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Questions Marketing

This document discusses a marketing plan for a health club, outlining objectives to increase personal training revenue by 20% and club memberships by 30% while maintaining equipment costs. It identifies target markets such as recreational users, student athletes, and professionals, and recommends promotional strategies like offering free training sessions with memberships. Financial projections estimate increased personal training revenue from $11,800 to $16,992 per month from 2013 to 2015. The plan also performs a SWOT analysis and discusses opportunities and controls.

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Daniela Pozo
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36 views4 pages

Questions Marketing

This document discusses a marketing plan for a health club, outlining objectives to increase personal training revenue by 20% and club memberships by 30% while maintaining equipment costs. It identifies target markets such as recreational users, student athletes, and professionals, and recommends promotional strategies like offering free training sessions with memberships. Financial projections estimate increased personal training revenue from $11,800 to $16,992 per month from 2013 to 2015. The plan also performs a SWOT analysis and discusses opportunities and controls.

Uploaded by

Daniela Pozo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. Talk about the product?

Let me know some characteristics and essential elements


of the product
2. The purchase influences of the product?
3. where, how and when they buy and use the product?
4. Why is it a recognized product in Guatemala?
5. how they pay and access the product?
6. Why you consider that product potential to export?
7. Which counties do you recognize as an excellent market for the exportation?
8. Why did you say that the USA is a potential market?
9. how you think will be the way to enter in the USA market?
10. It suits me to make adaptations to the product?

Market Summary
Sales Forecast
 Increase Personal Training Revenue by 20%
 Increase Club Memberships by 30%
 Minimize Costs by maintaining equipment

Market Summary
Situational Analysis

 Well-established health club with over 30 in SD


 Proud sponsor of the U.S. Olympic team
 Change people's lives
 Increase revenue by enhancing personal training sessions

Target Markets:

 Recreational
 Student Athletes
 Professionals
 Rehabilitation

  Revenue: Monthly
  Customer Satisfaction Surveys
  Contingency Planning: Worst case, keep growth of memberships

 Promotions
 Customer Service
 Loyalty
  First 5 Training Sessions are Free w/ Membership
  Minimum10 sessions get 1-One Week Free Pass
  Minimum 20 sessions get 2-Two Week Free Passes

Personal Training Revenue


Executive Summary
Personal Training:
Monthly Sessions($50 ea.) 236
Monthly Sales Revenue $11,800
Personal Trainer Costs:
Base Pay (5 Trainers) $2,000
Commission 15%
Avg. Sessions per Trainer = 48

Target Market Strategy


Objectives
Financial
Market Summary
Service Offering
Market Growth

 Healthier Lifestyles
 Collegiate Competition
 Baby Boomers

Weaknesses:

 Different Memberships
 Expensive

Financial

Competition/Threats

  Chuze Fitness
  Cross-Fit
  Private
  DVDs

Table of Contents
2013 2014 2015
Monthly Revenue $11,800 $14,160 $16,992
Yearly Revenue $141,600 $169,920 $203,904

 Increase Seasonal Marketing


 Incentives

Critical Issues
Marketing Strategy
Questions?
Market Needs

 Well Qualified Trainers


 Customer Service
 Modern Equipment
 Advanced Techniques

 Demographics: 18+
 Geographic: San Diego County
 Behavior Factors: First Time Users

Hard-Core Loyal

 Bring awareness through social media


 Quality ads around hospitals/colleges

  Highly Trained/Educated Trainers


  Safe Environment
  Know the Client

Strengths:

 Multiple/Convenient Locations
 Various Equipment/Facilities
 24 Hours

24 Hour Fitness Marketing Plan


Will Greer
Mission: Provide the finest physical training in various formats catering to the client

SWOT Analysis
Controls
Opportunities:

 Increasing Health/Fitness Awareness


 Free Passes to Family
 Various Fitness Styles/Workouts

Break-Even Analysis

 Executive Summary
 Situational Analysis
 Marketing Strategy
 Financial
 Controls

Keys to Success
Marketing Program
Market Summary

  Keep Promises
  Stay on Track
  Payment

Market Trends

 Personal Trainers
 Flexible Schedule
 Public Areas

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