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Packaging Industry in Ind 3893093

The packaging industry in India is growing at over 11% annually and is expected to surpass $21.59 billion by 2015. It plays a unique role in both creating wealth through manufacturing and preserving the value of products from other industries by helping maintain quality and extend shelf life for items like food, drinks, medicines, and electronics. The industry ranks 11th globally but is projected to climb to 4th position due to rising consumer demand and new technologies, with growth estimated at 18-20% compared to the current 15%.

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Ishita Arora
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61 views5 pages

Packaging Industry in Ind 3893093

The packaging industry in India is growing at over 11% annually and is expected to surpass $21.59 billion by 2015. It plays a unique role in both creating wealth through manufacturing and preserving the value of products from other industries by helping maintain quality and extend shelf life for items like food, drinks, medicines, and electronics. The industry ranks 11th globally but is projected to climb to 4th position due to rising consumer demand and new technologies, with growth estimated at 18-20% compared to the current 15%.

Uploaded by

Ishita Arora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPSX, PDF, TXT or read online on Scribd
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Bharat Book Bureau

www.bharatbook.com
All major industries create wealth but if there is one industry that plays a unique role
by way of both creation of wealth through a wide range of manufacturing activities
and also by way of preserving the wealth or value created by other industries, it is
packaging.

Apart from the huge value addition and employment involved in these activities,
packaging has served the Indian economy by helping preservation of the quality and
lengthening the shelf life of innumerable products - ranging from milk and biscuits, to
drugs and medicines, processed and semi-processed foods, fruits and vegetables,
edible oils, electronic goods etc., besides domestic appliances and industrial
machinery and other hardware needing transportation.

The Indian Packaging Industry is growing at more than 11% per annum and is
expected to cross a turnover of $21.59bn by 2015. India stands at the 11th position in
the world packaging industry, which is $550-billion, and with the rising consumer
demand and new technologies, it is expected to grow at 18-20 per cent from the
current 15 per cent. At the expected growth pace Indian Packaging Industry will soon
climb up to the 4th position in the world packaging industry.
SWOT ANALYSIS
Strengths
1. Increasing working population
2. Urbanization
3. Lifestyle
4. Brand enhancement and differentiation
Weakness
1. Inadequate focus on quality control
2. Cost of equipments
3. Cost of packaging
Opportunities
1.Retail Boom
3. FDI in multi brand retailing
4. Low manufacturing costs
5. Rural Marketing
Threats
1. Environmental Issues
 Kindly click on :

 http://www.bharatbook.com/market-research-reports/packaging-market-
research-report/packaging-industry-in-india-swot-analysis.html

 Or visit

Bharat Book Bureau


Phone : +91 22 27810772, 27810773
Fax : +91 22 27812290
E-mail : [email protected]
Website : www.bharatbook.com

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