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Questionnaire On FMCG Products of Hindustan Unilever

The document is a questionnaire about Fast Moving Consumer Goods (FMCG) products from Hindustan Unilever. It contains 16 multiple choice questions about the respondent's awareness and purchase behavior regarding Hindustan Unilever brands, the influence of advertising, factors considered during purchase like price and quality, satisfaction with products and packaging, and demographic information. The purpose is to collect survey information about awareness, perceptions and purchasing decisions related to Hindustan Unilever's FMCG products.

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229 views2 pages

Questionnaire On FMCG Products of Hindustan Unilever

The document is a questionnaire about Fast Moving Consumer Goods (FMCG) products from Hindustan Unilever. It contains 16 multiple choice questions about the respondent's awareness and purchase behavior regarding Hindustan Unilever brands, the influence of advertising, factors considered during purchase like price and quality, satisfaction with products and packaging, and demographic information. The purpose is to collect survey information about awareness, perceptions and purchasing decisions related to Hindustan Unilever's FMCG products.

Uploaded by

devbob259
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire on FMCG products of Hindustan Unilever.

Dear respondents that this questionnaire is only for Survey purpose &information:

Q1) Are u aware about products of Hindustan Unilever?

Yes [ ] No [ ]

Q2)Have you purchased from this Brand?

Yes [ ] No [ ]

Q3) Does advertisement influence your Shopping behaviour?

Yes [ ] No [ ]

Q4) Do you buy product after seeing the Advertisement of that product?

Yes [ ] No [ ]

Q5) Does advertisement is effective for the awareness of the products?

Yes [ ] No [ ]

Q6) which media gets your attention for making purchase?

Print [ ] Radio [ ] Television [ ] Internet [ ]

Q7) how do you choose products?

Past experience [ ] Advertisements [ ] others advice [ ] seeing feedback [ ]

Rank the following aspects of HUL products from 5 to 1:

Strongly agree [5] Agree [4] Neutral [3] Disagree [2] strongly disagree [1]

Q8) Quality?

Good ( ) Finest( ) High Quality ( ) Rich ( )

Q9) During purchase what in influence your purchase?


A) Price B) Quality C) Packaging D) Influence by others
Q10) Price?

A ) Affordable B )Expensive C)Economical

Q11) How do you feel about this brand?


A) Negative B)Neutral C)Positive

Q12) Packaging

Satisfied( ) Dis-Satisfied( )

Q13) Are u satisfied with the products of Hindustan Unilever ?

Yes [ ] No [ ]

Q14)Age

A-16-25 [ ] B-26-35 [ ] C-36-45 [ ] D- 46 &above [ ]

Q15) Gender:

Male [ ] Female [ ]

Q16) Name:

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