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3rd Semester Project Report

The document discusses the casting industry and Abhishek Alloys Pvt Ltd. It provides background on the casting process and materials. The Indian casting industry produces metal components for various sectors and has an annual turnover of $19 billion. Grey iron castings make up 68% of total production. Abhishek Alloys is a pioneer in alloy casting with facilities for shell moulding and heat treatment. The organizational study aims to understand Abhishek Alloys' operations, departments, use of technology, and overall performance.

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Krupa Deshpande
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100% found this document useful (1 vote)
2K views43 pages

3rd Semester Project Report

The document discusses the casting industry and Abhishek Alloys Pvt Ltd. It provides background on the casting process and materials. The Indian casting industry produces metal components for various sectors and has an annual turnover of $19 billion. Grey iron castings make up 68% of total production. Abhishek Alloys is a pioneer in alloy casting with facilities for shell moulding and heat treatment. The organizational study aims to understand Abhishek Alloys' operations, departments, use of technology, and overall performance.

Uploaded by

Krupa Deshpande
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 43

[

JAIN COLLEGE OF BUSINESS ADMINISTRATION


BELAGAVI
2016-2017

Project Report on

“ORGANISATION STUDY”

Carried out at

ABHISHEK ALLOYS PVT. LTD.

Submitted By
Miss. KRUPA N. DESHPANDE
USN: B1512220

Under the guidance of

Internal Guide External Guide


Prof. Rajesh Prabhu Mr. A. N. Dambal

Submitted In Partial Fulfillment of the


Requirements for the Degree of
Bachelors of Business Administration
RANI CHANNAMMA UNIVERSITY, BELAGAVI
JAIN COLLEGE OF BBA, BCA & B.COM
BELAGAVI

(Affiliated to Rani Channamma University, Belagavi & Recoginsed by Govt. of Karnataka)

CERTIFICATE

This is to certify that Miss. KRUPA N. DESHPANDE has satisfactorily completed


the Project entitled “Organisation Study” at ABHISHEK ALLOYS for the partial
fulfillment of Bachelor of Degree in Business Administration affiliated to Rani
Channamma University, Belagavi during the academic year 2016-17.

Internal Guide Head of the Department Principal


Prof. Rajesh Prabhu Prof. Rajesh Prabhu Prof. Sunil Desai

Examiners : 1. _________________ 2. _________________


Scanned by CamScanner
DECLARATION
I Miss Krupa.N.Deshpande of BBA 3rd semester studying in Jain college of BBA
declare that the project work entitled “organisational study” submitted to the rani
channamma university, Belgaum is a record of original work done by me under the
guidance of Prof. Rajesh Prabhu (internal guide) of Jain college of BBA, Belgaum
and this project is submitted in partial fulfilment of the requirement of the award of
the degree of Bachelors in Business Administration. The result embodied in this
report have not been submitted to any other university or institution for the award
of any other degree or Diploma.

Date:
Place: Belagavi Krupa N. Deshpande
ACKNOWLEDGEMENT

It is more than a pleasure to acknowledge the help received from different people, both from the
company and the college.

I take the opportunity to express my humble and deep sense of gratitude to company guide
Mr. ANANT DAMBAL for giving me an opportunity to undergo my project work and for the
valuable guidance. I thank him for enlightening mere grading various aspects of not only my
project but also the intricacies of the business field.

I extend my deep sense of gratitude to Prof. RAJESH PRABHU (Internal guide) for valuable
guidance throughout my project period.

I express my sincere thanks to Prof. SUNIL DESAI (Principal) for having encouraged and
guided me while carrying on the project.

Lastly, I would like to thank all the faculty members of the college, executives of the company
and all other people who helped me directly or indirectly to complete the project.
TABLE OF CONTENTS

S NO. TITLE PAGE NO.

1 Introduction about the organisational study 1-2

3-9
2 Industry profile
10-30
3 Company profile
31-32
4 SWOT analysis
33-34
5 Finding and observations
35
6 Learning
36
7 Conclusion
37
8 Bibliography
Abhishek Alloys Pvt Ltd

1.1INTRODUCTION TO ORGANISATIONAL STUDY:


Organisational study is an examination of how individuals conduct
“organisational structures”, processes and their practises. Inturn, shape social
relations and create institutions that ultimately influence folks. Organisational
study comprises of different areas of sectors that deal with different aspects of
organisation, and also provide alternating frame for understanding of this field.
The different sub fields of organisational study are:
 Organisational Behaviour
 Organisational Theory
 Organisational Culture
 Organisational Psychology
 Organisational Learning

1.2SCOPE OF THE STUDY:


The scope of the organisational study are:
 It emphasis on inter culture and trance culture studies.
 Inter culture analysis is invited where this contributes to an understanding of
organisational study.
 A cross disciplinary approach is encouraged.
 Contributions are expected from those engaged in international and cross
culture areas of organisational study.
 To examine effectiveness and potency of organisational study.
 To find out how organisational study is controlled and managed.
 The study of organisational study helps us in knowing how well the
organisation is managing its financial aspects.

1.1OBJECTIVES OF ORGANISATIONAL STUDY:


Some of the objectives of organisational study are:
 To familiarize with organisation and it’s functioning.
 To familiarize with different departments in organisation
 To understand how the key business processes are carried out in an
organisation.
 To understand how information is used in organisation for making
decisions at various levels.

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Abhishek Alloys Pvt Ltd

 To understand the extent of technology adaptation including ICT


(information and communication technology) in the organisation for
various functions/activities.
 To study overall performance of organisation.
 To conduct SWOT analysis of the organisation.
1.2REASONS FOR SELECTING THE COMPANY:
The reason for selecting ABHISHEK Alloys Pvt Ltd is because they are pioneer
in Alloys, and they are keen on developing complex design casting with no
compromise in quality, and they have a fully equipped machine shop with world
renowned Austemperingprocess. They also have excellent facilities like four
station shell moulding machine and resin coating sand mixers.

1.3METHODOLOGY ADOPTED:
The success of a research largely depends on technologies, data and methodology
used. The appropriate methodology will improve the validity of findings and the
following methodologies are used for the study:

PRIMARY DATA:
 Collected by discussion with internal official of the company.
 Discussion with employees and workers of the company.
 Discussion with respective HR department of the company.

SECONDARY DATA:

 Company website: www.abhishekalloys.com

1.4 LIMITATIONS OF THE STUDY:


There were some imitations in conducting the organisational study at
ABHISHEK Alloys Pvt Ltd
1. The study was based on data provided by the company.
2. As of many functions performed, control of inventories is complex.
3. Time constraint

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Abhishek Alloys Pvt Ltd

2.1 INDUSTRY PROFILE:

CASTING:
“Casting is a manufacturing process by which a liquid material is usually poured
into a Mold, which contains a hollow cavity of the desired shape, and then
allowed to sodify. The soldified part is also called as a casting, which is ejected
or broken out of the mold to complete the process.”
Casting material are usually metals or various cold setting material
that are after mixing two or more components together.
Example: concrete, plaster, clay.
The Indian foundry industry manufacturers metal cast components for
applications in Auto, Tractor, Railways, Machine tools, Sanitary, Pipe Fittings,
Defence, Aerospace, Earth Moving, Textile, Cement, Electrical, Power
machinery, Pumps / Valves, Wind turbile generators etc. Foundry Industry has a
turnover of approx. USD 19 billion with export approx. USD 2.5 billion.

However, Grey iron castings have the major share i.e. approximately 68% of
total castings produced.

Approximately 1500 units are having International Quality Accreditation. Several


large foundries are modern & globally competitive. Many foundries use cupolas
using LAM Coke. However, these are gradually shifting to Induction Melting.
There is growing awareness about environment & many foundries are switching
over to induction furnaces & some units in Agra are changing over to cokeless
cupolas.

Casting process can be divided into two basic categories:


1. The expandable mold process.
2. The non-expandable mold process

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Manpower:

The total Manpower in Foundry Sector is approx. 500,000 Directly & 150,00,00
indirectly. The foundry sector is highly labour intensive & currently generates
employment for 2 Millions directly & indirectly mainly from socially & economically
weaker sections of society. It has potential to generate additional employment of 2
Million in next 10 years.

Types of casting:

1. Sand casting:
2. Die casting.
3. Shell mold casting.
4. Permanent mold casting.
5. Investment casting.
6. Lost-foam casting.
7. Centrifugal casting.

TOP TEN CASTING PRODUCERS IN THE WORLD:

COUNTRY: OUTPUT(MILLION
TONNES):

1. CHINA 33.5
2. USA 10.8
3. RUSSIA 7.8
4. INDIA 7
5. GERMANY5.8
6. JAPAN 5.7
7. BRAZIL 3.4
8. ITALY2.6
9. FRANCE 2.4
10. KOREA 2.1

Share of small and medium foundry industry in India in total is as


follows:

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Abhishek Alloys Pvt Ltd

FOUNDRY INDUSTRY SHARE EXPORT


SHARE

Small 80% 13%

Medium 10% 17%

Large 10% 70%

EXPORTS OF CASTINGS:

Year Industrial casting (in crores)

2001-2002 879.45

2002-2003 976.15

2003-2004 1289.5

2004-2005 1383.14

2005-2006 1638.85

2006-2007 2055.55

MODERNISATION FOR CASTING:

 Approval of the methodology.


 Measurement of base line.
 High transaction cost of monitoring.
 Verification and certification.
 Multiple owner/stake holder.

SOCIAL RISK:

 Weighing and recording of coke consumption.


 Poor record keeping practice.
 Software is as important as hardware.
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Abhishek Alloys Pvt Ltd

FOUNDRY:

It is an establishment where metal objects are made by melting metal and pouring it into
molds. It is place where metal castings are produced.

FOUNDRY CLUSTERS IN INDIA:

 BATALA
 JALANDHAR
 RAJKOT
 AGRA
 BELGAUM
 CHENNAI
 COIMBATORE
 PUNE
 HOWRAH
 KOLHAPUR
 LUDHIYANA

FOUNDRY MARKET IN INDIA:

 Grey CI
 Steel
 SG iron
 Non-ferrous metal
 Malleable iron

The Indian auto component industry has been navigating through a period of rapid
change with great elan. Driven by global competition and the recent shift in focus of
global automobile manufacturer, business rules are changing and liberalization has had
sweeping ramification for the industry. The global auto company is estimated at US$1.2
trillion the Indian auto component sector has been growing at 20% per annumsince 2000
and is projected to maintain the high growth phase of 15%-20% till 2015

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Today India has become the outsourcing hub for several global automobile
manufacturers.

Innovations and cost are holding the key to meet the global challenge of rising demand
from developed countries and competition from other emerging economies. Several large
Indian auto component manufacturers are already gearing to this new reality and are in
the process of substantially investing in capacity expansion, establishing partnership in
India and Abroad, acquiring companies overseas and setting up green field venture,
R&D facilities and design capabilities.

Some leading manufacturers of auto components in India include motor industries


company of India, Bharat forge, wheels India, Mothersonsumi. The India’s top 500
companies, published by Dun and Bradstreet in 2006, listed 22 auto component
manufacturers as top companies in India with a total turn over of US$ 3bn. These
companies are in the process of making a mark on the global arena, and some have
already acquired assets abroad.

Production of casting in million tons:

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Abhishek Alloys Pvt Ltd

EXPORT/IMPORT OF MAJOR CASTINGS

2.2 INDUSTRY STRUCTURE:

The total turnover of Indian automobile industry is estimated at US$ 9, bn in 2006. The
industry has the resource to manufacture the entire range of auto products of auto
products required for vehicle manufacturing, approximately 20,000 components. The
entry of global manufacturer in India during the 1990’s enabled induction of new
technology, new products, improved quality and better efficiencies in operations. This In
turn effectively acted as a catalyst to the local development of the component industry.

The Indian automobile industry is extensive and highly fragmented. Estimated by the
department of heavy industries, government of Indian, indicates there are over 400 large
firm who are part of the organised sector and cater largely to the original equipment
manufacturers.

Around 4% of the companies operating in auto component segment cater to 80%of the
demand emanating from OEM’s within the unorganised segment, apart from supplying
in the after-market, a number of players are also involved in job work and contract
manufacturing.

The regional base of auto component manufacturers is mostly concentrated in the west,
north, and south of India. This regional concentration of auto mobile manufacturers of
has been dictated by the emergence of automobile manufacturers in this regions. The set-
up of Tatamotors, bajaj, Mahindra and Mahindra and TVS in the year 1950&1960 laid

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Abhishek Alloys Pvt Ltd

the foundation for auto component manufacturers in the west and south, whilst the entry
of maruti during 1980’s created the base in the north.

2.3 INDUSTRY GROWTH:

Production of auto ancillaries was estimated at US$10 bn in 2005-06 and has been
growing at a robust 20% per annum since 2000. Exports of auto components have been
strong growing at 24% per annum since 2000. This growth in exports if sustained for
another five years will see India’s auto component exports will touch US$5 bn by 2011
from the US$ 2 bn at present.

Till the 1990’s, the auto component industry was solely dependent on the domestic
automobile industry to drive the demand for ancillary products. This composition of the
market however is undergoing a radical change with global outsourcing gaining
momentum. In recent times, exports has emerged as a significant driver of growth, and
the demand emanating from global OEM’s has opened new opportunities for the auto
component industry in India.

Share of exports in total production has risen from 10% in 1997 to 18% in 2006. The
composition of exports in terms of the proposition of OEM and after market has also
undergone a sweeping change since past decades.

2.4 AUTO VISION:

To provide complicated casting in shell molding process and satisfy the customer by
supplying in finished condition and by improving up on product quality.

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Abhishek Alloys Pvt Ltd

3.1 COMPANY PROFILE:

Abhishek Alloys Private Limited is a medium scale industry situated at Macche


industrial estate, Belgaum. It was promoted by shri. Madhwa.N.Acharya, the managing
director of the company. The manufacturing process started in the year 1991 as M/s
Abhishek industries and later on shifted to Abhishek Alloys Pvt Ltd in the year 1994.
Within a span of 20 years the company has diversified the products in 3-4 areas value
addition. Abhishek alloys has increased its production capacity of 200 tons per year to
3000 tons per year. The organisation has built up area of 2.5 acres and engaged in
manufacturing of CI (casting iron) and SG (spherotical iron) by 100% shell molding
process. They are making casting for automobile, hydraulics, power generation and
sectors for OEM (original equipment manufacturer). The company had started with a
strength of 30 people with cupula furnace and later to shell molding process. The present
strength of the organisation is 250 people.

The company is manufacturing inductiontype of furnace. Earlier it was cupula. For


manufacturing any casting mold is the must.

Types of cast manufacturing are:

 Greensand method.
 Shell molding process.

3.1.1 PLANTS:

Abhishek alloys operates from 4 location in Belgaum, and 2 plants are accredited with
TS 16949:2009, and 2 more plants are accredited with ISO: 9001:2008 and the main unit
is also certified with environment ISO 14001-2004.

There are 4 plants situated in 0.5KM circumference. All the plants are interconnected to
each other.

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Abhishek Alloys Pvt Ltd

PLANT 1:

Melting and post melting activities.

Area of the plant is around 20,000 sqft.

ISO/TS 16949:2009 and ISO 14001:2004 certified

PLANT 2:

Own machine shop/finished casting.

Area of plant is around 20,000 sqft.

TS 16949:2009.

PLANT 3

Shell molds.

Area of plant is around 20,000 sqft.

ISO 9001:2008 certified.

PLANT 4:

Resin Coated Sand Plant

Area of plant is around 20,000 sqft.

ISO 9001:2008 certified.

3.1.2 COMPANY GROWTH:

The company started with 30 people with cupula furnace, and today they have induction
type of furnace with a capacity of 1 ton and around 300 ton per month.

The customer base has also increased in last 20 years. Earlier it was only supplying for
automobiles and now it is supplying for hydraulics, power generation, constructions and
OEM’S.

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Abhishek Alloys Pvt Ltd

The total turn-over of the company at the starting was Rs.50 lakhs per year and today it
is Rs.30 crore per year.

The most important factors of the company’s growth is the quality of the product and in
this company prime importance is given to the quality of the product.

In Belgaum there are 280 foundries who are manufacturing castings

The competitor in Coimbatore

3.2 COMPANY POLICIES:

It is a set of rules and guidelines formulated and adopted by our organisation to reach its
long term goal and typically published in a booklet or other form that is widely
assembled.

1) To produce defect free castings and machine components.


2) To meet customer expectations through continuously improving up-on quality
management process.

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Abhishek Alloys Pvt Ltd

ORGANISATIONAL STRUCTURE

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Abhishek Alloys Pvt Ltd

3.4 PRODUCTS:
AUTOMOBILE
PUMP HOUSING STATOR

ROTOR VALVE COVER

SPRING BRACKET

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Abhishek Alloys Pvt Ltd

HYDRAULICS:

BRAKE VALVE PORT PLATES

CONTROL VALVES PT VALVE

CONTROL VALVE VALVE SEATS

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Abhishek Alloys Pvt Ltd

POWER GENERATION:
COVER AFTER COOLER HEAD FUEL FILTER

HOUSING THERMOSTAT IMPELLERS

LUB OIL PUMP WATER MANIFOLD

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Abhishek Alloys Pvt Ltd

OEM:
SPROCKET

LUB OIL FILTER

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Abhishek Alloys Pvt Ltd

3.4.1 AWARDS AND ACHIEVEMENT

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Abhishek Alloys Pvt Ltd

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Abhishek Alloys Pvt Ltd

3.5MANUFACTURING PROCESS:

Shell moulding, also known as shell-mould casting, is an expendable mold casting


process that uses a resin covered sand to form the mold. As compared to sand casting,
this process has better dimensional accuracy, a higher productivity rate, and lower labour
requirements.

In this plant resin coated sand is manufactured. In manufacturing the castings there are n
number of processes which are to be followed by different suppliers and by different
methods. In cast iron and SG iron one type of casting is greensand molding method,
second one is investment casting, it is completely machine mold casting and third one is
shell mold casting which is followed by Abhishek Alloys Pvt ltd.

Shell molding process is a typical type of process where to manufacture the molds we
need to manufacture separate type of sand, in greensand molding the seashore sand will
be bought added some other molding and they will be molded. Greensand molding is
particularly cold process. Shell molding process is a hot process, everywhere heating is
involved. Before manufacturing the mold sand is to be manufactured. There is a typical
type of sand which has to be used for shell molding process. We cannot use ordinary
sand. The basic raw material for shell molding process is seashore sand. When the
seashore sand is bought it is first inspected whether it is as per requirement or no. type of
inspection of sand will be sand grain size which has been received or whether sand has
got moisture content in it. There are also n number of parameters which are to be
checked. Once the parameter are checked then the sand will be ready for manufacturing
of resin coated sand. The process will start like some sand will be put in an equipment
called as Muller (mixer), but there will one condition that the sand should be in a dry
condition, no moisture content is allowed in that, so purely dried sand will be put in the
mixer and upon that a chemical is put called as phenol resin. Phenol resin is a petroleum
chemical product, it’s very inflammable one because it catches fire very fast. Now
phenol resin is mixed with sand and will be rotated for few minutes as per the cycle time.
During this period, continuously hot air is passed in the mixer. The temperature of the
hot air will be around 180-200 degree Celsius. When hot air is passed inside the mixer
the sand and resin will be cured, when it get cured the sand will automatically come out
in a brownish condition and that particular sand is useable for shell molding process. The
ready sand will have its own parameters which are to be checked, like the strength of the

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Abhishek Alloys Pvt Ltd

sand, resin is as per the requirement or not, how much time it has been mixed inside the
mixer is correct or not, the hot air which is passed is correct or not. These things are
known as process parameters. If all the things are maintained properly then we will get
perfect resin coated sand. When the sand comes out lump formation will never be
allowed. It should be in a sand flow. Once the sand is approved by the manufacturing
unit, then it goes to the next unit.

Shell molding plant. There are various type of machinery. On the machine the pattern
which is made will be a metal one. Pattern can be manufactured by wooden and
aluminium also. In shell molding process the pattern should be of metal. If wooden or
aluminium pattern is made it will not work. Now first they will mount the pattern on the
machine. Then the pattern has to be again preheated. The pattern will get heated up to
350-400 degree Celsius when the pattern gets heated the resin coated sand will be put on
the pattern. When resin sticks to the hot pattern, then the cavity is formed inside as per
the pattern shape. As per the casting requirement the pattern is prepared. Once the cavity
is formed, again it has to get cured inside so in shell molding process heating is a must so
now the particular shell is taken out, top and bottom part is removed, both the shell are
produced and they are assembled in one. If we want the hollow type in the casting then
we have to put the core inside before assembling it. So again the core has to be
manufactured on another machine and should be covered with the top shell. Once it is
covered then it will go to the next unit. Based on the requirements the shells are
produced. This plant is the heart of the shell molding process. If the shells are rejected
then automatically castings are rejected. So again the parameters are to be checked. Once
the shells are produced they are kept in a box covered with waste sand to ensure shell
should not get tilted. It’s just a support to the molds, and in that mold hot metal is poured
inside. Once hot metal is poured inside the casting will come out.

Pouring is done in this unit. There are certain raw materials like pig iron etc. those things
are put in a furnace which is electrically fired, normally raw materials will be in a solid
condition, and here the solid condition raw materials should become a liquid condition
by heating process. The liquid metal should have the required temperature which is very
important. Unless all the parameters are taken care of the end product will not be OK.
Once liquid metal is ready, the operator will check the temperature of the metal by an
instrument. The temperature cannot be less than 1400 degree Celsius. In quality
management process every process should be defined in the organisation. It is to be
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Abhishek Alloys Pvt Ltd

documented. The operator has to maintain the rules mentioned in the document. Once the
temperature is attained then it is ready for processing. Chemical parameter of the metal
should also be checked. Then the liquid metal chemical composition has to be verified
like how much carbon percent is there, silicon percent is there etc. there are 24 elements
in that. So all the 24 elements should be checked, before pouring the metal. There is a
specific equipment to check the elements known as spectrometer. Some sample has to be
put on the spectrometer machine and within the fraction of 20 seconds all the 24 metals
will be shown on the screen. A laser is passed inside and it will verify the elements
covered in the sand. Blindly the operator or the supervisor cannot pour the metal unless
he checks that chemical composition. The chemical composition will be defined and
from that the operator will come to know whether it is correct or not. The lab in-charge
should ensure that the result is passed to the production department immediately. Once
the composition is displayed he takes it for next process that is pouring. Before pouring
he will ensure if any impurities are there in the liquid metal. If impurities are poured in
the casting, there it will get rejected. The operator removes all the impurities which is
known as slag. Slag is an impurities in the liquid metal. The impurities are removed and
the pure hot metal is poured. This metal will be taken in small ladder weighing about 30-
35kgs of metal. Two operators will go to the molds and start to pour. Once the pouring is
done then the metal cannot be removed from that because it has to be kept for few certain
time to get solidify, and once the metal get solidified the mold will be broken and casting
will be taken out. The temperature of the casting will be around 400-450 degree Celsius.
Even the time of solidification has to be defined. It is an important process parameter.
There will be a specific quality requirement of the casting called as hardness of the
casting. The hardness of the casting depends upon the time kept for solidification. In-
process parameter are very important, once the casting is taken out it is taken for next
process. The next process is to remove from some of the extra material observed in the
casting. It is removed by grinding process and the actual casting sheet as per the
customer requirement is bought. Now finally the casting will be ready for dispatch.

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Abhishek Alloys Pvt Ltd

VALUABLE CUSTOMERS

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Abhishek Alloys Pvt Ltd

3.6 DEPARTMENTS:

Abhishek alloys private limited has 9 departments for ensuring the


smooth working of the organisation. They are:

1. Marketing department
2. Production planning control
3. Production department
4. H.R department
5. Purchase department
6. Quality department
7. Stores department
8. Finance department
9. MR department

1. MARKETING DEPARTMENT:
The main and major aim of marketing department is to identify the market demand and
supply the goods as per the demand. A marketing department promotes the business and
drives sales of its products and services. It provides necessary research to identify the
targeted customers and other audience. The marketing department plays a very important
role in the production planning as a constant feedback of the quality of finished products.

FUNCTIONS OF MARKETING DEPARTMENT:

1. Follow the quality management system.


2. Management review.
3. Internal communication.
4. Customer communication.
5. On time response to enquiry.
6. Follow up with production.
7. Invoice and shipment.
8. Handling of customer complaint.
9. Customer satisfaction.

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Abhishek Alloys Pvt Ltd

ROLE AND RESPONSIBILITIES OF MARKETING DEPARTMENT:

ROLE:
1. Defining and managing the brand.
2. Conducting campaign management for marketing initiatives.
3. Producing internal communication.
4. Conducting customer and market research.

RESPONSIBILITIES:

1. Listening to customer needs.


2. Track trend and monitoring competition.
3. Work and transmit brand value
4. Co-ordinate with the marketing partners of the company.
5. Innovate.
6. Communicate with the rest of the company.
7. Helps improve sales process and costumer.
8. Manage marketing budget.
9. Calculate the return of investment.
10. Define strategic marketing plan.

2. PRODUCTION PLANNING CONTROL DEPARTMENT:


Production planning control department addresses a fundamental problem of low
productivity, inventory management and resource utilization. Production
planning control generally involves the planning of manufacturing process.

FUNCTION OF PRODUCTION PLANNING CONTROL:


1. Material function.
2. Machine and equipment.
3. Methods.
4. Process planning.
5. Estimating.
6. Loading and scheduling.
7. Dispatching.

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Abhishek Alloys Pvt Ltd

8. Inspection.
9. Dispatching.

3. PRODUCTION DEPARTMENT:
Production is the functional area responsible for turning inputs into finished outputs
through a series of production processes. The Production Manager is responsible for
making sure that raw materials are provided and made into finished goods
effectively.

FUNCTION OF PRODUCTION DEPARTMENT:

 The production department manufactures goods for the business which are then
sold in order to bring revenue for the business.

 The production department is also responsible for the designing of the goods or
products of the business which are sold to other businesses or to the general
public.

 Every aspect of production is controlled by the production department. By


controlling production, the department efficiently uses things such as labour,
machines and materials judiciously in order to prevent any wastage.

 The department improves on the products of the business by bringing changes


and innovations.

 The production department makes sure that it produces goods or products at very
low costs in order to maximize profit.

 The production department works in collaboration with the purchasing


department of the company in order to make sure that materials needed for
production are always available.

 The department also makes sure that the machines and equipment’s used in
production are serviced and properly maintained all the time.

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Abhishek Alloys Pvt Ltd

IMPORTANCE OF PRODUCTION DEPARTMENT:

 It is a differentiator and source of competitive advantage.


 It helps in evaluating the process and their analysis.
 It helps in saving of important resources like money, labour, etc.
 It improves the efficiency and effectiveness of the complete production system.

4. HUMAN RESOURCE DEPARTMENT:


A human resources department is a critical component of employee well-being in any
business, no matter how small. HR responsibilities include payroll, benefits, hiring,
firing, and keeping up to date with state and federal tax laws.

FUNCTIONS OF HR DEPARTMENT:

The main functions of HR department:

1. Conducting job analysis.


2. Planning labour needs and recruiting of candidates.
3. Selecting job candidates.
4. Conducting training programs for new employees.
5. Managing wages and salaries.
6. Providing incentives and benefits.
7. Appraising the performance.
8. Communication with employee.
9. Training and developing manager.
10. Building employee commitment.

HR DEPARTMENT INCLUDES:

1. SELECTING
2. TRAINING
3. MOTIVATIONAL.

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Abhishek Alloys Pvt Ltd

MOTIVATIONAL FACTOR AS AN INDIVISUAL:

 Encouragement.
 Appreciation.
 Showing gratitude.
 Rewards.
 His attention is brought to the eyes of the people.

MOTIVATIONAL FACTOR AS AN ORGANISATION:

 Providing meal.
 Ensure safety.
 Ensure health is taken care
 Other monitory benefits.

5. PURCHASE DEPARTMENT:
Purchase department buys Raw Materials, Spare parts, services etc. as required by the
company or Organization. Purchase management is one of the most Crucial Area of the
Entire Organization. Thus, Needs Intensive management. Purchase is the Main Activity
in Area of Material management.

FUNCTIONS OF PURCHASE DEPARTMENT:

 Purchase material at low possible cost while maintaining the quality.


 Maintain good relation with the suppliers.
 Take advantage of economies of scale.
 Main record efficiently.
 Develop high competent personnel.
 Co-ordinate with all the departments of the organisation.

IMPORTANCE OF PURCHASE DEPARTMENT:


 Purchasing is a primary function and it directly influences the total cost of the
products.

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Abhishek Alloys Pvt Ltd

 The amount of profit earned in a factory depends upon the efficiency of


purchasing department.
 It checks unnecessary and excessive investment of capitals on purchase of
materials.
 It introduces new lines of products through discovery of new substitute
materials.
 It prepares plans and policies relating to scheduling of production and marketing.
 It serves as an information centre as regards price, source of supply, specification
and mode of delivery.
 It ensures continuous availability of requisite quality materials to avoid
disruption in production.

6. QUALITY DEPARTMENT:
Quality management is the act of overseeing all activities and tasks needed to maintain a
desired level of excellence. This includes the determination of a quality policy, creating
and implementing quality planning and assurance, and quality control and quality
improvement.

PARAMETRES IN QUALITY DEPARTMENT:

i. Incoming
ii. In process
iii. Final

IMPORTANCE OF QUALITY DEPARTMENT:

1. Encourages quality consciousness.


2. Satisfaction of consumers.
3. Reduction in production cost.
4. Most effective utilisation of resources.
5. Reduction in inspection costs.
6. Increased goodwill.
7. Higher morale of employees.
8. Improved employer-employee relations.
9. Improved techniques and methods of production.

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Abhishek Alloys Pvt Ltd

10. Facilitates price fixation.

7. STORES DEPARTMENT:
The main function of stores department is to maintain the stock of necessary
components used for production.

RESPONSIBILITIES OF STORES DEPARTMENT:


1. Receipt of incoming goods.
2. Inspection of all receipts.
3. Storage and preservation.
4. Identification of all material stored.
5. Material handling.
6. Packaging.
7. Issue and dispatch.
8. Maintain of stock record.
9. Stores accounting.
10. Inventory control.
11. Stock taking.

8. FINANCE DEPARTMENT:

For smooth functioning of every organisation proper money management is essential.


Only through proper money management a firm can identify the strength and
weakness of the financial structure. Abhishek alloys gives more importance to the
financial department.

FUNCTIONS OF FINANCIAL DEPARTMENT:


 Settlement of all miscellaneous advances.
 Perform all work connected with insurance coverage of fixed assets.
 Making bank statements.
 Finalizing of accounts.
 Making internal and external purchase.

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Abhishek Alloys Pvt Ltd

1. STRENGTH:

 The company is specialized in shell moulding process.


 Culture of the organisation.
 Environment of the organisation.
 Employee satisfaction
 High rate of production.
 High dimensional accuracy.
 Products are made according to customer’s choice and demand.
 Reduced labour cost

2. WEAKNESS:

 High investment.
 Low customer profit.
 Availability of man power.
 Technology is not that advanced.
 Limited scope of market.
 The raw materials are relatively expensive.

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Abhishek Alloys Pvt Ltd

3. OPPORTUNITY:

 Dictation of own terms.


 More employment opportunity.
 Less competition, because of monopolistic nature of competition.

4. THREATS:

 Environment aspects.
 Slow-down in production due to fall in demand from automobile and
engineering sector.
 Threat of substitute products.

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Abhishek Alloys Pvt Ltd

OBSERVATION:
1. The company is running in a systematic and organised manner.
2. The internal communication of the company is doing well.
3. Major employees of Abhishek alloys are men.
4. The manufacturing unit is well maintained, clean and hygienic.
5. Workers health and safety are given prime importance.
6. R&D cell of Abhishek alloys is well acclaimed.

SUGGESTIONS:

1. The company is running in a systematic and organised manner:


The workers are in time but the workers should know in what time the raw
materials should be casted in fine products and the workers should be creative
enough, the workers should also be punctual and active and work towards the
achievement of the company.

2. The internal communication of the company is doing well:


The internal communication of Abhishek Alloys is good. The company can
increase their internal communication by having a telecom in the company as
well as having a meeting with all the heads in the company face to face and listen
to every workers opinion and implement it.

3. Major employees of Abhishek alloys are Men:


In most of the casting companies there are men workers but the company should
encourage women and employ them and have a suitable environment for the
women to work in.

4. The manufacturing unit is well maintained, clean and hygienic:


The manufacturing of Abhishek alloys is well maintained, but they can also
improve their manufacturing unit by keeping all the employees clean, the
environment of the manufacturing unit should well maintained and all the
employees health care should be taken.

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Abhishek Alloys Pvt Ltd

5. Workers health and safety are given prime importance:


Workers health is given prime importance. To improve the health of the workers
regular medical check up should be kept to all workers and fire extinguisher
should be kept for emergency exit.

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Abhishek Alloys Pvt Ltd

LEARNING EXPERIENCE

Every student doing a professional course need to undertake summer training or


internship in his respective field, which give a chance to explore his skills and suit
himself in the work environment.

The objective of the internship is to be benefit both the students as well as the
company. The internship period helps the student to judge himself, whether he would be
able to adjust in the corporate world or not.

The organisational study at Abhishek alloys Pvt ltd has given me the
opportunity to gain valuable industry experience.it gave me a chance to familiarize with
the organisation. The guidance, support, feed-back and useful suggestion provided by my
project guide helped be to successfully complete this organisational study.

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Abhishek Alloys Pvt Ltd

CONCLUSION

The organisation study carried out in Abhishek alloys Pvt ltd was successful in achieving
the specific objectives. It helped me to familiarize with the organisational structure and
its functioning it also helped to familiarize with different departments in the organisation
and their functions.

The study helped me to understand how the key business process are carried
out in an organisation.

This study helped me in improving practical knowledge. The organisational


study was beneficial as it helped me to gain confidence and awareness.

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Abhishek Alloys Pvt Ltd

BIBLIOGRAPHY

Website referred:

1. www.brighthubengineering.com
2. www.thefreedictionary.com
3. www.metalworld.co.in
4. World census modern casting
5. www.technavio.com
6. www.Slideshare.net
7. www.abhishekalloys.com

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