MANAGEMENT ASPECT

Dipasupil, Gian Nicole

Gesmundo, Dianne Mariane P.

Quitalig, Cindy C.

Sabangan, Paul Aian

Untalan, Jude Ian A.

COMPANY INFORMATION
Company Name

The proposed business will be called "Foodieñeros Restoworld". It is a combination

of the word "food" which is one of the main assets of the business, and the word
"enhinyeros" which indicates us, engineers. We change the “ny" part of the "enhinyeros" into
the letter "ñ" to put some style in it. The name Foodieñeros has this unique style and sound
that is very easy to remember for our customers.

Company Logo

Specialization
Foodieñeros Restoworld is a restaurant that specializes in serving foods from all over the
world. The company offers our very own Filipino dishes along with the selected dishes from
other countries.

Business Organization

Foodieñeros will be established as a partnership type of business. A business partnership

is a specific kind of legal relationship formed by the agreement between two or more individuals
to carry on a business as co-owners. It is a business with multiple owners, each of whom has
invested in the business.
Company Statement

Mission

“To provide professional services with a friendly budget and establishing a good
relationship with our beloved customers.”

“To serve our customers with high quality and delicious foods that will leave an
unremarkable taste to their tongues.”

Vision

“To be known as one of the most successful restaurant in our whole city and in our
region.”

“To build not only friendship but also valuable memories with our customers.”

Objectives

 To provide the best quality of services.

 To develop a sustainable start up business.
 Creating an inviting and diverse menu.
 To exceed our customer’s expectation.

Values

Foodiñeros Restoworld promotes the values of PERFECT which stands for;

P-Passionate
E-Excellence
R-Reliable
F-Fantastic
E-Elegance
C-Careful
T-Tasty

Tag Line
“Mapapabalot ka sa sarap!” indicates that with the delectable and delightful food that we
serve, customers will ask for a take-out after.
Organizational Chart

General Manager
(1)

Cashier Cook/Chef Service Crew

(2) (3) (4)

Qualification of Employee

General Manager

 At least College Graduate

 Hiring, training, supervising and motivating permanent and temporary staff.
 Good communication skills.
 Good negotiator
 With pleasing personality
 Male or Female (23-35 years old)

Chef/Cook

 Graduate of culinary course (optional)

 At least high school graduate.
 Profound knowledge of the menu.
 At least 2 or more years of experience of cooking.
 Male or Female (21-35 years old)

Service Crew & Cashier

 At least high school graduate.

 Good looking and at least with a height of 5’5” tall
 Profound knowledge of the menu.
 Physically fit
 Hardworking
 With pleasing personality
 Male or Female (18-30 years old)
Recruitment Process

 Getting to know the applicant more aside from

Fina what is written in his/her resumé.
Interview

 Answering questions that determine the

applicant’s basic knowledge of computation,
Exam basic English, reasoning, and logic.

 Reducing the list of applicants to a certain

number and choosing applicants with the best
Short Listing
behavior shown in the interview.

 From the remaining applicants, conducting a

final interview to determine on how would
Final Interview
they help the company in their own way.

 The chosen applicants will have to pass some

Requirements requirements(SSS, PhilHealth, Pag-Ibig, TIN
ID, Health Card Certificate)

 Hired staff will be trained to adapt the

knowledge about the menu, policies,
Training
standards, and skills they need in the business.
MARKETING ASPECT
Product Description

Foodiñeros Restoworld offers a wide variety of dishes to our clients such as chicken,
pork, beef, fish/seafoods, vegetables, pasta/noodles, desserts, drinks and soup etc. that originated
from all over the world. The following are the different types of dishes that the business serves,
first one is

a. Filipino Food
b. Japanese Food
c. Korean Food
d. Australian Food
e. Thai Food
f. Italian Food

With this kind of menu to choose from, we also set some combos and promos for our
customer for them to be able the diferent taste of the world.

Target Market

Foodieñeros Restoworld is located at P. Burgos St. San Pablo City, Laguna. Our target
market is anyone regardless of their economic status, as long as they can afford our products. We
also target customers not only from San Pablo City, but also from neighboring towns and walk-in
customers from other places.

Our main target market is students from the schools nearby the city proper. The business
offers student meal for the student with an affordable price and unremarkable taste.
SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and
weaknesses are internal to your company—things that you have some control over and can
change.

The company’s strength will be the wide variety of menus that the company is offering.
The business serves something new to the eyes and taste of the San Pableños. We have adapted
some dishes from other countries that will surely melt the customer’s mouth.

Our weakness is how are we going to encourage other customers to try and taste dishes
new to their eyes. Because of one Filipino thinking that state, when it is foreign, it will surely be
expensive. Because having a wide variety of dishes is what the business strength, introducing it
at first is our weakness.

The opportunities that the business could gain relies on the customers. Having more
customers means more sales. Having sales that are significantly going up, introducing a new set
of menus to encourage our customers to patronize the business more is must. With the
company’s popularity, it could get advertisements and commercials on television just like the
other restaurants in the Philippines.

Competitors will be the main threat of the business. Numerous restaurant business offers
the same menu as us. That may give Foodiñeros a rough time gaining popularity amongst the
customers. Since students are our main targets, nearby restaurant at their schools will also be a
threat.
Survey Analysis

Foodieñeros Restoworld will be established in the city proper of San Pablo City, Laguna.
Researchers conducted a survey at the city proper and was answered by 150 respondents,
wherein researchers asked 100 students and 50 non-students regarding the business. Researchers
used the information presented by The Philippines Statistics Authority, wherein the number of
people residing in the city of San Pablo year 2015 was 266,068.

In order to determine the number of respondents, the group used Sloven’s formula which
provides reasonably accurate sample sized required for the survey.

Sloven’s Formula Sampling for Foodieñeros Restoworld

𝑁
n=
1+𝑁𝑒²
where: N= Total Population
n= Sample size
e=Margin of Error

266,068
n= = 99.96
1+266,068(.10)²

The team of researchers used the total population of San Pablo City in the year 2015
which is 266,068 as N and used a 10% marginal error. After the computation, the answer shown
was 99.96 or at least 100 sample sizes. We conducted the survey on 50 student and 50 non
students.
 Shown in Figure is the ratio of respondents who chooses among foreign and filipino
foods.

Ratio of Respondents who chooses foreign and filipino

Foreign Food

51.33 48.67
Filipino Food

Shown in Figure is the ratio of respondents who chooses the type of foreign dishes they
want to try.

Types of Foreign Foods

11 12 Korean
Japanese
6
15 Thai
Australian
5
Italian
Shown in the Figure is the monthly allowance of the students we have asked.

30

25

20 26

15

10
11 13
5

0
Below 2000 Between 2000 and 3000 and above
3000

Shown in the Figure is the monthly salary of the non students we have asked.

25

20
22
19
15

10

9
5

0
Below 10,000 10,000-20,000 Higher than 20,000
Projected Demand

Based on the survey, the team conducted from the 100 respondents. The researchers got
an output of 46 respondents who said that they want to try foreign foods and 54 respondents said
they will stick to Filipino foods. The researchers got a rate of 46% and 54% for foreign and
Filipino foods respectively. This information states that it is still a win-win situation for the
company, for the reason that the company offers both dishes to the public.

For Foreign dishes:

Respondent (%) = 46 ÷ 10 = .46 x 100 Answer = 46%

Target Market = 266,068 x .46 Answer = 122,391

From the 46 respondents, the researchers used 30 respondents who said that they eat in a
diner or a restaurant every week to represent the potential customers of the business to set its
annual demand for foreign dishes.

Potential Customer = 30 ÷ 46 x 100 Answer: 65.22%

Annual Demand = Target Market x Potential Customer (%)

= 122,391 x .6522 Answer: 79,823 Customers

Daily Customers = 79,823 ÷ 360 Answer: 222 Customers

Shown in the figure is the demand of foreign foods for 5 years, assuming that there is a
5% increase in demand every year.

Year Annual Demand

2019 79,823
2020 83,814
2021 88,005
2022 92,405
2023 97,025
 For Filipino dishes:

Respondent (%) = 54 ÷ 100 = .54 x 100 Answer: 54%

Target Market = 266,068 x .54 Answer: 143,677

From the 54 respondents, only 26 respondents said that they eat outside every week. The
researchers used the 36 respondent to determine the potential customer of the business to set its
annual demand for Filipino dishes.

Potential customer = 26 ÷ 54 x 100% Answer: 48.15%

Annual demand = Target Market x Potential Customer (%)

= 143,677 x .4815 Answer: 69,180 Customers

Daily Customer = 69,180 ÷ 360 Answer: 192 Customers

Shown in the figure is the demand of Filipino foods for 5 years, assuming that there is a
5% increase in demand every year.

Year Annual Demand

2019 69,180
2020 72,639
2021 76,271
2022 80,085
2023 84,089

Shown in the figure is the combined demand of Filipino and foreign foods for 5 years.

Year Foreign Foods Filipino Foods Total

2019 79,823 69,180 149,003
2020 83,814 72,639 156,453
2021 88,005 76,271 164,276
2022 92,405 80,085 172,490
2023 97,025 84,089 181,114
Projected Sales

The business assumes that products produce daily are sold out every day. All the
categories shown below are based on the group’s assumption of price for each product to be
multiplied by the demand for each product to be multiplied by the demand of each product based
on the group survey.

Projected sales both categories in 5 years.

Category Annual Ave. Annual Sales

Demand Price 2019 2020 2021 2022 2023
Korean 23,947 100 2,394,700 2,514,435 2,640,157 2,772,165 2,910,773
Japanese 29,535 185 5,463,975 5,737,174 6,024,032 6,325,234 6,641,496
Australian 7,982 130 1,037,660 1,089,543 1,144,020 1,201,221 1,261,282
Italian 13,570 149 2,021,930 2,123,027 2,229,178 2,340,637 2,457,669
Thai 5,588 135 754,380 792,099 831,704 873,289 916,954
Filipino 69,180 80 5,534,400 5,227,209 5,384,025 5,545,546 5,711,912

Supply

Supply is the quantity of a certain commodity that is offered for sale at a certain price at a
given place and time. Changes in supply may vary according to the following factors: innovation
in technology, cost of production, number of sellers, price of related goods and price expectation.

The flow of production depends on the supply of raw materials. The supplier provides the
availability of materials for the transformation of the input to the finish to product.

Below are the possible suppliers for the ingredients needed in Foodieñeros Restoworld:
a. San Pablo City Public Market
b. San Pablo City SM
c. Alaminos Public Market
d. Pure Gold San Pablo (Main)
Promotion and Advertisement

Foodieñeros Restoworld use different type of promotion and advertisement to promote

the business to the public. We have design different promos and advertisements to attract
potential customers to come to the business.

Online Advertisement

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Instagram Account
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