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Title: 04-What Is Digital Media? Learning Objectives

Digital media can be defined as any medium that uses digital technology to broadcast a message to many people, allows the receivers to respond, and enables receivers to communicate with each other and form groups. This includes social media, blogs, websites, computers, TV, and telephones that meet the criteria of enabling mass broadcasting of information, opportunities for response or interaction, and connection between users. The document provides an overview of what comprises digital media both broadly as any digital medium, as well as more specifically in terms of marketing through meeting three key technical requirements.

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Sanaullah Bhatti
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72 views1 page

Title: 04-What Is Digital Media? Learning Objectives

Digital media can be defined as any medium that uses digital technology to broadcast a message to many people, allows the receivers to respond, and enables receivers to communicate with each other and form groups. This includes social media, blogs, websites, computers, TV, and telephones that meet the criteria of enabling mass broadcasting of information, opportunities for response or interaction, and connection between users. The document provides an overview of what comprises digital media both broadly as any digital medium, as well as more specifically in terms of marketing through meeting three key technical requirements.

Uploaded by

Sanaullah Bhatti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Title: 04- What is Digital Media?

Learning Objectives:

1. Understanding of what comprises of ‘Digital Media’ technically

Description:

Digital Media can be many things. The most generic definition would be simply any medium that
is digital is digital media. Since a medium is anything that is used to communicate a message from one
person to another, thus by the wide definition, Computers, TV, Telephones all may be digital media. A
better definition in terms of Marketing has 3 technical requirements for something to be categorized as
a Digital Medium:

1) The medium should enable broadcasting of a message to a lot of people

2) The receiver of the message must have the ability to respond in some way

3) The receivers should be able to communicate with each other and form groups on the medium. By
this definition Social media, Blogs, Websites all may be included in Digital Media.

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