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Persuasive Letters

Persuasive letters typically follow the AIDA formula of Attention, Interest, Desire, Action. The Attention stage gets the reader's attention through an opening that relates to their interests. The Interest stage describes the product's features to spark curiosity. Desire connects the benefits to the reader's needs. Finally, Action clearly explains how the reader can obtain the product or service. Persuasive letters aim to guide the reader through each step of the process to encourage a specific action.

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Asad Waseem
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115 views

Persuasive Letters

Persuasive letters typically follow the AIDA formula of Attention, Interest, Desire, Action. The Attention stage gets the reader's attention through an opening that relates to their interests. The Interest stage describes the product's features to spark curiosity. Desire connects the benefits to the reader's needs. Finally, Action clearly explains how the reader can obtain the product or service. Persuasive letters aim to guide the reader through each step of the process to encourage a specific action.

Uploaded by

Asad Waseem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Persuasive Letters

Persuasive letters usually have four parts, often referred to as the AIDA formula for sales presentations.
AIDA: Attention, Interest, Desire, Action
Each of these letters describes one separate step.
Persuasive-request plan may also be referred to as 4 P’s: promise, picture, prove and push.
Attention: The very first thing we do in writing a persuasive letter is that we get reader’s attention.
When we get reader’s attention, we in fact reply them that “what’s in it for me.” We search for a point
that is close to reader’s interest need. This is called a persuasive opening.
For example:
Starting with agreeing with someone
You believe that your copy was not marked properly. You are writing a persuasive letter to your teacher
to recheck it. you start like this:
Fairness was a term all of learned during our last course with you. I have been practicing it too….
Sometimes, we start with sincere compliment.
You admire someone’s ability of speaking to large audience. You are requesting him to address to
annual gathering of your office.
I know you have got a very charismatic power of speaking to large audience. Our organization
wants to see one live telecast of this at ….
Or starting with promising financial favour
You want audience to be the part of your survey and in return you promise them some financial favour.
For example,
One dollar for you…
We need your kind input. Our enclosed questionnaire will take only five minutes of yours and in
return you will a small token as a replacement of your time.
Starting with a question
Like,
How many people have a retirement plan? Do you have any such plan? Studies suggest that less
than 25% on job people make any such plan and consult a retirement adviser. We truly believe that
attached plan will be very much beneficial for you….
Interest: after getting reader’s attention, we create interest among the readers to know more about
the product or service. How do we create interest among audience? We do so by describing the
physical characteristics of product or service. We tell them about the importance of product,
important features, appearance, performance, beauty, functions, etc.
Desire: In the third section, we relate the benefits of the product or service to the audience. For
instance, we tell them that whether the product will bring comfort or will it entertain, or increase
attractiveness, convenience, customer satisfaction, enjoyment, entertainment, extra earning, good
reputation, good health, peace of mind, position, prestige, protection, saving, solution to a problem,
etc.
When we say that the product or service is going to benefit us in one or other way, we need to prove it
with the help of proof, evidence, statistics, tests, samples, guarantee or anything else to support our
stance. We provide evidence that our statements are true.
For example,
For the past two years, our foot pedal has been under review: we placed it in university facilities,
local hospitals, and two locations overseas. Data on those positive results are included in the
following table. Our most important conclusion is this: 78% of the users rated the product as “very
satisfactory”. We would like you to try our new foot pedal over the next 30 days.

Character building, friendship, lifelong friends, and fun are the main values we associate with ur
summer camp. Over 150 young people join us each summer. Many return for a second trip too. If
we compare the money we charge against all those facilities we provide is a meager amount. We
welcome you to enjoy this once in a life time trip.
Action: After getting reader’s attention and arousing their interest and desire, we tell them in the end
that how to take action and how to avail the service or product. Tell the readers very clearly that how
to go for the product or service and how to take action as per your wish.

For example,
So what are you up to? Immediately dial 0900-78601 and get your seats reserved for our upcoming
trip. This summer we have 3-5 members family package for only Rs. 50,000. Spend your 12 levish
days in the fairy meadows with RS Tours.

Another example is,


As you are a former subscriber, we would be ready to activate your account for the same amount
or Rs. 2000 per month. With this activation you will be able to avail our free book offer too. Please
confirm us via email at [email protected] or call at 021-111-222-333 by 30 th of April, 2019. We are
always ready to welcome you.

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