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PDBC Presentation

Nestle India's chairman outlined their promotional strategy for relaunching Maggi noodles, which would involve traditional media, digital platforms, and brand activation events. Maggi was initially only available in the masala variant after being relaunched in June 2015, with other formats gradually introduced. The large-scale relaunch along with advertisements and public endorsements played a key role in re-captivating Maggi's fan base and influencing the public to buy the product again after over three decades of bringing happiness to consumers.

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45 views1 page

PDBC Presentation

Nestle India's chairman outlined their promotional strategy for relaunching Maggi noodles, which would involve traditional media, digital platforms, and brand activation events. Maggi was initially only available in the masala variant after being relaunched in June 2015, with other formats gradually introduced. The large-scale relaunch along with advertisements and public endorsements played a key role in re-captivating Maggi's fan base and influencing the public to buy the product again after over three decades of bringing happiness to consumers.

Uploaded by

yogendra reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Suresh Narayanan, chairman and managing director, Nestle

India, said, “Our promotional strategy will be across three


platforms.
traditional media.
connected digitally with public target group.
done a lot of events for brand activation.
After June 2015 Maggi noodles would now be available in only in the masala
variant at the same price.
The other formats are introduced gradually.
They have relaunched Maggi
Maggi had a huge fan base which they re-captivated with proper advertisements

Maggi was relaunched on a large scale which played a huge role in influencing the public,to
endorse maggi made a big difference as the public started buying the product again.

Maggie – SPREADING KHUSHIYAN FOR MORE THAN 3 DECADES..!!

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