Republic of the Philippines

City of Taguig
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF EDUCATION

Written Report
in
Purposive Communication

Topic: Values and Ethics of Communication

Presented to:
Ms. Honey Joyce F. Avila
Student Teacher, Purposive Communication

Presented by:
Morales, Ma. Cristina Louis - 7 C’s of Effective Communication
Tendan, Mae Pearl- 7 C’s of Effective Communication
Luci, Kate Lyka- 6 Values for Effective Communication
Lavanza, Mariel Angela- 6 Values for Effective Communication

SEPTEMBER 2019
 7 C’s of Effective Communication

We communicate all day long; at home, at work, with our next-door neighbor and at the
sports club. We communicate verbally, non-verbally and in writing. Unfortunately, the
message does not always come across as intended. NOISE! This can lead to
miscommunication and (small) misunderstanding or the wrong impression.

The 7 C’s of effective communication, also known as the seven principles of

communication are a useful way to ensure good and business communication. The 7
C’s of Effective Communication provide a useful check list as a result of which both
written and verbal communication pass off in a clear, plain, target group-oriented and
well-structured manner.

 Completeness

The message must be complete and geared to the receiver’s perception of the world.
The message must be based on facts and a complex message needs additional
information and / or explanation. A good subdivision of subjects will clarify the message
as a result of which there will be a complete overview of what is said.

 Concreteness

Concrete business communication is also about a clear message. This is often

supported by factual material such as research data and figures. The words used as
well as the sentence structure can be interpreted uni-vocally. Nothing is left to the
imagination.

 Courtesy

In addition to considering the feelings and points of view of the target group, it is also
important to approach the audience in a friendly and courteous manner. Use of terms
that show respect for the receiver contribute towards effective communication. The
same goes for the manner in which you address someone. Not everyone will be
charmed if you use a familiar form of address and use of a formal address could come
across as too distant. By using the word ‘they’ a larger audience is immediately
addressed.
  Correctness

A correct use of language has the preference. In written business communication,

grammatical errors must be avoided and stylistic lapses or a wrong use of verbs are not
sufficient either in verbal communication. A correct use of language increases
trustworthiness and the receiver will feel that they are taken seriously.

 Clarity

Clear or plain language is characterized by explicitness, short sentences and concrete

words. Fuzzy language is absolutely forbidden, as are formal language and cliché
expressions. By avoiding parentheses and keeping to the point, the receiver will get a
clear picture of the content of the message. Briefly-worded information emphasizes the
essence of the message.

 Consideration

Communicating with the target group (Consideration). In order to communicate well, it is

important to relate to the target group and be involved. By taking the audience into
account, the message can be geared towards them. Factors that play a role in this are
for example: professional knowledge, level of education, age and interests.

 Conciseness

A message is clear when the storyline is consistent and when this does not contain any
inconsistencies. When facts are mentioned, it is important that there is consistent,
supporting information. Systematically implementing a certain statement or notation also
contributes to clear business communication. When statements are varied, they will
confuse the receiver.

Variations throughout the years

The 7 C’s of Effective Communication have two more variations that are often
overlooked, namely Creativity and Credibility.
  Creativity

A text will only be lively when the words and sentence structures are used creatively
and when short sentences are alternated with longer sentences. Creativity is especially
important in texts in which search words are used, it is essential that the search words
are constantly used in a different setting.

 Credibility

By creating an atmosphere of trust in a conversation or text, you add credibility to the

message. This can be achieved by a clear and striking ‘tone’, which indicates that the
information you are discussing contains the right information.

6 VALUES FOR EFFECTIVE COMMUNICATION

1. Compassion

If you genuinely care about your team members, or whoever you’re speaking to, it
makes a huge difference to your communication with them. You’ll have greater respect
for their feedback, which makes the discussion far more productive. Two-way
communication promotes open exchange of ideas, unlike one-way communication
where one person dictates.

2. Humility

Working in multicultural environments, as is commonly the case in Asia, humility is an

important value that greatly affects the quality of organizational communication.
Adapting to the other person’s communication style, language, or colloquialism reduces
cultural and social distance, promoting camaraderie between team members and
manager alike.
 3. Perceptiveness

The other person’s verbal and nonverbal cues will tell you how they are responding to
what you’re saying. Picking up on these signals will help you steer the conversation in
the right direction and prevent disagreements or unproductive outcomes.

4. Tact

All of us have bad days. But just because you’re having a bad day doesn’t mean you
should take it out on your colleagues or team members. They might be having a worse
day than you are. Reflect on what you are going to say and how it’s going to affect the
other person before you say it. Being mindful of this will inherently change your
approach towards the conversation.

5. Accountability

Sometimes miscommunication just happens, despite your best efforts to be clear. Don’t
start playing the blame game—it’s counterproductive and doesn’t solve the problem.
Take responsibility and move on. Similarly, advocate a culture of accountability in the
team. If someone makes a mistake, expect them to own up to it but focus on a
productive solution instead of berating them about it.

6. Empathy

As much as you might loathe confrontations, sometimes there’s just no other way to
solve a problem. But it doesn’t have to be hostile. Empathizing with the other person’s
situation will help you maintain a neutral tone and approach towards the topic. Look at it
from their perspective and listen to what they’re saying—we often overlook the
important details when we jump to conclusions.