
7.3 Social Desirability ................................81
7.4 Others .............................................81
7.4.1 Summary Of Fidings ................................ 81

APPENDICES ..............................................83

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 LIST OF TABLES

TABLE 1 - ORGANIZATIONAL CHART

TABLE 2 - COMPENSATION
TABLE 3 - LEGAL RESPONSIBILITIES
TABLE 4 - DEMAND OF THE PAST YEARS
TABLE 5 - HISTORICAL DEMAND OF OMS CASKET
TABLE 6 - HISTORICAL DEMAND OF OMB CASKET
TABLE 7 - HISTORICAL DEMAND OF SINGLE TOP CASKET
TABLE 8 - HISTORICAL DEMAND OF JUNIOR FLEXY CASKET
TABLE 9 - HISTORICAL DEMAND OF SENIOR FLEXY CASKET
TABLE 10 - HISTORICAL DEMAND OF STANDARD FLEXY CASKET
TABLE 11 - HISTORICAL DEMAND OF ROUNDED CASKET
TABLE 12 - HISTORICAL DEMAND OF OMB WOOD CASKET
TABLE 13 - HISTORICAL DEMAND OF COKE TYPE CASKET
TABLE 14 - HISTORICAL DEMAND OF JUNIOR LISO CASKET
TABLE 15 - HISTORICAL DEMAND OF SEMI-BRONZE CASKET
TABLE 16 - HISTORICAL DEMAND OF BRONZE CASKET
TABLE 17 - PROJECTED DEMAND OF OMS CASKET
TABLE 18 - PROJECTED DEMAND OF OMB CASKET
TABLE 19 - PROJECTED DEMAND OF SINGLE TOP CASKET
TABLE 20 - PROJECTED DEMAND OF JUNIOR FLEXY CASKET
TABLE 21 - PROJECTED DEMAND OF SENIOR FLEXY CASKET
TABLE 22 - PROJECTED DEMAND OF STANDARD FLEXY CASKET
TABLE 23 - PROJECTED DEMAND OF ROUNDED CASKET
TABLE 24 - PROJECTED DEMAND OF OMB WOOD CASKET
TABLE 25 - PROJECTED DEMAND OF COKE TYPE CASKET

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TABLE 26 - PROJECTED DEMAND OF JUNIOR LISO CASKET
TABLE 27 - PROJECTED DEMAND OF SEMI-BRONZE CASKET
TABLE 28 - PROJECTED DEMAND OF BRONZE CASKET
TABLE 29 - SUPPLY FOR THE PAST YEARS
TABLE 30 - HISTORICAL SUPPLY OF OMS CASKET
TABLE 31 - HISTORICAL SUPPLY OF OMB CASKET
TABLE 32 - HISTORICAL SUPPLY OF SINGLE TOP CASKET
TABLE 33 - HISTORICAL SUPPLY OF JUNIOR FLEXY CASKET
TABLE 34 - HISTORICAL SUPPLY OF SENIOR FLEXY CASKET
TABLE 35 - HISTORICAL SUPPLY OF STANDARD FLEXY CASKET
TABLE 36 - HISTORICAL SUPPLY OF ROUNDED CASKET
TABLE 37 - HISTORICAL SUPPLY OF OMB WOOD CASKET
TABLE 38 - HISTORICAL SUPPLY OF COKE TYPE CASKET
TABLE 39 - HISTORICAL SUPPLY OF JUNIOR LISO CASKET
TABLE 40 - HISTORICAL SUPPLY OF SEMI-BRONZE CASKET
TABLE 41 - HISTORICAL SUPPLY OF BRONZE CASKET
TABLE 42 - PROJECTED SUPPLY OF OMS CASKET
TABLE 43 - PROJECTED SUPPLY OF OMB CASKET
TABLE 44 - PROJECTED SUPPLY OF SINGLE TOP CASKET
TABLE 45 - PROJECTED SUPPLY OF JUNIOR FLEXY CASKET
TABLE 46 - PROJECTED SUPPLY OF SENIOR FLEXY CASKET
TABLE 47 - PROJECTED SUPPLY OF STANDARD FLEXY CASKET
TABLE 48 - PROJECTED SUPPLY OF ROUNDED CASKET
TABLE 49 - PROJECTED SUPPLY OF OMB WOOD CASKET
TABLE 50 - PROJECTED SUPPLY OF COKE TYPE CASKET
TABLE 51 - PROJECTED SUPPLY OF JUNIOR LISO CASKET
TABLE 52 - PROJECTED SUPPLY OF SEMI-BRONZE CASKET

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TABLE 53 - PROJECTED SUPPLY OF BRONZE CASKET
TABLE 54 - DEMAND AND SUPPLY ANALYSIS (DEMAND AND SUPPLY
GAP)
TABLE 55 - GAP ANALYSIS OF OMS CASKET
TABLE 56 - GAP ANALYSIS OF OMB CASKET
TABLE 57 - GAP ANALYSIS OF SINGLE TOP CASKET
TABLE 58 - GAP ANALYSIS OF JUNIOR FLEXY CASKET
TABLE 59 - GAP ANALYSIS OF SENIOR FLEXY CASKET
TABLE 60 - GAP ANALYSIS OF STANDARD FLEXY CASKET
TABLE 61 - GAP ANALYSIS OF ROUNDED CASKET
TABLE 62 - GAP ANALYSIS OF OMB WOOD CASKET
TABLE 63 - GAP ANALYSIS OF COKE TYPE CASKET
TABLE 64 - GAP ANALYSIS OF JUNIOR LISO CASKET
TABLE 65 - GAP ANALYSIS OF SEMI-BRONZE CASKET
TABLE 66 - GAP ANALYSIS OF BRONZE CASKET
TABLE 67 - FLOOR PLAN
TABLE 68 - MACHINERIES AND EQUIPMENT
TABLE 69 - FUNERAL EQUIPMENT
TABLE 70 - FUNERAL SUPPLIES
TABLE 71 - OFFICE SUPPLIES
TABLE 72 - SANITARY SUPPLIES
TABLE 73 - FUNITURE AND FIXTURES
TABLE 74 - VEHICLE EQUIPMENT
TABLE 75 - SOURCES OF SUPPLIES
TABLE 76 – STATEMENT OF COMPREHENSIVE INCOME
TABLE 77 - Statement of Changes in Owner’s Equity
TABLE 78 - STATEMENT OF CASH FLOW
TABLE 79 - STATEMENT OF FINANCIAL POSITION

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 CHAPTER 1

SUMMARY OF THE PROJECT

1.1 NAME OF THE BUSINESS

A name of a business is very vital. A unique or

meaningful name can give the first and lasting impression to

the customer of a business. The proposed business project

name idea was taken from the Latin word “Placidus” which

literally means “Peace”. When a person dies, we hope that

peace should be with him, that is why we say R.I.P. or “Rest

in Peace”. That is the reason why the proponents think that

it is suitable to name the business “Placidus Funeral Home

and Services”.

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1.1.1 DESCRIPTION OF THE LOGO

The logo of the business is simple yet it is a very meaningful

one. It shows the letter “P” which indeed symbolize the name

of the business. The black color portrays the grief and

sadness the relatives and friends feel when their beloved one

passed away while the color gold is for the excellence the

business wants to provide to its client. Color gold is also

associated with love and compassion, the business wants the

customer feel. The laurel wreath is a symbol of eternal glory,

honor, success and triumph. The funeral business wants to

glorified and honor the lives of its customer’s deceased

beloved one. The laurel wreath is also seen as a symbol of

peace, a victory that signals the end to a conflict.

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1.2 LOCATION OF THE BUSINESS

Location is one of the main major factors to be

considered in starting a business. The proposed business

project will be located at Brgy. Mambangnan, San Leonardo,

Nueva Ecija. In terms of population, Brgy. Mambangnan is the

most populated amongst other.

It was located at Purok II, Brgy. Mambangnan, San

Leonardo, Nueva Ecija. It is about one kilometer after the

shell gasoline station and is really noticeable along the

highway. As a funeral business, we positioned the site to an

area which is a little bit far from the nearby houses. The

lot area of the location is approximately 100 square meter.

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1.3 BRIEF DESCRIPTION OF THE PROJECT

The proposed business project is all about establishing

a funeral home and services business that will serve the

community by providing them a quality service while making

profitable transaction with them. In order to help the family

to cope with their loss, the proposed business project will

also offer a simple food services for the visitors that will

come to the wake in order for the family members and friends

of the deceased to have more time commemorating their loved

who had passed away. The business will also offer photo

coverage in the wake or viewing and in the burial of the

deceased. The latter two are subjected to the decision of the

family members.

1.4 PROJECT SUMMARY

1.4.1 MANAGEMENT FEASIBILITY SUMMARY

Management is an important aspect to consider a project

feasibility study. The proposed business project will be

owned by a sole proprietorship. The owner will also act as

the manager. The business will employ five (5) service

personnel, one (1) driver, one (1) embalmer.

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1.4.2 MARKET FEASIBILITY SUMMARY

The basis of the market projection is based on the data

gather through careful investigation and other related

information within the vicinity of San Leonardo, Nueva Ecija.

The proposed business project is feasible because the

demand of the funeral service is growing continuously over

the years.

The target market will be the people residing in the

town of San Leonardo and other nearby towns.

As per advertisement, banners and posters will be posted

to the vicinity of the target locations. The business will

also use social media as a medium of its advertisement because

more and more people are using it.

1.4.3 TECHNICAL FEASIBILITY SUMMARY

The technical part of this study will show the different

equipment that will be used in the business. The service

process will be explained in this part of the study.

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1.4.4 FINANCIAL FEASIBILITY SUMMARY

The financial part of this study will tackle the

different aspects of the business financially wise. The

proposed business is estimated to be more or less

PHP4,000,000.00.

1.4.5 SOCIO-ECONOMIC IMPACT

This includes the impact of the proposed feasibility

project on the personnel, on the community, on the environment

and on the government.

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 CHAPTER 2

BACKGROUND OF THE STUDY

2.1 BRIEF BACKGROUND OF THE STUDY

“For the living know that they will die…” (Ecclesiastes

9:5).

One of the Founding Father of the United States, Benjamin

Franklin, states that “…in this world nothing can be said to

be certain but death and taxes!” We all know that death is

one inevitable part in the equation of human existence, as

early as the existence of human, death is already been there.

Despite the advancement of technology particularly in medical

field, death cannot be avoided. It is the endpoint of the

lives of the people and whether an individual like it or not,

it will come to him even in unexpected time, so the need of

preparing for it cannot be overlooked.

Funeral rites are old as the human race itself. Funeral

ceremonies or attending to the proper care of the deceased

person varies from different countries and culture. The first

ever funeral ceremony ever happened is believed to be dated

to at least 300,000 years ago, pre dating in the time of Homo-

Sapiens. For example, in the Shanidar Cave in Iraq,

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in Pontnewydd Cave in Wales and at other sites across Europe

and the Near East, archaeologists have

discovered Neanderthal skeletons with a characteristic layer

of flower pollen. With no great intellect or customs, the

Neanderthal man instinctively buried their dead with ritual

and ceremony. This may suggest that Neanderthals believed in

an afterlife, but were at least capable of mourning, and were

likely aware of their own mortality. This deliberate burial

and reverence given to the dead has been interpreted as

suggesting that Neanderthals had religious beliefs.

Meanwhile, embalming process was developed to its extent

in Ancient Egypt. In circa 3200 BC, the priests from the First

Dynasty of Egypt did the early method of embalming and

mummification. They did so by removing organs, ridding the

body of moisture, and covering the body with natron. The

Ancient Egyptians believed that preservation of the mummy

empowered the soul after death, the latter of which would

return to the preserved corpse.

Back then, funeral ceremonies is not a widespread

business. Not until after the Civil War when the process

of embalming became widespread and more accepted by the

general public. Embalming process became necessary to

preserve the bodies of the dead soldier for the trip

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home. Before the 19 th century, there are over 10,000

funeral directors in the United States. They were

referred to as “Undertakers” because they “under took”

the responsibilities for funeral arrangements. Many of

the undertakers back then are furniture makers who also

build caskets.

At our present time, funeral industry is widespread.

Some people go as far as buying insurance to take care of

their own funeral when they die; whilst others state clearly

in their ‘will’ the type of funeral they would prefer. This

goes to show that the funeral business will always thrive as

long as human exist.

Funeral practices in the Philippines, encompasses a wide

range of personal, cultural, and traditional beliefs and

practices which Filipinos observe in relation to death,

bereavement, and the proper honoring, interment, and

remembrance of the dead. A wake in Filipino culture lasts

three days up to a week, except for the Muslims who are

obliged to bury a corpse with no more than 24 hours. Wakes in

rural areas are usually held in the home, while in urban

settings the dead is typically displayed in a funeral home.

If you are in thinking of a business that will always

provide services that would never go into extinction, then

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delving into the funeral business should be a business you

need to consider. Although most people would rather do some

other form of businesses rather than opt for funeral business

because of its delicate and emotional nature. However, fact

remains that this business will forever be present as soon as

human exists.

2.2 OBJECTIVES OF THE STUDY

The proposed business project is all about Funeral Home

Business with a purpose of serving the community of San

Leonardo, Nueva Ecija and other nearby towns. This project

will prove the effectiveness and efficiency of having unique

strategies as well as competitive employees in the success of

a business.

It also aims to provide the customers with a way to

celebrate the life of the individual when it ends and for the

living to gather support to bring closure and move ahead with

their lives.

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2.3 PROJECT PROPONENTS

The proponents believe that this Funeral Service

business will generate satisfactory income at the same time

provide the community with a quality service.

The proposed feasibility study was made by the

following students of Nueva Ecija University of Science and

Technology – Peñaranda Academic Extension Campus:

Joel M. Bidaure

Macy Hazel M. Noroña

Argin S. Delos Santos

Jayson V. Catacutan

Sherry Ann S. Solis

Dan Mclean A. Abesamis

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2.4 OPERATIONAL DEFINITION OF TERMS

Hearse – a large car that is used for carrying a coffin to

a grave.

Embalming – is the art and science of preserving human

remains by treating them (with chemicals) to forestall

decomposition.

Embalmer – it is the person who does embalming process.

Funeral – a ceremony held for a dead person.

Burial – the act of ceremony of burying a dead person in a

grave.

Grave – a location in which a dead person is buried.

Mausoleum – a stone building with places for the dead

bodies of several people or the body of an important

person.

Caskets – a funerary box used for viewing or keeping a

corpse.

Horse – a large animal that is used for riding and for

carrying and pulling things.

Camera – a device that is used for taking photographs.

Car – a vehicle that has four wheels and an engine and that

is used for carrying passengers on roads.

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Illumination – light that comes into a room that shines on

something.

Carpet – a heavy fabric cover for a floor.

Chapel – a room or small building that is used for private

church services or prayer by a family or group.

2.5 SCOPE AND DELIMITATION OF THE STUDY

This study aims to determine the feasibility of

establishing a funeral home business at San Leonardo, Nueva

Ecija and other surrounding municipalities.

The respondents of the survey conducted are residents of

San Leonardo, Nueva Ecija and other surrounding

municipalities.

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 Chapter 3

MANAGEMENT STUDY

3.1 OBJECTIVES OF THE STUDY

A management’s primary function is to get people to work

together for the attainment of an organization’s goals and

objectives. It is one of the important aspects in establishing

a business. Management process includes planning, organizing,

directing and controlling.

A business cannot survive without management. Management

is concerned with acquiring maximum prosperity with minimum

efforts. It is essential wherever group efforts are require

to be directed towards achievements of common goals.

Management is consider as the force that runs an enterprise

and is responsible for its success or failure.

This part includes officers and key personnel, basic

consideration in forming the organization, organizational

chart, business model, mission, vision, and project schedule.

The objective of the management and personnel feasibility

study is to determine the effectiveness of the organizational

set up and the qualification of the individuals who are

compatible with the given work. This aspect will determine

the successful realization of the project study.

14 | P a g e
3.1.1 PERSONNEL (ADMINISTRATIVE)

Employees is very vital in a business, so managing them

successfully is the key. They are important for a business to

operate effectively and efficiently. Effective management

requires knowing how to resolve the many strong emotions that

may arise in the workplace. More than anything, it means

finding ways to let your people shine without surrendering

goals or accountability.

Hiring good employees is not only important, but

essential to a business, Employees are the heart and soul of

a business, they are the mechanism that makes a business run,

they are the breath of life that enables a business to be

something more than an idea. A business cannot run unless

someone is doing work on it.

15 | P a g e
 The “Placidus Funeral Homes and Services” will hire

employees that are readily available when they are needed to

provide service to the customers. They are the ones who will

perform the functions of the following positions:

Manager/Owner: 1

Embalmer: 1

Service Personnel: 5

3.2 FORM OF BUSINESS OWNERSHIP

The proposed business project will adopt sole proprietorship

as a type of ownership. It is a type of business owned by a

single person. As a sole proprietor, he needs to have the

capacity to enter the incur obligation. He provides his own

capital and manages the business alone. The owner is also the

manager and is responsible for the losses of the business. On

the positive hand, all the profits will go directly to his

pocket.

16 | P a g e
3.2.1 ADVANTAGES OF SOLE PROPRIETORSHIP

1. Ease of formation and dissolution.

2. The profits solely belongs to the owner.

3. The power of controlling the business lies entirely to

the owner.

4. This type of business organization are typically subject

to fewer regulations.

3.3 CAPITALIZATION

Since the type of the business organization is a sole

proprietorship, the capital of the business will be rest

solely to the owner of the business.

3.4 ORGANIZATIONAL STRUCTURE

It is very vital to build a structure from the very

outset. This is why the proponents believe that the success

of any business is to a larger extent dependent on the

business structure of the organization and the people who

occupy the available role. The proposed business project will

work with a business structure that will give room to the

minimal employees to explore their creativity, feel belong

and full integrate into the business philosophy.

17 | P a g e
 The proponents are aware that when recruiting for a

funeral home, the aim should be to look for people who can

handle grieving and bereaved people, not just people who are

looking for a job in able for them to pay their bills. We

will only recruit people with good customers’ service skills,

people with compassion, people who empathize, who love this

line of business, and people who don’t have any problem

handling dead bodies.

To sum it up, the proposed business project will acquire

employees that has the right mindset to help the business

achieve its goals and objectives in record time.

The proposed business project will be using line

organization. It is one of the oldest forms of an

organization. It is presupposes complete authority at the top

of the hierarchy.

18 | P a g e
3.4.1 ORGANIZATIONAL CHART

Manager

Driver Embalmer

Service Service Service Service Service

Personnel Personnel Personnel Personnel Personnel

TABLE 1

The proposed business project uses line type of

organizational structure. Authority flows from the topmost

executive to the subordinates as the lowest level in a more

or less straight line.

3.4.2 ADVANTAGES OF LINE ORGANIZATION

1. Simplicity

2. Directness

3. Flexibility

4. Quick decision-making

19 | P a g e
3.5 MANPOWER REQUIREMENT

Distribution of work is not that easy. That is why there

are several factors to be considered most especially in

choosing who is the most suitable for a certain position. All

of the business aims to be filled with qualified employees

who will perform the duties and responsibilities that was

assigned to them in order to reach the business goals and

objective. It is very crucial to choose who are best among

the rest since the employees are considered as an asset of a

business.

The following are the qualifications, as well as the

duties and responsibility of the employees the Placidus

Funeral Home and Services aims to have:

MANAGER/OWNER

RESPOSIBILITIES:

 He/she must have knowledge about the business.

 Must be aware of the Death Care Industry.

 Must be responsible in handling employees and budgets.

 Knows how to negotiate in business transactions.

 Hardworking and risk-taker.

20 | P a g e
EMBALMER

RESPONSIBILITIES:

 Conform to laws of health and sanitation, and ensure

that legal requirements concerning embalming are met.

 Responsible for preparing the deceased for the wake by

doing the process of embalming.

QUALIFICATIONS:

 Must be 25-35 years old.

 Must be a licensed Embalmer.

 With pleasing personality.

 Responsible and hardworking.

21 | P a g e
SERVICE PERSONNEL

RESPONSIBILITIES:

 Helping the driver to transport the deceased body from

the hospital to the funeral home, then to the house where

the family wants to undertake the wake, and lastly to

the place of burial.

 Assisting the needs of the family of the deceased person

in what they need from the business.

 Responsible for making sure that the facility and

equipment are clean and presentable.

QUALIFICATIONS:

 Must be a male, 20-30 years old.

 At least High School Graduate.

 Responsible and hardworking at work, flexible and has a

pleasing personality.

22 | P a g e
DRIVER

RESPONSIBILITIES:

 Transporting the corpse from the hospital to the funeral

home, then to the house or place where the family wants

to undertake the wake, and finally to the site of burial.

QUALIFICATIONS:

 Male, 23-45 years old.

 At least High School Graduate

 Had a past working experience as a driver for at least

two (2) years.

 Shall possess a professional driver’s license.

 Responsible at work and has a pleasing personality.

3.6 COMPENSATION

All the employees of the project feasibility study is on

call so their wages will depend per service.

Position Number of Employee Wage per Service

Embalmer 1 2,000.00
Driver 1 1,000.00
Service personnel 5 400.00

TABLE 2

23 | P a g e
3.7 ORGANIZATION POLICIES

Several rules and regulations are needed to be

implemented during the service period in order to maintain

the organized business environment.

The proposed business project “Placidus Funeral Home and

Services” will imposed the following rules and regulations:

1. Honesty is a must. An employee must apply honesty at all

the times.

2. Wear proper uniform during services.

3. Always care for the clients by treating them well and

with patience.

4. Make sure that the work is finish before leaving a

certain place where the service is required.

5. Always be on time.

6. Avoid faults while doing service. Make sure to work with

excellence.

7. Take good care of the equipment of the business.

8. Follow the instruction of the Manager/Owner.

9. If there are problems or conflict arise with the

customers, coordinate it to the manager as soon as

possible.

10. Always keep in mind the core values of the business.

24 | P a g e
3.7.1 CORE VALUES

God First

Respect for Individual

Outstanding Service

Work with Excellence

Total Customer Service

Honesty and Integrity

25 | P a g e
3.7.2 MISSION

The mission of the Placidus Funeral Home and Services is

to provide comfort and guidance to the customer by giving

them quality yet affordable service, fulfilling their needs

and wishes, keeping their specific cultural and religious

customs while maintaining strict adherence to legal

guidelines and regulations.

3.7.3 VISION

The Placidus Funeral Home and Services strives to become

the premier and leading funeral service in San Leonardo and

expand the business to other locations. The business will

continue to provide the community outstanding services to

somehow ease the burden of our client’s loss.

3.8 LEGAL RESPONSIBILITIES

PERMIT AND LICENSES PRICE

DTI PERMIT 1,000.00
BARANGAY BUSINESS PERMIT 100.00
SANITARY INSPECTION FEE 2,500.00
HEALTH CERTIFICATE 1,200.00
GARBAGE PERMIT 3,700.00
MAYOR’S PERMIT FEE 1,000.00
BUSINESS PLATE 165.00
CAPITAL INVESTMENT TAX 1,500.00
BIR CERTIFICATE 500.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 11,665.00
TABLE 3

26 | P a g e
 CHAPTER 4

MARKET STUDY

Market study or marketing study is a system of business

activities designed to plan, price promote and distribute

satisfying goods or services to present and personal

customers. It is considered as the lifeblood of every business

transaction because it is strategic way on how to cope up to

the needs and wants of the customers, finding opportunities

regarding it, introduce and market the product or service,

and achieve customer’s satisfaction.

This aspect or study includes the following topics:

demand, supply, demand and supply gap analysis, marketing

programs and the projected sales.

Marketing aspect serves as the basis of the financial

section through the projected demand. There can be no

discussion of profitably or of the other aspects of the study;

if in the first place, there is no demand or market. Every

business is practically aspiring for productivity but

practically in order to last in the business world the first

thig to take into consideration is the target market. The

customers will be the key factor to achieve the objectives of

the organization.

27 | P a g e
4.1 OBJECTIVES OF THE STUDY

The objective of the market study aims to determine our

projected sales after considering the different factors that may

affect the salability of our service. Such factors include the

service quality and characteristics, the location and the population

of our target market, the products demand and supply, the market

shares of our potential competitors and the business’ marketing

strategy.

4.2 METHODOLOGY

In order to gather information, the proponents used

different techniques in gathering information to support the

study.

Interview – The proponents interviewed relevant people in

order to answer questions in addition to the information that

was gathered by the survey. We interviewed owners of existing

funeral business in the vicinity of San Leonardo, Nueva Ecija

and other surrounding towns to determine the different

aspects and things about the business.

28 | P a g e
Research – The proponents used the information from different

libraries and surf the internet as a source of their research

in order to gather reliable information that can help the

study.

Survey – The proponents conduct a survey to the target market

to know their opinions regarding the proposed business

project. The proponents prepared different question for the

target market to answer in order to gather information from

them.

4.3 CASKETS TO OFFER

OMS CASKET

OMB Casket

Single top Casket

Junior Flexy Casket

Senior Flexy Casket

Standard Flexy Casket

Rounded Casket

OMB Wood Casket

Coke type Casket

29 | P a g e
Junior Liso Casket

Semi-bronze Casket

Bronze Casket

4.4 DEMAND

It is very essential for a business to know the demand

of its product or service in order to provide the customer’s

needs and wants. Knowing the demand will help a business to

determine the trend of their product or service. Analyzing

demand thoroughly will give knowledge to a firm on what will

they provide to the customers.

Relatively few people pre-arrange their funerals while

they are alive, leaving most of the decisions to surviving

family members. This becomes a complicated decision made by

the person’s surviving spouse, children or other family

members.

30 | P a g e
4.4.1 DEMAND OF THE PAST YEARS

The propose business project used is the arithmetic

straight line method to compute for the demand.

YEAR TO YEAR

YEAR ACTUAL VOLUME INCREASE & PERCENTAGE

DECREASE

2014 408 - -

2015 418 10 2.45%

2016 478 60 14.35%

2017 474 -4 0.84%

2018 499 25 5.27%

TABLE 4 22.91/4 = 5.72

5.72/100 = 0.057

0.057+1 = 1.057

4.4.2 PROJECTED DEMAND

2019 (2018 = 499) X 1.057 = 527.44

2020 (2019 = 527.44) X 1.057 = 557.50

2021 (2020 = 557.50) X 1.057 = 589.28

2022 (2021 = 589.28) X 1.057 = 622.87

2023 (2022 = 622.87) X 1.057 = 658.37

31 | P a g e
4.4.3 HISTORICAL DEMAND OF CASKETS

4.4.3.1 HISTORICAL DEMAND OF OMS CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 81 - -
2015 83 2 2.47
2016 95 8 9.64
2017 94 1 1.05
2018 99 5 5.32

TABLE 5

4.4.3.2 HISTORICAL DEMAND OF OMB CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 65 - -
2015 67 2 3.08
2016 77 10 14.92
2017 76 -1 1.30
2018 80 4 5.26

TABLE 6

4.4.3.3 HISTORICAL DEMAND OF SINGLE TOP CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 62 - -
2015 64 2 3.22
2016 73 9 14.06
2017 72 -1 1.37
2018 76 4 5.56
TABLE 7

32 | P a g e
4.4.3.4 HISTORICAL DEMAND OF JUNIOR FLEXY CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 54 - -
2015 55 1 1.85
2016 63 8 14.54
2017 62 -1 1.59
2018 65 2 3.22

TABLE 8

4.4.3.5 HISTORICAL DEMAND OF SENIOR FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 43 - -
2015 44 1 2.32
2016 50 6 13.64
2017 50 0 0
2018 53 3 6

TABLE 9

4.4.3.6 HISTORICAL DEMAND OF STANDARD FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 37 - -
2015 38 1 2.70
2016 43 5 13.16
2017 43 0 0
2018 45 2 4.65

TABLE 10

33 | P a g e
4.4.3.7 HISTORICAL DEMAND OF ROUNDED CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 24 - -
2015 25 1 4.17
2016 29 4 16
2017 29 0 0
2018 31 2 6.90

TABLE 11

4.4.3.8 HISTORICAL DEMAND OF OMB WOOD CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 16 - -
2015 16 0 0
2016 18 2 12.50
2017 18 0 0
2018 19 1 5.56

TABLE 12

4.4.3.9 HISTORICAL DEMAND OF COKE TYPE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 10 - -
2015 10 0 0
2016 11 1 10
2017 11 0 0
2018 12 1 8.33

TABLE 13

34 | P a g e
4.4.3.10 HISTORICAL DEMAND OF JUNIOR LISO CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 7 - -
2015 7 0 0
2016 8 1 14.28
2017 8 0 0
2018 8 0 0

TABLE 14

4.4.3.11 HISTORICAL DEMAND OF SEMI-BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 5 - -
2015 5 0 0
2016 6 1 20
2017 6 0 0
2018 6 0 0

TABLE 15

4.4.3.12 HISTORICAL DEMAND OF BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 4 - -
2015 4 0 0
2016 5 1 25
2017 5 0 0
2018 5 0 0

TABLE 16

35 | P a g e
4.4.4 PROJECTED DEMAND OF CASKETS

4.4.4.1 PROJECTED DEMAND OF OMS CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 105 - -
2020 111 6 5.71
2021 117 1 0.90
2022 124 7 5.98
2023 130 6 4.84

TABLE 17

4.4.4.2 PROJECTED DEMAND OF OMB CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 84 - -
2020 89 5 5.95
2021 94 5 5.62
2022 100 6 6.38
2023 105 5 5

TABLE 18

4.4.4.3 PROJECTED DEMAND OF SINGLE TOP CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 80 - -
2020 85 5 6.25
2021 90 5 5.88
2022 95 5 5.56
2023 100 5 5.26

TABLE 19

36 | P a g e
4.4.4.4 PROJECTED DEMAND OF JUNIOR FLEXY CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 69 - -
2020 73 4 5.80
2021 77 4 5.48
2022 81 4 5.19
2023 86 5 6.17

TABLE 20

4.4.4.5 PROJECTED DEMAND OF SENIOR FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 56 - -
2020 59 3 5.36
2021 63 4 6.78
2022 66 3 4.76
2023 70 4 6.06

TABLE 21

4.4.4.6 PROJECTED DEMAND OF STANDARD FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 48 - -
2020 50 2 4.17
2021 53 3 6
2022 56 3 5.66
2023 59 3 5.36

TABLE 22

37 | P a g e
4.4.4.7 PROJECTED DEMAND OF ROUNDED CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 33 - -
2020 35 2 6.06
2021 37 2 5.71
2022 39 2 5.41
2023 41 2 5.13

TABLE 23

4.4.4.8 PROJECTED DEMAND OF OMB WOOD CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 20 - -
2020 21 1 5
2021 22 1 4.76
2022 24 2 9.09
2023 25 1 4.17

TABLE 24

4.4.4.9 PROJECTED DEMAND OF COKE TYPE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 13 - -
2020 13 0 0
2021 14 1 7.69
2022 15 1 7.14
2023 16 1 6.67

TABLE 25

38 | P a g e
4.4.4.10 PROJECTED DEMAND OF JUNIOR LISO CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 8 - -
2020 9 1 12.5
2021 9 0 0
2022 10 1 11.11
2023 11 1 10

TABLE 26

4.4.4.11 PROJECTED DEMAND OF SEMI-BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 6 - -
2020 7 1 16.67
2021 7 0 0
2022 7 0 0
2023 8 1 14.29

TABLE 27

4.4.4.12 PROJECTED DEMAND OF BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 5 - -
2020 6 1 20
2021 6 0 0
2022 6 0 0
2023 7 1 16.67

TABLE 28

39 | P a g e
4.5 SUPPLY

4.5.1 SUPPLY FOR THE PAST YEARS

BUSINESS 2014 2015 2016 2017 2018

LAJUM FUNERAL
SERVICES 189 197 215 220 232

SAINT THERESE
FUNERAL 86 92 105 102 109
SARVICES

LAMBERTO J.
“AMBET” CASTRO - - - 10 15
FUNERAL
SERVICES
JUNLEN FUNERAL
SERVICES 90 84 95 101 92

TOTAL 365 373 415 433 448

TABLE 29

4.5.2 PROJECTED SUPPLY

2019 (527.44 X .80) = 421.95

2020 (557.50 X .80) = 446

2021 (589.28 X .80) = 471.42

2022 (622.87 X .80) = 498.30

2023 (658.37 X .80) = 526.70

40 | P a g e
4.5.3 HISTORICAL SUPPLY OF CASKETS

4.5.3.1 HISTORICAL SUPPLY OF OMS CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 65 - -
2015 66 1 1.54
2016 76 10 15.15
2017 75 -1 1.36
2018 79 4 5.33

TABLE 30

4.5.3.2 HISTORICAL SUPPLY OF OMB CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 52 - -
2015 54 2 3.85
2016 62 8 14.81
2017 61 -1 1.62
2018 64 3 4.92

TABLE 31

4.5.3.3 HISTORICAL SUPPLY OF SINGLE TOP CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 50 - -
2015 51 1 2
2016 58 7 13.73
2017 58 0 0
2018 61 2 3.45

TABLE 32

41 | P a g e
4.5.3.4 HISTORICAL SUPPLY OF JUNIOR FLEXY CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 43 - -
2015 44 1 2.33
2016 50 7 15.91
2017 50 0 0
2018 52 2 4
TABLE 33

4.5.3.5 HISTORICAL SUPPLY OF SENIOR FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 34 - -
2015 35 1 2.94
2016 40 5 14.29
2017 40 0 0
2018 42 2 5

TABLE 34

4.5.3.6 HISTORICAL SUPPLY OF STANDARD FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 30 - -
2015 30 0 0
2016 34 4 13.33
2017 34 0 0
2018 36 2 5.88

TABLE 35

42 | P a g e
4.5.3.7 HISTORICAL SUPPLY OF ROUNDED CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 19 - -
2015 20 1 5.26
2016 23 3 15
2017 23 0 0
2018 25 2 8.70

TABLE 36

4.5.3.8 HISTORICAL SUPPLY OF OMB WOOD CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 13 - -
2015 13 0 0
2016 14 1 7.69
2017 14 0 0
2018 15 1 7.14

TABLE 37

4.5.3.9 HISTORICAL SUPPLY OF COKE TYPE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 8 - -
2015 8 0 0
2016 9 1 12.5
2017 9 0 0
2018 10 1 11.11

TABLE 38

43 | P a g e
4.5.3.10 HISTORICAL SUPPLY OF JUNIOR LISO CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 6 - -
2015 6 0 0
2016 6 0 0
2017 6 0 0
2018 6 0 0

TABLE 39

4.5.3.11 HISTORICAL SUPPLY OF SEMI-BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 4 - -
2015 4 0 0
2016 5 1 25
2017 5 0 0
2018 5 0 0

TABLE 40

4.5.3.12 HISTORICAL SUPPLY OF BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2014 3 - -
2015 3 0 0
2016 4 1 33.33
2017 4 0 0
2018 4 0 0

TABLE 41

44 | P a g e
4.5.4 PROJECTED SUPPLY OF CASKETS

4.5.4.1 PROJECTED SUPPLY OF OMS CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 85 - -
2020 89 4 4.71
2021 93 4 4.49
2022 98 5 5.38
2023 103 5 5.10

TABLE 42

4.5.4.2 PROJECTED SUPPLY OF OMB CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 68 - -
2020 71 3 4.41
2021 75 4 5.63
2022 80 5 6.67
2023 84 4 5

TABLE 43

4.5.4.3 PROJECTED SUPPLY OF SINGLE TOP CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 64 - -
2020 68 4 6.25
2021 72 4 5.88
2022 76 4 5.56
2023 80 4 5.26

TABLE 44

45 | P a g e
4.5.4.4 PROJECTED SUPPLY OF JUNIOR FLEXY CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 55 - -
2020 58 3 5.45
2021 62 4 6.90
2022 65 3 4.84
2023 69 4 6.15

TABLE 45

4.5.4.5 PROJECTED SUPPLY OF SENIOR FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 45 - -
2020 47 2 4.44
2021 50 3 6.38
2022 53 3 6
2023 56 3 5.66

TABLE 46

4.5.4.6 PROJECTED SUPPLY OF STANDARD FLEXY CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 38 - -
2020 40 2 5.26
2021 42 2 5
2022 45 3 7.14
2023 47 2 4.44

TABLE 47

46 | P a g e
4.5.4.7 PROJECTED SUPPLY OF ROUNDED CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 26 - -
2020 28 2 7.69
2021 30 2 7.14
2022 31 1 3.33
2023 33 2 6.45

TABLE 48

4.5.4.8 PROJECTED SUPPLY OF OMB WOOD CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 16 - -
2020 17 1 6.25
2021 18 1 5.88
2022 19 1 5.56
2023 20 1 5.26

TABLE 49

4.5.4.9 PROJECTED SUPPLY OF COKE TYPE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 10 - -
2020 10 0 0
2021 11 1 10
2022 12 1 9.09
2023 13 1 8.33

TABLE 50

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4.5.4.10 PROJECTED SUPPLY OF JUNIOR LISO CASKET
YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 6 - -
2020 7 1 16.67
2021 7 0 0
2022 8 1 14.29
2023 9 1 12.5

TABLE 51

4.5.4.11 PROJECTED SUPPLY OF SEMI-BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 5 - -
2020 6 1 20
2021 6 0 0
2022 6 0 0
2023 6 0 0

TABLE 52

4.5.4.12 PROJECTED SUPPLY OF BRONZE CASKET

YEAR TO YEAR
YEAR ACTUAL VOLUME INCREASE & PERCENTAGE
DECREASE
2019 4 - -
2020 5 1 25
2021 5 0 0
2022 5 0 0
2023 6 1 20

TABLE 53

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4.6 DEMAND AND SUPPLY GAP ANALYSIS

4.6.1 DEMAND AND SUPPLY ANALYSIS (DEMAND AND SUPPLY GAP)

YEAR DEMAND SUPPLY GAP

2019 530.44 424.25 106.19

2020 563.86 451.09 122.77
2021 599.38 479.50 119.88
2022 637.14 509.71 127.43
2023 677.28 541.82 135.46

TABLE 54

4.6.1.1 GAP ANALYSIS OF OMS CASKET

YEAR DEMAND SUPPLY GAP

2019 105 85 20
2020 111 89 22
2021 117 93 24
2022 124 98 26
2023 130 103 27
TABLE 55
4.6.1.2 GAP ANALYSIS OF OMB CASKET
YEAR DEMAND SUPPLY GAP
2019 84 68 16
2020 89 71 18
2021 94 75 19
2022 100 80 20
2023 105 84 21
TABLE 56
4.6.1.3 GAP ANALYSIS OF SINGLE TOP CASKET
YEAR DEMAND SUPPLY GAP
2019 80 64 16
2020 85 68 17
2021 90 72 18
2022 95 76 19
2023 100 80 20
TABLE 57

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4.6.1.4 GAP ANALYSIS OF JUNIOR FLEXY CASKET
YEAR DEMAND SUPPLY GAP
2019 69 55 14
2020 73 58 15
2021 77 62 15
2022 81 65 16
2023 86 69 17
TABLE 58
4.6.1.5 GAP ANALYSIS OF SENIOR FLEXY CASKET
YEAR DEMAND SUPPLY GAP
2019 56 45 11
2020 59 47 12
2021 63 50 13
2022 66 53 13
2023 70 56 14
TABLE 59
4.6.1.6 GAP ANALYSIS OF STANDARD FLEXY CASKET
YEAR DEMAND SUPPLY GAP
2019 48 38 10
2020 50 40 10
2021 53 42 11
2022 56 45 11
2023 59 47 12
TABLE 60
4.6.1.7 GAP ANALYSIS OF ROUNDED CASKET
YEAR DEMAND SUPPLY GAP
2019 33 26 7
2020 35 28 7
2021 37 30 7
2022 39 31 8
2023 41 33 8
TABLE 61
4.6.1.8 GAP ANALYSIS OF OMB WOOD CASKET
YEAR DEMAND SUPPLY GAP
2019 33 16 4
2020 35 17 4
2021 37 18 4
2022 39 19 5
2023 41 20 5
TABLE 62

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4.6.1.9 GAP ANALYSIS OF COKE TYPE CASKET
YEAR DEMAND SUPPLY GAP
2019 13 10 3
2020 13 10 3
2021 14 11 3
2022 15 12 3
2023 16 13 3
TABLE 63
4.6.1.10 GAP ANALYSIS OF JUNIOR LISO CASKET
YEAR DEMAND SUPPLY GAP
2019 8 6 2
2020 9 7 2
2021 9 7 2
2022 10 8 2
2023 11 9 2
TABLE 64
4.6.1.11 GAP ANALYSIS OF SEMI-BRONZE CASKET
YEAR DEMAND SUPPLY GAP
2019 6 5 1
2020 7 6 1
2021 7 6 1
2022 7 6 1
2023 8 6 1
TABLE 65
4.6.1.12 GAP ANALYSIS OF BRONZE CASKET
YEAR DEMAND SUPPLY GAP
2019 5 4 1
2020 6 5 1
2021 6 5 1
2022 6 5 1
2023 7 6 1
TABLE 66

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4.7 MARKETING STRATEGIES/PROGRAMS

Being a newly established funeral business in San

Leonardo, Nueva Ecija, the proposed business project cannot

compete on the basis of being just a normal funeral home which

offering the basic needs for a funeral ceremony. The business

will succeed by quickly developing a reputation for being

unique, offering something that the decision-making market is

beginning to demand and that other traditional funeral

business in the area are not positioned to provide.

As we stand for our slogan, “Celebrating Life through

Memories”, the funeral business will offer some other things

that other funeral business in the area do not or cannot

offer.

A picture presentation of the deceased life and some

inspiring quotations will be played by using a projector and

a laptop in any preferred time of the family of the deceased.

By doing that, we can somehow ease the grief the relatives of

the deceased feel and help them cope with the sadness by

remembering the happy moments of their beloved one.

The business will also offer a live band for the last

night of the wake. It is somehow common in the community but

is not that popular. The live band will depend on the approval

52 | P a g e
of the family of the deceased and the service package they

choose.

4.7.1 SERVICE

The service of the funeral home business will start if

someone acquire the service or accept the service offer by

calling the number provided or visiting the site location.

After all the necessary documents is prepared and the

hospital already agree to dismiss the deceased, the business

will get the corpse on the hospital and will be transported

in the funeral home to be embalmed. In some cases wherein the

deceased is in outside the market area where the business

operate, the business will go to the place where the deceased

is located and it will be transported to the funeral home.

After that, the embalmer will undertake the embalming

process. Normally, embalming lasts two to five hours

depending on the condition of the deceased. While the

embalming process is taking place, the service personnel will

go to the wake site with the equipment that will be used in

the wake.

After the embalming process is completed, the deceased

will be placed on the casket that was chosen by the family

53 | P a g e
members. The deceased will be transported to the wake site

where the funeral ceremony will be handle. Traditionally,

wakes in the Philippines lasts five to 10 days depending on

the decision of the family. The business will be hands on in

catering the requests of its customer.

After the wake is done, the deceased will be transported

to the burial site by hearse. The family can decide if they

want to go first to their local church for burial mass. The

business will also be the one to provide the gravestone for

the deceased.

The death certificate will be handed to the family

members after the burial take place.

4.7.1.1 SERVICE PACKAGE

The package will mainly rely to the casket the family

choose. The following category are located below:

Package 1 – PHP 25,000.00

Casket: OMS Casket

Flowers: Corona Flower
PHP1,000.00 Flower Garden Arrangement
Chairs: 50 Chairs

54 | P a g e
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 10 umbrellas

Package 2 – PHP 30,000.00

Casket: OMB Casket

Flowers: Corona Flower
PHP1,000.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 10 umbrellas

Package 3 - PHP 40,000.00

Casket: Single top Casket

Flowers: Corona Flower
PHP1,000.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 10 umbrellas

55 | P a g e
Package 4 – 45,000.00

Casket: Junior Flexy Casket

Flowers: Corona Flower
PHP1,000.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 10 umbrellas

Package 5 – 50,000.00

Casket: Senior Flexy Casket

Flowers: Corona Flower
PHP1,500.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 10 umbrellas

56 | P a g e
Package 6 – 55,000.00

Casket: Standard Flexy Casket

Flowers: 2 Corona Flower
PHP1,500.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 10 umbrellas

Package 7 – 65,000

Casket: Rounded Casket

Flowers: 2 Corona Flower
PHP2,000.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 15 umbrellas

57 | P a g e
Package 8 – 70,000.00

Casket: OMB Wood Casket

Flowers: 2 Corona Flower
PHP2,000.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 15 umbrellas

Package 9 – 75,000.00

Casket: Coke type Casket

Flowers: 2 Corona Flower
PHP2,500.00 Flower Garden Arrangement
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 15 umbrellas

58 | P a g e
Package 10 – 100,000.00

Casket: Junior Liso Casket

Flowers: 2 Corona Flower
PHP4,000.00 Flower Garden Arrangement
Live Band: 8:00PM – 12:00AM
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 20 umbrellas
Photo Coverage and Photo Album

Package 11 – 250,000.00

Casket: Semi-bronze Casket

Flowers: 4 Corona Flower
PHP5,000.00 Flower Garden Arrangement
Live Band: 8:00PM – 12:00AM
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 20 umbrellas
Photo Coverage and Photo Album

59 | P a g e
Package 12 – 350,000.00

Casket: Bronze Casket

Flowers: 4 Corona Flower
PHP10,000.00 Flower Garden Arrangement
Live Band: 8:00PM – 12:00AM
Chairs: 50 Chairs
Tables: 7 Tables
Tents: 3 Tents
Food and Water: 1 Water dispenser/Unlimited water
1 Stove and LPG
Giveaways: 20 umbrellas
Photo Coverage and Photo Album

4.7.1.2 PRICING

The Competition/Competitive-Based Pricing will be

adopted by the business. It is the setting of prices in

comparison with competitors. In reality, a firm has three

options and these are to price lower, price the same or price

higher.

4.7.1.3 PROMOTION/ADVERTISING

The business will post posters and banners to the target

market location as a form of their advertisement. The business

will also take advantage to the hype of social media by

posting advertisement in there.

60 | P a g e
 CHAPTER 5

TECHNICAL STUDY

This chapter deals with the allocation of resources that

will be needed in order to satisfy the market. The technical

soundness analysis of this feasibility will be considered

complete if all pertinent technical aspect of the project

have been taken into account in the analysis and if the plan

construction or procurement conforms to accepted standards

and practices.

5.1 OBJECTIVE OF THE STUDY

The objective of this portion of the feasibility is to

determine the quantity and quality of the product or service

to be develop and produce, the service process, the

technological assistance, project site location, project

layout, building and facilities, floor plan, machineries and

equipment and other things that is essential to the business.

To identify the requirements and qualifications, duties

and responsibilities, salaries and benefits of the business

work force.

61 | P a g e
 To illustrate and clearly discuss the flow of authority

and the policies that will serve as guide of the entire

business operation.

To identify the risks and waste disposal, production

cost, and system form and form design.

5.2 SERVICE PROCESS

5.2.1 DESCRIPTION OF THE SERVICE

The proposed business project will primarily concern in

taking care of the wake of the client’s deceased family

member. The business will cater the requests of the customer

from the hospital, where the funeral wake will be held and to

the burial site. After the hospital agreed to release the

corpse, the business will transport the body to the funeral

home where embalming will be undertaken. The embalmer will be

responsible to have its own materials for the embalming

process. While embalming process is on process, the service

personnel will transport the equipment to the site where the

funeral wake will be held. After that, when the embalming

process is already done, the deceased will be transported to

the funeral wake site. All the request of the family during

the wake period will be entertained as long as the business

62 | P a g e
can handle it. The deceased will be transported to the burial

site or cremation site after the wake is done.

5.3 TECHNOLOGICAL ASSISTANCE

The proposed business project will be using some forms

of technologies in order to introduce the business in a wider

range of target customer. As the modern world develops new

high-tech gadgets every day, businesses should comply and

adopt these changes to have a competitive advantage.

The following technological gadgets needed for a funeral

service business:

Hearse

–Used to transport the deceased to the cemetery.

L300

-Used to get the deceased from the hospital to the

funeral home and to the wake site.

-Used mainly for the transportation.

-Used to transport the equipment needed for the wake.

-Used to get caskets from the supplier in case of special

requests of the customer.

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Laptop

-Use for communication and advertisement on through

internet.

-Used for storing files and important data of the

business.

-Used in editing the pictures of the deceased for

presentation in the wake.

Telephone/Cellphone

-Used to contact the customer.

-Use in receiving calls from the customer for their

concerns or requests.

Printer

-Used in printing different documents.

-Used for printing the pictures of the deceased.

Projector

-Used in playing the slideshow on the wake.

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5.4 PROJECT LAYOUT

5.4.1 FLOOR PLAN

TABLE 67

65 | P a g e
5.4.2 STRUCTURAL DETAILS

ROOF PLAN 10,118.00

PLUMBING 24,000.00

ELECTRICAL 187,000.00

STRUCTURE 591,938.00

LABOR 400,000.00

TOTAL 1,213,056.00

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5.5 MACHINERIES AND EQUIPMENT

ITEM UNIT PRICE QUANTITY TOTAL

AIR CONDITIONER 30,000.00 1 30,000.00
CEILING FAN 1,100 1 1,100.00
EXHAUST FAN 700.00 1 700.00
PRINTER 8,000.00 1 8,000.00
LAPTOP 15,000.00 1 15,000.00
TELEPHONE 1,000.00 1 1,000.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 55,800.00
TABLE 68

5.6 FUNERAL EQUIPMENT

ITEM UNIT PRICE QUANTITY TOTAL

TENT 2,500 15 37,500.00
CARPET 620.00 3 1,860.00
CURTAIN STAND 6,000.00 2 12,000.00
STRETCHER 23,000.00 1 23,000.00
CURTAIN 5,000.00 5 25,000.00
EMBALMING TABLE 18,000.00 1 18,000.00
EXTENSION WIRE 7,400.00 3 22,200.00
CANDLE 600.00 5 30,000.00
GAS STOVE 1,500.00 2 3,000.00
ILLUMINATION SET 120,000.00 1 120,000.00
STAND W/ LIGHT 10,000.00 1 10,000.00
STAND W/O LIGHT 8,000.00 1 8,000.00
SPEAKER 594.00 1 594.00
WATER DISPENSER 2,499.00 5 12,495.00
PROJECTOR W/ SCREEN 19,000.00 1 19,000.00
CHAIR 300.00 150 45,000.00
TABLE 1,000 20 20,000.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 407,649.00
TABLE 69

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5.7 FUNERAL SUPPLIES

ITEM UNIT PRICE QUANTITY TOTAL

OMS 6,000.00 1 6,000.00
OMB 7,000.00 1 7,000.00
SINGLE TOP 9,000.00 1 9,000.00
JUNIOR FLEXY 11,000.00 1 11,000.00
SENIOR FLEXY 12,000.00 1 12,000.00
STANDARD FLEXY 15,000.00 1 15,000.00
ROUNDED CASKET 18,000.00 1 18,000.00
COKE TYPE CASKET 21,000.00 1 21,000.00
OMB WOOD CASKET 20,000.00 1 20,000.00
JUNIOR LISO CASKET 30,000.00 1 30,000.00
SEMI BRONZE CASKET 100,000.00 1 100,000.00
BRONZE CASKET 150,000.00 1 150,000.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 399,000.00
TABLE 70

5.8 OFFICE SUPPLIES

ITEM UNIT PRICE QUANTITY TOTAL

CLOCK 350.00 1 350.00
STAPLER 64.75 1 64.75
STAPLER WIRE 29.99 3 89.97
RECEIPT 78.88 1 78.88
PHOTO PAPER 100.00 1 100.00
PRINTER INK 150.00 4 600.00
RECORD BOOK 105.00 1 105.00
BALLPEN 20.00 3 60.00
FIRE EXTINGUISHER 800.00 1 800.00
CALCULATOR 150.00 1 150.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 2,398.60
TABLE 71

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5.9 SANITARY SUPPLIES

ITEM UNIT PRICE QUANTITY TOTAL

GARBAGE BIN 340.00 1 340.00
HAND SANITIZER 174.00 1 174.00
SURGICAL GLOVES 750.00 1 750.00
FACE MASK 150.00 1 150.00
DUSTPAN 335.00 1 335.00
MOP 350.00 1 350.00
GARBAGE BAG 50.00 10 500.00
BROOM STICK 15.00 1 15.00
BROOM 200.00 1 200.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 2,814.00
TABLE 72

5.10 FURNITURE AND FIXTURES

ITEM UNIT PRICE QUANTITY TOTAL

SOFA 10,000.00 1 10,000.00
OFFICE CHAIR&TABLE 7,500.00 1 7,500.00
FILING CABINET 8,500.00 1 8,500.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 26,000.00
TABLE 73

5.11 VEHICLE EQUIPMENT

ITEM UNIT PRICE QUANTITY TOTAL

HEARSE 380,000.00 1 380,000.00
L300 500,000.00 1 500,000.00
TOTAL>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 880,000.00
TABLE 74

5.12 SOURCES OF SUPPLIES

SOURCES OF FUNERAL LOCATION

SUPPLIES
METAL CASKET MAKER BRGY. SAN ROQUE, SAN LEONARDO
WOODEN CASKET MAKER BRGY. SAN JOSEF, PENARANDA
CASA FLORA FLOWERS GAPAN, NUEVA ECIJA
TABLE 75

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5.13 UTILITIES

ELECTRICITY

A type of energy fueled transfer by electrons from

positive to negative energy points within a conductor.

Electricity is widely used for providing power to buildings,

electric devices and kitchen equipment.

The electricity supply will be provided by Nueva Ecija

Electric Cooperative Area 2.

WATER

Water supply is very important for the funeral business.

It is used to wash and clean the body of the deceased while

the embalming process is still on process. It is also use in

cleaning the facility of the business and the equipment of

it.

The water supply will be provided by the San Leonardo

Water District.

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INTERNET CONNECTION

An electronic connection used to communicate to other

people especially the customer of the business. It is vital

to a business for advertising and introduction of its service.

5.14 WASTE DISPOSAL MANAGEMENT

Cleanliness is next to orderliness, that is why a

business entity must maintain its good and clean surroundings

in order to have an organize workplace. The proposed business

project is engaged in caring for the deceased and handling

funeral wakes. When embalming process take place, the water

waste from it will be deposited in the concealed and secured

septic tank under the land area of the facility of the

business. Because it is mainly liquid, it will be dried up as

time pass by. The wake has also a lot of waste to be disposed

because there is a lot of people visiting the wake to mourn

with the family. The business will give some garbage bag to

the family to dispose their waste. It will be collected daily

by the service personnel business and it will be disposed if

it is time for the Municipal Dump Truck of San Leonardo, Nueva

Ecija to collect the garbage.

71 | P a g e
 CHAPTER 6

FINANCIAL STUDY

6.1 OBJECTIVE OF THE STUDY

The objective of this study is to determine the costs

needed to establish the proposed business project and the

return of the investment. This chapter will also present the

projected income of the business in the next five years as

well as the cash flow, balance sheet and the taxes to be paid

to the government.

72 | P a g e
6.2 TOTAL PROJECT COST

TOTAL PROJECT COST

Assets

Lot 800,000.00

Building 1,213,056.00

Vehicle 880,000

Machineries and Equipment 55,800.00

Furniture and Fixtures 26,000.00

Funeral Equipment 407,649.00

Operating Expense

Office Supplies 2,398.60

Sanitary Supply 2,814.00

Funeral Supplies 399,000.00

Permits and Licenses 11,665.00

Advertising Expense 5,000.00

TOTAL 3,803,382.60

ADD: Revolving Capital 196,617.40

TOTAL 4,000,000.00

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6.3 INCOME STATEMENT

PLACIDUS FUNERAL HOME AND SERVICES

STATEMENT OF COMPREHENSIVE INCOME
2019-2023
REVENUES YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
SERVICE INCOME 5,110,000 5,355,000 5,580,000 5,880,000 6,375,000
LESS: OPERATING EXPENSE
PERMITS AND LICENSES 11,665.00 12,248.25 12,860.41 13,503.43 14,178.60

ADVERTISING EXPENSE 5,000 5250 5512.50 5788.13 6077.54

OFFICE SUPPLY 2398.60 2518.53 2644.46 2776.68 2915.51
SANITARY SUPPLY 2814 2954.70 3102.44 3257.56 3420.44
FUNERAL SERVICE SUPPLY 399000 399000 399000 399000 399000
SALARIES 420000 448000 472000 500000 528000
REPAIR AND MAINTENANCE 0 15000 15000 15000 15000
UTILITY 48000 50,400 52,920 55,566 58,344
BONUS 7,500 7,500 7,500 7,500 7,500
GAS EXPENSE 36,000 37,800 39,690 41,674.50 43,758.23
Depreciation 187,056 187,056 187,056 187,056 187,056
Other Expense 1,175,825 1,234,616.25 1,296,347.06 1,362,164.41 1,430,222.63
TOTAL OPERATING
EXPENSE 2,295,258.60 2,402,343.73 2,493,632.87 2,593,286.71 2,695,472.95
NET INCOME/LOSS FROM
OPERATING 2,814,741.40 2,952,656.27 3,086,367.13 3,286,713.29 3,679,527.05
LESS: INCOME TAX 750717.25 794850.01 837637.48 901748.25 1027448.66
NET INCOME /LOSS FROM
OPERATING AFTER TAX 2,064,024.15 2,157,806.26 2,248,729.65 2,384,965.04 2,652,078.39
TABLE 76
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6.4 OWNER’S EQUITY

PLACIDUS HOME AND SERVICES

Statement of Changes in Owner’s Equity
2019

Owners Capital, January 1 4,000,000

Add: Additional Investment

Net Income After Tax 2,064,024.15

Total 1,498,448

Less: Owners Drawings

Owners Capital, December 31 6,064,024

TABLE 77

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 PLACIDUS HOME AND SERVICES
STATEMENT OF CASH FLOW
2019-2023
REVENUES YEAR 1 YEAR 2 YEAR 3 YEAR4 YEAR 5
SERVICE INCOME 5,110,000 5,355,000 5,580,000 5,880,000 6,375,000
LESS: OPERATING
EXPENSE
PERMITS AND LICENSES 11,665.00 12,248.25 12,860.41 13,503.43 14,178.60
ADVERTISING EXPENSE 5,000 5250 5512.50 5788.13 6077.54
OFFICE SUPPLY 2398.60 2518.53 2644.46 2776.68 2915.51
SANITARY SUPPLY 2814 2954.70 3102.44 3257.56 3420.44
FUNERAL SERVICE SUPPLY 399000 399000 399000 399000 399000
SALARIES 420000 448000 472000 500000 528000
REPAIR AND MAINTENANCE 0 15000 15000 15000 15000
UTILITY EXPENSE 48000 50,400 52,920 55,566 58,344
BONUS AND ALLOWANCES 7,500 7,500 7,500 7,500 7,500
GAS 36,000 37,800 39,690 41,674.50 43,758.23
OTHER EXPENSE 1,175,825 1,234,616.25 1,296,347.06 1,362,164.41 1,430,222.63
INCOME TAX 750,717.25 816,259.21 837,637.48 901,748.25
CASH PROVIDED BY
OPERATING EXPENSE 2,108,202.60 2,966,004.98 3,122,836.08 3,243,868.19 3,410,165.20
CASH PROVIDED USED 475,330 360,354 576,455 667,500 830,388
BY OPERATING
UTILITIES
LESS: INVESTING
ACTIVITY
FURNITURE AND 409,560 - 60,000 60,000 60,000
FIXTURE
MACHIENERIES AND 423,118 - - - -
EQUIPMENT

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 CASH PROVIDED USED
BY INVESTING
ACTIVITIES -380,707.60 2,388,995.02 2,457,163.92 2,636,131.81 2,964,834.80
ADD: FINANCING
ACTIVITIES
INVESTMENT OWNERS 4000000
CASH PROVIDED USED
BY FINANCING
ACTIVITIES 4000000
NET CASH PROVIDED 3,619,292.40 2388995.02 2,473,773.12 2,631,331.81 2,960,034.80
BEGINNING CASH 3,619,292.40 6,008,287.42 8,482,060.54 11,113,395.35
ENDING CASH
BALANCE 3,619,292.40 6,008,287.42 8,482,060.54 11,113,392.35 14,073,430.15
TABLE 78

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 PLACIDUS FUNERAL HOME AND SERVICES
STATEMENT OF FINANCIAL POSITION
COMPARATIVE ANALYSIS
2019-2023
ASSETS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
CURRENT ASSETS:
CASH AND CASH
EQUIVALENTS 3,619,292.40 6,008,287.42 8,482,060.54 11,113,392.35 14,073,430.15
TOTAL CURRENT
ASSETS 3,619,292.40 6,008,287.42 8,482,060.54 11,113,392.35 14,073,430.15
NON-CURRENT ASSETS:
Purchase of land 800000 800000 800000 800000 800000
Building 1,213,056 1,213,056 1,213,056 1,213,056 1,213,056
LESS: ACCUMULATED
DEPRECIATION 72,783.36 145567.44 218350.80 291531 563916.8
Machineries and 935,800 935,800 935,800 935,800 935,800
Equipment

LESS: ACCUMULATED
DEPRECIATION 64,644 129288 193932 248576 323220
Furniture and
Fixtures 26,000 26,000 26,000 26,000 26,000
Less Depreciation
Expense 4,242 8,484 12,726 16,968 21,210
Funeral Equipment 407,649 407,649 407,649 407,649 407,649
Less Depreciation
Expense 45,387 90,774 13,6161 18,1548 22,6935
TOTAL NON-CURRENT
ASSETS 3,195,449 3,008,393 2,821,335.20 2,643,882 2,461,623
TOTAL ASSETS 6,814,741.40 9,016,680.42 11,308,197.54 13,757,274.35 16,535,053.15

78 | P a g e
 LIABILITIES AND
OWNERS EQUITY
LIABILITIES YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
INCOME TAX PAYABLE 750,717.25 794,850.01 837,637.48 901,748.25 1,027,448.66
TOTAL LIABILITES 39,483 22,488 69,036 102,084 153,662
OWNERS CAPITAL 4,000,000 6,064,024.15 8,221,830.41 104,70,560.06 12,855,526.1
ADD: NET INCOME 2,064,024.15 2,157,806.26 2,248,729.65 2,384,965.04 2,652,078.39
TOTAL
TOTAL OWNERS EQUITY 6,064,024.15 8,221,830.41 10,470,560.06 12,855,526.1 15,507,604.49
TOTAL LIABILITIES
AND PARTNERS EQUITY 6,814,741.40 9,016,680.42 11,308,197.54 13,757,274.35 16,535,053.15
TABLE 79

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80 | P a g e
 CHAPTER 7

SOCIO-ECONOMIC STUDY

This Chapter will discuss the different sectors that

would benefit from the proposed business.

The purpose of putting up a business is not just to

generate profit but also to give importance to social and

economic benefit that it can provide.

The proposed business will be located at San Leonardo,

Nueva Ecija where residents are mostly workers; taking

advantage of its good location that best suits the proposed

business. The said business will increase rate of employment

through providing job opportunities to those people who are

unable to attain higher education.

7.1 CONTRIBUTION TO GOVERNMENT

As Filipino citizens, the business owner and business

will pay their tax liabilities mandated by the law. Tax will

help the government generate funds for the improvement of

public service and government projects. The business will pay

3% of its annual income as tax to the government.

80 | P a g e
7.2 EMPLOYMENT GENERATION

The proposed business will benefits the economy through

providing employment. This will give the hired employee and

his family their source of income for their living needs.

That consumers income will help keep the economy stimulated.

7.3 SOCIAL DESIRABILITY

The business will contribute to the competition which

will lower the price of services but will maintain the quality

of the services. The consumers will now avail the services at

its cheapest price.

7.4 OTHERS

7.4.1 SUMMARY OF FIDINGS

Based on the data gathered in this proposed feasibility

study, the following findings were drawn up:

 Planning is the first step in establishing a business.

It should be S.M.A.R.T. (Specific, Measurable,

Attainable, Realistic, and Time-bound)

81 | P a g e
  Establishing a business involves many preparations like

legal expenses, finding good business location and

identifying the target market.

 Management should be planned properly. Employees should

be assigned in the position that suit there

characteristics. Mismanagement may result to business

breakdown.

 Financials of the business should be calculated

carefully. Financial plan should be specific and

appropriate.

 Market analysis should be conducted before the business

operation to determine what the society needs and wants.

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 APPENDICES

83 | P a g e
 SURVEY QUESTIONNAIRE

Name:_______________________________ Age:_________
Address:__________________________________ Gender:______

A pleasant day to you! We are students from Nueva Ecija

University of Science and Technology – Penaranda Off-Campus
taking the course of Business Administration major in
Marketing Management. We are conducting a survey in relation
to our project feasibility study on establishing a funeral
home and services business.
In this regard, we are distributing a survey
questionnaire to gather necessary information for the
completion of the study. We are looking forward for your
support and cooperation to answer sincerely the questions.
The proponents assured you that all information being
gathered will be kept with confidentially and is intended
only for the purpose of our study.
Your answer to this survey is very important in order
for us provide the necessary information in our study. We
thank you for taking time to answer this survey.
Direction: Please read the question carefully and provide the
necessary answers that is needed. Please do not leave any
unanswered questions.

1. Do you think that preparing funeral for a beloved deceased

person is essential in our society?
_____YES _____NO
2. How much do you think is the right amount to prepare a
decent funeral for deceased person?
_____Below ₱25,000 _____₱25,000+ _____₱50,000+
_____₱80,000+ _____₱100,000+ _____₱150,000+
_____Other (Please Specify:______________________)

84 | P a g e
 3. How much are you willing to pay for a funeral service?
_____Below ₱25,000 _____₱25,000+ _____₱50,000+
_____₱80,000+ _____₱100,000+ _____₱150,000+
_____Other (Please Specify:______________________)
4. What other service do you want to be included in the
funeral service?
_____Live Band _____Photo Coverage Service
_____Both
_____Other (Please Specify:______________________)
5. Are you willing to pay additional money for the other
services you want to acquire? (i.e. paying for the live band
or the photo coverage)
_____Yes _____No
6. When deciding for a funeral service, how do you choose a
funeral business?
_____Recommended by family or friends _____Reputation

_____Services provided _____Pricing

7. Where do you think is the best place to undertake the

funeral?
_____Chapel of the Funeral Home _____House of the
Deceased
_____Other Place(Please Specify:______________________)
8. How long do you think a funeral wake should be handled?
_____not more than 4 days
_____5-7 days
_____more than seven days

85 | P a g e
Here are the data that was gathered through the survey
conducted:
We targeted the barangays with larger population.

Address

26%
42%
Mambangnan
Mallorca

32%
Magpapalayoc

The graph shows that 42% of the respondents are from

Mambangnan, the largest barangay in San Leonardo in terms of
population, followed by Barangay Mallorca with 32% and
Barangay Magpapalayoc with 26%.

We also asked the respondents about their gender and here are
the data that was gathered:

Gender
10%

43% Male
47% Female
Did not specify

Among the 200 respondents, there are 47% females and 43%
males. 10% of the respondents did not specify their gender.

86 | P a g e
We get the age of the respondents. We make sure that the ones
who will answer the survey are the person who are active in
the decision-making when it comes to choosing the best service
for their deceased. We divided it in to 5 category: 25-30
years old, 31-35 years old, 36-40 years old, 41-50 years old
and 51-60 years old.

Age
80
68
70
60 25-30 y/o
50
50 31-35 y/o
39
40
28 36-40 y/o
30
20 15 41-50 y/o
10 51-60 y/o
0
25-30 y/o 31-35 y/o 36-40 y/o 41-50 y/o 51-60 y/o

The graph states the age bracket of the respondents who

answered the survey. The 31-35 y/o age bracket are the largest
which has 68 respondents, followed by 36-40 y/o with 50
respondents. The 25-30 y/o is in the middle among the five
age bracket and garner 39 respondents. The 41-50 y/o and 51-
60 y/o has 28 and 15 respondents respectively.

1. Do you think that preparing funeral for a beloved deceased

person is essential in our society?

0%

Yes
No

100%

Without any doubt, all 200 of the respondents are convinced

that preparing for a funeral for a deceased is important.

87 | P a g e
2. How much do you think is the right amount to prepare a
decent funeral for deceased person?

Below ₱25,000 ₱25,000+ ₱50,000+

₱80,000+ ₱100,000+ ₱150,000+

₱150,000+ 3

₱100,000+ 5

₱80,000+ 38

₱50,000+ 93

₱25,000+ 49

Below ₱25,000 12

The graph shows the number of respondents with their chosen

price when asked the question how much they think it takes to
prepare for a decent funeral service. Majority among them
said that ₱50,000+ is the right amount.

3. How much are you willing to pay for a funeral service?

Below ₱25,000 ₱25,000+ ₱50,000+

₱80,000+ ₱100,000+ ₱150,000+

₱150,000+ 2

₱100,000+ 3

₱80,000+ 48

₱50,000+ 109

₱25,000+ 23

Below ₱25,000 15

The data shows that majority of them are willing to pay

₱50,000+. Next of that are the respondents who are willing to
pay ₱80,000+. The other option are picked by much fewer
respondents compare to the other two.

88 | P a g e
4. What other service do you want to be included in the
funeral service?

11%

25%
Live Band
Photo Covereage
64%
Both

Among the 200 respondents, 64% of them said that they want
both the live band and a photo coverage in a funeral wake.
25% only wants photo coverage and doesn’t want a live band
while 11% is vice versa.

5. Are you willing to pay additional money for the other

services you want to acquire? (i.e. paying live band or the
photo coverage)

36%

Yes
64% No

The data shows that 64% of the respondents do not want to pay
extra money for the other services such as the live band and
the photo coverage while according to the 36% respondents,
they are willing to pay additional money to avail that extra
service.

89 | P a g e
6. When deciding for a funeral service, how do you choose a
funeral business?

Recommended by
16% Family or Friends
30%
Reputation
20%
Services Provided

34% Pricing

The data shows that 34% of the respondents picked or will

pick a funeral home that is well established and has good
reputation. It was followed by 30% respondents who listen to
the recommendation by family or friends while 20% looks on
the services provided by a funeral home. Few among the
respondents based on the price of the service when picking a
funeral business.

7. Where do you think is the best place to undertake the

funeral?

2%

17% Chapel in the

Funeral Home

House of the
Deceased

81% Other

According to the data gathered, 81% of the respondents agreed

that the house of the deceased is the best place to undertake
the funeral wake while 17% of them said that it will be best
to them if they undertake the funeral to the chapel of the
funeral home. The other 2% had varying answers.

90 | P a g e
8. How long do you think a funeral wake should be handled?

3%

not more than 4

23% days

5-7 days

74%
more than 7 days

The graph shows that majority of the respondents, 74%, said

that five to seven days is long enough for a funeral wake.
23% wants more time as they answered more than seven days
while 3% of the respondents said that the funeral wake should
last not more than seven days.

After the data was gathered, the proponents formulated ideas

which will best fit the needs of the target mrket.

91 | P a g e
PERSONAL BACKGROUND

NAME: JOEL MANGAHAS BIDAURE

AGE: 21

BIRTHDAY: OCTOBER 30, 1997

BIRTHPLACE: PEÑARANDA, NUEVA ECIJA

RELIGION: JEHOVAH’S WITNESS

NAME OF FATHER: JOSE P. BIDAURE

NAME OF MOTHER: ERLINDA M. BIDAURE

EDUCATIONAL BACKGROUND

ELEMENTARY: MAYPAJO ELEMENTARY SCHOOL

2004-2010

SECONDARY: MAYPAJO HIGH SCHOOL

2010-2015

TERTIARY: NUEVA ECIJA UNIVERSITY OF SCIENCE AND

TECHNOLOGY – PEÑARANDA ACADEMIC EXTENSION CAMPUS

2015-PRESENT
 PERSONAL BACKGROUND

NAME: DAN MCLEAN ANDRES ABESAMIS

AGE: 20

BIRTHDAY: MARCH 23, 1998

BIRTHPLACE: GAPAN, NUEVA ECIJA

RELIGION: CATHOLIC

NAME OF FATHER: DANILO C. ABESAMIS

NAME OF MOTHER: JANETH A. ABESAMIS

EDUCATIONAL BACKGROUND

ELEMENTARY: SAN JOSEF ELEMENTARY SCHOOL

2004-2010

SECONDARY: PEÑARANDA NATIONAL HIGH SCHOOL

2010-2015

TERTIARY: NUEVA ECIJA UNIVERSITY OF SCIENCE AND

TECHNOLOGY – PEÑARANDA ACADEMIC EXTENSION CAMPUS

2015-PRESENT
PERSONAL BACKGROUND

NAME: MACY HAZEL MANGAHAS NOROÑA

AGE: 19

BIRTHDAY: MAY 7, 1999

BIRTHPLACE: CALALANG,VALENZUELA CITY

RELIGION: CATHOLIC

NAME OF FATHER: HENRY B. NOROÑA

NAME OF MOTHER: IMELDA M. NOROÑA

EDUCATIONAL BACKGROUND

ELEMENTARY: SAN JOSEF ELEMENTARY SCHOOL

2004-2010

SECONDARY: PEÑARANDA NATIONAL HIGH SCHOOL

2010-2015

TERTIARY: NUEVA ECIJA UNIVERSITY OF SCIENCE AND

TECHNOLOGY – PEÑARANDA ACADEMIC EXTENSION CAMPUS

2015-PRESENT
PERSONAL BACKGROUND

NAME: JAYSON VARGAS CATACUTAN

AGE: 23

BIRTHDAY: SEPTEMBER 26, 1995

BIRTHPLACE: PEÑNARANDA, NUEVA ECIJA

RELIGION: IEMELIF

NAME OF FATHER: HENRY R. CATACUTAN

NAME OF MOTHER: NORMA V. CATACUTAN

EDUCATIONAL BACKGROUND

ELEMENTARY: KPT. PEDRO VILLANUEVA ELEMENTARY SCHOOL

2004-2010

SECONDARY: PEÑARANDA NATIONAL HIGH SCHOOL

2010-2015

TERTIARY: NUEVA ECIJA UNIVERSITY OF SCIENCE AND

TECHNOLOGY – PEÑARANDA ACADEMIC EXTENSION CAMPUS

2015-PRESENT
PERSONAL BACKGROUND

NAME: ARGIN SILAYNAN DELOS SANTOS

AGE: 19

BIRTHDAY: JANUARY 28, 1999

BIRTHPLACE: BAIS CITY, NEGROS ORRIENTAL

RELIGION: IEMELIF

NAME OF FATHER: ROGER G. DELOS SANTOS

NAME OF MOTHER: AURORA S. DELOS SANTOS

EDUCATIONAL BACKGROUND

ELEMENTARY: GAPAN NORTH CENTRAL SCHOOL

2004-2010

SECONDARY: PEÑARANDA NATIONAL HIGH SCHOOL

2010-2015

TERTIARY: NUEVA ECIJA UNIVERSITY OF SCIENCE AND

TECHNOLOGY – PEÑARANDA ACADEMIC EXTENSION CAMPUS

2015-PRESENT
PERSONAL BACKGROUND

NAME: SHERRY ANN STA. MARIA SOLIS

AGE: 20

BIRTHDAY: JULY 3, 1998

BIRTHPLACE: SAN MARIANO, PEÑARANDA, NUEVA ECIJA

RELIGION: CATHOLIC

NAME OF FATHER: ROMEO G. SOLIS

NAME OF MOTHER: JENIFFER S. SOLIS

EDUCATIONAL BACKGROUND

ELEMENTARY: SAN MARIANO ELEMENTARY SCHOOL

2004-2010

SECONDARY: LINO P. BERNARDO NATIONAL HIGH SCHOOL

2010-2015

TERTIARY: NUEVA ECIJA UNIVERSITY OF SCIENCE AND

TECHNOLOGY – PEÑARANDA ACADEMIC EXTENSION CAMPUS

2015-PRESENT
CURRICULUM

VITAE