REPORT ON

COCA COLA

Introduction:
Coca-Cola , or Coke, is a carbonated soft drink manufactured by The Coca-Cola
Company. Originally intended as a patent medicine , it was invented in the late
19th century by John Stith Pemberton and was bought out by businessman Asa
Griggs Candler , whose marketing tactics led Coca-Cola to its dominance of the
world soft-drink market throughout the 20th century. The drink's name refers to
two of its original ingredients: coca leaves, and kola nuts (a source of caffeine ).
The current formula of Coca-Cola remains a trade secret, although a variety of
reported recipes and experimental recreations have been publishe 1892, Candler
set out to incorporate a second company; "The Coca-Cola Company" (the current
corporation). When Candler had the earliest records of the "Coca-Cola Company"
destroyed in 1910, the action was claimed to have been made during a move to
new corporation offices around this time.After Candler had gained a better
foothold on Coca-Cola in April 1888, he nevertheless was forced to sell the
beverage he produced with the recipe he had under the names "Yum Yum" and
"Koke". This was while Charley Pemberton was selling the elixir, although a cruder
mixture, under the name "Coca-Cola", all with his father's blessing. After both
names failed to catch on for Candler, by the middle of 1888, the Atlanta
pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and
hoped he could force his two competitors, Walker and Dozier, completely out of
the business, as well.John Pemberton died suddenly on August 16, 1888; Asa
Candler then decided to move swiftly forward to attain full control of the entire
Coca-Cola operation.
Details on Advertisements :
Ad 1: This coca cola advertisement showed in UK .This advertisement
published when there was Ramadan . This video actually give message spread
out feelings and emotion by coca cola drinks. I think this is the best
advertisement for spreading love.

Ad 2: Coca cola published awesome advertisement in Turkey. This

Ad 3: This is the Bangladeshi advertisement and this ads published when

Consumer Behavior Influence :

Psychological Influence
Before customers make their purchase decision, the collect and identify
information they needed. Senses delivered by enterprises result in the selective
attention of customers. Customers get information of appearance, sound, taste,
smell, touch of a product, and then choose their preferring one. These senses and
information finally create sensation and perception in the mind of customers.
Sensation and perception create basic acceptation of a brand, and learning and
memory enhanced the acceptance. A typical brand logo of Coca-Cola is pictured
as white letters in red background, or red letters in white background. The strong
contrast colors in Coca-Cola brand image convey impressive brand identity to
customers. The color red in white is striking, expressing the brand promotion of
passion, active lifestyle. The taste of Coca-Cola is a distinctive element that make
it different from others, especially Pepsi. Tastes of Coca-Cola carbonated drinks
with unique formula to produce are unique for customers. Senses conducted by
Coca-Cola place the impressive brand image of Coca-Cola into the mind of
customers.

Sociological Influence
While customers decide whether to buy a brand, or a product, and whether the
brand worth a repeatedly purchase, their attitudes and decision making is very
important. Attitudes toward a brand are the results of psychological perception
and memory. A significant factor effects customers’ decision making is the social-
cultural differences between the brand and preferences of customers. For
example, carbonated drinks of Coca-Cola may be well welcomed by the young
aged from 16 to 28, for children, middle age and old people.Not only carbonated
drinks, Coca-Cola company provides product categories including juice, water,
teas, coffee. In addition, the low & no calorie, caffeine free, low sodium
categories are provided to customers with special needs. For customers in
different age and different countries and regions, they can choose their preferred
product category. But the purchase decision making of Coca-Cola product
categories based on the condition that customers highly accept the Coca-Cola
brand. In fact, as the largest beverage company, Coca-Cola has the largest sales in
both sparkling and still beverages .

Suggestions: coca cola is the best drinks company all over the
world.They occupied major part in the global market and they have great idea for
influencing customer.Bangladeshi most of the people love to drink coca cola . I
think they can change bottle shape and design,this idea can be influence
customer.

References:
Media related to Coca-Cola at Wikimedia Commons

 Official website
  Kinescope of a live 1954 TV commercial for Coca-Cola (Internet Archive)
 Coca-Cola Advertising History
 The Contour Bottle
 Coca-Cola: Refreshing Memories — slideshow by Life magazine

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