My product is the french bread from the supermarket.
It is mostly bought
in the morning for breakfast or in the late afternoon for snack, it is a
common product for the first meal of the day and starve between those
meals. It is bought by men and women between 25 and 65 years, directly
in the market.
Awareness Consideration Use Renew
Goals
Bakery counter at the
Is the bread fresh new hot? I've eaten all the breads
The breads are soft;
supermarket; Are the loaves lighter or yesterday and now I'm
Bread makes few brans;
Touchpoints Supermarket flyer; darker? feeling hungry;
It has a good taste and I feel
Social Media; Who is the baker at this The breads aged, I need
satisfied;
Banner; turn? fresh bread;
Emotions
Satisfaction