Workplace Gender Equality
A Reality Check!
Dipstick opinion survey
• Opinion about gender equality in their current organisation
– A survey to find out what employees think about issues that affect women and
men in the workplace
• An online anonymous industry survey
– Powered by Google forms
Opinion On…
Flexible work
arrangements
Recruitment
Work and & promotions
Caring arrangements
Sexual
Harassment Equal
Remuneration
Respondent Profile
Sample Size: 130
Ad & Media World, Mumbai
Male Female
Gender 53% 47%
Total Sample : 130
22 to 34 Yrs 35 to 55 yrs
Age 59% 41%
Total Sample : 130
Ad & Media World, Mumbai
• Mid to Senior level employees
– Advertising agencies
– Media agencies
– Media Houses (Channels, Publications & Radio stations)
Creative Roles Media Roles Other Roles
Roles 30% 47% 23%
Total Sample : 130 HR, PR, IT, Finance, etc.
Ad & Media World, Mumbai
• Well qualified
– 73% of respondents hold either a PG degree or PG diploma
• Spent a fair number of years in the industry
– 50% of respondents have over 10 years of work experience
– 89% respondents are full time, permanent employees of their current
organisations
Total Sample: 130
Let’s look at some findings
91%
feel I am valued as an employee
Significant 40% between 35 to 55 years strongly agree,
with closely comparable male/female scores
Total Sample: 130
88%
feel most senior managers genuinely support
equality between women and men
32% strongly agree
Total Sample: 130
Take a closer look
‘Men’ agree more while ‘Women’ disagree
Most senior managers genuinely support equality between
men and women
Female Male
100%
80%
32%
51%
67%
60%
40%
68%
49%
20%
33%
0%
Strongly Agree Agree Disagree + Strongly Disagree
Total Sample: 130
91%
Men believe women and men
at similar positions are paid equally
A significant 35% women disagree
Total Sample: 130
23%
believe their organisation DOES make
assumptions about people’s capabilities based on
gender, age, pregnancy or family responsibilities
Total Sample: 130
‘Women’ feel this more than ‘Men’
I believe the organisation does not make assumptions about people’s
capabilities based on gender, age, pregnancy or family responsibilities
Female Male
100%
80% 33%
45%
66%
60%
40%
67%
55%
20%
34%
0%
Strongly Agree Agree Disagree + Strongly Disagree
Total Sample: 130
48%
feel flexible working hours are actively encouraged
in my work area
Total Sample: 130
A large majority in the younger age group disagree
Flexible working hours are actively encouraged in my work area
22 to 34 Yrs 35 to 55 Yrs
100%
80%
56% 61%
60%
40%
20% 44% 39%
0%
Strongly Agree + Agree Strongly disagree + disagree
Total Sample: 130
Only 35%
feel that MEN are actively encouraged to adopt
flexible work arrangements in this organisation
A large majority disagrees
Total Sample: 130
60% women
feel my commitment to this organisation would be
questioned if I chose to use flexible work options
A significant 56% of men feel the same way too
Total Sample: 130
55%
- a significant majority feel
they have NOT been actively encouraged
to apply for other positions in this organisation
Total Sample: 130
Media & support roles rotate
easily as compared to creative roles
I have been actively encouraged to apply for other positions in this organisation
Media Roles Other Roles Creative Roles
HR, PR, IT, Finance, etc.
100%
17%
80% 32%
62%
60%
58% 17%
40%
22%
20% 41%
25%
16%
0%
Strongly Agree Agree Disagree + Strongly Disagree
Total Sample: 130
53%
Leave arrangements are sufficiently flexible to
enable me to handle important caring issues
Though 25% men still disagree
However the disagreement drops to 22% amongst women
Total Sample: 130
Let’s look at more serious topic
Note: samples are low
9%
People you work with having inappropriate
physical contact with you
7% women claim to have been subject
to improper sexual advances
9% men are not sure
if the physical contact was inappropriate
Total Sample: 130
Is it harassment?
Displaying or sending you pictures or jokes of a Making repeated and unwelcome remarks,
People you work with
sexual/sexist nature which you found offensive suggestions or jokes to you of a sexual/sexist nature
Often Sometimes Not Sure Often Sometimes Not Sure
Female 2 6 2 1 10 2
Male 0 7 6 0 8 5
The incidence is high amongst women,
Uncertainty high amongst men
Actual Count; Total Sample: 130
17%
Have you observed someone else in this
organisation being sexually harassed?
Total Sample: 130
Did you?
Did you know what to do about it, Did you report the incident to someone in this
who to talk to about it etc.? organisation?
Yes No Yes No
Female 13 6 5 9
Male 13 9 2 10
Few know what to do about it,
And fewer report it
Actual Count; Total Sample: 130
Only 50% companies have
a committee to address harassment
Total Sample: 130
What are the opinion trends stating?
To sum it up…
• High energy and moral amongst employees of this industry
• Women in this industry feel
– Top management is NOT supportive of Gender equality
– Face a bias due to gender, age, pregnancy or family responsibilities
• A significant number of women also feel they are not paid at par with Men
To sum it up…
• Though the industry is accommodative and flexible to enable employees
to handle important caring issues
• Both, men and women feel their commitment to the organisation will be
questioned if they chose flexible work options
• Men NOT encouraged to chose flexible work arrangements
To sum it up…
• Sexual harassment incidences are high
• Reporting is low, rather there is little or no knowledge about reporting
amongst employees
Thank You
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