Kotler Chapter 17 MCQ - Direct Marketing - Online Advertising
Kotler Chapter 17 MCQ - Direct Marketing - Online Advertising
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Kotler Chapter 17 MCQ
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Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships
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5) 6odern direct marketers rely hea"ily on data!ase technologies and the nternet, while early
direct marketers primarily used direct mailers, telemarketing, and ________.
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A) doortodoor salespeople
B) catalogs
C) %% promotions
D) email
) inside salespeople
Answer# B
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') Amazon.com, eBay, and :C employ ________ as the only method of doing !usiness with
customers.
A) mass marketing
B) sales promotion
C) direct marketing
D) pu!lic relations
) personal
Answer# C selling
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B) 2e!
C) mail
D) telephone
) radio
) radio
Answer# B
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7) All of the following are !enefits of direct marketing for !uyers <C%- ________.
A) access to numerous products
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B) access to product re"iews
C) guaranteed low prices
D) con"enience
) pri"acy
Answer# C
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() ne of the ad"antages of direct marketing for sellers is tha
A) Subtle
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B) eliminates
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) a"oids
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) 2hich of the following is essential for direct marketing to
A) an online presence
B) a good
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C) a welltrained
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) digital direct marketing technologies
Answer# B
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C) telephone marketing
D) directmail
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) kiosk marketing
Answer# B
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