COFFEE

EVOLUTION OF COFFEE:

The History of Coffee

No one knows exactly how or when coffee was discovered, though there are
many legends about its origin.

An Ethiopian Legend

Coffee grown worldwide can trace its heritage back centuries to the ancient
coffee forests on the Ethiopian plateau. There, legend says the goat herder Kaldi
first discovered the potential of these beloved beans.
The story goes that that Kaldi discovered coffee after he noticed that after eating
the berries from a certain tree, his goats became so energetic that they did not
want to sleep at night.
Kaldi reported his findings to the abbot of the local monastery, who made a drink
with the berries and found that it kept him alert through the long hours of
evening prayer. The abbot shared his discovery with the other monks at the
monastery, and knowledge of the energizing berries began to spread.
As word moved east and coffee reached the Arabian peninsula, it began a journey
which would bring these beans across the globe.

The Arabian Peninsula

Coffee cultivation and trade began on the Arabian Peninsula. By the 15th
century, coffee was being grown in the Yemeni district of Arabia and by the 16th
century it was known in Persia, Egypt, Syria, and Turkey.
Coffee was not only enjoyed in homes, but also in the many public coffee houses
— called qahveh khaneh — which began to appear in cities across the Near East.
The popularity of the coffee houses was unequaled and people frequented them
for all kinds of social activity.
Not only did the patrons drink coffee and engage in conversation, but they also
listened to music, watched performers, played chess and kept current on the
news. Coffee houses quickly became such an important center for the exchange
of information that they were often referred to as “Schools of the Wise.”

Coffee Comes to Europe

European travelers to the Near East brought back stories of an unusual dark black
beverage. By the 17th century, coffee had made its way to Europe and was
becoming popular across the continent.
Despite such controversy, coffee houses were quickly becoming centers of social
activity and communication in the major cities of England, Austria, France,
Germany and Holland. In England “penny universities” sprang up, so called
because for the price of a penny one could purchase a cup of coffee and engage in
stimulating conversation.
Coffee began to replace the common breakfast drink beverages of the time —
beer and wine. Those who drank coffee instead of alcohol began the day alert
and energized, and not surprisingly, the quality of their work was greatly
improved. (We like to think of this a precursor to the modern office coffee
service.)
By the mid-17th century, there were over 300 coffee houses in London, many of
which attracted like-minded patrons, including merchants, shippers, brokers and
artists.

The New World

In the mid-1600's, coffee was brought to New Amsterdam, later called New York
by the British.
Though coffee houses rapidly began to appear, tea continued to be the favored
drink in the New World until 1773, when the colonists revolted against a heavy
tax on tea imposed by King George III. The revolt, known as the Boston Tea Party,
would forever change the American drinking preference to coffee.

Plantations around the World

As demand for the beverage continued to spread, there was fierce competition to
cultivate coffee outside of Arabia.
The Dutch finally got seedlings in the latter half of the 17th century. Their first
attempts to plant them in India failed, but they were successful with their efforts
in Batavia, on the island of Java in what is now Indonesia.

Coming to the Americas

In 1714, the Mayor of Amsterdam presented a gift of a young coffee plant to King
Louis XIV of France. The King ordered it to be planted in the Royal Botanical
Garden in Paris. In 1723, a young naval officer, Gabriel de Clieu obtained a
seedling from the King's plant. Despite a challenging voyage — complete with
horrendous weather, a saboteur who tried to destroy the seedling, and a pirate
attack — he managed to transport it safely to Martinique.
Once planted, the seedling not only thrived, but it’s credited with the spread of
over 18 million coffee trees on the island of Martinique in the next 50 years. Even
more incredible is that this seedling was the parent of all coffee trees throughout
the Caribbean, South and Central America.
The famed Brazilian coffee owes its existence to Francisco de Mello Palheta, who
was sent by the emperor to French Guiana to get coffee seedlings. The French
were not willing to share, but the French Governor's wife, captivated by his good
looks, gave him a large bouquet of flowers before he left— buried inside were
enough coffee seeds to begin what is today a billion-dollar industry.

Hindustan Unilever Limited (HUL)

Hindustan Unilever Limited (HUL is a British-Dutch manufacturing company
headquartered in Mumbai, India.[3] Its products include foods, beverages, cleaning
agents, personal care products, water purifiers and consumer goods.
HUL was established in 1933 as Lever Brothers and following merger of
constituent groups in 1956 was renamed as Hindustan Lever Limited. The
company was renamed in June 2007 as "Hindustan Unilever Limited".[4]
As of 2019 Hindustan Unilever portfolio had 35 product brands in 20 categories
and employs 18,000 employees with sales of Rs. 34,619 crores in 2017-18.[3]
In December 2018, HUL announced its acquisition of Glaxo Smithkline's India
business for $3.8 billion in an all equity merger deal with 1:4.39 ratio[5][6].
However the integration of 3800 employees of GSK remained uncertain as HUL
stated there was no clause for retention of employees in the deal[7]. In January
2019, HUL said that it expects to complete the merger with Glaxo Smith Kline
Consumer Healthcare (GSKCH India) this year.

Brands and products

HUL is the market leader in Indian consumer products with presence in over 20
consumer categories such as soaps, tea, detergents and shampoos amongst
others with over 700 million Indian consumers using its products. Sixteen of HUL's
brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands
Annual Survey (2014), carried out by Brand Equity, a supplement of The Economic
Times.
Food
 Annapurna salt and Atta (formerly known as Kissan Annapurna)
 Bru coffee
 Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea
 Kissan squashes, ketchups, juices and jams
 Lipton ice tea
 Knorr soups & meal makers and soupy noodles
 Kwality Wall's frozen dessert
 Modern Bread, ready to eat chapattis and other bakery items (now sold
to Everstone Capital)
 Magnum (ice cream)[10]

Homecare brands
 Active Wheel detergent
 Cif Cream Cleaner
 Comfort fabric softeners
 Domex disinfectant/toilet cleaner
 Rin detergents and bleach
 Sunlight detergent and colour care
 Surf Excel detergent and gentle wash
 Vim dishwash
 Magic – Water Saver
Personal care brand
 Aviance Beauty Solutions
 Axe deodorant and aftershaving lotion and soap
 LEVER Ayush Therapy ayurvedic health care and personal care products
 International breeze
 Brylcreem hair cream and hair gel
 Clear anti-dandruff hair products
 Clinic Plus shampoo and oil
 Close Up toothpaste
 Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant
deodorants
 Denim shaving products
 Fair and Lovely, skin lightening cream
 Hamam
 Indulekha ayurvedic hair oil
 Lakmé beauty products and salons
 Lifebuoy soaps and handwash range
 Liril 2000 soap
 Lux soap, body wash and deodorant
 Pears soap, body wash
 Pepsodent toothpaste
 Pond's talcs and creams
 Rexona
 Sunsilk shampoo
 Sure anti-perspirant
 Vaseline petroleum jelly, skin care lotions
 TRESemmé[15]
 TIGI
 Vaseline

Headquarters
Hindustan Unilever's corporate headquarters are located at Andheri (E), Mumbai.
The campus is spread over 12.5 acres of land and houses over 1,600 employees.
Some of the facilities available for the employees include a convenience store, a
food court, an occupational health centre, a gym, a sports & recreation centre
and a day care centre.[18] The Campus is designed by Mumbai-based architecture
firm Kapadia Associates.[19]
The campus received a certification from LEED (Leadership in Energy and
Environmental Design)[20] Gold is a 'New Construction' category, by Indian Green
Building Council (IGBC), Hyderabad, under licence from the United States Green
Building Council (USGBC)
The company's previous headquarters was located at Backbay Reclamation,
Mumbai at the Lever House, where it was housed for more than 46 years.

BRU COFFEE:
Bru has always been known to make relationships stronger. The warm aura,
coupled with an indulgent richness, brings people closer together. Whether it’s
among friends or family members, at home or outside, every moment is perfect
for a cup of Bru!

Instant Coffee
Bru Instant
Launched in 1968, Bru Instant is India’s first coffee- chicory mix instant coffee.
Our processes ensure that the fresh coffee taste and aroma is preserved so that
you get the best coffee experience, instantly.

Bru Gold
Launched in 2011, Bru Gold is 100% pure coffee, a fine blend of the best Arabica
and Robusta beans carefully selected from the best South Indian plantations that
are roasted to perfection to give you a cup of coffee which is truly authentic.

Filter Coffee
Bru Green Label
Bru Roast & Ground is India’s first packaged filter coffee with carefully selected
and freshly roasted coffee beans that offer a great cup of aromatic filter coffee.
Bru Select
Bru Select offers the ultimate taste of premium filter coffee with its rich blend of
85% coffee and 15% chicory. It is the perfect indulgence when you want to slow
down and enjoy a cup of coffee with your loved ones.

Out of Home
Vending solutions
Bru has a network of ‘Fresh Bean to Cup’ coffee machines across various
corporate offices and cafes that serve a range of quality beverages such as
Cappuccino, Latte, Americano and other brews that true coffee lovers will enjoy.

Bru is a power brand from the HUL's stable. A brand which pioneered the instant
coffee category in Indian market in 1969 is also an example of many successful
marketingpractices. According to HUL, Bru is the market leader in coffee segment
with a value share of 46.9 %. Prior to 2004, HUL had many brands in the coffee
category. It had Deluxe Green Label and Bru instant as the main brands and small
brands like Dilkush, Cafe and Cafe Gold. In 2004, as a part of the power brand
strategy, HLL decided to phase out Dilkush and Cafe brands . It then consolidated
the coffee brands under the masterbrandBru. Bru before becoming the family
brand was positioned as a coffee that tasted just like filter coffee. But after the
elevation to master brand, Bru took the positioning around happiness. Bru was
synonymous for instant coffee and had an astounding 21% market share in the
first year of launch itself. All these years, the brand has been fighting for the
numerouno position with Nestle whose iconic Nescafe brand was the market
leader. But in 2008, the brand pushed Nescafe to the second position. Much of
the success of Bru can be attributed to following factors Innovation in new
products Innovation in packaging & Aggressive campaigns Nestle lost out because
of lethargy. The company failed to consistently invest in its Nescafe brand. I do
not seeing any memorable campaigns from Nescafe in recent past. This has cost
the brand dearly. HUL's marketing acumen is vivid in the rise of Bru as the market
leader. It has never stopped innovating for this new brand. Bru was able to give
new offerings to customers on a regular basis. One of the recent successful new
product was the cappuccino packs. The new flavor gave the brand a new thrust in
the market. The new flavors even prompted hardcore tea lovers like me to try out
these flavors . The best part was that these cappuccino was available in single
serve sachets which prompted consumers to test the flavors. Another innovation
was the cold coffee. Bru launched the cold coffee variants which again captured
the attention of the consumers. These thrusts in new product development and
roll out is visible when one visits a super market. The coffee section is full of
various flavors and packs of Bru which itself creates a positive vibration for the
brand. Bru is a brand which has reached the commanding position following
methodologically all the critical elements for marketing success : customer centric
innovation, aggression and new product development Strength Strong brand
name Excellent advertising and visibility Good product distribution and availability

2. NESTLE
Nestlé S.Ais a Swiss multinational food and drink processing conglomerate
corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food
company in the world, measured by revenues and other metrics, since 2014. It
ranked No. 64 on the Fortune Global 500 in 2017[8] and No. 33 on the 2016
edition of the Forbes Global 2000 list of largest public companies.
Nestlé's products include baby food, medical food, bottled water, breakfast
cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet
foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of
over CHF1 billion (about US$1.1 billion), including Nespresso, Nescafé, Kit
Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories,
operates in 189 countries, and employs around 339,000 people.[11] It is one of the
main shareholders of L'Oreal, the world's largest cosmetics company.[12]
Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company,
established in 1866 by brothers George and Charles Page, and Farine Lactée Henri
Nestlé, founded in 1866 by Henri Nestlé.[13] The company grew significantly during
the First World War and again following the Second World War, expanding its
offerings beyond its early condensed milk and infant formula products. The
company has made a number of corporate acquisitions, including Crosse &
Blackwell in 1950, Findus in 1963, Libby'sin 1971, Rowntree Mackintosh in 1988,
Klim in 1998, and Gerber in 2007.

History
1866–1900: Founding and early years[edit]
Nestlé's origins date back to the 1860s, when two separate Swiss enterprises
were founded that would later form the core of Nestlé. In the succeeding
decades, the two competing enterprises aggressively expanded their businesses
throughout Europe and the United States.[14]
In 1866, Charles Page (US consul to Switzerland) and George Page, brothers
from Lee County, Illinois, USA, established the Anglo-Swiss Condensed Milk
Company in Cham, Switzerland. Their first British operation was opened
at Chippenham, Wiltshire, in 1873.[15]
In 1867, in Vevey, Henri Nestlé developed milk-based baby food and soon began
marketing it. The following year saw Daniel Peter begin seven years of work
perfecting his invention, the milk chocolate manufacturing process. Nestlé was
the crucial co-operation that Peter needed to solve the problem of removing all
the water from the milk added to his chocolate and thus preventing the product
from developing mildew. Henri Nestlé retired in 1875 but the company, under
new ownership, retained his name as Société Farine Lactée Henri Nestlé.
1901–1989: Mergers
In 1904, François-Louis Cailler, Charles Amédée Kohler, Daniel Peter, and Henri
Nestlé participated in the creation and development of Swiss chocolate,
marketing the first chocolate – milk Nestlé.[16]
In 1905, the companies merged to become the Nestlé and Anglo-Swiss Condensed
Milk Company, retaining that name until 1947 when the name 'Nestlé Alimentana
SA' was taken as a result of the acquisition of Fabrique de Produits Maggi SA
(founded 1884) and its holding company, Alimentana SA, of Kempttal,
Switzerland. Maggi was a major manufacturer of soup mixes and related
foodstuffs. The company's current name was adopted in 1977. By the early 1900s,
the company was operating factories in the United States, the United Kingdom,
Germany, and Spain. The First World War created demand for dairy products in
the form of government contracts, and, by the end of the war, Nestlé's
production had more than doubled.
In January 1919, Nestlé bought two condensed milk plants in Oregon from the
company Geibisch and Joplin for $250,000. One was in Bandon, while the other
was in Milwaukie. They expanded them considerably, processing 250,000 pounds
of condensed milk daily in the Bandon plant.[17]
1990–2011: Growth internationally[edit]
The first half of the 1990s proved to be favourable for Nestlé. Trade barriers
crumbled, and world markets developed into more or less integrated trading
areas. Since 1996, there have been various acquisitions, including San
Pellegrino (1997), D'Onofrio (1997), Spillers Petfoods (1998), and Ralston
Purina (2002). There were two major acquisitions in North America, both in
2002 – in June, Nestlé merged its US ice cream business into Dreyer's, and in
August, a US$2.6 billion acquisition was announced of Chef America, the creator
of Hot Pockets. In the same time-frame, Nestlé entered in a joint bid with Cadbury
and came close to purchasing the iconic American company Hershey's, one of its
fiercest confectionery competitors, but the deal eventually fell through.[20]
In December 2005, Nestlé bought the Greek company Delta Ice Cream for
€240 million. In January 2006, it took full ownership of Dreyer's, thus becoming
the world's largest ice cream maker, with a 17.5% market share.[21] In July 2007,
completing a deal announced the year before, Nestlé acquired the Medical
Nutrition division of Novartis Pharmaceutical for US$2.5 billion, also acquiring, the
milk-flavoring product known as Ovaltine, the "Boost" and "Resource" lines of
nutritional supplements, and Optifast dieting products.[22]
Since 2010, Nestle has been working to transform itself into a nutrition, health
and wellness company in an effort to combat declining confectionery sales and
the threat of expanding government regulation of such foods. This effort is being
led through the Nestlé Institute of Health Sciences under the direction of Ed
Baetge. The institute aims to develop "a new industry between food and
pharmaceuticals" by creating foodstuffs with preventative and corrective health
properties that would replace pharmaceutical drugs from pill bottles. The Health
Science branch has already produced several products, such as drinks and protein
shakes meant to combat malnutrition, diabetes, digestive health, obesity, and
other diseases.[28]
2012–present: Recent developments[edit]
In recent years, Nestlé Health Science has made several acquisitions. It acquired
Vitaflo, which makes clinical nutritional products for people with genetic
disorders; CM&D Pharma Ltd., a company that specialises in the development of
products for patients with chronic conditions like kidney disease; and Prometheus
Laboratories, a firm specialising in treatments for gastrointestinal diseases and
cancer. It also holds a minority stake in Vital Foods, a New Zealand-based
company that develops kiwifruit-based solutions for gastrointestinal conditions as
of 2012.[33]
In December 2014, Nestlé announced that it was opening 10 skin care research
centres worldwide, deepening its investment in a faster-growing market for
healthcare products. That year, Nestlé spent about $350 million on dermatology
research and development. The first of the research hubs, Nestlé Skin Health
Investigation, Education and Longevity Development (SHIELD) centres, will open
mid 2015 in New York, followed by Hong Kong and São Paulo, and later others in
North America, Asia, and Europe. The initiative is being launched in partnership
with the Global Coalition on Aging (GCOA), a consortium that includes companies
such as Intel and Bank of America.[38]
Nestlé announced in January 2017 that it was relocating its US headquarters
from Glendale, California, to Rosslyn, Virginia outside of Washington, DC

NESCAFE
Nescafé is a brand of coffee made by Nestlé. It comes in many different forms.
The name is a portmanteau of the words "Nestlé" and "café".[1] Nestlé first
introduced their flagship coffee brand in Switzerland on 1 April 1938.

History
Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian
government, to help to preserve the substantial surplus of the annual Brazilian
coffee harvest. Max Morgenthaler led the development project. Nestlé
introduced the new product under the brand name "Nescafé" on 1 April
1938. Nescafé is a soluble powdered coffee that became an American staple
during World War II.
In 1965, Nestlé introduced a freeze-dried coffee brand called "Nescafé Gold" in
Europe.
In 1966, Nestlé developed a freeze-dried coffee brand under the name Taster's
Choice.

Marketing
In the United States, Nestlé used the Nescafé name on its products until the late
1960s. Later, Nestlé introduced a new brand in Canada and the US called Taster's
Choice, which supplanted Nescafé for many[vague]years. The company continues to
sell Taster's Choice as a separate product, branded as superior to Nescafé and
higher priced.
In the United Kingdom, a television advertisement campaign, the Gold Blend
couple starring Anthony Head and Sharon Maughan ran in 12 installments
between 1987 and 1993.[3] The first 11 episodes were released as a promotional
compilation video called Love Over Gold in 1993. A novelisation of the same name
written by Susan Moody (under the pseudonym Susannah James) was released in
the same year.[4]
In 2003, the company reintroduced the Nescafé brand in Canada and the US, and
the product is now known as Nescafé Taster's Choice. It is sold in North American
supermarkets in both glass and plastic packaging.
While the Nescafé brand was created for soluble coffee, it has subsequently been
used as an umbrella brand on a number of instant coffee products, including, in
the UK, Gold Blend and Blend 37 freeze-dried coffees.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet
taste" in Italian). The system allows consumers to make various styles of coffees
themselves (cappuccino, latte macchiato, espresso, lungo, etc.). Additionally, hot
chocolate and cold drinks can be prepared with the machine. The machines are
now sold in more than 60 countries. Unlike other Nescafé products, most Dolce
Gusto beverages use roasted and ground coffee beans, instead of instant coffee.
In the UK in August 2009, Nescafé unveiled a £43 million ad campaign for Nescafé,
focusing on the purity of its coffee and featuring the strapline "Coffee at its
brightest".[5]
Nescafé was ranked 153rd among India's most trusted brands according to
the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In
the Brand Trust Report 2013, Nescafé was ranked 230th among India's most
trusted brands and subsequently, according to the Brand Trust Report 2014,
Nescafé was ranked 209th among India's most trusted brands.[6] Nestle India has
branded instant coffee as Nescafe Classic and the 70:30 mix of instant coffee
and chicory as Sunrise.

TATA GLOCAL BEVERAGES

Tata Global Beverages Limited (formerly Tata Tea Limited) is an
Indian multinational non-alcoholic beverages company headquartered in Kolkata,
West Bengal, India and a subsidiary of the Tata Group. It is the world's second-
largest manufacturer and distributor of tea and a major producer of coffee.[3]
Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good
Earth Teas and JEMČA. Tata Tea is the biggest-selling tea brand in India, Tetley is
the biggest-selling tea brand in Canada and the second-biggest-selling in United
Kingdom and United States,[4] and JEMČA is the biggest-selling tea brand in
the Czech Republic.[5]
In 2012, Tata Global Beverages ventured into the Indian cafe market in a 50/50
joint venture with Starbucks Coffee Company. The coffee shops branded as
"Starbucks Coffee - A Tata Alliance" source coffee beans from Tata Coffee, a
subsidiary company of Tata Global Beverages.

History
1980 to 1990
In the early 1980s, the tea industry in India was experiencing rising input and
labour costs and dwindling margins as well as high taxes. India was facing
competition on the world market not just from China, but also from other
countries entering the business.
In 1983, Tata Tea bought the stake belonging to the James Finlay group to form
the individual entity Tata Tea. In the same year, the company decided to move
from the commodities business to consumer branding. The first brand Tata Tea
was introduced. This was followed by other brands like Kannan Devan, Agni,
Gemini and Chakra Gold. In spite of being the largest market in the world, the
concept of branded tea took time to be accepted.
In 1987, Tata Tea set up a fully owned subsidiary, Tata Tea Inc., in United States.
1990 to 2000
In the 1990s, Tata Tea decided to take its brands into the global markets. It
formed an export joint venture with Britain's Tetley Tea in 1992. Other new
enterprises included a majority interest in Consolidated Coffee Ltd. (Tata Coffee
Ltd.) and a joint venture to manage agricultural estates in Sri Lanka. Tata Tea Inc.
in United States processed and marketed instant tea from its facility in Florida,
based on sourcing of instant tea products out of Munnar and Kerala. In 1993, they
entered into a joint venture with Allied Lyons PLC in UK to form Estate Tata
Tetley.
In the mid-1990s, Tata Tea attempted to buy Tetley and the Lankan JVC acquired
51% shareholding in Watawala Plantations Ltd.
In 1997 the company was embroiled in a major scandal known as the "Tata Tapes
controversy" which related to funds the company provided to the
outlawed United Liberation Front of Assam (ULFA), an armed-struggle group
operating in Assam.
By 1999, Tata Tea's brands had a combined market share of 25% in India.[citation
needed]
The company had 74 tea gardens and was producing 6.2 crore kilograms of
tea a year, two thirds of it packaged and branded. Towards the end of the year,
the tea business was hit by a drought in much of India. In addition, Russia, once
the largest buyer of Indian tea, temporarily withdrew from the market.
2000 to 2010
An important step for Tata Tea was the acquisition of the Tetley Group (based in
United Kingdom) in 2000. It was a £271 million ($432 million) leveraged buyout.
Tata Tea reportedly outbid the American conglomerate Sara Lee in what was
described as the largest takeover of a foreign company by an Indian one to date.
At the time, Tetley was the world's second-largest tea company
after Unilever's Brooke Bond-Lipton and had an annual turnover of £300 million.
It was the market leader in Britain and Canada and a popular brand in United
States, Australia and the Middle East.
Established in 1837, Tetley was the first British tea company to introduce the tea
bag to UK in 1953. The tea bag was followed by the first round tea bag in 1989
and the 'no drip, no mess' drawstring bag in 1997. Tetley now contributes for
around two thirds of the total turnover of Tata Tea.
From 2005, Tata Tea began a restructuring exercise to divest direct ownership of
plantations in India, a process facilitated by subsidised loans from the World
Bank's International Finance Corporation.[8]
In 2006, Tata Tea acquired Eight O'Clock Coffee, a U.S.-based coffee producer
from Gryphon Investors for $220m;[9] before being sold to Gryphon, the Eight
O'Clock Coffee brand was originally owned by The Great Atlantic & Pacific Tea
Company from its beginnings in 1859 to 2003.
In 2007, Tata Tea launched the campaign Jaago Re! to awaken youth to social
issues. The campaign was extended into 2008. In 2009, their campaign revolve
around the issue of corruption with a new adline 'Ab Se Khilana Bandh, Pilana
Shuru'.
The international trade union IUF criticized the company in 2009 for not allowing
statutory maternity leave to pregnant tea pluckers, and for locking out 1,000
workers on the Nowera Nuddy Tea Estate in West Bengal for so long that the local
government began distributing food coupons for emergency rations to workers
and their families. In May 2010, a crop sprayer died of suspected poisoning on a
Tata estate in Assam, leading to protests at which two more workers were shot
dead by riot police.
2010 to present
On 30 January 2012, Tata Global Beverages and Starbucks announced the creation
of a 50-50 joint venture called Tata Starbucks Limited, which will own and operate
Starbucks outlets branded as Starbucks Coffee "A Tata Alliance" in India. The
stores started operating in 2012, launching initially in Delhi and Mumbai.

Tata Coffee
Tata Coffee is coffee company owned by the Tata Global Beverages, a subsidiary
of Tata Group. The company owns 19 coffee estates in southern India.[3] The
estates are spread across the districts of Coorg, Chikmagalur,
and Hassan in Karnataka and Valparai district in Tamil Nadu. Tata Coffee is the
largest integrated coffee plantation company in the world.[4]
Tata Coffee entered into a coffee sourcing and roasting agreement
with Starbucks Coffee Company to supply coffee beans to its coffee chains in
India. Both agreed to work toward developing and improving the profile of India-
grown coffee around the world, as well as improving the quality of coffee through
sustainable practices and advanced agronomy solutions.[3] In 2012, the two
companies launched the equal joint venture Tata Starbucks (formerly Tata
Starbucks limited). According to the reports, Tata Coffee established a $50 million
greenfield instant coffee facility in Vietnam.

Tracing our roots to 1922, Tata Coffee is one of the largest integrated Coffee
cultivation and processing companies in the world and the largest corporate
producer of Indian Origin Pepper. With the utmost emphasis on sustainability and
traceability, we produce some of the finest Indian Origin Green Coffee Bean,
Instant Coffee, Pepper and Tea. Our 19 estates are spread over nearly 8000
hectares in the lush Western Ghats, flourished with a plethora of flora and fauna.
Being one of the leading players in the B2B Instant Coffee industry, our assets
include plants at Toopran (Telangana) and Theni (Tamil Nadu). These plants
produce Freeze Dried, Agglomerated, Spray Dried Coffees and other coffee mixes.
We are also home to some of the finest Indian Origin Pepper, intercropped
amongst Coffee in our own estates. Along with these, our tea estates and
factories in the Anamallais region also produce certified Orthodox and CTC Teas.

Tata Coffee is a part of the Tata Group. Founded by Jamsetji Tata in 1868, the
Tata group is a global enterprise, headquartered in India, comprising over 100
independent operating companies. The Group operates across enterprise and
social sectors in 6 continents, with a mission 'To improve the quality of life of the
communities we serve globally, through long-term stakeholder value creation
based on Leadership with Trust'.

History
Tata Coffee's past was rooted in 1922 when two companies—M/s Coorg Co. Ltd.,
London and M/s Pollibetta Coffee Estates Co. Ltd., London—both managed
by Matheson and Company, combined to form Consolidated Coffee Estates Ltd.,
Edinburgh. In 1943, Consolidated Coffee Estates Ltd., Edinburgh became a full-
fledged Indian company headquartered in Pollibeta. In the same year, the shares
in Consolidated Coffee Estates Limited (CCE) were offered to the general public
through a prospectus, with the parent, Edinburgh Company, being allotted a
major share as a consideration for transfer of its estates. Shortly thereafter,
during the early part of the 1950–1960 decade, the Edinburgh Company sold all
its shareholdings to the Indian public, relinquishing its controlling interest in CCE
and becoming one of the first sterling plantation company to become an Indian
company. During 1966–67, Volkart properties in India, which included four
estates, two curing works and an export division, merged with CCE, and the
company was renamed as the erstwhile Consolidated Coffee Limited (CCL). Tata
Tea Limited, in a trend setting and transparent open offer to the resident
shareholders, acquired a controlling interest in CCL during 1991-1992. CCL
became the single largest coffee plantation company in Asia with its estates
located in Kodagu, Hassan, and Chikmagalur districts of Karnataka. In a historic
move in September 1999, M/s Asian Coffee Ltd., M/s Veerarajendra Estates Ltd.,
and M/s Charagni Ltd., merged with CCL, and became the single largest integrated
plantation company in the world. In 2000, the company was renamed as "Tata
Coffee Limited"
Lavazza
Luigi Lavazza is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi
Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of
Lavazza S.p.A. is currently administered by the third and fourth generations of the Lavazza family.

coffee
Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa
Rica, Honduras, Uganda, Indonesia, United States and Mexico. Sustainable production concerns
have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras,
Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and
working conditions of those communities.[2]
Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee
purchasing families in Italy choose Lavazza.[3] Among its offerings today are products such as:
Qualità Oro, Qualità Rosso, Club, Caffè Espresso, Il Perfetto Espresso, Caffè Crema, Gran Aroma
Bar, Super Crema, Crema e Gusto, Crema e Aroma, Top Class, Grand'Espresso, Dek
(decaffeinated), and coffee capsules A Modo Mio, "Espresso Point" and Lavazza Blue.

Retail
The company operates a number of retail coffee shops ("Il Caffè di Roma" and "Espression"). The
shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.

Company

Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for
four generations. The world's seventh ranking coffee roaster, today Lavazza is the retail market
leader in Italy with a market share by value of over 47% (source Nielsen), 2,700 employees and
sales of 1,340 million euros (2013). The company has six production sites, four in Italy and two
abroad, and operates through associated companies and distributors in more than 90 countries.
Lavazza exports 46% of its production today. Lavazza credits itself with inventing the concept of
blending, "the art of combining different types of coffee from different geographical areas", in its early
years and claims this as a distinctive feature of all its products. The company also has 25 years
experience in the production and sale of portioned coffee systems. Today, through ongoing
partnerships with an international network of universities and scientific research centers, Lavazza
operates four platforms in this segment. In 1979 the company established the "Luigi Lavazza Centre
for coffee research" which is "devoted to the study of espresso" and has evolved into the Lavazza
Training Centre, a network of over 50 coffee schools worldwide, where 30 thousand people receive
training each year.
Among the activities promoted by the Lavazza Foundation, established in 2002, is the Tierra project
which, in partnership with the Rainforest Alliance, performs research into achieving the "finest end
product quality", with a focus on the living conditions of people in coffee producing countries.[4]
Lavazza is the official coffee in the Italian Pavilion at the Expo 2015 in Milan.
Lavazza acquired the Carte Noire and Merrild brands from Jacobs Douwe Egberts in February 2016.
Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee in May 2017.[5]

Offices and manufacturing plants[edit]

"Luigi Lavazza S.p.A." is present in over 90 countries with more than 20 offices and manufacturing
plants in Italy and in the rest of the world. In Turin, in Via Bologna, was recently inaugurated
"Nuvola",[6] the new Lavazza Headquarter. The "Nuvola" project is the work of Cino Zucchi
Architetti and is at the heart of the recent qualification of the Aurora district. In addition to Turin, Luigi
Lavazza S.p.A. has 12 other European offices and is also present in the United States,[7] in
Australia,[8] South America, India (with two locations) and Morocco.
Currently the Lavazza Group includes 21 companies and international offices, including the Turinese
Headquarter "Nuvola" and San Tommaso 10, the same old store in Via San Tommaso owned by
Luigi Lavazza in the late 1800.
The Lavazza Group includes also 4 main manufacturing plants: in Turin there is the first historical
manufacturing plant; in Italy Lavazza plants are also present in Gattinara, where Lavazza A Modo
Mio, Lavazza Espresso Point and Lavazza Blue capsules are produced, and in Pozzilli, where the
decaffeinated coffee is made for the worldwide distribution. Other manufacturing plants are located
in France, India and Brazil.The Lavazza Group includes also 4 main manufacturing plants. The first
historical plant is in Turin; in 2016 Luigi Lavazza SpA had acquired the French manufacturing plant
in Lavérune.