Effects of Globalization On Bangus Industry
Effects of Globalization On Bangus Industry
especially our economy. It affected our nation's global competency and starts an opportunity to
build our own brand name of “bangus” which can be known in several countries.
The Dagupan City region is well known for the culture of “bangus” or milkfish. Milkfish
are typically grown in shallow extensive ponds reclaimed from mangrove wetlands.
Approximately 8,700 fish ponds of this type cover about 11, 300 hectares (ha). There are
typically 4,000 fingerlings per ha and the ponds require minimal supplemental feeding, as ponds
are fertilized to promote the growth of lab-lab, a complex of filamentous algae and
phytoplankton that serve as food. Fish require a three-month growing period before reaching
market size, and two or three crop cycles per nine-month growing season are common. There are
two kinds of milkfish cultured in the city. One kind is the Bonuan Banguas which is the most
preferred kind because of its savory taste and palatability. Meanwhile, the other kind of milkfish,
Dagupan’s milkfish production are either traded in their fresh form or in their processed
forms. Dagupan’s fresh milkfish, based from the Marketing Study conducted by the City
wholesalers/retailers (50 percent); Manila (30 percent); Baguio City (10 percent); and Nueva
Ecija, Nueva Viscaya, and other areas (10 percent). On the other hand, processed (deboned,
marinated or smoked) milkfish were traded to Metro Manila (60 percent), Baguio City (25
percent), and to the other Luzon areas (12 percent). The remaining three percent are retained in
the city.
Processed milkfish are also sold abroad, specifically in California, Hawaii, and California. There
are three milkfish processors in the city. However, the main and final processing is done in
Metro Manila. Thus, the volume produced by the processors from Dagupan are included in the
volume of fresh milkfish destined for Metro Manila not as processed milkfish destined for export
market.
However, the billion-peso bangus (milkfish) industry of Pangasinan may collapse in the
next few years if Indonesia enforces its plan of stopping bangus-fry exports to the Philippines.
Dagupan being the best producer of bangus in Pangasinan will be affected since tasty "bangus"
(milkfish) made in the city is a brand name in the food industry. So the researchers came up with
the idea of knowing the effects of globalization on bangus industry in Dagupan City.
The first step towards global competency of Dagupan "bangus " industry is to study the
should identify the contribution of such business and have further information that will help them
to improve their marketing strategy to attract more investors and customers globally.
The study aimed to determine the effects of globalization in the bangus industry in
a. production of bangus,
b. demand,
d. trade regulations?
a. exported bangus,
b. capital flows,
c. competition, and
d. per capita income?
3. Is there a significant relationship in the profile of Dagupan City and the effects of
The result of this study is of particular importance to the following groups of people:
Bangus Growers. The result of this study will enhance their knowledge about the unconscious
Future Bangus Growers. This study will serve as their basis on handling their business in the
future.
Government. The result of the study will be beneficial to the government in assessing the trade
Consumers. The result of this study will be an eyeopener for them to the effects of globalization
Future Researchers. This study can be used as foundation for future important research about
Conceptual Paradigm
Independent Variable Dependent Variable
Figure 1. Conceptual paradigm of the study showing the independent and dependent variable of
the study.