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Design Brief Company Name: Events by Kehom PLC

Events by Kehom is an event planning company seeking a new logo design to represent its restructuring and expansion into new markets. The company specializes in corporate events, conferences, and exhibitions. It aims to become the leading event organizer in Ethiopia and penetrate the African market while differentiating itself through quality, creativity, flexibility, and customer satisfaction. The new logo should reflect the company's focus on knowledge and professionalism as well as signal a change from its previous "apple green" color scheme that represented a major competitor.

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33 views2 pages

Design Brief Company Name: Events by Kehom PLC

Events by Kehom is an event planning company seeking a new logo design to represent its restructuring and expansion into new markets. The company specializes in corporate events, conferences, and exhibitions. It aims to become the leading event organizer in Ethiopia and penetrate the African market while differentiating itself through quality, creativity, flexibility, and customer satisfaction. The new logo should reflect the company's focus on knowledge and professionalism as well as signal a change from its previous "apple green" color scheme that represented a major competitor.

Uploaded by

Firman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Design Brief

COMPANY NAME: EVENTS by KEHOM PLC


1. What does your company do?
 Event by Kehom is an event company that does cooperate events,
international conferences, expos, gala dinner etc. Kehom also does
consultancy to other event company who wants to do events or if they
outsource it to another company, we will consult in b/n the owner and the
event company.
2. Company History
 Events by Kehom is founded two years ago.
 Company has been doing projects with coca cola, Red Cross and Great
Ethiopian Run
3. Do you have a niche market or are you looking to exploit any?
 Yes we are looking to exploit a new market in the industry. We are more of
trying to get more visibility
4. What is the overall objective of the new logo design
 “Kehom” meaning “to Know” in Hebrew. We believe the meaning fits the
company because knowledge is the first base to do everything and to
enhance professionalism which the company stands for.
 Also the previous logo color was apple green (attached at the end). That
color represents one of our big compotator and we wanted to have a
different look and vibrant stand.
 Another objective is we are restructuring the company with outstanding
representation for the industry.
5. What is the overall objective for the company for over the next 3-5 years?
 To be the leading event organizing company in Ethiopia.
 We also want to penetrate the African market in event organizing and
consultancy.
6. How do you fit into industry sector and how do you differ from your competitors?

 Quality is the signature of our work.


 Creativity and innovation.
 We are different because we think out of the box.
 Flexibility and team integrity.
 We offer reasonable price
 One-stop service and on time delivery.
 Customer satisfaction is our core value.
 Work discipline and excellence.
7. Do you have a USP and if so what it is?
 Yes
 Quality
 Integrity and promptness
 Innovation and problem solving
 Accountability and transparency
 Effectiveness and excellence
 Leadership and trustworthiness

8. Any unusual size or material application?


 NO, it should be material that we can get in local market
9. Do we have to accommodate a tagline?
 Yes please
10.Our motto
 Design your Day

Previous logo

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