Management of Technology: Critical Factors in Managing Technology
Management of Technology: Critical Factors in Managing Technology
by
Puteri Fadzline bt Muhamad Tamyez
Faculty of Industrial Management
[email protected]
• The Creativity Factor
• The Timing Factor
• Managing Change
• Bringing Innovation to Market
• Technology and Its Enabler
• Essential Issues in Managing Technology
• Understand key factors in managing technology
• Explain requirements in managing change
• Know the issues in managing technology
May never be developed
into marketable products
Invention Innovation
Market
Invention Innovation
Technology is the to
Original creation expression
the world ofNew
human creativity.
to the company
Only few are commercialized Commercialized to the
market
Steam engine, transistor, Digital camera, smart phone,
Xerox machine itunes
As an event As a process
Individual In a team
• Creativity leads to innovation.
• Inspiration? Not satisfied with what we have.
• 2 or more ideas new grand idea
• Example : Johannes Gutenbery created printing
press
• 3 ideas: A press, a movable type, wood blocks
• What does creativity depends on?
- People
- Environment
People that are creative innovative!
Their ideas are:
• A large number
• Quickly generated
• Original
• Unusual
• Related to the problem arised
• Stand out
• Workers are placed in areas that they are passionate about
• Encourage brainstorming with colleagues
• Permits risks that are moderate
• Failures can be tolerated
• Giving recognition and awards
4
Gap between suppliers
and demanders
2
Market Positioning
Product Definition
----the timely creation and introduction of technology into the
market place
Osborne: Lesson learnt?
Route and Result is just one Results and routes are multiplied