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Facebook Ads Blueprint

This document outlines a Facebook ads strategy using 10 interest-based ad sets targeting engaged shoppers worldwide with a $5/day budget for each ad set. It recommends starting with cold audiences for a week before creating lookalike audiences based on video views. After 50 sales, it suggests setting up retargeting ad sets. It provides details on creating lookalike audiences at different percentages based on customer actions like page views and purchases to optimize performance.

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Jordi García
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255 views2 pages

Facebook Ads Blueprint

This document outlines a Facebook ads strategy using 10 interest-based ad sets targeting engaged shoppers worldwide with a $5/day budget for each ad set. It recommends starting with cold audiences for a week before creating lookalike audiences based on video views. After 50 sales, it suggests setting up retargeting ad sets. It provides details on creating lookalike audiences at different percentages based on customer actions like page views and purchases to optimize performance.

Uploaded by

Jordi García
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Facebook Ads Strategy

ES = Engaged Shoppers
WW = Worldwide

ALL AT $5 A DAY

Adset 1 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View


Adset 2 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 3 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 4 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 5 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 6 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 7 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 8 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 9 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View
Adset 10 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View

Do cold audiences for about a week, and then start doing video view
lookalikes - after I start doing LLA, I don’t do cold audiences anymore

AFTER ABOUT 50 SALES, START RETARGETING

Adset 1 - VC - $3/day - all placements - 7 Day Click or 1 Day View


- Exclude ATC

Adset 2 - ATC - $3/day - all placements - 7 Day Click or 1 Day View


- Exclude Initiate Checkout

Adset 3 - IC - $3/day - all placements - 7 Day Click or 1 Day View


- Exclude Purchase

Adset 4 - VV $3/day - all placements - 7 Day Click or 1 Day View


- Exclude View Content
Lookalike audiences:

Break down your main campaign to see where the results are coming from. Pick the
best country to start your lookalikes in. Milk that country for as long as possible before
moving to a new one.

I always start LLA after about 3 or 4 days, and I start with 50% Video Views because
that is what you will have the most data for.

I will do all 10 in one day, and then ever 3 days or so, I will do the next action.

so 3 days after 50% VV, I’ll do 75% VV, and 3 days later I’ll do 95% VV and so on

● Lookalike 1-10% - Page View


● Lookalike 1-10% - Add to Cart
● Lookalike 1-10% - Initiate Checkout
● Lookalike 1-10% - Purchases
● Lookalike 1-10% - Page engagers
● Lookalike 1-10% - Ad Engagers
● Lookalike 1-10% - Visitors by time spent (25%)
● Lookalike 1-10% - Video viewers (50%, 75%, 95%)

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