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Objective 1 Objective 3 Objective 5

The document outlines objectives for a big business idea to expand a premium skin care brand. The objectives are to: 1) Enter premium skin care markets and partner with e-commerce sites; 2) Innovate products to add value and gain 25% yearly growth; 3) Tap the e-retail space by partnering with existing sites and launching an exclusive web store; 4) Target rural populations with cost-effective products while moving to a more premium, aspirational positioning for urban and working populations. The expected compound annual growth rate is projected to increase from 15% in year 1 to 25% in year 5, allowing the brand to gain market share and disrupt the market as a solidified premium offering.

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Saharsh Saraogi
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88 views2 pages

Objective 1 Objective 3 Objective 5

The document outlines objectives for a big business idea to expand a premium skin care brand. The objectives are to: 1) Enter premium skin care markets and partner with e-commerce sites; 2) Innovate products to add value and gain 25% yearly growth; 3) Tap the e-retail space by partnering with existing sites and launching an exclusive web store; 4) Target rural populations with cost-effective products while moving to a more premium, aspirational positioning for urban and working populations. The expected compound annual growth rate is projected to increase from 15% in year 1 to 25% in year 5, allowing the brand to gain market share and disrupt the market as a solidified premium offering.

Uploaded by

Saharsh Saraogi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Big Business Idea

Objective 1 Objective 3 Objective 5


Enter in all premium skin-care Tap into the e-retail space by Introduce more premium products
market acquiring small share initially partnering with existing skin care such as after shave lotions,
through intensive promotional and cosmetic e-commerce websites perfumes, talc powders, sanitizers
campaigns and our own exclusive web store through exclusive Palmolive Stores

Objective 2 Objective 4
Innovations in product Target Rural Population with cost
manufacturing and design to add differentiation as the major strategy.
value to the product and have an Use SKUs like sachets, small bottles
upper hand with pricing and gain etc.
25% YoY growth

Therefore, as urban spaces are gradually becoming overdeveloped, polluted and unbreathable, importance of products with natural
ingredients is increasing. Palmolive in moving towards a premium, aspirational positioning that impacts the urban, working population
as well as the rural population.
Size and Impact over the near Future
Expected CAGR-

15% 18% 20% 23% 25%

Year 1 Year 2 Year 3 Year 4 Year 5

Assumptions-
1. Expecting a trend in CAGR for existing portfolio (approx.15%) similar to what is there currently.
2. Increased expenditure in advertising and promotion.
3. Do not expect a change in government policies.

Impact-
1. Increasing market share over a 5-year period
2. Achieving a CAGR of over 25% over the same period
3. Further solidifying brand Palmolive as a premium offering
4. Capacity to disrupt market

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