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3 Fatal Mistakes Your Law Firm Is Making in Online Digital Marketing

The document outlines 3 mistakes law firms commonly make with online digital marketing: 1) Not optimizing Adwords marketing and spending, targeting the right keywords, and geographical areas. 2) Having no video content on their website which increases traffic. 3) Advertising their rates on their website which can limit potential profits if more complex cases require more billable hours than estimated.

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Zaid K Hussain
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58 views4 pages

3 Fatal Mistakes Your Law Firm Is Making in Online Digital Marketing

The document outlines 3 mistakes law firms commonly make with online digital marketing: 1) Not optimizing Adwords marketing and spending, targeting the right keywords, and geographical areas. 2) Having no video content on their website which increases traffic. 3) Advertising their rates on their website which can limit potential profits if more complex cases require more billable hours than estimated.

Uploaded by

Zaid K Hussain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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3 FATAL MISTAKES

YOUR LAW FIRM IS


MAKING IN ONLINE
DIGITAL
MARKETING
Internet marketing is making an impact
among the law firm industry in this fast
evolving market. A good marketing strategy
implies that an average law firm should
spend $450 on adwords to acquire one
N O T OP T I M I Z I N G customer that would pay back the return
which is 10x times. According to survey an
ADWORDS
average spending per click is estimated to be
MARKETING $0.65. Adword has a great potential up
to 80% of search results now contain
Adwords ad placements and these are
covering as much as 85% of the space
above the fold on the results page. Targeting
to right customers is as important as defining
right keywords for adwords, most often
marketers commit mistakes by not targeting
in right geographical area. Try to dig into the
areas where it is most feasible and effective
to advertise because an average client is not
going to travel to meet their lawyer further
than they need to. Also ensure that an ad is
relevant to search intent, As for example if
somebody is searching for personal injury
lawyer then that person will type personal
injury lawyer or firm in Google search so
setting right and broad longtail keyword is
utmost important. Don’t forget to invest also
on Bing search market in today US market
almost about 20% of the searches are made
through using Bing. Results won’t come
without some understanding of the basics,
though. You need to know how to get a good
deal from Adwords and ensure that those in
charge are managing it the right way.
Normally a law firm makes complaints
that last time when they record the video
they looked like idiot. What you need is a
professional video service that provides
the actors, the script, and the smooth
camera work. It will increase traffic to
your website, no problem. Avoid the
above mistakes and you won't have any
need for a cash bar at the next holiday
party. Your new online marking savvy will
keep your bottom line going strong.

NO VIDEO ON
YOUR WEBSITE
Running law firm needs a lot of money. So charging as
many billable hours as you can is not wrong but
committing mistake of advertising your rates, or giving
rates on your website is a huge blunder in digital
marketing for Law firm industry. If you do, you may get
ADVERTISING stuck with a rate that will break you. Remember, there is
YOUR RATES a possibility of certain circumstances where simple things
that sound simple and straightforward like writing wills for
your clients can end up taking a lot more time and effort
than you originally planned on. So promising before
action could cost a firm a lot.

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