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Module 2 Animal Supply Company Scales B2B ECommerce

Animal Supply Company, a leader in pet food distribution, transitioned to OroCommerce to enhance their B2B eCommerce operations, managing over $400k in daily online orders. The new system supports multi-brand management, quick ordering, and automated pricing, while also aiming for a mobile-first approach with a dedicated app for customers. This transition aims to streamline their complex business needs and improve customer relationships through integrated CRM capabilities.

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133 views1 page

Module 2 Animal Supply Company Scales B2B ECommerce

Animal Supply Company, a leader in pet food distribution, transitioned to OroCommerce to enhance their B2B eCommerce operations, managing over $400k in daily online orders. The new system supports multi-brand management, quick ordering, and automated pricing, while also aiming for a mobile-first approach with a dedicated app for customers. This transition aims to streamline their complex business needs and improve customer relationships through integrated CRM capabilities.

Uploaded by

surosorimin surodrono
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Animal Supply Company Scales B2B eCommerce

Operations with OroCommerce

https://order.animalsupply.com/

Industry
Pet Foods & Supplies

Country
United States
Key Metrics
• Over $400k in daily B2B Online Orders
• Revenue: $400-500 million
• Project Duration: 4 months

The Background
With nearly 11,000 business customers, Animal Supply Company (ASC) is the national leader in
distributing pet foods and supplies to independent pet stores, veterinary clinics, and other pet
specialty retailers. ASC previously used a homegrown solution to manage their online business
orders. The company grew aggresively by acquisition, resulting in the maintenance of multiple
ERP systems, inventory warehouses, and websites. As they grew, Animal Supply looked for a
flexible B2B eCommerce solution that could manage their complex and growing business needs.

Story
ASC’s goal was to provide a modern B2B shopping experience for their business customers. This
meant offering specific B2B features, such as multi-brand and website management, quick
ordering capabilities, and automated custom pricing based on different customer groups,
negotiated contracts, or geographical locations.
ASC also strives to become a mobile-first company where customers can order online at any time,
from any place, on any device. In fact, ASC will be offering a B2B mobile application providing
rewards and promotions for their loyal, high-value customers.
Finally, because Animal Supply needed a system to manage their countless relationships with
manufacturers, retailers, and customers, Oro’s built-in CRM that works alongside our B2B
eCommerce platform gave ASC the perfect solution to manage their online and offline business.

Source : https://oroinc.com/b2b-ecommerce/customers/animal-supply

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