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Universal College of Parañaque New Market Development Course Syllabus

This course syllabus provides an overview of a New Market Development course. The course aims to study market research reports, marketing consultancy, and commercial due diligence to support business planning and strategy development. It will also examine consumer behavior concepts and how social and psychological factors influence consumer decisions. Students will learn to apply consumer behavior concepts to marketing management, interpret how concepts make them better consumers, and analyze the changing digital consumer marketplace and importance of ethics.

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Brylle Leynes
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1K views

Universal College of Parañaque New Market Development Course Syllabus

This course syllabus provides an overview of a New Market Development course. The course aims to study market research reports, marketing consultancy, and commercial due diligence to support business planning and strategy development. It will also examine consumer behavior concepts and how social and psychological factors influence consumer decisions. Students will learn to apply consumer behavior concepts to marketing management, interpret how concepts make them better consumers, and analyze the changing digital consumer marketplace and importance of ethics.

Uploaded by

Brylle Leynes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UNIVERSAL COLLEGE OF PARAÑAQUE

New Market Development


COURSE SYLLABUS

Course Description:
The course aims to study services which are offered to provide cost effective support to
business planning, market forecasts and strategy development (Market Research
Reports including Market Essentials; Marketing Consultancy including the
Customer Insight style of reporting, and Commercials Due Diligence for financial
providers and companies involved in acquisitions and mergers.

The study of Consumer Behavior is intended to acquaint you with what marketers need
to know to understand their task of meeting the needs and wants of consumers in the
development of marketing strategy, as well as what it means to be a consumer in a
market-oriented society. Accordingly, the learning outcomes/goals of this course are that
you:

LO1: Explain fundamental consumer behavior concepts


LO2: Apply consumer behavior concepts to real-world strategic marketing management
decision making.
LO3: Interpret consumer behavior concepts and their ability to make you become a better
consumer.
LO4: Articulate social and psychological factors and their influence your behavior as a
consumer
LO5: Examine the use of the Internet, e-commerce, and information technology with
respect to the changing consumer marketplace.
LO6: Explain the importance of ethical behavior on the part of marketers.

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