E-COMMERCE

ASSIGNMENT – 1

TOPIC- COMPARISION SHOPPING

Submitted by:
Shalu Singh
BFT/16/1118
Semester – 5th
 ACKNOWLEDGEMENT

I wish to express my sincere gratitude to Mr. Neeraj Kumar, our faculty for
providing us an opportunity to do this project work on “E-Commerce.”

I sincerely thank my faculties for guidance and encouragement in carrying out

this project work.

I also thank the Director of National Institute of Fashion Technology, Patna

Mr. Sanjay Shrivastava for providing me the opportunity to embark on this
project.
 CONTENT

 INTRODUCTION TO E-COMMERCE…………………………………………………………………….
 TYPES OF E-COMMERCE……………………………………………………………………………………
 HOW E-COMMERCE WORKS…………………………………………………………………………….
 SCOPE OF E-COMMERCE…………………………………………………………………………………..
 COMPARISON OF E-COMMERCE OVER TRADITIONAL RETAIL……………………………
 SUGGESTION AND RECOMMENDATION…………………………………………………………….
 SWOT ANALYSIS…………………………………………………………………………………………………
 EXECUTIVE SUMMERY………………………………………………………………………………………..
 CONCLUSION……………………………………………………………………………………………………..
 REFERENCES………………………………………………………………………………………………………
E-COMMERCE

Transacting or facilitating business on the Internet is called ecommerce. Ecommerce

is short for "electronic commerce."

But the ecommerce universe contains other types of activities as well. Any form of
business transaction conducted electronically is ecommerce.

Examples of Ecommerce

 Online Shopping

Buying and selling goods on the Internet is one of the most popular examples
of ecommerce. Sellers create storefronts that are the online equivalents of
retail outlets. Buyers browse and purchase products with mouse clicks.
Though Amazon.com is not the pioneer of online shopping, it is arguably the
most famous online shopping destination.

 Electronic Payments

When you are buying goods online, there needs to be a mechanism to pay
online too. That is where payment processors and payment gateways come
into the picture.

Electronic payments reduce the inefficiency associated with writing and

mailing checks. It also does away with many of the safety issues that arise
due to payment made in currency notes.
  Online Auctions

When you think online auction, you think eBay. Physical auctions predate
online auctions, but the Internet made auctions accessible to a large number
of buyers and sellers. Online auctions are an efficient mechanism for price
discovery. Many buyers find the auction shopping mechanism much
interesting than regular storefront shopping.

 Internet Banking

Today it is possible for you to perform the entire gamut of banking operations
without visiting a physical bank branch. Interfacing of websites with bank
accounts, and by extension credit cards, was the biggest driver of
ecommerce.

 Online Ticketing

Air tickets, movie tickets, train tickets, play tickets, tickets to sporting events,
and just about any kind of tickets can be booked online. Online ticketing does
away with the need to queue up at ticket counters.

Types of Ecommerce

Ecommerce can be classified based on the type of participants in the transaction:

 Business to Business (B2B)

B2B ecommerce transactions are those where both the transacting parties are
businesses, e.g., manufacturers, traders, retailers and the like.

 Business to Consumer (B2C)

When businesses sell electronically to end-consumers, it is called B2C

ecommerce.

 Consumer to Consumer (C2C)

Some of the earliest transactions in the global economic system involved

barter -- a type of C2C transaction. But C2C transactions were virtually non-
existent in recent times until the advent of ecommerce. Auction sites are a
good example of C2C ecommerce.

Benefits of Ecommerce
The primary benefits of ecommerce revolve around the fact that it eliminates
limitations of time and geographical distance. In the process, ecommerce usually
streamlines operations and lowers costs.

Specialized Forms of Ecommerce

On some platforms, ecommerce has shown the promise of explosive growth. Two
such examples are:

 Mcommerce

Mcommerce is short for "mobile commerce." The rapid penetration of mobile

devices with Internet access has opened new avenues of ecommerce for
retailers.

 Fcommerce

Fcommerce is short for "Facebook commerce." The immense popularity of

Facebook provides a captive audience to transact business.

ONLI NE VS TRADITIONAL SHOPPING

Nowadays, popularity of online shopping has been rising rapidly amongst consumers
and it is becoming part of their life style. The usage of the internet as a
communication and transaction medium in customer markets is increasing fast).
Following the globalization for last few decades, every industry had to shift to the
new changes or new technologies to compete with each other. Consumers are
adopting the changes quite well. One of the big examples would be online shopping
(e-commerce). Most of the brands already have their own web sites that selling their
goods and services through internet. Also, there are major websites that sells and
buys goods such as Amazon.com, EBay etc. Internet shopping is not about selling
clothes only, there are various types of things can be sold including electronic goods,
jewelleries, booking airplane or movie tickets etc. Online shopping can be B2B
(business-to-business), B2C (business-to-consumer) and C2C (consumer-to-
consumer). Customers believe online shopping as a nearer alternate of catalog
shopping or traditional shopping. Companies choosing to use the internet to cut their
marketing costs, in order to stay competitive in market, they are reducing the price of
their goods and services. On the other hand, traditional shopping is still powerful,
there are people who do not like to do online shopping. They prefer go to the store
by their self and see the actual goods and feel and try them.
Consumers who do not like online shopping has some common issues such as is the
web site is reliable or not when making payment, or the product quality is as good as
mentioned on the web sites etc. However, for those consumers who like online
shopping, it allows them to save time, energy, and traveling cost. Consumers do
need to leave their home or office to do shopping, all they need to do is go online
search for the product or service they need and then just make the transaction.
Today's competitive market companies are trying to get more customers than their
competitors. They are trying to improve their technologies of communicating and
advertising and selling their goods and services. Besides the brand's or store's
websites, now we can use our smart phone to make purchase, there are these
applications just as same as using computer to buy items. These applications are
very convenient for consumers, whether they are buying the goods or not, they can
still see the product and its price so they can compare and even which outlet has
that item. Around 75% of the U.S. Internet populations are "online shoppers. These
online shoppers average 2.13 shopping sessions per month and $41.50 basket cost
per session.

TRADITIONAL VS E-COMMERCE

TRADITIONAL E-COMMERCE

Includes print media (newspaper and Includes marketing efforts anchored on

magazine ads, newsletters, brochures and electronic devices such as--
other printed material) Websites
Broadcast media (such as TV and radio Social networking sites
ads) Content marketing
Direct mail (including fliers, post cards, Banner ads
catalogs) Google ads
Telemarketing Video marketing

Proven techniques with high success rate Cost-efficient methods of marketing

Long-standing initiatives that the public Unprecedented audience reach
already understands Allows direct response from intended audience
Metrics for measuring success

PRODUCT DESCRIPTION
Description Ambrane P-1310 13000mAH Power
Bank
Brand Ambrane
Model P-1310
Model Name P-1310
Weight 299 g
Package Dimensions 15 x 8.2 x 2.6 cm
Item model number P-1310
Compatible Devices Mobiles
Battery Capacity 13000 milliamp_hours
Battery Cell Composition Lithium Ion

CHOICES AVAILABLE
E COMMERCE TRADITIONAL
www.amazon.in E-zone(Patna Central Mall)
www.flipkart.com Hariniwas (Maurya lok)
0www.snapdeal.com Bakarganj(Gandhi Maidan)
www.ebay.in China Bazar(Fraser Road)
www.paytm.com

PARAMETERS-
1.) PRICE- Cheaper the product more the appeal.
2.) CONVENIENCE- Easy access to buying options is always appreciated.
3.) WARRANTY- Warranty gives the user a peace of mind for using it.
4.) AVAILABILITY- Visit to shopping portals may be useless if the product
is not available.

E-COMMERCE OPTIONS
  www.amazon.in-
 Link (address)- https://www.amazon.in/Ambrane-P-1310-13000mAH-Power-
Black-Grey/dp/B01N7RQTZM/ref=sr_1_4?ie=UTF8&qid=1504780698&sr=8-
4&keywords=ambrane+13000+mah+power+bank

 Price- Rs. 1,159.00

 Warranty- 1 year warranty

 Availability- In Stock
 Convenience- Convenient in terms of visiting the portal.

# One of the biggest online stop for indian customer it provides timely sales and
offers which makes the option very lucrative.

 www.snapdeal.com-
 Link(address)- https://www.snapdeal.com/product/ambrane-p1310-black-grey-
13000/659059322701#bcrumbSearch:ambrane%20power%20bank%201300
0%20mah

 Price- Rs. 1,110.00

 Warranty- 12 Months
 Availability- In Stock
 Convenience- Convenient in terms of visiting the portal.

# One of the lesser frequented online portal in india but availability of product is high
but of late manufacturing date

TRADITIONAL OPTIONS
 Hariniwas(Maurya lok)
 Price- Rs. 1500.00
 Warranty- 1 Year
 Availability- In Stock
 Convenience- Convenience in terms that product is available for test run.
# Hariniwas0 is always a good option to look out for as it the most frequented
stop for electronic goods in Patna. Large range of shops available which gives
options for exploring
  Bakarganj(Gandhi Maidan)
 Price- Rs. 1300.00
 Warranty- 1 Year
 Availability- In Stock
 Convenience- Convenience in terms that product is available for test run.

# Bakarganj is a good alternative as it has wide range or outlets. But chances of

faulty product is high.

COMPARISON
AMAZON SNAPDEAL HARINIWAS BAKARGANJ
PRICE 1159.00 1110.00 1500.00 1300.00
WARRANTY 1 YEAR 1 YEAR 1 YEAR 1 YEAR
AVAILABILITY IN STOCK IN STOCK IN STOCK IN STOCK
CONVENIENCE Ease of Ease of Ease for test Ease of test
visiting visiting run run
RATING 9/10 8/10 7/10 5/10

FINAL SELECTION- www.snapdeal.com

 Cheapest offer is available on this website.
 Warranty is clearly mentioned which gives a sense of trust and reliability.
 The reviews and Q&A section on the website provides a better idea of the
working of the product,
 User submitted photos of the product give a better idea on how the product
will function in the coming years.
 Buying this product saves time as no physical travel is required and no fuel
cost will be incurred.
 The return policy of the product facilitates better user interaction as the user
has a decent time to get used to the product.

The product available on this website was quit detailed as the reviews were quite
clear and also the price was the cheapest as it was purchased on a sale time. The
reliability of the product is good as we can return it within the given time frame and
also the warranty details are quite clear. Thus, this portal is a personal choice.