G.L.

BAJAJ GROUP OF INSTITUTION

MATHURA

A SUMMER TRAINING PROJECT REPORT

ON
TO STUDY THE INVESTROR PERCEPTION REGARDING MUTUAL FUND
BETWEEN SHAREKHAN LTD. &ANGLE BROKING PVT.LTD.
AT
SHAREKHAN LTD. BY BNP PARIBAS

A Report submitted in partial fulfillment of the Requirement for the award of

Master of Business Administration
Of
APJAK Technical University, Lucknow

Submitted By: Under the guidance of:

Dharmesh Kumar Mr.Pawas Singh Rathore
MBA 3RD SEMESTER ( 2018-19)
ROLL NO.-1751170011
Page | 2 GL Bajaj Group Of Institutions
 CERTIFICATE
This is to certify that MR. DHARMESH KUMAR MBA BATCH (2017-19) , student
of G.L.BAJAJ GROUP OF INSTITUTION, MATHURA has succesfully completed his
project on “TO STUDY THE INVESTOR PERCEPTION REGARDING MUTUAL FUND
SERVICES BETWEEN SHAREKHAN LTD AND ANGEL BROKING PVT LTD ” as
summer intership with our organisation from 6/06/2018 to 15/07/2018 under
Mr. SACHIN KUMAR(Manager).

He effectively worked on Finance and Marketing done according to the

commitments. He is hard working and sencere towards his work

I am satisfied with the work of MR. DHARMESH KUMAR.

We wish him good luck and success in his entire future endeavor.

Yours Faithfully,
For Sharekhan Ltd.

MR.SACHIN KUMAR
(Manager)

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 PREFACE
As a part of the fulfillment of the MBA programmed at G.L. Bajaj group of
institution-Mathura, summer training done with the SHAREKHAN LTD. BY BNP
PARIBAS, NEW DELHI.

In its broadest sense project report is necessary to make the students of

business school familiar with the industrial environment prevailing in the
world. To be competitive and work aggressive, students need to know the
policies, procedures and the trends going on in the present industrial world.

The study & report is based on Performance Appraisal of the organization. It

presents some information regarding the basis of Performance Appraisal along
with details of character role (C.R) Entries as a tool for evaluation of
performance.

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 ACKNOWLEDGEMENT
Every successful work is not completed without the help and support of the
people around us. A success is shared by not an individual but in fact by the
people who constantly help him and guide him in his work. Through this I want
to express my gratitude towards all those who have directly or indirectly
contributed in my journey.

I sincerely express my thankfulness to prof.Gazal Singh (HOD of MBA

department) who gave us the valuable opportunity of involving ourselves in
such project assignments.
I am greatly thankful to my company guide Mr.Sachin Kumar and my faculty
Mr. Pawas Singh Rathore for his kind support and help during these eight
weeks of my summer training and in completion of my target.

I wish to express my deep sense of gratitude towards Sharekhan ltd. by BNP

Paribas. For their help and valuable guidance in conducting this summer
internship project from its conception to its completion.
I would also like to thanks our faculty members for their ever inspiring
guidance about the summer training.

(DHARMESH KUMAR)

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 declaration
I Dharmesh Kumar S/O Mr.Omkar Das Roll no. 1751170011 student of MBA 3rd
semester (Batch-2017-19) hereby declare summer training report entitled
“ToStudythe Investor Perception Regarding Mutual Fund Between
SHAREKHAN LTD. and ANGLE BROKING PVT.LTD.” is an original work done by
me under the guidance of Mr.Sachin kumar and submitted to department of
G.L. Bajaj group institutionfor Award of “POST GRADUATE IN MBA” for further
Declaration that this report has been purely and truly Submitted to the
respective college.

Dharmesh Kumar
MBA 2ND YEAR
(3RD SEM)
ROLL NO.-1751170011

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 TABLE OF CONTENT

Introduction to the industry--------------------------------------------------

Introduction of sharekhan ltd. -----------------------------------------------
Profile of sharekhan------------------------------------------------------------
Mission and Vision ------------------------------------------------------
Product & services of sharekhan------------------------------------------------
SWOT analysis of sharekhan-----------------------------------------------------
Introduction of Angel Broking Ltd-------------------------------------------
Vision of the company------------------------------------------------------------
Organization structure-----------------------------------------------------------
Product of Angel Broking--------------------------------------------------------
About Mutual fund&Various Aspects---------------------------------------
History------------------------------------------------------------------------------
Category of mutual fund--------------------------------------------------------
Classification-----------------------------------------------------------------
Common investment goal------------------------------------------------------
How to invest in mutual fund--------------------------------------------------

Objective of the study-----------------------------------------------------

Scope of the study ------------------------------------------------
Reasearch Methodology-------------------------------------------------------
Data Analysis & Interpretation-----------------------------------------------
Comperative Study -------------------------------------------------
Findings --------------------------------------------------------------------------
Conclusion--------------------------------------------------------
SUGGESTION------------------------------------------
QUESTIONNAIRE-------------------------------------------------------------
BIBILOGRAPHY--------------------------------------------------------

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Page | 8 GL Bajaj Group Of Institutions
 INTRODUCTION TO THE
INDUSTRY

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 Q. What is stock market?
A stock market or equity market is a public (a loose network of economic transactions,
not a physical facility or discrete) entity for the trading of company stock (shares) and
derivatives at an agreed price; these are securities listed on a stock exchange as well as
those only traded privately.
The size of the world stock market was estimated at about $36.6 trillion at the start of
October 2008. The total world derivatives market has been estimated at about $791
trillion face or nominal value, 11 times the size of the entire world economy.
About the Indian stock market
In India there are 23 stock exchanges of which the major ones are:

Bombay stock exchange (BSE) National Stock Exchange (NSE)

BSE:-
At the end of the American civil war, the brokers who thrived out of this war in 1874,
found a place in a street, where they would easily assemble and transact business. This
street is nowadays, popularly known as DALAL STREET. In 1887, they formally
established in Bombay, and were known as “Native Shares and Stock Brokers
Association”. In 1895, it acquired a premise in the same street and finally was
inaugurated in 1899 with the name Bombay Stock Exchange (BSE).
India's premier stock exchange Bombay Stock Exchange (BSE) can also trace back its
origin to as far as 125 years when it started as a voluntary non-profit making
association. You hear about it any time it reaches a new high or a new low, and you
also hear about it daily in statements like 'The BSE Sensitive Index rose 5% today'.
Obviously, stocks and stock markets are important.
Stocks of public limited companies are bought and sold at a stock exchange. But what
really are stock exchanges? Known also as News on the stock market appears in
different media every day. The stock market , a stock exchange is an organized
marketplace for securities (like stocks, bonds, options) featured by the centralization of
supply and demand for the transaction of orders by member brokers, for institutional
and individual investors. The exchange makes buying and selling easy. The need for

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 stock exchanges developed out of early trading activities in agricultural and other
commodities. During the middle Ages, traders found it easier to use credit that
required supporting documentation of drafts, notes and bills of exchange.

India's other major stock exchange National Stock Exchange (NSE), promoted by
leading financial institutions, and was established in April 1993. Over the years,
several stock exchanges have been established in the major cities of India.There
are now 23 recognized stock exchanges — Mumbai (BSE, NSE and OTC), Calcutta
delhi, Chennai, Ahmadabad, Bangalore, Bhubaneswar, Coimbatore, Guwahati
, Hyderabad, Jaipur, Kochi, Kanpur, Ludhiana, Mangalore, Patna, Pune, Rajkot
, Vadodara, Indore and Meerut.

NSE: -
With the liberalization of Indian economy it was found necessary to lift the Indian
stock markets on par with the international standards. The NSE was incorporated in
1992 by industrial development bank of India, industrial credit and Investment
Corporation of India, industrial finance corporation of India, all insurance
corporations, selected commercial banks and others.

NSE is India’s leading stock exchange covering more than 160 cities and towns across
the country. It provides the modern fully computerized trading system designed to
offer investors across the country a safe and easy way to invest to liquidate investment
and securities. Investors in many areas of country did not have the same access and
opportunity to trade so there arise the need for setting up the national stock exchange.
The NSE network has been designed to provide equal access to investors from
anywhere in India and to be responsive to their needs.

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 On its recognition as a stock exchange under the Securities Contract Act, 1956 in April
1993, NSE started operations in the Wholesale Debt Market (WDM) segment in June
1994. Capital market (equities) segment commenced operations in November 1994, and
operations in derivative segment started in June 2000.NSE started trading in the capital
market segment on November3, 1994 and within one year became the largest exchange
in India, in terms of volumes transacted. During the year 2005-06 NSE reported, a
turnover of Rs 1,569,556 crores in the equity segment.

The Indian retail brokerage market, which is going through a wonderful phase with
high growth rate. The total trading volume of the Indian brokerage companies stood
at US$ 1239.1 billion in the year 2004, which increased to US$ 1492.1 billion in 2005.
It is further expected to reach US$ 6535.7 billion by the year 2015.

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 INTRODUCTION OF SHAREKHAN LTD

Sharekhan Ltd is one of the leading retail stock broking house of SSKI Group which is
running successfully since 1922 in the country. It is the retail broking arm of the
Mumbai-based SSKI Group, which has over eight decades of experience in the stock
broking business. Sharekhan offers its customers a wide range of equity related
services including trade execution on BSE, NSE, Derivatives, depository services,
online trading, investment advice etc The firm’s online trading and investment site -
www.sharekhan.com - was launched on Feb 8, 2000. The site gives access to superior
content and transaction facility to retail customers across the country. Known for its
jargon-free, investor friendly language and high quality research, the site has a
registered base of over one lakh customers. The content-rich and research oriented
portal has stood out among its contemporaries because of its steadfast dedication to
offering customers best-of-breed technology and superior market information. The
objective has been to let customers make informed decisions and to simplify the
process of investing in stocks.

On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable application
that emulates the broker terminals along with host of other information relevant to the Day
Traders. This was for the first time that a net- based trading station of this caliber was
offered to the traders. In the last six months Speed Trade has become a de facto standard
for the Day Trading community over the net.

Sharekhan’s ground network includes over 640 centers in 280 cities in India
which provide a host of trading related services.Sharekhan has always believed in investing
in technology to build its business. The company has used some of the best-known names
in the IT industry, like Sun Microsystems, Oracle, Microsoft, Cambridge Technologies,
Nexgenix, Vignette, VeriSign Financial Technologies India Ltd, Spider Software Pvt Ltd.
to build its trading engine and content. The Morakhiya family holds a majority stake in the
company. HSBC, Intel & Carlyle are the other investors.

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 With a legacy of more than 80 years in the stock markets, the SSKI group ventured
into institutional broking and corporate finance 18 years ago. Presently SSKI is one of
the leading players in institutional broking and corporate finance activities. SSKI holds
a sizeable portion of the market in each of these segments. SSKI’s institutional broking
arm accounts for 7% of the market for Foreign Institutional portfolio investment and
5% of all Domestic Institutional portfolio investment in the country. It has 60
institutional clients spread over India, Far East, UK and US. Foreign Institutional
Investors generate about 65% of the organization’s revenue, with a daily turnover of
over US$ 2 million. The Corporate Finance section has a list of very prestigious
clients and has many ‘firsts’ to its credit, in terms of the size of deal, sector tapped etc.
The group has placed over US$ 1 billion in private equity deals. Some of the clients
include BPL Cellular Holding, Gujarat Pipavav, Essar, Hutchison, Planetarium, and
Shopper’s Stop

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 PROFILE OF SHAREKHAN

Name of the company : Sharekhan Ltd.

Year of Establishment : 1925
Headquarter : ShareKhan SSKI
Lodha iThink Techno Campus
10th Fl, Beta Bldg, Off JVLR
Mumbai, 400 042
( India )
Phone : 91-22-6115-0000
Fax : 91-22-6610-4793

Nature of Business : Service Provider

Services : Depository Services, Online Services
and Technical Research.
Number of Employees :

Revenue : Data Not 4800+ employees, and is present

in more then 640 outlets in 280 cities.
Website : www.sharekhan.com

Slogan : Your Guide to The Financial Jungle.

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Vision:-

1.6 million clients

To be the best retail brokering Brand in the retail business of stock market.

Mission:-
To educate and empower the individual investor to make better investment
decisions through quality advice and superior service.
Sharekhan is in fact-
Among the top 3 branded retail service providers
No. 1 player in online business largest network of branded broking outlets in the country
serving more than

OWNERSHIP PATTERN AT SHAREKHAN:-

Major shareholders

Cite Venture Capital and Other 60

Private Equity %
Firms
Barings Pvt. Equity Asia 23
%
IDFC 6%
Employees 11
%

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 Management Team

Mr. Jaideep Arora CEO & whole time director

Mr. Shankar Vailaya. Whole time Director

AREA OF OPERATION OF SHAREKHAN:

The area of operations of SHAREKHAN is spread over two countries. They are:
INDIA 2. UAE
The services are available through a network of 1437 Share shops spanning 170 major
towns and cities in the country along with an international branch in Dubai (UAE)
Growing retail network across
1120 franchisees
168 branches
325 cities

AWARDS AND ACHIEVEMENTS:-

 Share khan is amongst the top 2 online trading websites from India.
 Share khan is the most preferred financial destination amongst the online
banking customers.
 Share khan is the winner of “Best Financial Website Award”.
 Share khan is awarded at the Awaaz “Consumer Awards 2005” in the India’s
stock broking firm.

ROLE OF SHAREKHAN:-

 Interface between the stock exchange and the investor.

 Assistance to investors in precise allocation of funds.

 Building awareness amongst general public about stock market.

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 PRODUCTS AND SERVICES OF SHAREKHAN LIMITED

The different types of products and services offered by Sharekhan Ltd. are as follows:

Equity and derivatives trading

Depository services
Online services
Commodities trading
Dial-n-trade
Portfolio management
Share shops
Fundamental research
Technical research

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 DIAL-N-TRADE
Along with enabling access for trade online, the CLASSIC and
SPEEDTRADE ACCOUNT also gives Dial-n-trade services. With this
service, one can dial Share khan’s dedicated phone lines 1800-22-7500,
3970-7500. Beside this, Relationship Managers are always available on
Office Phone and Mobile to resolve customer queries.

SHARE MOBILE
Share khan had introduced Share Mobile, mobile based software where
one can watch Stock Prices, Intra Day Charts, Research & Advice and
Trading Calls live on the Mobile.

PREPAID ACCOUNT
Customers pay Advance Brokerage on trading Account and enjoy
uninterrupted trading in their Account. Beside this,great discount are
also available (up to 50%) on brokerage.
IPO ONLINE
Customers can apply to all the forth coming IPOs online. This is quite hassle-free,
paperless and time saving. Simply allocate fund to IPO Account, Apply for the IPO and Sit
Back & Relax.

MUTUAL FUND ONLINE

Investors can apply to Mutual Funds of Reliance,Franklin Templeton Investments, ICICI
Prudential, SBI, Birla, Sundaram, HDFC, DSP MerrillLynch, PRINCIPAL and TATA with
Share khan Zero Balance.

ICICI SAVING ACCOUNT

Share khan had tied-up with ICICI bank for Zero Balance Account for Share khan’s
Clients. Now their customers can have a Zero Balance Saving Account with ICICI Bank
after your demat account creation with Share khan.

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 TYPES OF ACCOUNT IN SHAREKHAN LIMITED

Sharekhan offers two types of trading account for its clients

 Classic Account (which include a feature known as Fast Trade
Advanced Classic Account for the online users).
 Speed Trade Account

CLASSIC ACCOUNT:

This is a User Friendly Product which allows the client to trade through
website www.sharekhan.com and is suitable for the retail investor who
is risk-averse and hence prefers to invest in stocks or who does not trade too frequently.
This account allow investors to buy and sell stocks online along with the following
features like multiple watch lists, Integrated Banking, Demat and digital contracts,
Real-time portfolio tracking with price alerts and Instant credit & transfer.

This account comes with the following features:

a) Online trading account for investing in Equities and Derivatives

b) Free trading through Phone (Dial-n-Trade)
c) I. Two dedicated numbers (1800-22-7500 and 39707500) for
placing the orders using cell phones or landline phones
II. Automatic funds transfer with phone banking facilities (for
d) Citibank and HDFC bank customers)
e) III. Simple and Secure Interactive Voice Response based
system for authentication
f) IV. Get the trusted, professional advice of Sharekhan limited’s
Tele Brokers
g) V. After hours order placement facility between 8.00 am and
h) 9.30 am
i) Integration of: Online Trading +Saving Bank + Demat Account.
j) Instant cash transfer facility against purchase & sale of shares.
k) IPO investments.
l) Instant order and trade confirmations by e-mail.
m) Single screen interface for cash and derivatives.

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 SPEED TRADE ACCOUNT:

This is an internet-based software application, which enables one to buy and sell in an
instant. It is ideal for active traders and jobbers who transact frequently during day’s
session to capitalize on intra-day price movement.

This account comes with the following features:

a) Instant order Execution and Confirmation.

b) Single screen trading terminal for NSE Cash, NSE F&O & BSE.
c) Technical Studies.
d) Multiple Charting.
e) Real-time streaming quotes, tic-by-tic charts.
f) Market summary (Cost traded scrip, highest value etc.)
g) Hot keys similar to broker’s terminal.
h) Alerts and reminders.
i) Back-up facility to place trades on Direct Phone lines.
j) Live market debts.

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 CHARGE STRUCTURE

Fee structure for General Individual:

Charge Classic Account Speed Trade

Account
Account Opening Rs. 750/= Rs. 1000/=

Intra-day – 0.10 Intra-day - 0.10%

Brokerage %
Delivery - 0.50%
Delivery - 0.50 %

Depository Charges:

Account Opening Charges Rs. NIL

Annual Maintenance Charges Rs. NIL first year Rs. 300/=
p.a. from second calendar
year onward

BROKERAGE STRUCTURE OF SHAREKHAN BROKERAGE:

INTRADAY DELIVERY
CASH- EQUITIES 0.05% 0.5%
PREPAID SCHEME 0.025% 0.25%

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 HOW TO OPEN AN ACCOUNT WITH SHARE KHAN LIMITED?
For online trading with Sharekhan Ltd., investor has to open an account. Following are
the ways to open an account with Sharekhan Ltd.:
One need to call them at phone number provided below and asks that he want to
open an account with them.
One can call on the Toll Free Number: 1-800-22-7500 to speak to a Customer Service
executive
Or if one stays in Mumbai, he can call on 022-66621111
One can visit any one of Sharekhan Limited’s nearest branches. Sharekhan has a huge
network all over India (640 centers in 280 cities). One can also log on to
“http://sharekhan.com/Locateus.aspx” link to find out the nearest branch.
One can send them an email at [email protected] to know about their products and
services.
One can also visit the site www.sharekhan.com and click on the option “Open an
Account” to fill a small query form which will ask the individual to give details regarding
his name, city he lives in, his email address, phone number, pin code of the city, his nearest
Sharekhan Ltd. shop and his preferences regarding the type of account he wants.
These information are compiled in the headquarter of the company that is in
Mumbai from where it is distributed throughout the country’s branches in the form of leads
on the basis of cities and nearest share shops. After that the executives of the respective
branches contact the prospective clients over phone or through email and give them
information regarding the various types of accounts and the documents they need to open
an account and then fix appointment with the prospective clients to give them
demonstration and making them undergo the formalities to open the account. After that the
forms that has collected from the clients, is scrutinized in the branch and then it is sent to
Mumbai for further processing where after a few days the clients’ account are generated
and activated. After the accounts are activated, a Welcome Kit is dispatched from Mumbai
to the clients’ address mentioned in the documents provided by them. As soon as the clients
receive the Welcome Kit, which contains the clients’ Trading ID and Trading Password,
they can start trading and investing in shares.

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Generally the process of opening an account follows the following steps:

LEAD MANAGEMENT SYSTEM (LMS) / REFERENCES

CONTACT THE PERSON OVER PHONE OR THROUGH EMAIL

FIXING AN APPOINTMENT WITH THE PERSON

GIVING
DEMONST-
RATION

YES NO

DOCUMENTATION

FILLING UP THE FORM

SUBMISSION OF THE FORM

LOGIN OF THE FORM

SENDING ACCOUNT OPENING KIT TO THE CLIENT

TRADING

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Apart from two passport size photographs, one needs to provide with the following
documents in order to open an account with Sharekhan Limited.:

 Photocopy of the clients’ PAN Card which should be duly attached

 Photo copy of any of the following documents duly attached which will serve as
correspondence address proof:

a) Passport (valid)
b) Voter’s ID Card
c) Ration Card
d) Driving License (valid)
e) Electricity Bill (should be latest and should be in the name of the client)
f) Telephone Bill (should be latest and should be in the name of the client)
g) Flat Maintenance Bill (should be latest and should be in the name of the client)
h) Insurance Policy (should be latest and should be in the name of the client)
i) Lease or Rent Agreement.
j) Saving Bank Statement** (should be latest)

• Two cheques drawn in favour of Sharkhan Limited, one for the

Account Opening Fees and the other for the Margin Money (the
minimum margin money is Rs. 5000).

** A cancelled cheque should be given by the client if he provides Saving Bank Statement
as a proof for correspondence address.

NOTE: Only Saving Bank Account cheques are accepted for the purpose of
Opening an account.

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 RESEARCH SECTION IN SHAREKHAN LIMITED

Sharekhan Limited has its own in-house Research Organisation which is known as
Valueline. It comprises a team of experts who constantly keep an eye on the share market
and do research on the various aspects of the share market. Generally the research is based
on the Fundamentals and Technical analysis of different companies and also taking into
account various factors relating to the economy.

Sharekhan Limited’s research on the volatile market has been found accurate most of the
time. Sharekhan's trading calls in the month of November 2007 has given 89% strike rate.

Out of 37 trading calls given by Sharekhan in the month of November 2007, 33 hit the
profit target. These exclusive trading picks come only to Sharekhan Online Trading
Customer and are based on in-depth technical analysis.

As a customer of Sharekhan Limited, one receives daily 5-6 Research Reports on their
emails which they can use as tips for investing in the market. These reports are named as
Pre-Market Report, Eagle Eye, High Noon, Investors Eye, Daring Derivatives and Post-
Market Report. Apart from these, Sharekhan Limited issues a monthly subscription by the
name of Valueline which is easily available in the market.

Sharekhan has tie up with the following banks:

• HDFC
• Axis Bank
• IDBI
• Citi Bank
• IndusInd Bank
• Union Bank
• ICICI Bank

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 CUSTOMER.

• Business class people (high class)

• High Net worth Individuals
• Service class people
• Government Employees
• Young Adults (19-30 yrs.)
• Adults (35-50 yrs.)
• HUF (Hindu Undivided Family)
• Women (literate and working)

Baroda branch of Sharekhan have around 3000 customers.

Types of customers in Share khan:

INTRADAY : 25% of the customers are trading on intraday basis.

DELIVERY : 50% of the customers are trading on delivery basis.

F&O : 12% of the customers are investing in futures and options.

COMMODITY : 5% Customers are investing in commodities.
HNI (initial investment > 2,00,000) : 8% of the customers are Investing.

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CORE ACTIVITIES:

Sharekhan is India’s leading broking houses providing a complete life cycle of investment
solution in:
 Equities and Derivatives Trading
 Commodity Trading
 Depository Service
 Portfolio Management Services
 Mutual Fund
 IPO Services
 Fundamental and Technical Research
 Online Trading

BUSINESS OF THE COMPANY:

Business is categorized into SIX areas :

1. Equity
2. Derivatives
3. PMS
4. Commodities
5. Mutual Funds
6. IPO’s

TRADER’S are having two options for trading:

(1) Online
(2) Offline

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 SWOT ANALYSIS OF SHAREKHAN :

A. STRENGTH:
1) EMPLOYE MOTIVATION POLICY
2) RESEARCH TEAM
3) GOOD INFRASTRUCTURE
4) HELTHY FINACIAL MARKET
5) USER FRIENDLY WEB SITE

B. WEAKNESS:
1) INSUFFICIENT ADVERTISEMENT POLICY
2) NO ACCESS TO THE RURAL MARKET

C. OPPORTUNITY:
1) Sharekhan having good customer relation strategy so that it creates
good opportunity to create goodwill and capture the market.
2) Growing initial public offer create opportunity to capture the new
market
3) Positive outlook of people towards financial product because most of
investor more about financial instrument and working strategy of
stock brokers.

D. THREATS:
1) MARKET UNCERTAINTY
2) STIFF COMPETITION
3) NEW ENTRY IN TO MARKET GOVERNMENT POLICY

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 INTRODUCTION OF ANGEL BROKING PVT LTD
Angel Booking’s tryst with excellence in customer relations began more than 20years ago.
Angel Group has emerged as one of the top 10 retail broking houses in India and
incorporated in 1987. Today, Angel has emerged as a premium Indian stock-broking and
wealth management house, with an absolute focus on retail business and a commitment to
provide "Real Value for Money" to all its clients. It has memberships on BSE, NSE and the
leading commodity exchanges in India NCDEX & MCX. Angel is also registered as a
depository participant with CDSL

Angel Group Companies

Angel Broking Ltd. Member on the BSE and Depository

Participant with CDSL
Angel Capital & Debt Market Ltd. Membership on the NSE Cash and
Futures &Options Segment
Angel Commodities Broking Ltd. Member on the NCDEX & MCX

Angel Securities Ltd. Member on the BSE

 Incorporated : 1987

 BSE Membership : 1997

 NSE membership : 1998

 Member of NCDEX and MCX

 Depository Participants with CDSL

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Angel's Presence:

 Nation- wide network of 21 regional hubs

 Presence 124 cities

 6800 + sub brokers & business associates

 5.9 lakh +clients

MANAGEMENT TEAM

Sr. No. Name Designation & Department

1. Mr. Dinesh Thakkar Founder Chairman & Managing Director

2. Mr. Lalit Thakkar Director - Research

3. Mr. Amit Majumdar Executive Director - Strategy and Finance

4. Mr. Rajiv Phadke Executive Director - HR & Corp

5. Mr. Vinay Agrawal Executive Director - Equity Broking

6. Mr. Nikhil Daxini Executive Director - Sales & Marketing

7. Mr. Hitungsu Devnath Executive Director - Distribution & Wealth

Management
8. Mr. Mudit Kulshreshtha Executive Director - Operations

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 Milestones:

• Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail
Broking House' at Dun & Bred street Equity Broking Awards 2009
• August, 2008 Crossed 500000 trading accounts
• November, 2007 ‘Major Volume Driver’ for 2007
• December, 2006 Created 2500 business associates
• October, 2006 ‘Major Volume Driver’ award for 2006
• September, 2006 Launched Mutual Fund and IPO business
• July, 2006 Launched the PMS function
• October, 2005 ‘Major Volume Driver’ award for 2005
• September, 2004 Launched Online Trading Platform
• April, 2004 Initiated Commodities Broking division
• April, 2003 First published research report
• November, 2002 Angel’s first investor seminar
• March, 2002 Developed web-enabled back office software
• November, 1998 Angel Capital and Debt Market Ltd. Incorporated
• December, 1997 Angel Broking Ltd. Incorporated

Vision of the Company

To provide best value for money to investors through innovative products, trading /
investment strategies, state-of-the-art technology and personalized service

Philosophy of the Company

Ethical practices & transparency in all our dealings customer interest above our own
always deliver what we promise effective cost management

Page | 32 GL Bajaj Group Of Institutions

 Quality Assurance Policy

We are committed to being the leader in providing World Class Product & Services which
exceed the expectations of our customers Achieved by teamwork and a process of
continuous improvement
CRM Policy

A Customer is the most important visitor on our premises. He is not dependent on us but we
are dependent on him. He is not interruption in our work, but is the Purpose of it. We are
not doing him a favour by serving. He is doing us a favour by giving us an opportunity to
do so

Logo of the company

Page | 33 GL Bajaj Group Of Institutions

 OUR ORGANIZATIONAL STRUCTURE

CSO (Central
Support
Office)

Regional Office Regional Office Regional Office

Branches & Branches & Branches &

Franchise Franchise Franchise
Branches Branches Branches

Business
Angel Clients
Associates

Angel Clients

Products of Angel Broking:

● Online Trading

● Commodities

● DP Services

● PMS (Portfolio Management Services)

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 ● Insurance

● IPO Advisory

● Mutual Fund

● Personal loans

● Quality Assurance

E-Broking:

Angle has different products and voila trading on BSC, NSC, F&O, MCX & NCDEX. It
provides four softwares to customers for online trading.

Angel Investor:
 User-friendly browser for investors
 Easy online trading platform
 Works in proxy and firewall system set up
 Integrated Back office: Access account information – anytime, anywhere
 Streaming quotes
 Refresh static rates when required
 Multiple exchanges on single screen
 Online fund transfer facility

Angel Trade :

 Browser based for investor

 No installation required
 Advantage of mobility
 Trading as simple as internet surfing
 BSC, NSC, F&O, MCX & NCDEX

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Angel Diet :

 Application based ideal for traders.

 Multiple exchanges on single screen
 Online fund transfer facility
 User friendly & simple navigation
 BSC, NSC, F&O, MCX & NCDEX

Angel Anywhere :

 Application-based platform for day traders

 Intra-day/historical charts with various indicators
 Online fund transfer facility
 BSC, NSC, Cash & Derivatives

Investment Advisory Services:

To derive optimum returns from equity as an asset class requires professional guidance and
advice. Professional assistance will always be beneficial in wealth creation. Investment
decisions without expert advice would be like treating ailment without the help of a doctor.

● Expert Advice: Their expert investment advisors are based at various branches across
India to provide assistance in designing and monitoring portfolios.

● Timely Entry & Exit: Their advisors will regularly monitor customers’ investments
and guide customers to book timely profits. They will also guide them in adopting
switching techniques from one stock to another during various market conditions.

● De-Risking Portfolio: A diversified portfolio of stocks is always better than

concentration in a single stock. Based on their research, They diversify the portfolio in
growth oriented sectors and stocks to minimize the risk and optimize the returns.

Commodities

A commodity is a basic good representing a monetary value. Commodities are most often
used as inputs in the production of other goods or services. With the advent of new online

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exchange, commodities can now be traded in futures markets. When they are traded on an
exchange,
Commodities must also meet specified minimum standards known as basic grade.

Types of Commodities
● Precious Metals : Gold and Silver
● Base Metals : Copper, Zinc , Steel and Aluminum
● Energy : Crude Oil, Brent Crude and Natural Gas
● Pulses : Chana , Urad and Tur
● Spices : Black Pepper, Jeera, Turmeric , Red Chili
● Others : Guar Complex, Soy Complex, Wheat and Sugar

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Benefits at Angel:
● Three different online products tailored for traders & investors.
● Single Screen customized market-watch for MCX / NCDEX with BSE / NSE.
● Streaming Quotes and real time Rates. Intra-day trading calls.
● Research on 25 Agro Commodities, Precious and Base Metals, Energy products and
Polymers.
● An array of daily, weekly and special research reports.
● Highly skilled analysts with professional industry experience.
● Active relationship management desk.
● Seminars, workshops and investment camps for investors

Depositary Participant Services:

Angel Broking Ltd. is a DP services provider though CDSL. We offer depository services
to create a seamless transaction platform to execute trades through Angel group of
companies and settle these transactions through Angel Depository services.
● Wide branch coverage
● Personalized/attentive services of trained a dedicated staff
● Centralized billing & accounting
● Acceptance & execution of instruction on fax
● Daily statement of transaction & holdings statement on e-mail
● No charges for extra transaction statement & holdings statement

Portfolio Management Services:

Successful investing in Capital Markets demands ever more time and expertise. Investment
Management is an art and a science in itself. Portfolio Management Services (PMS) is one
such service that is fast gaining eminence as an investment avenue of choice for High Net
worth Investors (HNI). PMS is a sophisticated investment vehicle that offers a range of
specialized investment strategies to capitalize on opportunities in the market. The Portfolio
Management Service combined with competent fund management, dedicated research and
technology, ensures a rewarding experience for its clients.

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Angel PMS brings with it years of experience, expertise, research and the backing of India's
leading stock broking house. At Angel, experienced portfolio management is the
difference. It will advise you on a suitable product based on factors such as your investment
horizon, return expectations and risk tolerance.

Mutual Fund:
To enable clients to diversify their investment in the right direction. Angel Broking has
added another product in its range with mutual funds.
● Access to in-depth research & proper selection from diversified funds based on your
preferred criteria
● Rating and rankings of all mutual funds from our in house expert analysts
● News and alert for your Mutual fund Portfolio and performance tracking with watch
lists
● Current and historical performance of different funds enabling comparisons

Benefits:
● No risk of loss, wrong transfer, mutilation or theft of share certificates.
● Hassle free automated pay-in of your sell obligations by your clearing members
● Reduced paper work.
● Speedier settlement process. Because of faster transfer and registration of securities
in your account, increased liquidity of your securities.
● Instant disbursement of non-cash benefits like bonus and rights into your account.
● Efficient pledge mechanism.

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 FUNDAMENTAL SERVICES

The Sunday Weekly Report:

This weekly report is ace of all th reports. It offers a comprehensive market overview and
likely trends in the week ahead. It also presents top picks based on an in-depth analysis of
technical and fundamental factors. It gives short term and long-term outlook on these
scripts, their price targets and advice trading strategies. Another unique feature of this
report is that it provides an updated view of about 70 prominent stocks on an ongoing basis.

Stock Analysis:
Angel’s stock research has performed very well over the past few years and angel model
portfolio has consistently outperformed the benchmark indices. The fundamentals of select
scripts are thoroughly analyzed and actionable advice is provided along with investment
rationale for each scrip.

Flash News:
Key developments and significant news announcement that are likely to have an impact on
market / scripts are flashed live on trading terminals. Flash news keeps the market men
updated on an online basis and helps them to reshuffle their holdings

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 TECHNICAL SERVICES

Intra-Day Calls:

For day trader’s angel provides intraday calls with entry, exit and stop loss levels during the
market hours and our calls are flashed on our terminals. Our analysts continuously track the
calls and provide the recommendations according to the market movements. Past
performance of these calls in terms of profit/loss is also available to our associates to
enable them to judge the success rate.

Posting Trading Calls:

Angels “Position Trading Calls” are based on a through analysis of the price movements in
selected scripts and provides calls for taking positions with a 10 - 15 days time span with
stop losses and targets. These calls are also flashed on our terminals during market hours.

Derivative Strategies:

Our analyst take a view on the NIFTY and selected scripts based on derivatives and
technical tools and devise suitable “Derivative Strategies” , which are flashed on our
terminals and published in our derivative reports.

Future Calls:

A customised product for HNIs to help them trade with leveraged positions wherein clients
are advised on stocks with entry, exit and stop loss levels for short-term benefits. Over and
above this, financial status of the calls is mentioned at all times.

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 ABOUT MUTUAL FUND AND ITS VARIOUS ASPECTS

Mutual fund is a trust that pools the savings of a number of investors who share a common
financial goal. This pool of money is invested in accordance with a stated objective. The
joint ownership of the fund is thus “Mutual”, i.e. the fund belongs to all investors. The
money thus collected is then invested in capital market instruments such as shares,
debentures and other securities. The income earned through these investments and the
capital appreciations realized are shared by its unit holders in proportion the number of
units owned by them. Thus a Mutual Fund is the most suitable investment for the common
man as it offers an opportunity to invest in a diversified, professionally managed basket of
securities at a relatively low cost. A Mutual Fund is an investment tool that allows small
investors access to a well-diversified portfolio of equities, bonds and other securities. Each
shareholder participates in the gain or loss of the fund. Units are issued and can be
redeemed as needed. The funds Net Asset value (NAV) is determined each day.
Investments in securities are spread across a wide cross-section of industries and sectors
and thus the risk is reduced. Diversification reduces the risk because all stocks may not
move in the same direction in the same proportion at the same time. Mutual fund issues
units to the investors in accordance with quantum of money invested by them. Investors of
mutual funds are known as unit holders.

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When an investor subscribes for the units of a mutual fund, he becomes part owner of the
assets of the fund in the same proportion as his contribution amount put up with the corpus
(the total amount of the fund). Mutual Fund investor is also known as a mutual fund
shareholder or a unit holder.
Any change in the value of the investments made into capital market instruments (such as
shares, debentures etc) is reflected in the Net Asset Value (NAV) of the scheme. NAV is
defined as the market value of the Mutual Fund scheme's assets net of its liabilities. NAV
of a scheme is calculated by dividing the market value of scheme's assets by the total
number of units issued to the investors.

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 ADVANTAGES OF MUTUAL FUND

 Portfolio Diversification

 Professional management

 Reduction / Diversification of Risk

 Liquidity

 Flexibility & Convenience

 Reduction in Transaction cost

 Safety of regulated environment

 Choice of schemes

 Transparency

DISADVANTAGE OF MUTUAL FUND

 No control over Cost in the Hands of an Investor

 No tailor-made Portfolios

 Managing a Portfolio Funds

 Difficulty in selecting a Suitable Fund Scheme

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 HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY

The mutual fund industry in India started in 1963 with the formation of Unit Trust of India,
at the initiative of the Government of India and Reserve Bank. Though the growth was
slow, but it accelerated from the year 1987 when non-UTI players entered the Industry.
In the past decade, Indian mutual fund industry had seen a dramatic improvement, both
qualities wise as well as quantity wise. Before, the monopoly of the market had seen an
ending phase; the Assets Under Management (AUM) was Rs67 billion. The private sector
entry to the fund family raised the Aum to Rs. 470 billion in March 1993 and till April
2004; it reached the height if Rs. 1540 billion.
The Mutual Fund Industry is obviously growing at a tremendous space with the mutual
fund industry can be broadly put into four phases according to the development of the
sector. Each phase is briefly described as under.

First Phase – 1964-87

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament by the Reserve
Bank of India and functioned under the Regulatory and administrative control of the
Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial
Development Bank of India (IDBI) took over the regulatory and administrative control in
place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of
1988 UTI had Rs.6,700 crores of assets under management.

Second Phase – 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public sector
banks and Life Insurance Corporation of India (LIC) and General Insurance Corporation of
India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June
1987 followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund
(Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda
Mutual Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up
its mutual fund in December 1990.At the end of 1993, the mutual fund industry had assets
under management of Rs.47,004 crores.

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 Third Phase – 1993-2003 (Entry of Private Sector Funds)

1993 was the year in which the first Mutual Fund Regulations came into being, under
which all mutual funds, except UTI were to be registered and governed. The erstwhile
Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual
fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI
(Mutual Fund) Regulations 1996. As at the end of January 2003, there were 33 mutual
funds with total assets of Rs. 1,21,805 crores.

Fourth Phase – since February 2003

In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was
bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of
India with assets under management of Rs.29,835 crores as at the end of January 2003,
representing broadly, the assets of US 64 scheme, assured return and certain other schemes
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations. consolidation and
growth. As at the end of September, 2004, there were 29 funds, which manage assets of
Rs.153108 crores under 421 schemes.

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 CATEGORIES OF MUTUAL FUND:

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Mutual funds can be classified as follow :
 Based on their structure:

 Open-ended funds: Investors can buy and sell the units from the fund, at any point
of time.

 Close-ended funds: These funds raise money from investors only once. Therefore,
after the offer period, fresh investments can not be made into the fund. If the fund is
listed on a stocks exchange the units can be traded like stocks (E.g., Morgan Stanley
Growth Fund). Recently, most of the New Fund Offers of close-ended funds
provided liquidity window on a periodic basis such as monthly or weekly.
Redemption of units can be made during specified intervals. Therefore, such funds
have relatively low liquidity.

 Based on their investment objective:

 Equity funds: These funds invest in equities and equity related instruments. With
fluctuating share prices, such funds show volatile performance, even losses.
However, short term fluctuations in the market, generally smoothens out in the long
term, thereby offering higher returns at relatively lower volatility. At the same time,
such funds can yield great capital appreciation as, historically, equities have
outperformed all asset classes in the long term. Hence, investment in equity funds
should be considered for a period of at least 3-5 years.

 It can be further classified as:

1. Index funds- In this case a key stock market index, like BSE Sensex or Nifty is
tracked. Their portfolio mirrors the benchmark index both in terms of composition

Page | 48 GL Bajaj Group Of Institutions

 and individual stock weightages.
2. Equity diversified funds- 100% of the capital is invested in equities spreading
across different sectors and stocks.

3. Dividend yield funds- it is similar to the equity diversified funds except that they
invest in companies offering high dividend yields.

4. Thematic funds- Invest 100% of the assets in sectors which are related through
some theme.
e.g. -An infrastructure fund invests in power, construction, cements sectors etc.

5. Sector funds- Invest 100% of the capital in a specific sector. e.g. - A banking sector
fund will invest in banking stocks.

6. ELSS- Equity Linked Saving Scheme provides tax benefit to the investors.

 Balanced fund:

Their investment portfolio includes both debt and equity. As a result, on the risk-return
ladder, they fall between equity and debt funds. Balanced funds are the ideal mutual funds
vehicle for investors who prefer spreading their risk across various instruments. Following
are balanced funds classes:

1. Debt-oriented funds -Investment below 65% in equities.

2. Equity-oriented funds -Invest at least 65% in equities, remaining in debt.

 Debt fund:
They invest only in debt instruments, and are a good option for investors averse to
idea of taking risk associated with equities. Therefore, they invest exclusively in
fixed-income instruments like bonds, debentures, Government of India securities;
and money market instruments such as certificates of deposit (CD), commercial
paper (CP) and call money. Put your money into any of these debt funds depending
on your investment horizon and needs.

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 1. Liquid funds- These funds invest 100% in money market instruments, a large
portion being invested in call money market.

2. Gilt funds ST- They invest 100% of their portfolio in government securities of and
T-bills.

3. Floating rate funds - Invest in short-term debt papers. Floaters invest in debt
instruments which have variable coupon rate.

4. Arbitrage fund- They generate income through arbitrage opportunities due to mis-
pricing between cash market and derivatives market. Funds are allocated to equities,
derivatives and money markets. Higher proportion (around 75%) is put in money
markets, in the absence of arbitrage opportunities.

5. Gilt funds LT- They invest 100% of their portfolio in long-term government
securities.

6. Income funds LT- Typically, such funds invest a major portion of the portfolio in
long-term debt papers.

7. MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an

exposure of 10%-30% to equities.

8. FMPs- fixed monthly plans invest in debt papers whose maturity is in line with that
of the fund.

INVESTMENT STRATEGIES:
1. Systematic Investment Plan: under this a fixed sum is invested each month on a
fixed date of a month. Payment is made through post dated cheques or direct debit
facilities. The investor gets fewer units when the NAV is high and more units when
the NAV is low. This is called as the benefit of Rupee Cost Averaging (RCA)

2. Systematic Transfer Plan: under this an investor invest in debt oriented fund and
give instructions to transfer a fixed sum, at a fixed interval, to an equity scheme of
the same mutual fund.

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 3. Systematic Withdrawal Plan: if someone wishes to withdraw from a mutual fund
then he can withdraw a fixed amount each month.

RISK V/S. RETURN

Three Common Investment Goals

Goal No. 1: Retirement

Most individuals buy mutual funds for long-term goals, especially retirement. It is
estimated that retirees will need 70 to 80 percent of their final, pre-tax income to maintain a
comfortable lifestyle in retirement. If you plan to retire at age 65, retirement savings should
last for at least 18.5 years, since the average life expectancy for a 65-year-old is 83.5,and

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continues to rise. Ideally, individuals use a
combination of sources to fund retirement, such as Social Security benefits, employer-
sponsored retirement plans-like 401(k) plans—and personal savings, including Individual
Retirement Accounts (IRAs).

Goal No. 2: Education

Many parents and grandparents use mutual funds to invest for children’s college
educations. Your time horizon is an essential consideration when investing for education: if
you start when the child is born, you have 18 years to invest. However, if a child or
grandchild is in your future, the time horizon can be lengthened by investing now.

Goal No. 3: Emergency Reserves and Other Short-Term Goals

Emergency reserves are assets you may need unexpectedly on short notice. Many investors
use money market funds for their reserves. Money market funds alone, or in combination
with short-term bond funds, can also be appropriate investments for other short-term goa

How to invest in Mutual Fund

Step one - Identify your Investment needs

Your financial goals will vary, based on your age, lifestyle, financial independence, family
commitments, and level of income and expenses among many other factors. Therefore, the
first step is to assess your needs. You can begin by defining your investment objectives and
needs, which could be regular income, buying a home or finance a wedding or educate your
children or a combination of all these needs, the quantum of risk you are willing to take and
your cash flow requirements.

Step Two - Choose the right Mutual Fund

The important thing is to choose the right mutual fund scheme, which suits your
requirements. The offer document of the scheme tells you its objectives and provides

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supplementary details like the track record of other schemes managed by the same Fund
Manager. Some factors to evaluate before choosing a particular Mutual Fund are the track
record of the performance of the fund over the last few years in relation to the appropriate
yardstick and similar funds in the same category. Other factors could be the portfolio
allocation, the dividend yield and the degree of transparency as reflected in the frequency
and quality of their communications.

Step Three - Select the ideal mix of Schemes

Investing in just one Mutual Fund scheme may not meet all your investment needs. You
may consider investing in a combination of schemes to achieve your specific goals.

Step four - Invest regularly

The best approach is to invest a fixed amount at specific intervals, say every month. By
investing a fixed sum each month, you buy fewer units when the price is higher and more
units when the price is low, thus bringing down your average cost per unit. This is called
rupee cost averaging and do investors all over the world follow a disciplined investment
strategy. You can also avail the systematic investment plan facility offered by many open-
end funds.

Step Five- Start early

It is desirable to start investing early and stick to a regular investment plan. If you start
now, you will make more than if you wait and invest later. The power of compounding lets
you earn income on income and your money multiplies at a compounded rate of return.

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 OBJECTIVES
OF THE STUDY

Page | 54 GL Bajaj Group Of Institutions

1. The main purpose is to study whether mutual fund is investor’s best choice or not.

2. To know the benefits of investing in mutual funds.

3. To know about the services of the mutual funds.

4. To assist the community at large in deciding which investment provides best return
considering various points at a time.

5. To study the performance of selected mutual fund companies and equity companies
and their performance in 1 year.

6. To know the various competitors in the mutual funds market.

7. To know why one has invested or not invested in between Sharekhan Ltd. and Angel
Broking Ltd.

8. To find out the most preferred channel.

9. To find out what should do to boost Mutual Fund Industry.

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 Scope of the study

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A big boom has been witnessed in Mutual Fund Industry in resent times. A large number of
new players have entered the market and trying to gain market share in this rapidly
improving market.
The research was carried on in Delhi. I had been sent at one of the branch of Sharekhan
Ltd.,New delhi. where I completed my Project work. I surveyed on my Project Topic "TO
STUDY THE INVESTROR PERCEPTION REGARDING MUTUAL FUND
BETWEEN SHAREKHAN LTD. &ANGLE BROKING PVT.LTD."
The study will help to know the preferences of the customers, which company, portfolio,
mode of investment, option for getting return and so on they prefer. This project report may
help the company to make further planning and strategy.

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 RESEARCH

METHODOLOGY

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 This report is based on primary as well secondary data, however primary data collection
was given more importance since it is overhearing factor in attitude studies. One of the
most important users of research methodology is that it helps in identifying the problem,
collecting, analyzing the required information data and providing an alternative solution to
the problem .It also helps in collecting the vital information that is required by the top
management to assist them for the better decision making both day to day decision and
critical ones.

Data sources:
Research is totally based on primary data. Secondary data can be used only for the
reference. Research has been done by primary data collection, and primary data has been
collected by interacting with various people. The secondary data has been collected through
various journals and websites.

Duration of Study:
The study was carried out for a period of two months, from 6th june 2018 to 15th July 2018.

Sampling:

 Sampling procedure:
The sample was selected of them who are the customers/visitors of Sharekhan Ltd.
irrespective of them being investors or not or availing the services or not. It was also
collected through personal visits to persons, by formal and informal talks and through
filling up the questionnaire prepared. The data has been analyzed by using
mathematical/Statistical tool.

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  Sample size:
The sample size of my project is limited to many people only. Out of which only some
people had invested in Mutual Fund. Other people did not have invested in Mutual Fund.

 Sample design:
Data has been presented with the help of bar graph, pie charts, line graphs etc.

Limitation:

 Some of the persons were not so responsive.

 Possibility of error in data collection because many of investors may
have not given actual answers of my questionnaire.
 Some respondents were reluctant to divulge personal information
which can affect the validity of all responses.

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 DATA ANALYSIS &
INTERPRETATION

Page | 61 GL Bajaj Group Of Institutions

ANALYSIS & INTERPRETATION OF THE DATA:

1. (a) Age distribution of the Investors of Dehli:

Age Group <= 30 31-35 36-40 41-45 46-50 >50

No. of 12 18 30 24 20 16
Investors

35
Investors invested in Mutual Fund

30

25

20

15 30
24
10 20
18 16
5 12

0
<=30 31-35 36-40 41-45 46-50 >50

Age group of the Investors

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Interpretation:

According to this chart out of 120 Mutual Fund investors of Dehli the most are in the age
group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e.
20% and the least investors are in the age group of below 30 yrs.

(b). Educational Qualification of investors of Dehli

Educational Qualification Number of Investors

Graduate/ Post Graduate 88

Under Graduate 25

Others 7

Total 120

6%

23%

71%

Graduate/Post Graduate Under Graduate Others

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Interpretation:

Out of 120 Mutual Fund investors 71% of the investors in Dehli are Graduate/Post
Graduate, 23% are Under Graduate and 6% are others (under HSC).

c). Occupation of the investors of Dehli

Occupation No. of Investors

Govt. Service 30
.
Pvt. Service 45
Business 35
Agriculture 4
Others 6

50
45
No. of Investors

40
35
30
25 45
20
15 35 30
10
5 6
0 4
Govt. Pvt. Service Business Agriculture Others
Service

Occupation of the customers

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Interpretation:

In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman,
29% are Govt. Employees, 3% are in Agriculture and 5% are in others.

(d). Monthly Family Income of the Investors of Dehli.

Income Group No. of Investors

<=10,000 5
10,001-15,000 12
15,001-20,000 28
20,001-30,000 43
>30,000 32

50
45
40
No. of Investors

35
30
25
20 43
15 32
28
10
5 12
5
0
<=10 10-15 15-20 20-30 >30

Income Group of the Investorsn (Rs. in Th.)

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Interpretation:
In the Income Group of the investors of Dehli, out of 120 investors, 36% investors that is
the maximum investors are in the monthly income group Rs. 20,001 to Rs. 30,000, Second
one i.e. 27% investors are in the monthly income group of more than Rs. 30,000 and the
minimum investors i.e. 4% are in the monthly income group of below Rs. 10,000

(2) Investors invested in different kind of investments.

Kind of Investments No. of Respondents

Saving A/C 195
Fixed deposits 148
Insurance 152
Mutual Fund 120
Post office (NSC) 75
Shares/Debentures 50
Gold/Silver 30
Real Estate 65

65
Kinds of Investment

30
50
75
120
152
148
195
0 100 200 300

No.of Respondents

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Interpretation:

From the above graph it can be inferred that out of 200 people, 97.5% people have invested
in Saving A/c, 76% in Insurance, 74% in Fixed Deposits, 60% in Mutual Fund, 37.5% in
Post Office, 25% in Shares or Debentures, 15% in Gold/Silver and 32.5% in Real Estate.

3. Preference of factors while investing

Factors (a) Liquidity (b) Low Risk (c) High Return (d) Trust

No. of 40 60 64 36

Respondents

18% 20%

32% 30%

Liquidity Low Risk High Return Trust

Page | 67 GL Bajaj Group Of Institutions

Interpretation:
Out of 200 People, 32% People prefer to invest where there is High Return, 30% prefer to
invest where there is Low Risk, 20% prefer easy Liquidity and 18% prefer Trust

4. Awareness about Mutual Fund and its Operations

Response Yes No

No. of Respondents 135 65

33%

67%

Yes No

Page | 68 GL Bajaj Group Of Institutions

Interpretation:
From the above chart it is inferred that 67% People are aware of Mutual Fund and its
operations and 33% are not aware of Mutual Fund and its operations.

5. Source of information for customers about Mutual Fund

Source of information No. of Respondents

Advertisement 18

Peer Group 25

Bank 30

Financial Advisors 62

80

60
No. of Respondents

40
62
20
25 30
18
0
Advertisement Peer Group Bank Financial Advisors

Source of Information

Page | 69 GL Bajaj Group Of Institutions

Interpretation:
From the above chart it can be inferred that the Financial Advisor is the most important
source of information about Mutual Fund. Out of 135 Respondents, 46% know about
Mutual fund Through Financial Advisor, 22% through Bank, 19% through Peer Group and
13% through Advertisement.

6. Investors invested in Mutual Fund

Response No. of Respondents

YES 120
NO 80

Total 200

No
40%

Yes
60%

Page | 70 GL Bajaj Group Of Institutions

Interpretation:
Out of 200 People, 60% have invested in Mutual Fund and 40% do not have invested in
Mutual Fund.

7. Reason for not invested in Mutual Fund

Reason No. of Respondents

Not Aware 65

Higher Risk 5

Not any Specific Reason 10

Page | 71 GL Bajaj Group Of Institutions

 13% 6%

81%

Not Aware Higher Risk Not Any

Interpretation:

Out of 80 people, who have not invested in Mutual Fund, 81% are not aware of Mutual
Fund, 13% said there is likely to be higher risk and 6% do not have any specific reason.

8. Investors invested in different Assets Management Co. (AMC)

Name of AMC No. of Investors

SBIMF 55
UTI 75
HDFC 30
Reliance 75
ICICI Prudential 56
Kotak 45

Page | 72 GL Bajaj Group Of Institutions

 Others 70

Others
70
HDFC
30
Name of AMC

Kotak
45
SBIMF
55
ICICI
56
Reliance
75
UTI
75
0 20 40 60 80

No. of Investors

Interpretation:
In Dehli most of the Investors preferred UTI and Reliance Mutual Fund. Out of 120
Investors 62.5% have invested in each of them, only 46% have invested in SBIMF, 47% in
ICICI Prudential, 37.5% in Kotak and 25% in HDFC.

9. Reason for invested in MF

Reason No. of Respondents

Page | 73 GL Bajaj Group Of Institutions

 Associated with SBI 35

Better Return 5

Agents Advice 15

27%

9% 64%

Associated with SBI Better Return Agents Advice

Interpretation:

Out of 55 investors of SBIMF 64% have invested because of its association with Brand
SBI, 27% invested on Agent’s Advice, 9% invested because of better return.

10. Reason for not invested in MF

Reason No. of Respondents

Page | 74 GL Bajaj Group Of Institutions

 Not Aware 25

Less Return 18

Agent’s Advice 22

34% 38%

28%

Not Aware Less Return Agent's Advice

Interpretation:

Out of 65 people who have not invested in SBIMF, 38% were not aware with SBIMF, 28%
do not have invested due to less return and 34% due to Agent’s Advice.

11. Preference of Investors for future investment in Mutual Fund

Name of AMC No. of Investors

SBIMF 76

Page | 75 GL Bajaj Group Of Institutions

 UTI 45
HDFC 35
Reliance 82
ICICI Prudential 80
Kotak 60
Others 75

Others 75

Kotak 60
Name of AMC

ICICI Prudential 80

Reliance 82

HDFC 35

UTI 45

SBIMF 76

0 20 40 60 80 100

No. of Investors

Interpretation:
Out of 120 investors, 68% prefer to invest in Reliance, 67% in ICICI Prudential, 63% in
SBIMF, 62.5% in Others, 50% in Kotak, 37.5% in UTI and 29% in HDFC Mutual Fund.

12. Channel Preferred by the Investors for Mutual Fund Investment

Channel Financial Advisor Bank AMC

Page | 76 GL Bajaj Group Of Institutions

 No. of Respondents 72 18 30

25%

15% 60%

Financial Advisor Bank AMC

Interpretation:
Out of 120 Investors 60% preferred to invest through Financial Advisors, 25% through
AMC and 15% through Bank.

Page | 77 GL Bajaj Group Of Institutions

 13. Mode of Investment Preferred by the Investors

Mode of Investment One time Investment Systematic Investment Plan (SIP)

No. of Respondents 78 42

35%

65%

One time Investment SIP

Interpretation:
Out of 120 Investors 65% preferred One time Investment and 35 % Preferred through
Systematic Investment Plan.

Page | 78 GL Bajaj Group Of Institutions

 14. Preferred Portfolios by the Investors

Portfolio No. of Investors

Equity 56
Debt 20
Balanced 44

37% 46%

17%

Equity Debt Balance

Interpretation:
From the above graph 46% preferred Equity Portfolio, 37% preferred Balance and 17%
preferred Debt portfolio

Page | 79 GL Bajaj Group Of Institutions

 15. Option for getting Return Preferred by the Investors

Option Dividend Payout Dividend Growth

Reinvestment

No. of Respondents 25 10 85

21%
8%
71%

Dividend Payout Dividend Reinvestment Growth

Interpretation:
From the above graph 71% preferred Growth Option, 21% preferred Dividend Payout and
8% preferred Dividend Reinvestment Option.

Page | 80 GL Bajaj Group Of Institutions

 16. Preference of Investors whether to invest in Sectoral Funds

Response No. of Respondents

Yes 25

No 95

21%

79%

Yes No

Interpretation:
Out of 120 investors, 79% investors do not prefer to invest in Sectoral Fund because there
is maximum risk and 21% prefer to invest in Sectoral Fund.

Page | 81 GL Bajaj Group Of Institutions

 comperative study

Brokerage Equity

Intraday Delivery Sub- DMAT Margin

Name of Firm (In Paisa) (In Paisa) Clients Broker in Rs. Money
Angel Broking
Ltd. 5 50 10000 75 760 5000

Reliance Money 5 50 40000 35 950 0

Sharekhan
Securities 5 25 10000 50 850 10000
Motilal Oswal
Securities 3 30 3000 40 650 5000
India Infoline 3 25 3500 15 805 5000
ICICI Direct 7.5 75 400 0 499 5000

Kotak Securities 3 30 4000 0 300 5000

India Bulls 3 30 10000 0 888 0
Anand Rathi
Securities 3 20 15000 25 736 0
Religare
Securities 2 25 17000 80 750 5000
Hem Securities 1.5 20 12000 40 660 7000

Page | 82 GL Bajaj Group Of Institutions

 1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Fund
Mutual

Insurance

PMS

Back office

E-Broking

Advisory
Investment

M-Connect

Funding

Loans
Personal

Software

papa
Chou
E-
Services

Religare
Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes
Securities

ICICI Direct No Yes Yes Yes Yes Yes No Yes Yes Yes No
India Infoline
Yes No Yes Yes Yes Yes No No Yes Yes No
Security Pvt. Ltd.
HDFC Securities Yes No Yes Yes Yes Yes No Yes Yes Yes No

Indiabulls Yes Yes No Yes Yes Yes No No Yes Yes No

Kotak Securities Yes Yes Yes Yes Yes Yes No No Yes Yes No

Reliance Money Yes Yes No Yes Yes Yes No No Yes Yes No

Sharekhan
No No Yes Yes Yes Yes No No Yes Yes No
Securities

Page | 83 GL Bajaj Group Of Institutions

Motilal Oswal No Yes No Yes Yes Yes No No Yes Yes No

Anand Rathi
No Yes Yes Yes Yes Yes No No No Yes No
Securities

Hem Securities Yes Yes Yes Yes Yes Yes No No No Yes No

Market Share Of Companies

11%
Angel Broking
26% Ltd
Religare
28%
19% Indiabulls
16%

Brokerage on Delivery
75
Value in Paisa

25 30 25 30 30 25
20 20 20
5
Direct
Infoline
Broking

Reliance

Sharekhan

Securities

Securities

Securities

Securities

Securities
India Bulls
ICICI
Securities
Angel

Religare
Money

India

Anand
Motilal
Ltd.

Oswal

Kotak

Rathi

Hem

Company Name

Page | 84 GL Bajaj Group Of Institutions

 Account opening Charges
Value in Rs.

1200
999
1000 900 865
800 750
700

600 560
460
400 350

200

0
Angel Indiabulls Religare ICICI Sharekhan Anand India Hem
Broking Securities Securities Direct Securities Rahti Infoline Securities
Ltd. Comapny Name Securtites

Page | 85 GL Bajaj Group Of Institutions

 Satisfaction Level of clients In Angel Broking Ltd.

Unsatisfied
17%

Satisfied
83%

SCHEME PERFORMANCE
1 month 3 months 6 months 1 yrs*
0.091597 0.119449 0.082544 -0.06898

(EQUITY FUND ONE MONTH COMPARISON OF RETURN)

Company Absolute Mean return Standard Variance

Name and return Deviation
Fund
HDFC Equity 0.080941 0.00285 0.011736 0.000137733
Fund - (0.28%)
Growth
Birla -0.00779 -0.31817 1.102299 1.215063085
Advantage (-31.81%)
Fund -

Page | 86 GL Bajaj Group Of Institutions

Growth

ICICI 0.091597 0.003216 0.012989 0.000168714

Prudential (0.32%)
Dynamic Plan
– Growth
Sundaram -0.05635 - 0.018029 0.000325
BNP Paribas 0.00249(0.25%)
Growth

ONE MONTH OF EQUITY FUND

0.15

0.1 Sundaram BNP

paribas-growth
0.05
ICICI Purdential
VALUE

0 Dynamic plan-growth
-0.05 1 4 7 10 13 16 19 22 25 28 Birla Advantage fund
-growth
-0.1
HDFC Equity Fund -
-0.15 Growth
-0.2
TIME PERIOD OF NAV

(EQUITY FUND SIX MONTHS COMPARISON OF RETURN)

Company Absolute Mean return Standard Variance

Name and return Deviation
Fund
HDFC Equity 0.136557 0.000897 0.018978 0.0003601
Fund - Growth

Birla -0.02593 0.01695 1.020131 1.0406672

Advantage
Fund - Growth

Page | 87 GL Bajaj Group Of Institutions

ICICI 0.082544 0.000628 0.019227 0.0003696
Prudential
Dynamic Plan -
Growth IC
Sundaram BNP 0.362075 0.001909 0.024218 0.000586
Paribas Growth

Page | 88 GL Bajaj Group Of Institutions

 SIX MONTH OF EQUITY FUND

0.6
0.4 Sundaram BNP
0.2 paribas-growth
0 ICICI Purdential
VALUE

-0.2 1 21 41 61 81 101 121 141 161 181 Dynamic plan-growth

-0.4 Birla Advantage fund -
-0.6 growth
-0.8 HDFC Equity Fund -
-1 Growth
-1.2
TIME PERIOD OF NAV

Page | 89 GL Bajaj Group Of Institutions

 Findings

Page | 90 GL Bajaj Group Of Institutions

 Angel Broking Ltd. is the second in charging lowest brokerage.

 From the above table we can see that Sundaram BNP Paribas Growth fund is giving
the highest absolute return over 6 months (0.362075)

 On the basis of the study it is found that Sharekhan Ltd is better

services provider than the other stockbrokers.

 It also provides the information through the internet and mobile alerts.

 In Dehli in the Age Group of 36-40 years were more in numbers. The second most
Investors were in the age group of 41-45 years and the least were in the age group of
below 30 years.

 In Dehli most of the Investors were Graduate or Post Graduate and below HSC there
were very few in numbers.

 In Occupation group most of the Investors were Govt. employees, the second most
Investors were Private employees and the least were associated with Agriculture.

 Among 200 Respondents only 60% had invested in Mutual Fund and 40% did not
have invested in Mutual fund.

 Out of 80 Respondents 81% were not aware of Mutual Fund, 13% told there is not
any specific reason for not invested in Mutual Fund and 6% told there is likely to be
higher risk in Mutual Fund.

 Most of the Investors had invested in Reliance or UTI Mutual Fund, ICICI
Prudential has also good Brand Position among investors, SBIMF places after ICICI
Prudential according to the Respondents.

Page | 91 GL Bajaj Group Of Institutions

 CONCLUSION AND SUGGESTIONS:

conclusion

Page | 92 GL Bajaj Group Of Institutions

On the basis of the study it is found that Sharekhan Ltd is better services provider
than the other stockbrokers because of their timely research and personalized
advice on what stocks to buy and sell. Sharekhan Ltd. provides the facility of Trade tiger
as well as relationship
manager facility for encouragement and protects the interest of the
investors. It also provides the information through the internet and mobile alerts.

 Angel broking Limited has to decrease it’s margin money up to Rs. 3000 it attracts
more new clients and for sub-brokership company should decrease its security up to
Rs. 50,000
 Sharekhan keeps its process more transparent.

 Sharekhan gives more returns to its investors.

 Sharekhan provides daily updates about the stocks information.

 Investors are looking for those investment options where they get maximum returns
with less returns.

 People are not so much ware aware about the Investment option available in the
Market.

 Angel broking should provide demo version of software and its training for each
clients

Page | 93 GL Bajaj Group Of Institutions

 SUGGESTIONS
 Sharekhan should also organize seminars and similar activities to enh
ance theknowledge of prospective and existing customers, so that they feel
more comfortable while investing in the stock market and mutual fund.

 Investors must feel safe about their money invested.

 Investor’s accounts must be more transparent as compared to other companies.

 Sharekhan must try to promote more its mutual fund Services through
Advertisements.

 Sharekhan needs to improve more it’s Customer Services.

 Sharekhan is a need to understand various available tools of comparative analysis

and their significance in making an investment decision.

 Angel Broking Improvement in the opening of De-mat & contract notice procedure
is required.

 Angel Broking Give the complete information about products and services offered
by the company to the customers.

 There should be a limited number of clients under the relationship manger. So that he
can handle new as well as old customer properly.

Page | 94 GL Bajaj Group Of Institutions

 QUESTIONNAIRE

Page | 95 GL Bajaj Group Of Institutions

1. What is the risk of investing in mutual fund?

2. Is it safe to invest in Mutual Funds Online?

3. What is the basic purpose of your Investments?

A) Liquidity B) Return C) Tax Benefits D) Risk Covering
E) Capital Appreciation F) Others
4. What is the most important factor you consider at the time of
Investment?
A) Risk B) Return C) Both
5. From which option you will get the best returns?
A) Mutual Funds B) Shares C) Commodities Market
D)Bonds E) Fixed Deposits F) Property
G) Others
6. “Investing in PMS is far safer than Investing in Mutual Fund”. Do
you agree?
A) Yes B) No
7. How much you carry the expectation in Rise of your Income from
Investments?
A) Up to 15% B) 15-25% C) 25-35%
D) More than 35%
8. If you invested in Mutual Fund, what has been your experience?
A) Satisfactory Return B) Burned Finger
C) Unsatisfactory Results D) No
9. If, you trade with Sharekhan limited then why?
A) Research B) Brokerage C) Services
D) Investments Tips

10. Do you recommend Sharekhan Mutual fund to others?

A) Yes B) No

Page | 96 GL Bajaj Group Of Institutions

 BIBILOGRAPHY

Page | 97 GL Bajaj Group Of Institutions

 → www.karvy.com

→ www.valueresarchonline.com

→ www.theeconomist.com

→ www.nseindia.com

 WWW.SBIMF.COM

 WWW.MUTUALFUNDSSAHIHAI.COM

 WWW.ANGELBROKING.COM

 WWW.SHAREKHAN.COM

 WWW.MONEYCONTROL.COM

Page | 98 GL Bajaj Group Of Institutions

Page | 99 GL Bajaj Group Of Institutions
Page | 100 GL Bajaj Group Of Institutions