Scribd
Upload
73 views3 pages

Confectionery: UK 2d World War II Kit-Kat Club Freia

Kit Kat is a chocolate-wafer confectionery brand owned by Nestlé. It was originally developed in York, UK in 1935 by Rowntree's and was launched as the Rowntree's Chocolate Crisp. It has since been marketed worldwide and comes in various finger configurations, including traditional two-finger and four-finger bars. Kit Kat is now one of the most popular chocolate brands globally and is known for its balanced chocolate and wafer formula and iconic "Have a break, have a Kit Kat" slogan.

Uploaded by

Praveen Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
73 views3 pages

Confectionery: UK 2d World War II Kit-Kat Club Freia

Kit Kat is a chocolate-wafer confectionery brand owned by Nestlé. It was originally developed in York, UK in 1935 by Rowntree's and was launched as the Rowntree's Chocolate Crisp. It has since been marketed worldwide and comes in various finger configurations, including traditional two-finger and four-finger bars. Kit Kat is now one of the most popular chocolate brands globally and is known for its balanced chocolate and wafer formula and iconic "Have a break, have a Kit Kat" slogan.

Uploaded by

Praveen Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Type Confectionery

Owner Nestlé

Country United Kingdom

Introduced 1935

Markets World

Website Kit Kat

The original four-finger version of the bar was developed after a worker at the Rowntree's
factory in York put a suggestion in the recommendation box for a snack that a "man could have
in his lunch box for work".[citation needed] It was launched in September 1935 in the UK as
Rowntree's Chocolate Crisp (price: 2d). The two-finger version was launched on May 15, 1936.
Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and after World War
II just Kit Kat. The name is believed to have come from the Kit-Kat Club, an eighteenth-century
Whig circle in England.[2] In 1937, the Norwegian firm Freia launched a near-identical chocolate
bar called Kvikk Lunsj for the Norwegian market.
Have a break, have a KIT KAT.

Kit Kat is one of the world’s favourite chocolate bars. Launched in the UK by Rowntree in
August 1935 it was originally called ‘Chocolate Crisp’ and was an instant hit with British
consumers, though many found the name a little long. The name ‘Kit Kat’ was then added in
May 1937 and the words ‘Chocolate Crisp’ finally dropped in 1949. The brand quickly gained
popularity and spread to all corners of the globe. It’s success has been built upon its perfect
balance of chocolate and wafer, its unique product ritual and the iconic advertising line ‘Have a
break, have a Kit Kat.’

Kit Kat is made up of several layers of praline-filled wafer covered in smooth milk chocolate.
Each finger of the traditional two-finger or four-finger bar can be snapped off and consumed one
at a time. Other brand extensions have been launched in recent years, including the very
successful hunger satisfying Kit Kat Chunky and more recently the indulgent Kit Kat Senses.

Along with the Rowntree business, Kit Kat was acquired by Nestlé in 1988 and is now sold on
all five continents and in over 70 countries worldwide. In the USA it is manufactured under
license by Hershey.
USA 4-finger Kit Kat

The traditional bar has four fingers which each measure approximately 1 centimetre (0.39 in) by
9 centimetres (3.5 in). The Kit Kat Chunky (known as Big Kat in the U.S.) has one large finger
approximately 2.5 centimetres (0.98 in) wide and was introduced in 1999. Kit Kat bars contain
varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat
Petit in Japan to the three-fingered variants in Arabia to the twelve-finger Kit Kat family-size
bars in Australia and France. Kit Kat bars are sold either individually or in bags, boxes or multi-
packs. In Ireland, the UK, and America, Nestlé also produces a Kit Kat ice cream; and in
Malaysia, Kit Kat Drumsticks

You might also like