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Bata Company

The document summarizes information about Bata Company, a leading footwear manufacturer founded in 1894. It discusses Bata's history, mission, vision, objectives, organizational structure, target markets, and marketing strategies. Bata aims to provide good quality affordable shoes through new designs while maintaining market leadership. The company focuses on the upper and middle classes and has gained brand recognition among different groups through product diversity.

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Md Haris
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83 views27 pages

Bata Company

The document summarizes information about Bata Company, a leading footwear manufacturer founded in 1894. It discusses Bata's history, mission, vision, objectives, organizational structure, target markets, and marketing strategies. Bata aims to provide good quality affordable shoes through new designs while maintaining market leadership. The company focuses on the upper and middle classes and has gained brand recognition among different groups through product diversity.

Uploaded by

Md Haris
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BATA COMPANY

LOGO
SLOGAN

I LOVE MY SHOES
HISTORY

• Bata : a leading footwear industry


• Founded in 1894 by Czech businessman
Tomas Bata.
• It started its operation in 1962
MISSION

Introduction of a strong shoe line


targeted to various market
segments to maintain leadership through
increased market share.
VISION

To provide good quality shoes at an


affordable price, by keeping in minds
the comfort that needs to be there
and providing new designs with it.
OBJECTIVES

 Achievement of 100% estimated business in


each category.
 Maintain a shoe line with 700 lines.
 Introduction of a shoe line as per
lifestyle & fashion trend.
 Innovate ideas for better management.
BOARD OF DIRECTORS
Managing
Director

Marketing Manufacturing
department HR
dept department

Product Cost &


Merchandise Efficiency A/Cs
development
department department department
department
TASK ENVIRONMENT
TASK ENVIRONMENT
CUSTOMERS

 INDIVIDUAL CUSTOMERS
 INSTITUTIONAL CUSTOMERS
TASK ENVIRONMENT
SUPPLIERS
 SKN EXPO INTERNATIONAL
 ETC ASSOCIATES
 DOODLE-I
 TOWER TRADE INTERNATIONAL
 DRESS DEDICATE BD LIMITED
 CMZ TRADING AND SHIPPING
TASK ENVIRONMENT
STRATEGIC PARTNERS

 Robi Telecom
TASK ENVIRONMENT
REGULATORS

 Securities and exchange commission


 Environmental protection agency
GENERAL ENVIRONMENT
GENERAL ENVIRONMENT
GENERAL ENVIRONMENT
GENERAL ENVIRONMENT
TARGET MARKET

• Only the upper and middle classes.


• Diversity of the products and process has
gained the name for company’s brand
among children, men &women.
MARKETING OBJECTIVE
• To achieve the level where its each
category is in a position of 100%
estimated business.
• Providing better quality & designs to
customers.
• Maintain reasonable & attractive price.
• Maintaining competitive strategy.
• Building innovative ideas.
PRODUCT STRATEGY
• BATA’s product includes
 Hushpuppies, Patapata,
 Marieclaire, Sandak,
 Power, Bfirst,
 Bata Comfit, Weinbrenner,
 Bubblegummer.
• Superior customer service.
DISTRIBUTION STRATEGY

• Availability at every door step to increase


sales.
• Increasing no. of outlets.
PROMOTIONAL STRATEGY

• Promotion during religious festivals,


different seasons & other events as
well.
• City stores having a magnetic look.
• Limited advertisements.
PRICING STRATEGY
• Strategically maintained price.
• Suitable pricing for upper class & middle
class.
• Price stability increases brand loyality
SWOT
SCOPE OF BATA
“Our success is built on our

legacy of values and belief”


- Thomas G. Bata

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