Customer Satisfaction For Jawaharlal Nehru Port Trust
Customer Satisfaction For Jawaharlal Nehru Port Trust
A Project Report
on
MASTERS
in
MANAGEMENT STUDIES
Submitted by
SONALI GHARAT
M.M.S.(3rdsemester)
ROLL NO-14
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
Guide
2018-2019
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
DECLARATION
I SONALI GHARAT, Student of NCRD’s Institute of Management Studies , MMS – III, has
completed this project on title “Study of Customer Satisfaction for JNPT” in the academic
year 2018-2019. The information submitted in this project is true and original to the best of my
knowledge.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
CERTIFICATE
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
ACKNOWLEDGEMENT
It gives us immense pleasure to express my sincere and deepest sense of gratitude, that I had an
opportunity of working under the guidance of Mr. Iftiqar Mistry, Professor, Marketing
department, NCRD’s Institute Of Management Studies, Nerul.
I would also like to thank Mr.J. K. Mhatre, Ass. Manager, Marketing Department, &
Ms. Ambika Singh, Ass. Manager, Marketing Department ,Jawaharlal Nehru Port Trust ; I
interacted with, for sharing with us his invaluable knowledge and experience.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
INDEX
Executive summery
1. Introduction
2. a) Aim
b) Objective
c) Hypothesis
4. Research Methodology
5. Literature Review
History of company
Learning aspects
8. Result
9. Conclusion
10. Recommendation
11. Annexure
12. Bibliography
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
Executive Summary
The Jawaharlal Nehru Port at New Bombay (formerly known as the Nhava Sheva Port, Uran) is
the 11th commissioned on 26th May 1989. JNPT, as a whole, consists of three container terminals.
Out of these three, one is operated by JNPT itself known as Jawaharlal Nehru Port Container
Terminal (JNPCT) and the other two container terminals were handed over to private companies
separately on B.O.T (Built Operate Transfer) basis. Out of these two terminal, one is operated by
Dubai Port World named as Nhava Sheva International Container Terminal (NSICT) now
( D.P.WORLD) and the other one is run by A.P.Moller- Maersk and Container Corporation of
India (CONCOR) jointly named Gateway Terminals India Limited (GTI). Now ( A.P.M.) In
actual, Port is only concerned about the sealed container and its primary function is to
load/unload the sealed container on the designated ship safely.
In 1989, it was handling a few 1,000 TEUs. Within a period of 16 years, it has joined the Million
Club. It achieved the 1 million TEU mark in 1999-2000 and has now emerged as the biggest
container handling Port in India by achieving the glorious landmark of handling more than 3
million TEUs during 2006-2007.
JNPCT achieved considerable success in expanding its volume of traffic post-NSCIT. In terms of
other port performance indicators, however, it is yet to catch up with NSCIT’s levels,
notwithstanding a marked improvement compared to the pre-reforms era. The performance
indicator this year has been somewhat decreased due to some reasons.
As compared to the previous year JNPCT traffic trend has been increase. In the previous year the
traffic was 42.70 million TEUs and in the current year it is 43.21million TEUs. It has been
increase by 0.51 million TEUS. By comparing traffic of the current year i.e. 2011-12with the
previous year’s traffic the reason behind this increase has come forward which are as follows:
1) Few shipping lines and agents have shifted to new entrant
2) This year crane productivity is better compare to the last year.
3) As transshipment in JNPCT is good i.e. mainline vessel at JNPCT is better.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
INTRODUCTION
The Jawaharlal Nehru Port at New Bombay (formerly known as the Nhava Sheva Port, Uran) is
the 11th commissioned on 26th May 1989. It was dedicated to the Nation by Ex. Prime Minister
of India, Late Shri Rajiv Gandhi. The Port became operational from that date. Constructed in a
record time of just 3½ years with a cost of round Rs. 1000 crores, it is the only Indian Port built
to international standards with modern working norms. Because of its high level of automation
and computerized functioning it was envisaged, as the hi-tech port of the 21st century. Certified
an ISO 9002 port, it was initially planned to be a “satellite port” to the Mumbai Port with the
purpose to decongested the traffic at the latter. Today JN Port has already established itself as the
major catalyst for the trade and commerce of the country.
Ever since its inception, JNP has charted India’s international trade to a glorious course of
success and achievements, breaking all records and creating new benchmarks. JNP emerges as
the biggest container handling Port in India, creating the momentous landmark of achieving the 2
million TEU mark in container throughput and is ranked 28th among the top 100 Container Ports
in the world. As the primary facilitator of India’s international trade, JNP today is the Hub Port
on the west coast of India, handling approximately 60% of the country’s containerized cargo. It
has set for itself a long term goal for development and expansion of its facility in order to
achieve 6 million TEUs in the year 2013-14.
With its strong commitment to provide seamless service to its customers as India’s prime
facilitator of international trade, JNP strives to be the undisputed leader in the South Asian
region in years to come.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
In the meantime, JN Port is planning a 4th Container Terminal with private sector participation at
an approximate cost of Rs.2000 crores. An investment of nearly Rs.700 crores is also on the
anvil for deepening the channel so that bigger ships can call at the port. The total investments
planned or under execution in JN Port today are of the order of Rs.3500 cores.
The Jawaharlal Nehru Port is situated along the eastern shore of Bombay Harbour South-east of
the Elephanta island. JNP shares a common channel with the Bombay Port upto the point of
entry of the South Elephanta Channel. It is approximately 10 nautical miles from Gateway of
India, the famous landmark of Bombay. JN Port has a maritime area of about 52 sq. km. in
natural water depth of 12 to 15 meters. It is an all weather tidal port sheltered from winds and
waves.
With land area of about 2428.114 hectares. About one third of this is reserved for greening.
Therefore JN Port will be in the true sense a Green Port. Revised Projects Cost is Rs. 1,097
crores inclusive of capitalized interest.
India’s first ever private container terminal, christened the Nhava Sheva International Container
Terminal (NSICT), commenced operations from April 1999. The development of the NSICT
terminal is a typical example of the application of the ‘landlord port’ model, which distinguishes
between the port owner and the operator. JNPT is responsible for scheduling entry and berthing
of vessels, pilotage and stowage, dredging, navigational safety, supply of electricity, water
supply to terminals and ships and monitoring air and water pollution.
Earlier when port was commissioned Bulk Terminal was in existence considering the demand of
bulk cargo (fertilizers, foodgrains, etc.). Since demand of import of above commodities has been
reduced and subsequent increase in containerized cargo. JNPT management decided to convert
this Bulk Terminal into Container Terminal which has been now converted into Container
Terminal and given on BOT basis to Gateway Terminal of India Private Limited. This way JN
Port has become complex of three container terminals which are JNPCT, NSICT and GTICT.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
VISION
To be recognized as India’s premier container port providing integrated logistics to the best
interest of trade and customers.
MISSION
The port is committed to meeting the needs and expectations of it's customers through:
Equipping itself with state-of-the-art equipment and technology and efficient, professional and
computer integrated terminal operation systems. Conforming to international standards and
offering competitive rates. Ensuring security and safety of life, equipment and cargo. Perceiving
the principles of sustainable development. Courtesy to Customers.
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In view of continuous growth in container traffic and meeting growing demand of business
community and trade partners to have additional facilities for handling the same, the Port
introduced private participation and invited global tenders for the first time in India to develop
new Container Terminal to augment its container handling capacity .
JN Port entered into a license agreement in July 1997 with M/s. Nhava Sheva International
Container Terminal (NSICT) a consortium led by M/s. P & O Ports, Australia, for construction,
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
operation and management of a new 2-berth container terminal on BOT basis for period of 30
years. The same was fully operational from July 2000. The project comprises construction of 600
metres quay length; reclamation of 20 hectares of area for container yards and requisite container
handling equipment along with other related facilities. The design capacity of this new 2-berth
container Terminal was considered as 7.2 million tonnes per year. However, this capacity is
further augmented and currently assessed as 15.6 million tonnes per year.
Number of ground slots: 6222 , of which 620 are at ICD.
600 Meters linear quay length
Rail mounted quay cranes - (RMQC) Post Panamax – 6; Super Post Panamax – 2
Rubber tyred gantry cranes - (RTGC): 29
Rail mounted gantry cranes - (RMGC): 3
Reefer points: 672
Backup Area - 26 Hectares (Container Yard)
Railway Sliding for ICD - Two Tracks
Tractor Trailers - 34 (owned) and about 100 hired
Reach stackers – 3
Empty Handlers - 2
Gateway Terminals India (GTI) is a joint venture between APM Terminals and the Container
Corporation of India Ltd (CONCOR). Incorporated in July 2004, GTI operates the third
container terminal at Jawaharlal Nehru Port on a build, operate and transfer (BOT) basis for a
period of 30 years. It commenced partial operations in March 2006 and became fully operational
from October2006.
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Reach Stackers 2
Empty Handlers 2
Tractor-Trailers 90
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General Cargo
Shallow Draught Berth:
A 445 long Shallow Draught Berth for vessels upto 170 meters LOA and upto 9.00 meters
draught has been commissioned for handling Feeder Container Vessels, Dry Bulk (Fertiliser ,
Fertiliser raw material, Sugar etc. ) & General Cargo vessels with a capacity addition of about
1.2 million tonnes per annum.
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Aim -
Objective -
Scope-
To take company information.
To know about customer satisfaction in JNPT & its impact on growth of Traffic.
So the project has wide scope to help the company to perform well in today’s global
competition & attract more custmers.
Detailed analysis of Port Infrastructure with qualitative and efficiency measures
Limitation
Low connectivity
Less sampling
The limitation faced while doing a research was that the people were not ready to give
the information.
Sometimes the required persons were not available in their office or place
The respondents use to refuse to give the important information best known to them
The sources of data collection and time are limited in this research.
Marketing Research (MR) is not an exact science though it uses the techniques of
science. Thus, the results and conclusions drawn upon by using MR are not very
accurate.
Marketing Research (MR) is not a complete solution to any marketing issue as there are
many dominant variables between research conclusions and market response.
Marketing Research(MR) is not free from bias. The research conclusions cannot be
verified. The reproduction of the same project on the same class of respondents give
different research results.
Some respondent in corporate offices hesitate to give complete information.
The Data collected from the customer might not be very accurate to obtain the desired
information.
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RESEARCH METHODOLOGY
The research methodology was divided into two stages which involve two sources of data
collection:
[2] Collecting the primary data directly from farmers with the help of questionnaire.
Secondary datais the data that have been already collected by other sources and readily
available from other sources. Such data are cheaper and more quickly obtainable.
Primary data is data that has not been previously published, i.e. the data is derived from
a new or original research study and collected at the source, e.g. in marketing, it is
information that is obtained directly from first hand sources by means of surveys,
observation or experimentation.
5.2 Research Design
Convenient Sampling
Convenient samplingis a sampling method in which units are selected based on easy
access or availability.
Conclusive research is meant to provide information that is useful in reaching
conclusion or decision making. It tends to be quantitative in nature that is to say in the
form of numbers that can be quantified and summarized. The purpose of conclusive
research is to provide a reliable or representative picture of the population through the use
of valid research instrument. In the case of formal research, it will also test hypothesis.
Conclusive research can be divided into two categories:
[1] Descriptive or Statistical research.
[2] Casual research explores the effect of one thing on another and more specifically,
the effect of one variable on another
Data is collected from individuals through direct interaction. A set of close ended questionnaire
was provided to individuals wherein, they were required to fill those questionnaires.
Questionnaire is a form containing a set of questions; submitted to people to gain statistical
information.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
COMPANY PROFILE
JNPT is the second youngest port after Ennore. JNPT is located at the eastern end of Mumbai in
the Nhava Sheva area and situated at latitude 18º 56’ 43” N and longitude 72º 56’ 24” E. JNPT’s
approach channel is an extension of the Mumbai Harbour main channel (See Exhibit ) from a
location south of Jawahar Dweep Island. In the Nhava Sheva area at the eastern end of Mumbai
Bay is located Jawaharlal Nehru Port, approx 33 km inland of the Mumbai Harbour Channel
entrance point at sea. The Elephanta Island is on one side, facing the port and Nhava and Sheva
Islands are on the other end. JNPT lies towards the east of the Bombay Port.
Current designed channel depth of JNPT is 11 metres and depth at berths is 13.5 metres. JNPT
can take in vessels having laden draft upto 12.5 metres. A map of JNPT has been included
overleaf.
The width of the channel is 400 metres at entry point and 460 metres off the berths. Port cargo
handling facilities include container terminals, a liquid handling terminal and a shallow water
berth which can handle break-bulk and container traffic both.
Board Of Trustees
NAME DESIGNATION
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Ports in India
Globalization has led to an increase in world trade highlighting the importance of ports as a
trade gateway. About 95% by volume and 70% by value of India’s international trade is carried
out through its port. India’s coast line of 7517 km is dotted with 12 Major Ports and 187
nonmajor ports. The Major Ports are under the control of the Central Gover
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MUMBAI 73 8 0.97%
MANGLORE 40 9 0.53%
MORMUGAO 18 10 0.24%
PARADIP 3 11 0.24%
ENNORE 0 12 0
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Strength
reasoning.
Availability of Land Identify and implement opportunities for land
usage, which are complementary to the ports
strengths. Areas such as logistics are possible value-
added opportunities which
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Weakness
Distance from Major shipping JNPT should carefully evaluate the trans-
shipment opportunity before choosing
Routes
the same as a focus
Revamping of pipeline network to ensure
optimum flow rates from the ships to the
Infrastructural limitations for
tanks. This would also lead to reduction in
liquid cargo time consumed in pigging etc and
Threats
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increasing pressures
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Each of these elements have a impact on the manner in which JNPT executes the vision over the
period of the business plan. The elements of the vision are -
Focus business areas
Other Cargoes serviced
Geographies of focus
Value Added Services
Guiding Principles
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
From a throughput figure of 1 million TEUs in 2001 to more 4.32 million TEUs today, JNP has
been transformed from an outback facility that the trade was wary of patronizing, to South Asia’s
number one Port, handling more cargo than the supposed main transshipment hub of the region,
Colombo. It seems ironical today that the Port was initially developed with the aim of
decongesting the neighboring Mumbai Port. JNP has led the way in many a respect, be it
initiating the participation of private players in the Indian port sector or winning international
sectoral awards, And with many an infrastructure augmentation programmed under progress or
on the avail, JNP should continue to remain the primary gateway for India’s international trade in
the years to come, steadily moving towards the projected throughput of a whopping 10 million
TEUs by 2016-17.
Jawaharlal Nehru Port handled 62.33 million tonnes of total cargo during the financial year
2013-14, as against 64.49 million tonnes of cargo handled during the previous year. Of the total,
share of containerised cargo was 55.23 million tonnes (88.61%), liquid cargo 6.28 million tonnes
(10.08%) and remaining 0.82 million tonnes (1.31%) was miscellaneous cargo in the form of dry
bulk and break bulk.
The Port handled 4.16 million TEUs of container traffic during the financial year 2013-
14, which is 55.74% of the total container throughput of the country’s major ports. Out of the
total traffic of 4.16 million TEUs, the share of the JNPCT was 1.31 million TEUs (31.55%), the
share of NSICT was 0.97 million TEUs (23.29%) and the remaining 1.88 million TEUs
(45.16%) were contributed by M/ APM Terminals. Also JNPT’s operating income for the FY
2013-14 is Rs.1,219 crores, against the previous year’s figure of Rs.1,098 crores, up by 11.02%.
Traffic at JN Port has thus risen from an installed capacity of 5.5 million tonnes in 1989 to more
than 65.73 million tonnes today, which is testimony to how the trade views arguably India’s only
port of international reckoning.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
JNP was last in the Top 31 list in 2003, in the 30th position, after having registered a throughout
of 4.60 million TEUs. JNP now ranks 24th among the top Container Ports in the world.
Once again it has proved to be the premier Indian Port in operational efficiency by surpassing its
own record of 4.32 million TEUs achieved in 2011-12 . It has further strengthened its position as
a world-class port and a leader among the Indian Port
Due to the contribution of NSICT and GTICT in traffic of JNPCT it could reach the target of
4.32 million TEUs in the year 2011-12 and traffic has since that year till today.
Imposition of a tonnage tax regime would help to attract foreign direct investment and
new players
Procedural hassles that port users have to deal with should be prevented
There are in all ten numbers of shipping lines which has been shifted from JNPT to other
terminal and are listed as below:
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There are in all seven numbers of shipping lines which has been shifted from other terminal to
JNPT and are listed as below:
There are in all thirty five numbers of shipping agents which have been
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There are in all twenty five numbers of shipping lines which has been shifted from other terminal
to JNPT and are listed as below:
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KLI1 K LINES
5) Equipment
RMQCs (Nos.) 9 8 10 27
RTGCs (Nos.) 18 29 40 87
RMGCs (Nos.) 5 3 3 11
Reach Stackers 10 3 2 15
Reach stackers 10 3 4 17
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Marketing strategy
JNPTs marketing strategy would revolve around the levers of price, customers,
geographies, services and communication and would delineate JNPTs target within each
of the levers
Cost – How would JNPT ensure competitive prices for its services and how would it
provide better value to itscustomers?
Customers – What customers would JNPT focus on?
Geographies – What geographies would be serviced by JNPT?
Communication – What would be JNPTs marketing strategy to attract and retain
customers?
Services - What services would JNPT offer?
ELEMENT DETAILS
COST JNPT would endeavor to reduce its cost of operations through undertaking
various initiatives that aid in improving efficiency. This would include
development of automation infrastructure to reduce process time,
improvement and upgradation of infrastructure to increase efficiency and
regular training of employees to improve turnaround times.
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CUSTOMERS JNPT would focus on customers in the western and northern region. It
would aim at attracting and retaining these customers through various
customer driven as well as service driven initiatives.
The customers would be large shipping lines for cargo and marine related
services.
GEOGRAPHIES JNPT would service Maharashtra and the northern geographies. To ensure
smooth flow of traffic from these regions JNPT would ensure that all
elements in the port are developed (connectivity, RMGCs,
RMQCs etc).
Apart from this JNPT would also endeavor to attract traffic from northern
regions by providing additional value through services such as
warehousing, EPZ etc. Over the long term JNPT would also explore
COMMUNICATI JNPT would also develop a marketing team to ensure that the users are
ON aware of its capabilities and service offering. The marketing team would
also ensure effective customer management and satisfaction through
account management and feedback (These have been detailed within the
commercial strategy)
SERVICES JNPT would primarily be a landlord port facilitating port services executed
by services providers.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
customers. Apart from this services such as logistics would also enable
JNPT to generate additional revenues from resources available at JNPT.
The additional services would also help in industrial growth in the region
and would help industries in:
thereby, aiding the industries in reducing costs. JNPT would also evaluate
entering into new service segments such as Ro-Ro if they are found to be
an attractive proposition in the future.
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Marketing at JNPT
JNPT's marketing team will strive toward efficient customer management and developing the
same as a competitive advantage of JNPT over other ports. The role of the marketing team will
be centered around the following four aspects
• Customers
• Price
• Promotion
• Competition
Customers: The marketing team would be divided into key account managers. Each account
manager would be responsible for 2-3 customers and would aim at maximizing revenues from
the customers as well as for resolving any customer related queries.
Price: The marketing team would constantly study the competitors and would play a role in
developing pricing strategies for the port. These strategies would revolve around volume
discounts, growth discounts as well as route discounts.
Competition: The team would regularly study the environment to develop reports on competitor
plans as well as future scenarios. These would be provided to various departments of the port for
appropriate action. The team would also be responsible for identifying future opportunities.
These can arise from specific routes, specific industries or specific customers. The marketing
team would then develop strategies to exploit the opportunity for the port. These would be
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
Promotion: The marketing team would regularly showcase capabilities of JNPT in port and
logistics to customers to attract new customers and retain strategic customers
Dear Sir,
It is our part of study to find needs, expectations and pursue excellence of customers at JNPT.
Please spare few minutes of your valuable time, evaluate and tick the columns you consider
appropriate for us from following questionnaire.
Date:
Sr.N Subject 1 2 3 4 5
o
4 JNPT is reliable.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
E Assurance (knowledge and courtesy of JNPT officers & staff and their ability to inspire trust
and confidence.
1 The behavior of Officers & Staff of JNPT instills confidence in customer.
4 Officers & staff of JNPT have the knowledge to answer customer's questions.
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
Reliability
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CUSTOMER SATISFACTION IN JAWAHARLAL NEHRU PORT TRUST
Sincere Interest
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Right Service
3. JNPT is reliable.
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Reliable
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Error free
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Attention
Convenient Service
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Best Interest
Understanding
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Modern facilities
Professional Image
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Professional Image
Responsiveness
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Prompt Service
Willingness
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Respond to Customer
E Assurance (knowledge and courtesy of JNPT officers & staff and their ability to inspire
trust and confidence.
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Customer Safety
Courteousness
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4 Officers & staff of JNPT have the knowledge to answer customer's questions.
Staff Knowledge
Abbreviations
BOT Build-Operator-Transfer
CD Chart Datum
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IT Information Technology
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CONCLUSION
JNPT is the No.1 container port in INDIA. There are so many people who are employed there.
The customers of JNPT are the daily vessels, expected vessels and many more. The customers
feel satisfy with the service provided by it and they are very convinent to them. They shows
sincerity in problem solving of the customer.
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Bibliography –
www.jnport.gov.in
www.google.co.in
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Date:
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Sr.N Subject 1 2 3 4 5
o
4 JNPT is reliable.
E Assurance (knowledge and courtesy of JNPT officers & staff and their ability to inspire trust
and confidence.
1 The behavior of Officers & Staff of JNPT instills confidence in customer.
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4 Officers & staff of JNPT have the knowledge to answer customer's questions.
F Company name:____________________________________________________________
G Address :_________________________________________________________________
I Email :_________________________,
Signature:_____________________________
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