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Quantitative •Experience
•Uniqueness
Case study
• the purpose of the research is to describe and explain, explore
and interpret, and build theory;
• the nature of the research process is more holistic and
“emergent”, starts with unknown variables, uses flexible
guidelines, leads to “context-bound” information, and
incorporates personal views;
• the data collection is dependent on personal involvement with
a small sample size, using loosely structured or non
standardised observations and interviews;
• the data analyses search for themes and categories, inductive
reasoning, and the analyses may be subjective and potentially
biased; and
• the reports on findings are highly structured with words,
narratives or individual quotes, with a more personal literary
style.
• the purpose of the research is to explain and predict,
confirm and validate, and test theory;
• the nature of the research process is focused, with
known variables, established guidelines, using
predetermined methods, leading to “context-free”
and “detached view” information;
• the data collection is numeric from large samples
using well – designed questionnaires or instruments;
• the data analyses incorporates statistical analyses
leading to objective and deductive reasoning; and
• the reporting findings includes summarized statistics
with numbers in and employs a formal scientific style
using passive voice and impersonal language.
This refers to some difficulty that the
researcher experiences in the context of a
either a theoretical or practical situation and
to which the researcher wants to obtain a
solution.
Sources: readings, experienced problems,
previous research, theories
Problem Problem
1 2
Research
statement
Research question
BARRIERS
SCOPE OF
RESEARCH
DELIMITATION
SCOPE OF
RESEARCH
This reflects on what will be the product of
the research:
A model
A framework
Relationships between factors and/or
variables
Confirmation/ rejection of theory
This should cover what exactly will be done to
answer the research question. Should be
written in terms of “SMART” principles
Action research. This is the type of applied
research conducted to find effective ways of
bringing about operational changes in
organisations. An example would be the
improvement of communications in an
organisation. The researcher is expected to
produce usable knowledge that can be
applied and validated in action.
Case study research. This method is an
empirical inquiry that investigates a
contemporary phenomenon in its real-life
context, especially when the boundaries
between the phenomenon and context are
not evident. This is used in areas in which
there are few theories or a deficient body of
knowledge.
Field experiments. These are controlled
studies which permit causal relationships to
be identified, the aim being to manipulate
the independent variable in order to observe
the effect on the dependent variable.
Longitudinal studies. A distinctive feature of
this approach is a chain of studies, investigating
the same situation over different periods of
time. In other words, it involves observing the
change of a characteristic of a single group over
time. For example, a researcher may study the
behaviour of a group of students at a particular
university over a four-year period, where the
data are collected on a year-to-year basis.
This is the process of enriching the
researcher’s knowledge in the field of the
research topic.
Plan the review on: What, when, who, where,
why, how,
Gather information to be tested with
respondents
Focus group for additional information
Peer reviewed journal articles
Peer reviewed books …. Normally a chapter
by a different author
Professional Books on the subject
Text Books
Magazines
Newspaper articles
www articles
Survey questionnaires
Interviews – personal/telephonic
Researcher participation
Existing data [secondary]
Observations
Probability Non Probability