Coffee Business Report
1.1 Background
Coffee shops are things that are familiar to the public today in Indonesia. Many of the Indonesian
people prefer to enjoy coffee at the coffee shop directly. Enjoying coffee in a coffee shop directly
has become the lifestyle of today's Indonesian society. Coffee shop is a place that provides drinks
such as coffee, tea and other drinks. There are also several coffee shops that sell snacks as a
complement.
In Indonesia, people prefer to enjoy coffee at a coffee shop and make it a meeting point or meeting
point. A comfortable place with a comfortable atmosphere makes consumers feel at home to
subscribe continuously (loyal). Consumers generally prefer coffee shops that are fully equipped and
meet the needs they want. One of them is wifi, which is something that is needed by many people
today.
Moreover, our location is right on target, namely around the Jakarta campus where the target
market is students and workers. This makes our marketing work optimally in coffee sales amid the
coffee business competition that has mushroomed in today's era.
Address : 16 Sabang Street, Menteng, Central Jakarta.
Vision and Mission
Vision
The vision of the team 3 coffee shop is to make this simple coffee shop reach its peak existence as a
second home that makes consumers interested in returning to unwind after exploring the
archipelago and the congestion of the capital city
Mission
The mission of the team 3 coffee shop is to create a unique and attractive design so that consumers
feel more comfortable when in team 3 coffee shops with a simple but comfortable atmosphere for
sharing. In addition, the team 3 coffee shop provides a varied steaming menu so that consumers
have a variety of choices and don't feel bored and also have a large parking lot so that our guests can
be comfortable while in our shop
Price List
Menu Price
Cappucino Rp 35.000,00
Americcano Rp 30.000,00
Flat White Rp 32.000,00
Indonesian Tubruk Rp 22.000,00
Long Black Rp 22.000,00
Espresso Rp 20.000,00
Moka Rp 27.000,00
Robusta coffee Rp 31.000,00
Latte Rp 25.000,00
Company Data
1. Company Name Coffee Shop Team 3
2. Business Fields Coffee Shop
3. Product Type Coffee
4. Address Address : 16 Sabang Street, Menteng, Central Jakarta.
5. No. Telp. (+62) 8122334455
6. E-mail
[email protected]Company Structur
Chresentia A
CEO Coffee Shop
Sigit Risky
Secretary
Mellisa Phungky M Arif Yuda
Accounting Production Marketing
Sales Staregy
a. Strengthen the existence on social media. There are two things that can be done to
strengthen the existence on social media. First is increasing engagement on social
media and advertising.
b. Give Away and Loyalty Card. Every promotion strategy hopes to build customer
loyalty towards our coffee shop brand. One of the tips is to give away with loyalty
cards, which are cards for customers who faithfully buy our coffee products, then on
the 10th or 5th purchase will get free coffee or other drinks.
c. Same Order Hour. This promotion is somewhat creative because it is intended to
appreciate customers who come to our coffee shop at the same time. By only
bringing proof of receipt, on the previous day we can give a discount when buying.
Simply put, customers who come to coffee at 3pm, when they are coffee again
tomorrow at 3pm also they will get special price discounts or free coffee.
d. Seasonal Coffee or Special Day Discounts. The moment of national celebration is not
wrong for being used for promotion strategies, such as batik days or world coffee
days. Seasonal coffee offerings will make customers want to try it because the dish is
not available on weekdays. Discounts on special days are also promotional
strategies that can be used because there are no special days every month and only
once a year.
