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Japan Athletic Apparel

Overall athletic apparel sales in Japan were flat in 2018. Men's sportswear used for non-sports situations grew 4% and was the only male usage with positive growth. Women's sportswear used for non-sports situations grew 10% and was the only female usage with positive growth. The market is still driven by the athleisure trend even though growth has been slow.

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Víctor M Castrejon L
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70 views1 page

Japan Athletic Apparel

Overall athletic apparel sales in Japan were flat in 2018. Men's sportswear used for non-sports situations grew 4% and was the only male usage with positive growth. Women's sportswear used for non-sports situations grew 10% and was the only female usage with positive growth. The market is still driven by the athleisure trend even though growth has been slow.

Uploaded by

Víctor M Castrejon L
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A Closer Look at

Athletic Apparel in Japan


Overall athletic apparel sales in Japan were flat in 2018. To spark growth, it’s important
to learn from last year’s performance and make data-driven decisions. We can help you
uncover new opportunities. Here’s a closer look at the market.
Flat athletic apparel sales, with a few bright spots. Japan’s athletic apparel sales
growth (excluding sales to those under age 13) were flat in 2018, compared to the previous year.

5% 24% 12%
Sports apparel worn for 24% of athletic apparel was Athletic apparel used for running
non-sports usage grew +5%. worn for non-sports usage. accounted for 12% of sales.

Japan has been slow to catch up to the athleisure trend, but it’s still a market driver even in this static market.

Males led the athletic apparel market. Shopping channels differ


71% of athletic apparel sales (excluding sales to
by apparel usage
those under age 13) were for male wearers, NON-SPORTS SPORTS
showing -1% growth.

Men’s sportswear used for


71% 26% 20%
non-sports situations grew
4% +4% in 2018—the only male
Brand shop

usage with positive growth.

29% of athletic apparel sales were for 29% 23% 26%


female wearers, showing +4% growth.
E-commerce

Women’s sportswear used in non-sports situations grew 17% 27%


10% +10%—the only female usage with positive growth.
Sporting goods

NPD’s Sports practice in Japan offers a complete view of the Japanese athletic footwear and sports
apparel market. Insights include acquisition habits and purchase experiences, consumer profiles,
buyer demographics, and more. Discover why leading brands around the world rely on us to
support their data-driven growth.
Source: The NPD Group/Consumer Tracking Service, 12ME December 2018 with YOY comparison

Learn more about Japan sports apparel trends.


Contact [email protected].

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