Brochure Miracare SLB
Brochure Miracare SLB
Miracare® SLB allows formulators to develop cleansing products that deliver breakthrough performance in
combination with an exceptional in-use experience:
w Rich foam
w Unique texture
w Long-lasting moisturization
w Excellent hair & skin conditioning
w Enhanced scent experience
INCI: W
ater, Sodium Trideceth Sulfate,
Sodium Lauroamphoacetate, Cocamide MEA
w Body washes w Liquid hand soaps w Shampoos
1
Miracare® SLB - Enhanced Fragrance Experience
Today’s consumers require more than cleansing from their
Consumer claims & formulation benefits
personal care products. Fragrance plays an integral role in
driving purchases due to consumer needs for products that
w High fragrance level stabilization
rejuvenate, protect and scent, both skin and hair. The overall
w Superior fragrance deposition
objective is to leave the consumer feeling revitalized and
w Intensify fragrance release
invigorated, generally improving their well-being.
w Improve fragrance fidelity
w Provide long-lasting scent
w Efficient fragrance use
4
Miracare® SLB Body Wash Micellar Body Wash ■ Miracare® SLB % of panelists
■ Micellar
Miracare® SLB 365 35% SLES 14% Time perceiving a significantly
Fragrance
(h) higher fragrance inten-
3% CAPB 2%
(added before structuring) sity with Miracare® SLB
Jaguar® C17 0.35%
Jaguar® C17 0.35% 3 0.08 74%
Fragrance (post-added) 3%
2 66%
Test on an internal untrained blind panel (15 persons), body wash applied on
Fragrance Intensity
0
0.08 2 6
Time (h)
2 2
e
Formulations containing Miracare® SLB must be
structured to provide stabilization and delivery ■ Note A ■ Note E
performance. To deliver the most fragrance to skin ■ Note B ■ Note F
and hair, the fragrance should be introduced before ■ Note C ■ Note G
structuring. 120 ■ Note D
x5
(arbitrary units)
Miracare® SLB Body Wash
Miracare® SLB 365 35%
60
Rice Bran Oil 12%
Jaguar® C17 0.35%
Fragrance 3% 40
each person on a wet hair tress, after drying, and then after 4h. (Units: 0: no
scent, 1: very low scent, 2: moderate scent, 3: intense scent, 4: very intense
scent) Hair drying conditions: 65°C, maximum air speed, 7 minutes. 30% of fragrance
intensity loss
2
0
Miracare® Micellar
SLB
3 3
Enhanced Fragrance Experience
Cleansers are Closer to the Original Among 64% panelists perceiving an olfactory difference
between both formulations, 60% found Miracare® SLB
Fragrance Scent with Miracare® SLB product closer to the pure fragrance.
It is always a challenge for formulators to stabilize the smell of a fragrance
in a cleansing formulation: fragrance tends to change and get degraded 70%
over time, which forces manufacturers to use tailor-made perfumes for
60% 60%
their surfactant chassis.
50%
Miracare® SLB Cleanser Micellar Cleanser
% panelists
Miracare® SLB 365 35% Base 40%
40%
14/2/0.8
SLES/CAPB/NaCl
Fragrance
(added before structur- 2% Fragrance 2% 30%
ing)
Jaguar® C17 0.35%
20%
Jaguar® C17 0.35%
No oil
No oil 10%
Blind panel test, 13 persons, fragrance was evaluated by each person by smelling the 0%
formulation in the bottle and comparing to the reference (pure fragrance on wool)
Micellar Miracare® SLB
Provide Long Lasting Scent on Skin and Hair with Miracare® SLB
Miracare® SLB allows to substantiate moisturizing claims through the use of high
levels of oil without compromising on the end fragrance properties.
4
w Improved Persistence of Fragrance on Skin
4
2.5
Fragrance
2
(added before structur- 3% 2
ing)
1.5
NaCl 3.5%
1
No oil or 12% oil 1
Fragrance Fragrance 2% 2
(added before structur- 2%
Jaguar® C17 0.35%
ing)
No oil
Jaguar® C17 0.35% 1
No oil
Blind panel test, 10 persons; the intensity of fragrance was evaluated by each 0
person on a wet hair tress, after drying, and then after 2h and 24h.
(Units: 0: no scent, 1: very low scent, 2: moderate scent, 3: intense scent, 4: 0 5 20
very intense scent) Hair drying conditions: 65°C, maximum air speed, 7 minutes. Time (h)
Miracare® SLB shampoos increase the fragrance intensity perceived on hair through enhanced deposition:
1% of the panelists perceived a difference in favor of the Miracare® SLB shampoo on wet hair just
w8
after shampoo
wO
n dried hair and after 24h 77% of the panelists still perceive a higher intensity in favor of the
Miracare® SLB shampoo
4
Miracare® SLB - Hair Care
0%
Miracare® SLB 365
Complete Formulation
Shampoos made with Miracare® SLB allow the dispersion and stabilization of pigments. Shampoos made with
Miracare® SLB are able to deliver pigments into the hair so that the red shade continuously increases with additional
MICELLAR
shampoo uses. The effect is perceivable by consumers, even after only 5 shampoos, as stronger and more vivid color.
MARKET
BENCHMARK
Number of shampoos
Comparison of a color protection micellar market
0
1
5
10
benchmark vs Miracare® SLB shampoo containing
red pigments.
RHODIA’s
STRUCTURED
Miracare®
SLB
shampoo
Number of shampoos
0 1 5 10
8
-2
5
Miracare® SLB - Rejuvenate Hair
More than just cleansing, consumers want their hair to look
Consumer claims & formulation benefits
better. This is increasingly difficult as dried out, damaged hair
is more common with the number of hair treatments used today. w Hair
Repair
Selectively deposit oils where it is needed most:
Miracare® SLB enables the formulation of high performance on damaged hair
products designed to deliver a range of solutions for color fade
wH
air Moisturization
reduction, anti-dandruff and even hair coloring.
Increase manageability of damaged hair
wN
atural-based Conditioning
Achieve best-in-class performance through the
w Deliver More Active Ingredients with Miracare® SLB delivery of all types of oils
Miracare® SLB shampoos provide higher deposition of
silicone oil on both virgin and damaged hair compared
wH
air and Scalp Care
Combine natural oils and Zinc Pyrithione or Selenium
to the benchmark. Sulfide for alluring hair and a flake-free scalp
Deposition
1000 of dimethicone oil on virgin and bleached hair
w Hair
Color Protection
900
■ Virgin Hair Miracare® SLB Shampoo
Prevent color fade by using gentle surfactants
800 ■ Bleached Hair
Miracare® SLB 365 45%
Dimethicone* deposition (ppm)
0
Miracare® SLB Micellar
Shampoo Shampoo
1400
■ Virgin Hair
Dimethicone* deposition (ppm)
■ Bleached Hair 4
1200 Manageability Rinsability
3
1000
2
800 Micellar Shampoo
]
1
600
Volume/Body 0 Combability wet hair
400
200
0
0% CTAC 0.9% CTAC 0% CTAC 0.9% CTAC
Inclusion of Quat surfactant Feel dry hair Feel wet hair
6
w Soften and Tame Unmanageable Hair with Oil Therapy Miracare® SLB Formulations
• A unique moisturizing complex featuring natural oil, guar and
Hair Repair Shampoo
wheat protein is stabilized and delivered with Miracare® SLB.
Water qs 100%
• Young’s Modulus measures stiffness.
Miracare® SLB 365 45%
• Lower Young’s modulus shows that hair fibers are softer and (Water, Dimethicone,
more manageable. Mirasil® DME-2 Laureth-8, Succinoglycan)
4%
Moisturizing Shampoo
2.50 Water qs 100%
Miracare® SLB 365 45%
2.40
Sunflower Oil 4%
2.30 (Guar
Jaguar® C17 Hydroxypropyltrimonium 0.35%
2.20 Chloride)
(Stearyl Alcohol,
Miracare® CT-100 Cetrimonium Bromide)
2.7%
2.10
Sodium Chloride 2%
2.00
Mackpro® Plus (Phenoxyethanol, Benzoic
Wheat-C Acid, Dehydroacetic Acid)
0.1%
Reference (SLES) Miracare® SLB
Moisturizing Shampoo D-Panthenol 0.1%
The elastic deformation part of the elongation test curve provides insights on (Phenoxyethanol, Benzoic
the level of moisturized feel of the hair fiber. Phenagon® PBD Acid, Dehydroacetic Acid)
qs
Tensile test was carried out at Martech Labs (USA) on double bleached hair.
Citric Acid pH= 5.0 – 5.5
Formulation tested at the Schrader Institute against a leading brand.
7
*Ds denotes the change of the dielectric constant of treated skin relative to untreated
The dielectric constant is a measure of the water content of skin.
100
■ Benchmark Foam Height Initial (m
■ Benchmark Foam Height 5 Minute
■ Average Foam Height Initial (mm)
■ Average Foam Height 5 Minutes (m
rejuvenate, hydrate, protect from liquid to lotion Commercial Commercial 40% Miracare® SLB+ 40% Miracare® S
Skin Hydration Measured by Corneometry Benchmark 1– Benchmark 2– 15% Rapeseed Oil 15% Petrolateum
and scent skin and leave the
(24 Hours After Treatment) wR
ich Foam in presence of Oil Deep Moisture Dry Skin
and invigorated.
Untreated high oil formulations A Guide to Surfactants World, X. Domingo, 1995.
Untreated
120 ■ Benchmark Foam Height Initial (mm)
■ Benchmark Foam Height 5 Minutes (mm)
■ Average Foam Height Initial (mm) Commercial Benchmark
100 24h Hydration Claim
■ Average Foam Height 5 Minutes (mm)
Foam Height (mm)
Viscosity Levels
w Design Tailored Textures 25
120 ■ Benchmark Foam Height Initial (mm)
Formulation texture can be tuned,
■ Benchmark Foam Height 5 Minutes (mm)
from fluid to lotion-like. 100 ■ Average Foam Height Initial (mm)
Sunflower Oil (wt %)
80
Viscosity (mPa.s) at 10 rpm 15
■ 0.
600
■ 0. 0 - 5, 000. 0
■ 5, 000. 0 - 10, 000. 0
■ 10, 000. 0 - 400
20, 000. 10
■ 20, 000. 0 - 30, 000. 0
■ > 30, 000. 0
20 5
0 20 25 30 35 40 45
Commercial Miracare®
Commercial SLB 365
40% (wtSLB+
Miracare® %) 40% Miracare® SLB+
Benchmark 1– Benchmark 2– 15% Rapeseed Oil 15% Petrolateum
Deep Moisture Dry Skin
8
Ross-Miles: ASTM D1173 - 53 (Reapproved 1992);
A Guide to Surfactants World, X. Domingo, 1995.
Towards Self-tanning Body Wash Sun Protection Body Wash
Innovative Claims Ingredients
Composi-
tion
Ingredients
Composition
% by wt
With robust formulation % by wt Miracare® SLB 365/N 45
Miracare® SLB 365/N 40
stability and efficient Aquea SPF phase ASB 35
Sunflower Oil 15 Rapeseed oil 10
delivery of actives, BHT 0.05 BHT 0.05
Miracare® SLB allows the Jaguar® C17 0.35 Jaguar® C17 0.4
Erythrulose 5 Fragrance 0.2
use of actives such as 20% salt solution 17.5 NH4Cl 3.5
self-tanning, caffeine, Sodium benzoate 0.5 Kathon® CG 0.3
Water qs 100% Citric Acid (50%) 1.5
vitamins and exfoliating
pH Water qs 100%
Citric Acid
particles to deliver 4.5-5.0
9
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Tel: +33 (0) 1 53 56 50 00
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#02-09/12 Alexandra Technopark – Singapore 119968
Tel: +65 - 6291 1921
F: +65 - 6394 3377
Latin America
2014
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