Global Aromatherapy and Essential Oils Market
Published April 2018
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Table of Content
Global Aromatherapy and Essential Oils Market
I. Research Scope ...................................................................................................................................................………………... 6
II. Market Definitions and Segmentation …………………………..……………………………………………………………………………………….…. 7
III. Methodology……………………………………………………………………………………………………………………………………………………………. 10
IV. Executive Summary…………………………………………………………………………………………………………………………………………............ 11
V. Market Drivers…………… ............................................................................................................................................................. 18
a) Direct Selling is Creating Awareness……………………………………………………………………….………………………………………… 19
b) Digital Marketing…………..…………………………………………………………………………………………………………..……………………. 21
c) Health and Wellness Trend………………………………………..…………………………………………………………………………………… 22
d) Evolution of Complementary and Alternative Medicine………………………………………………………………………………….. 23
e) Impact of Market Drivers …………..…………………………………………………………………………………………………………..……… 24
VI. Market Restraints .........................................................................................................................................................................25
a) Lack of Industry Standards…..……………..………………………………………………………………………………………………………….. 26
b) Quality Issues……………...................................................................................................................................................... 28
c) Increasing Competition......................................................................................................................................................32
d) Questionable Benefits and Criticism.............................................................................................................................. 33
e) Impact of Market Restraints ………..………………………………………………………………………………………………………..……….. 34
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Table of Content
Global Aromatherapy and Essential Oils Market
VII. Industry Challenges...................................................................................................................................................................... 35
VIII. Competitive Factors......................................................................................................................................................................37
IX. Market Trends............................................................................................................................................................................... 40
a. Diversification into Business Practices............................................................................................................................ 41
b. Cannabis and CBD Oils...................................................................................................................................................... 45
c. DIY Market........................................................................................................................................................................... 46
d. Organic................................................................................................................................................................................ 47
e. Affiliate Marketing.............................................................................................................................................................. 49
f. Design and Functionality................................................................................................................................................... 51
X. Global Market Data…….................................................................................................................................................................52
a. Revenue Forecast................................................................................................................................................................ 53
XI. Revenue Share by Segment…………………................................................................................................................................... 56
i. Revenue Share by Distribution Channel.......................................................................................................................... 56
ii. Revenue Share by Product Type.................................................................................................................................. 59
iii. Revenue Share by End User...............................................................................................................................................60
XII. Market Share by Revenues ……………..........................................................................................................................................62
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Table of Content
Global Aromatherapy and Essential Oils Market
XIII. North America Market Analysis …..………...................................................................................................................................63
a) Regional Trends……………………………………..........................................................................................................................64
b) Revenue Forecast.………………………………………………………………………………..……………………………………………………..……. 65
c) Market Share by Revenues….…………………………………………………………………………..……………………………………..…….….. 68
XIV. Europe Market Analysis …..………................................................................................................................................................69
a) Regional Trends……………………………………..........................................................................................................................70
b) Revenue Forecast.………………………………………………………………………………..……………………………………………………..…….
72
c) Market Share by Revenues….…………………………………………………………………………..……………………………………..…….….. 75
XV. Asia Pacific Market Analysis …..………......................................................................................................................................... 76
a) Regional Trends…………………………………….......................................................................................................................... 77
b) Revenue Forecast.………………………………………………………………………………..……………………………………………………..……. 79
c) Market Share by Revenues….…………………………………………………………………………..……………………………………..…….….. 82
XVI. Rest of World Market Analysis …..………..................................................................................................................................... 83
a) Regional Trends…………………………………….......................................................................................................................... 84
b) Revenue Forecast.………………………………………………………………………………..……………………………………………………..……. 85
c) Main Companies …………….….…………………………………………………………………………..……………………………………..…….….. 88
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Table of Content
Global Aromatherapy and Essential Oils Market
XVII. Company Profiles…..………........................................................................................................................................................ 89
a) doTERRA……………………………………...................................................................................................................................... 90
b) Young Living.………………………………………………………………………………………..……………………………………………………..……. 96
c) Saje Natural Wellness………….…………………………………………………………………………..……………………………………..…….….. 102
d) Zija International (AMEO) ….…………………………………………………………………………..……………………………………..…….……. 106
e) Nu Skin Enterprises, Inc. ….…………………………………………………………………………..……………………………………….…….…… 109
f) Melaleuca, Inc. ..…………………………………………………………………………..……………………………………..…….……………………. 114
XVIII. About Verify Markets .........………………………………………………………………………..……………………………………………………..…… 117
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Research Scope
Global Aromatherapy and Essential Oils Market
The Global Aromatherapy and Essential Oils Market is in the growth stage with several new companies entering the market. The
market is projected to experience a high growth during the next seven years. The growth is expected to be driven by the direct
selling channel, the health and wellness trend, digital marketing, and the evolution of complementary and alternative medicine.
This study aims to provide a detailed analysis of the Global Aromatherapy and Essential Oils Market, along with competitive
analysis for the base year 2017.
The market numbers included in this report represent revenues generated from the sales of essential oils and
diffusers. The base year for the study is 2017 and the forecast period is from 2017 until 2024.
This study captures the following information on the Global Aromatherapy and Essential Oils
Market:
• Market Size, Growth Rate, Revenue Forecasts (2017-2024)
• Growth Drivers & Restraints
• Market Data
• Quotes by Key Industry Participants
• Market Share Analysis
• Market Trends
Page 6
Market Definition and Segmentation
Essential Oils
Essential oils are defined as a natural oil, typically obtained by
distillation, having the characteristic fragrance of the plant or
other source from which it is extracted. Technically,
aromatherapy means the use of aromas as therapy, or the
use of aromas for their healing properties. However, there is
an increasing trend to use the term ‘essential oils’ (which
more accurately describes the existing market) as the
therapeutic use of essential oils based on their aroma and
properties, which includes internal use of the oils.
For purposes of this research, Verify Markets has defined the Global Aromatherapy and
Essential Oils Market as the usage of essential oils for health and wellness via topical
application, inhalation, and ingestion.
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Market Definition and Segmentation
Diffuser Types
Nebulizing diffusers are Ultrasonic diffusers work Evaporative diffusers are Heat diffusers cause the
often considered the most in a similar way to basic in operation. A fan essential oils to evaporate
powerful type of diffusers. nebulizing diffusers; by blows air from the room quicker than normal, but
They do not need water or creating a fine mist. The through a pad (or filter) use heat instead of
he a t t o di s pe r s e t he difference is ultrasonic where essential oils are blowing air to accomplish
essential oil into the air. diffusers use water and dropped onto it. The air diffusion. While some
They work by using an essential oils to create a blowing through the pad heat diffusers use high
atomizer to create fine, cool mist of water/oils causes the oils to levels of heat to produce
airborne particles of that releases in to the air. evaporate more quickly stronger smells, the best
essential oils and blowing Only a small fraction of than normal, and the air heat diffusers will only use
them into the air. the mist is actually with the evaporated oil is very low levels of heat,
Nebulizer diffusers are essential oil. Ultrasonic blown into the room. which produce more
often considered as the diffusers feature gentle There is one drawback to subtle aromas. This
best type of diffusion for tricking water sounds and this method; lighter, more difference is important
therapeutic use of also help to humidify the volatile components of because high levels of
essential oils because it room. the oil evaporate much heat can alter the
disperses the whole oil faster than the heavier chemical constituents of
into the air in the form of and less volatile the oils.
tiny droplets. components (fractioning).
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Market Definition and Segmentation
Geographic Scope
EUROPE
(Western, Central,
and Eastern)
NORTH AMERICA
(United States and
Canada)
ASIA PACIFIC
(Countries on the Western
border of the Pacific Ocean,
including the Indo-Chinese
Peninsula and the Indian
Subcontinent)
Rest of the World
(ROW)
(Focus on Latin America,
Africa and Middle East)
Page 9
Methodology
Interviews with key market participants: The research methodology adopted while creating this research involved
conducting interviews with various key market participants, enabling Verify Markets to identify various trends in the
Aromatherapy and Essential Oils Market. Furthermore, discussions with industry participants enabled us to provide a
comprehensive country-level view of the overall market. Next, the information was validated through our internal
databases and market experts. Later, the collected information was structured and collated into this report.
Macro-economic factors and industry parameters: Various country level parameters including the GDP,
population, disposable incomes, and product prices, among others, were taken into consideration in our forecasting
model. An in-depth analysis of such factors enabled Verify Markets to size and forecast the Global Aromatherapy and
Essential Oils Market.
Page 10
About Verify Markets
about us
Expert Advice and Strategy Consulting
Verify Markets is a Research Firm specializing in
Industrial, Environmental, Energy and Water markets.
Our Research & Consulting practice provides global
industry analysis, custom engagements, end-user
analysis, strategy consulting, strategic market
intelligence, and forecasts that are designed to
facilitate strategic decision-making. Our team of
consultants, industry experts and analysts continually
monitor and evaluate information to create insights for
your business needs. We are comprised of a group of
analysts that have been tracking their respective
markets for a number of years.
VERIFY MARKETS
Our goal is to help you reach yours.
page 12
verified leader
methodology methodology awards
The methodology when Profiles of Interviewees: Vice Verify Markets identifies
formulating market trend President, Marketing Manager, companies that are leaders
projection is outlined below. Business Development Manager, within a respective industry.
Historical trends were Brand Manager, CEO (for smaller These companies are given
determined through secondary companies). awards, which are selected by the
research and Verify Markets in- consultant writing the report.
house database. Companies can promote their
Most of the primary interview
• Secondary research was award publicly to boost brand
data was captured through
conducted. A list of key industry awareness and confidence.
telephonic interviews. Pictures,
participants was put together.
company contacts, preliminary
• Telephonic interviews were data was captured through
conducted. Most of the leading secondary research. Images are
participants across all countries
derived from company websites
were contacted.
and other web sources.
• Bottom up methodology was
used to calculate the market size.
• Market drivers and restraints
were built into the forecasting
model to estimate the revenue
growth and market size figures.
page 13
disclaimer
Despite Verify Markets' best efforts, certain challenges were encountered and certain assumptions had to be
made. The extremely competitive nature of the aromatherapy and essential oils market often results in an
increased reluctance on the part of several competitors to discuss their market position, future plans, or market
trends. Verify Markets used its skills and experience to extract the relevant data in order to complete the
analysis.
Verify markets
Verify Markets is not responsible for any incorrect information supplied to us by companies during our primary
research process.
Verify Markets report is for customers’ internal use and not for general publication. This research cannot be
given, disclosed, or sold to non-customers or third parties.
Since most of the data is based on company personnel views, it is subject to fluctuation.
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