GLOBAL RECIPROCAL COLLEGES

Chapter 1: PROJECT BACKGROUND

Introduction

A healthy snack are what we are cognizance for this brand perception that we
formalize, the researcher would like to linger that interest of the buyers and also the
consumer with the version of Veggie Fried. The researcher would like to introduce
varieties of flavors that consumer would not normally taste that we should like to
propose. The snack that the business proposed is Fried spinach. The researcher
would like to prove that making a healthy snack with its healthy leaves is possible
nowadays. People would like choose an artificially made food product that a less
healthy nutritional content over the conventional food that is said to be “good for our
health” that is available in the market, promoting a healthy and convenient way of
eating by introducing Veggie Fried to the public consumer would also benefit not just
the consumer with its health nutrition content it have but also helps the Filipino
forming industries in the country as well.

Project Background

In General this business is produced by the taking chopped stem and boiling
it with cooking oil. Veggie Fried makes this product for the purpose that we want to
serve to the valued customers in a new product to give them unique healthy
delicious snacks that will enjoy not only for the adults but also for the young ones.
Adding a special ingredient such as cheese, and wrapped in Lumpia wrapper. This
business introduce varieties of flavors that consumer would not normally taste of
spinach. Promoting a healthy and convenient way of eating by introducing snack to
the public consumers, would also benefit also benefit but also helps the Filipino
farming industries in the country as well they will encourage.

Project Diagnosis

According to the survey most of the people wants a new taste of Fried
spinach so that they introduce a unique snack. Consumer is looking the flavors and
ingredients of these products not the labels of the product by adding real value for
the consumer by improving an existing product. Fried Spinach is rich in vitamins and
minerals. It is beneficial for eyes and also to boost the body’s immunity treatment for
liver problems, in digestion and constipation it is also the protection against heart
diseases and prevention of cancers.
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Project Identification

Veggie Fried is easy to prepare and have a fresh vegetable taste. It made
from most fresh spinach. This project aims to verify the behavior of different
vegetable cultivars as well as to perform the processing in the form of veggie fried to
verify the adaptation of these cultivars to industrial chain. Fried snacks are popular
products not only among kids even among the senior due to its high supplementary
food value. This food has ability to driven market due to the convenience of food
supplement items, preference for ready to eat products, multiple distribution
channels and chasing lifestyle. The market widespread in the urban areas is due to
increasing deposal income and popularity of versatile flavored food items. They are
also used in making certain desserts. Change lifestyle in term of food consumption,
preference and taste. It results into that veggie fried production plant that has great
business opportunity to grow.

Management and Organization

Name of the Proponents

Name of Proponents Nationality Location Share

Concepcion, Patricia Filipino BBB, Valenzuela City 20%

Karla C.
Tenedero, Leigh Ann B. Filipino Fortune 7, Valenzuela City 20%
Canapit, Vanessa G. Filipino Cubao, Manila City 20%
Galicia, Angelica F Filipino Brgy. NBBS, Navotas City 20%
Atienza, Jomel S. Filipino Langaray, Caloocan City 20%
100%
TABLE # 1
Proposed Name of the Business

The Proposed Name of the Business Name is Veggie Fried, making like
healthier by bringing you delicious snack and smiles with many varieties from the
ordinary to our newest version of spinach. The uniqueness of this product by adding
a cheese inside to make people aware of the nutritional benefits of that newest
version of spinach
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Type of Business Organization

A partnership business owned by Concepcion Patricia Karla C, Tenedero

Leigh Ann B, Canapit Vanessa G, Galicia Angelica F, Atienza Jomel S, everyone
shared with financing, start-up costs, or business expenses. The company
manufacture, proselyting raw materials, components, or parts into finished products
that will meet customer’s expectations or specifications. And also the company
merchandise Fried Spinach to the other business to become prominent.

Location of the Business

The city of Valenzuela straddled between the boundary of Metro Manila and
its nearby province, Bulacan. For its occupant, this means possessing the best of
both worlds and also the city. The Valenzuela city is the city living and the
opportunities that came with it. So because of the mesmerizing place it’s the best
location to locate a business. So therefore the location shall be located at Cecilio J.
Santos St. near in Malinta Valenzuela City.

Organizational Structure

FIGURE # 1
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The Figure shows that the Owners coordinate activities in every department,
operations, and sales or in the business organization. And formulating and
administrating company policies. The Manager Production unsure that
manufacturing processes run reliably and efficiently, Plan and organize production
schedules and organizing the repair and maintenance of production equipment and
selecting,ordering and purchasing material. The Manager Marketing they manage all
the marketing for the business and activities within the marketing budgets. Monitor
and report on effectiveness of marketing communication. The Sales Person provides
by answering any questions. Acts as an expert in selling the goods to consumer that
meets their needs and desires

Job Title description and Function

Each project must act independently. Therefore, it`s important to have a

manager of each department the product manager and marketing manager. Product
manager ensure that manufacturing processes run reliably and efficiently, Plan and
organize production schedule. The workers job could consists of making changes by
hand or by running machinery equipment and responsible for reporting any issues to
management and Marketing Manager, managing all marketing for the company and
activities within the marketing budget. The Sales person provides sales by
answering any questions and consumer might have about the product. Act as an
expert in selling goods to consumer that meet their needs and desires. This is way to
centralization and excessive specialization in task in your area

Manpower Requirements and Qualification

This business needs to state what the business aims to achieve and the
timeline set to achieve the objectives. This also includes the types of goods or
services offered by the business and the unique aspects that set them apart from
other similar businesses. Additionally, the plan should determine the operation hours
of the business. Finances determine the ability for the business to achieve the
provisions of the business. The manpower required is to implement the provisions of
employees' level of expertise and their responsibilities. The plan should present
whether there is a need for new employees or a change in the hiring, placement or
training methods of new and existing employees
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CHAPTER 2: MARKETING ASSESSMENT

I. Market Size

According to the survey in the Valenzuela City the possible customer of

Veggie Fried out of 620, 422 respondents is 100, 000. The 60% is student between

18 to 21 years old and the 40% is adult between 21 to 45 years old who are drop by

to the store.

GENDER
MALE 37,675
FEMALE 62,325
TABLE # 2

II. Business Environment

The tax reform of the Philippines government have an impact to business, the

government announced the increase price of the gas. Veggie fried is one of the

businesses that will be affected because their product is using a gas to make fried

spinach as their product. The unemployment rate in the Philippines has an effect on

Veggie Fries because it will cause trouble in the demand and it will downgrade the

potential buyers of the product.

The social preferences will affect the business, because of the costly reaching

of peoples wants. There is no constant in customer wants. Veggie Fries business

offer a snack made on spinach and added melted cheese. The business will always

try to achieve customer wants that is changing. The researcher adopts a technology
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to help the business to improve the process and promoting a product. Veggie Fried

will use a technology to communicate and introduce the healthy Fried Spinach in the

market.

Competitive Matrix

FACTORS VEGGIE POTATO KERIMOTO KERITOH

FRIED CORNER
LOW PRICE ✓ ✓
QUALITY ✓ ✓ ✓
ACCESSIBILITY ✓ ✓ ✓
PACKAGING ✓ ✓
TABLE # 3

The table shows the competitive matrix of the product Veggie Fries. This

shows the competitive pricing, quality, accessibility and packaging of the competitor

product. Low price factor affects the competition between the competitors and the

Veggie Fries. The quality of the product is match on its taste. Accessibility depends

on the availability of the product in different stores. And lastly the packaging is

depends on how secure the product would be.

IV. SWOT ANALYSIS

Strength Weaknesses
-Customer Loyalty -Lack of scale
-Brand name -Cost structure
- Healthy and Refreshing -Too many competitor
Opportunities Threats
-New product -Inconsistency of consumer taste
-Innovation -Presence of competitors product
-Dissatisfaction of consumer from -price wars
other competitors.

Market Description
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The ideal customer for Veggie Fried is willing to take a Little extra time and

spend a little extra money to eat healthy, naturally-grown Food every day. The

customer knows that organic food tastes as good as, or better, than conventionally

grown good, and believes that there does not need to be any difference between

eating what is good for the environment and eating what is healthy. To those people

loves eating healthy foods concerned about how healthy one's diet and lifestyle are,

Male or Female and 18 to 35 years old who wants a different unique flavor of snack

that the Veggie fried offer which is the Fried spinach.

Target Market

The researcher produced fried spinach to give answer to the need and

satisfaction of the customer. The Veggie fried target market are those whose

bodybuilder. The body builder is suited on fried spinach because it's filled with good

things for every part of the body, has an extremely high nutritional value and packed

with so many healthy attributes. It will lessen to come in the gym because fried

spinach is not bringing fat in the body in fact it's good to eat for who's in the diet.

Fried spinach will not debastate the body in contrast it gives benefits.

Sales Force

Sales force is one of the marketing strategy on how to endorse, sell the

product and how much budget or capital needed in business which is the Veggies

fried.
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It refers on promotion, motivation, and kind of advertising and selling

techniques on how to endorse and attract potential buyers or customers to

buy/patronize the product

Marketing Research development Program

The Veggie Fried business is a small cart that offers a one product to the

customers. The Veggie Fried Market development Program is evolving in line with

the needs of the industry. A Classic strategy for product development is an important

way for the Veggie Fried business to stay ahead to the competition and continue to

appeal to the changing needs of existing customers, and to help to increase market

share. Veggie Fried features products on their menu that are permanent. This

strategy ensures that there is always something familiar for consumers on the menu

Product Mix Strategies

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The Overall Product mix that the Veggie Fried complete range of products that they

offer in the market place. It is also referred to as their product assortment. Let1s

review a product of Veggie Fried which is Fried Spinach, as shown in Diagram. The

Veggie Fried which is Fried Spinach offer one product line – namely snacks. They

manufactured different flavor of snack, Cheesy cheddar, Flame Grilled Barbeque

and Sour Cream. And each of the flavors has a different size, a small Fried spinach

Approx. 80g, Medium Approx. 114 g. and Large Approx.50g. To meet the

satisfaction of the customer

Market timing and scheduling strategies

The first strategy is market penetrate. Fried spinach is committed to improving

the customer experience in ways they believe few in industry have done.

The business plan to execute a broader marketing strategy, not simply to build name

recognition and awareness but also to build deeper relationship with the target

customers whom they believe will help promote the brand. To reach the target

customer group, we use a mix of the following marketing methods: social

networking, social media (face book, twitter, instagram) and in store sampling.

Expect to continue to increase media impressions as they strive to build deeper

relationships with their customer. We believe marketing represents an opportunity to

create additional competitive advantage and brand awareness.

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The next strategy is market development. The expansion into Filipino has

made them subject to Filipino economic conditions, particularly currency exchange

rate fluctuations and political factors. Either of which could have an adverse effect on

the financial condition and results of operations.

Pricing Strategies

The pricing of each product which is fried spinach is based from the survey

questionnaire gathered by the researchers. The researchers floated survey

questionnaires with an option of prices. Then the costing of products immediately

adjusted based from its sole so that it would compensate the pricing from the survey

questionnaire.

Each Fried Spinach cost from 40.00-80 .00 pesos based on the researcher

result that we conduct, but it will adjust based on economic growth of the country or

the price of the minor and major ingredients of the fried spinach and for the

transportation and etc. that will affect the price of our product.

The prices of the fried spinach products will be dependent on how the market price

of the main ingredients is. Any change of the price of the fried spinach will be taken

into consideration to the factor that measures the consumer capability to purchase

the product.

Terms and Condition of sales strategies

When it comes to price Veggie Fried Business give discounts if you purchase

worth of 199 pesos you have a 1 free cornet cone of fried spinach. In terms of
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purchasing product, Veggie Fried Business make a strategy the buy 2 get 1 free, if

you buy 2 large cornet cone of fried spinach you have free 1 medium size. Veggie

Fried Business releases a limited coupon which is free upsize regular to medium

cornet cone of fried spinach.

Channel Distribution Strategies

The Veggie fried uses exclusive distribution. It limiting the distribution of the

product which is the Fried spinach. Veggie fried franchise only in Valenzuela. The

advantage of this is it gives a Veggie fried manufacturer complete control over fried

spinach, it control cost, save time and it can monitor the availability of fried spinach.

The Veggie fried is distributing to the user at the right time and at the right place.

Efficiently and effectively distributing to meet overall marketing objectives.

Transportation and Delivery Strategies

Veggie fried transportation is through direct selling. It sells continuous and

efficient movement of fried spinach from Veggie fried manufacturer to end user. The

customer will come to store to purchase. Therefore the transportation programs of

spinach fried reflect and meet the satisfaction and customers need.

The Veggie fried uses actual delivery because they believes that actual

delivery represent an opportunity to connect, communicate and reinforce positive

brand perceptions and drive the bottom line. Veggie fried value a customer that's

why it's giving assurance that they're receiving what is their desired, receiving quality
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for what is paid and receiving something in return for what is given. And the

advantage of actual delivery is the consumer can freely examined the fried spinach.

Branding and Packaging Strategies

The Veggie Fried Business has one focus product it is the fried Spinach that

has nutrients and benefit your body. Packaging plays in Fried Spinach are an

important role as a medium in the marketing mix, In promotional campaigns, as a

pricing criterion, in defining the character of new products as a setter of trend and as

an instrument to create brand identity. The packaging is designed to capture a

customer’s attention and it can directly affect whether they buy the product or not.

The Fried Spinach and condiment holder is a combination of two open

containers. The larger of two open containers provides the user with a place to store

a food item. The smaller one is attached to the larger container by a nontoxic

adhesive because the present invention makes contact with edible food. So the

smaller container provided the user with a place to store a condiment. The customer

easily dips his/her food item in the condiment. Veggie Fried offers a small, medium

and large cornet cone.

Advertising and Promotion Strategies

The Veggie fried is surely knows that the fried spinach will notice of the

customer through advertising in internet (face book, instagram, twitter) and by giving

fliers. It helps the business become popular and well-known so that the demand of

the Fried spinach will boost.

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To enchant the customer Veggie fried is proving a promotion in the month of

January, March, May, July and December. Each month have a different promotion.

In month of January Veggie fried company giving buy one get one free, In month of

March Veggie fried is giving 10% discount, in month of May Veggie fried is giving

freebies, in month of July Veggie fried is giving free spinach for the first 20 customer

and lastly for the month of December Veggie fried company is giving a gift to the

customer who purchase a minimum of 5 fried spinach.

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TECHNICAL ASSESSMENT

Product or Services

Fried Spinach is a cheese cover with spinach stem version together with

wrapper. The shape of the dish resembles cheese stick. This fried spinach recipe is

easier to prepare as it looks. It also makes a good appetizer.

Fried Spinach is important for skin, hair, and bone health. They also provide

protein, iron, vitamins, and minerals is a super food loaded with tons of nutrients in a

low calorie package Dark leafy.

The possible health benefits of consuming fried spinach include improving

blood glucose control in people with diabetes, lowering the risk of cancer, reducing

blood pressure, improving bone health, lowering the risk of developing asthma, and

more

Production Process
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Materials Handling Design

Materials handling is the largest single cause of lost workday injuries by doing

their jobs. Workers should be trained on proper and safe materials handling

techniques either manually or by using kitchen utensil. The use of correct handling

techniques is one of the ways to help reduce injuries.

SAFETY TIPS:
 If you have a deep fryer, read the directions in the owner's manual before
using the appliance.
 Have a kitchen fire extinguisher nearby
 Avoid using cast iron as it breaks down oil faster than other metals.
 Before you fill the deep fat fryer with oil, make sure the fryer is turned off,
away from water sources and wiped dry.

Technological Assistance
Project Site
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The Business is located at the Cecilio J. Santos St. near in Malinta

Valenzuela City. because there’s a lot of people that passing along the J. Santos

high way and also the residence in Valenzuela City, they like to eat a healthy food

that’s why the Business choose this location of this business.

Project Layout

This is the final design of the stall that the owner’s want to achieve.

Plant Size and Production Schedule

Floor Plan
MACHINERY AND EQUIPMENT
ITEMS DESCRIPTION QUANTITY UNIT TOTAL
COST UNIT
COST
DEEP FRYER Deep frying (also referred 1 1,799 1,799
WITH GRIDDLE to as deep fat frying) is a
cooking method in which
food is submerged in hot
fat, most commonly oil,
rather than the shallow oil
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used in conventional
frying, done in a frying
pan. Normally, adeep
fryer or chip pan is used
for this; industrially, a
pressure fryer or
vacuum fryer may be
used.
HAIR NET A hairnet, or sometimes 5 50 50
simply a net or caul, is a
small, often elasticized, fine
net worn over long hair to hold
it in place. It is worn to keep
hair contained.

KITCHEN SCALE A kitchen device used to 1 260 260

measure the weight of
ingredients and other
food. Kitchen scales are
available in balance or
spring models. A balance
scale will give a more
accurate reading than a
spring scale. Using a
scale will result in a more
accurate measurement of
the ingredients than by
measuring it by volume.
TUPPER WARE 3 260 260
Tupperware is the name
of a home products line
that includes preparation,
storage, containment, and
serving products for the
kitchen and home. It also
includes plastic containers
used to store goods
and/or food.

KITCHEN A kitchen utensil is a small 12 450 450

UTENSILS hand held tool used for
food preparation.
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Common kitchen tasks

include cutting food items
to size, heating food on an
open fire or on a stove,
baking, grinding, mixing,
blending, and measuring;
different utensils are made
for each task. A
cooking utensil is
a utensil for cooking.

APRON A piece of clothing worn o 5 840 840

ver the front of
other clothes to keep
When doing
a dirty or messy job,
esp. cooking.

CONE Packaging is the science, 100 100 100

PACKAGING art and technology of
enclosing or protecting
products for distribution,
storage, sale, and use.
Packaging also refers to
the process of designing,
evaluating, and producing
packages.

TRASH CAN The Trash Can is intended 1 350 350

to use in Comfort Room

REFRIGERATOR The Refrigerator is 1 6,199.00 6,199.00

intended to use in keep
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Raw material in early

spoilage

Utilities

Utilities Description Resources Unit Cost

Electricity The sources of Meralco 500 per month
energy that is
carried through
wires and used to
operate machines,
light etc.
Water The clear liquid that Maynilad 300 per month
has no color, no
taste or smell and
used for drinking,
washing etc.
Rental Cost An amount of Valenzuela 3000 per month
money paid or
collected as rent.
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Raw Materials Requirements

NO. ITEM SOURCE COST/U COST/U
PRODUCTION
1 SPINACH LOCAL 10per bundle P2500
2 CHEESE LOCAL 50perbox P1500
3 WRAPPER LOCAL 250 per pcs P250
4 OIL LOCAL 30 per liters P1350
5 KETSUP LOCAL 2gallon P250
6 MAYONAISE LOCAL 2gallon P360
7 CHEESE LOCAL 1KILO P150
POWDER
8 BARBECUE LOCAL 1KILO P150
POWDER
9 SOUR CREAM LOCAL 1KILO P150
POWDER
Total cost of raw materials for each finished product S.R 6660

Manpower Requirements

Manpower Requirements (EMPLOYEE&SALARY) (X)

Technical staff
Maintenance
Production
• Production supporting staff
Labors
Proposed salary scale
Proposed yearly total manpower cost (salaries and benefits)
Proposed organization

Wastes & Waste Disposal Method

Managing the environmental impacts of our business requires collaboration,

innovation, and ongoing improvements. We have made substantial progress to

reduce the impact of wastes generated in our stores through improved packaging

design guidelines, offering reusable cups, advocating for local recycling

infrastructure and expanding our customer-facing and behind-the-counter recycling

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practices. We will be placing trash bin beside our stall with biodegradable and non-

biodegradable tag.

Total Production Cost

Conclusion on Technical Viability

Based on the research and the study that we conducted, we therefore conclude that
our business is feasible and viable in the market. (DAGDAGAN PA)