PROJECT REPORT

ON

COUSTOMER SATISFACTION

Submitted in the partial fulfillment of the degree of

Bachelor of Business Administration

(2018-2019)

SUBMITTED BY:-

GAURAVSHARMA
00813401717

Under the guidance of

MS. Anshika Rajvanshi

(Sr. Assistant Professor)

Ideal Institute of Management & Technology

(Affiliated to Guru Gobind Singh Indraprastha University, Delhi)

(16 - X Karkardooma, Institutional Area, Delhi-92)

 DECLARATION
I GAURAVSHARMA, herby state that this report has been submitted to
Ideal Institute of Management & Technology in partial fulfilment of the
requirements for Bachelor of Business Administration Program on the topic
COUSTOMER SATISFACTION.

The information of this report is based on my Project work. Any part of this
report has not been reported or copied from any report of the University and
others.

Date:-

GAURAVSHARMA

00813401717

……………..

Name of Guide

Designation

Approved By:

Dr. Vineeta Sharma Prof.(Dr.)Anil Prakash Sharma

Principal(1st Shift) Director(IIMT)

 APPROVAL FORM

Name of the student:- GAURAVSHARMA

Enrolment No.:- 00813401717
Title of the Project:- “ COUSTOMER SATISFACTION”
Name & Address of the Company:-
MARUTI SUZUKI
GURUGRAM

Name of Guide Dr. Vineeta Sharma Prof.(Dr.)Anil Prakash Sharma

Designation Principal(1st Shift) Director(IIMT)

 ACKNOWLEDGEMENT

As the old age salutation goes, I would like to express my whole hearted
gratitude to every individual who helped me in different ways to make this
project a success especially IDEAL INSTITUTE OF MANAGEMENT
AND TECHNOLOGY for giving the opportunity to do this project under the
guidance of their faculty.

I would like to thank Dr. Anil Prakash Sharma, director of IDEAL

INSTITUTE OF MANAGEMENT AND TECHNOLOGY for always being there for
helpful suggestions and viewpoints for presenting a better work.

It is a matter of great honour to acknowledge the invaluable guidance

rendered to me by my esteemed and revered guide Mrs. Jasmandeep Kaur.
She supported me fully during my research.

I shall fail in my duty if i don’t express my gratitude towards the

respondents without whom this project would not have been successful.

Finally, no words of gratitude can express my indebtedness to my parents

and my friends for encouraging me throughout my study.
TABLE OF CONTENT

SL.NO TOPIC PAGE NO.

1 EXECUTIVE SUMMARY 5

2 INTRODUCTION 6-7

3 OBJECTIVES 8-11

4 LITERATURE REVIEW 12

5 RESEARCH METHODOLOGY 13

6 INDUSTRY ANALYSIS 14-19

7 INDIA AND INTERNET POPULATION 20-25

8 DIGITAL MARKETING 26-37

9 RESULTS AND DISCUSSIONS 39-43

6 FINDINGS 44

7 CONCLUSION 45

8 APPENDIX 46-49

9 REFERENCES 50-52
 EXECUTIVE SUMMARY

This report explains the importance of Social media marketing in present era
and this report will help the reader to get an idea about the Industry, Indian
population and social media, concepts of social media marketing, Duties and
responsibility of client servicing executives in an agency, Steps involved in
client servicing and Consumer buying behavior in the digital era. After
reading the whole report the reader will be able understand the reason
behind growing social media marketing.

Title of the Report is “Social Media Marketing – The Growing Trend in

India” and Objectives of the project is to understand the targeted audience
behaviour.

Methodologies used for achieving the objective are descriptive study and a
research. For achieving the objective, I have done one research using an
online questionnaire. The title for the research is “Understand the targeted
audience behaviour”.

Main findings of the research are given here. Indian students are highly
information seekers. They collect more information about any institution
before opting for it. Internet penetration in India is key player for this
phenomenon. Most of Indians are getting stimulus through advertisements,
but they are not reaching to end phase of students mind. More details about
findings are given this report.

The successful completion of this project indicates that the future of

marketing is in the hands of digital media.
Chapter-1
Introduction
 Introduction

Social media marketing is the use of social media platforms and websites to
promote a product or service. Although the terms e-marketing and digital
marketing are still dominant in academia, social media marketing is
becoming more popular for both practitioners and researchers. Most social
media platforms have built-in data analytics tools, which enable companies
to track the progress, success, and engagement of ad campaigns. Companies
address a range of stakeholders through social media marketing, including
current and potential customers, current and potential employees, journalists,
bloggers, and the general public. On a strategic level, social media
marketing includes the management of a marketing campaign, governance,
setting the scope (e.g. more active or passive use) and the establishment of a
firm's desired social media "culture" and "tone."

When using social media marketing, firms can allow customers and Internet
users to post user-generated content (e.g., online comments, product
reviews, etc.), also known as "earned media," rather than use marketer-
prepared advertising copy.
 Objectives of social media marketing

1) Generating A Lot Of Leads

One of the most important things for the business is to make sure that they
are able to have some amazing leads for their businesses. Leads will help
your website get the most relevant traffic.

For different kinds of businesses, there are different sorts of leads and that is
why having befitting Social Media Marketing Objectives helps businesses
target the most relevant audiences through their marketing campaigns.

Some brands might focus on getting more customers and some would focus
on other things.

But the main agenda here is to make sure that people become more and more
interested in the business which is very important.

So, make sure that you have lead generation as your number one goal if you
want to make your business successful.

Strategies that can help marketers generate leads via Social Media are-

1. Sharing links to the gated content

2. Running Social Media Contests
3. Use of paid Social Media Advertising
4. Hosting webinars, hangouts or live videos
5. Enable geo-targeted search for location-based lead generation
6. Opt for targeted Social Media Listening

2) Increasing The Sales

The whole point of having a business is to make sure that you are able to sell
the products and the services that you provide, right?

So, you can easily use social media in order to do that.

Increasing the sales of the company should be a major agenda for any
particular business on the internet. But most people don’t even know about
that. Social media can be a really powerful tool in increasing the sales of the
company.

The more people see about your services and products on social media, the
better it will be for your brand. So, you need to keep this in mind for sure.
This is one of the most important social media marketing objectives, so
make sure that you don’t miss it, people.

For this, you need to know where your audiences are and then accordingly,
you need to customize and schedule your content posting. You can use
Keyhole tool to know where your audiences are. For instance, if you run
B2B business, LinkedIn and Facebook are the platforms where your most
relevant audiences would be.

You can also include Influencer Marketing Strategy in your Social Media
Campaigns. Using loyal customers as brand advocates can also be useful for
you. In addition, user-generated content and Social Media Advertising can
also be fruitful for you.

3) Engaging With The Outer World

Just because you have a business doesn’t mean that you only have to spend
time with it. I mean, if you want to make sure that people choose your brand,
then you need to interact with the people as well. Social media is the perfect
tool for that.

If you make contacts with the clients and customers that you have, then you
will see that more and more people are interested in your brand.

Not just that but you also need to connect with influencers and other
businesses as well. But how are you going to do that?

Well, this is where social media again takes the game away. With the help of
social media networking, you can easily engage with more people and also
the people that really matter to the internet.
Social Media is one of the most powerful platforms for widening the reach
of businesses. With analytics tools, you can know inclinations and presence
of your audiences. Accordingly, you should engage and convert them.

4) Increase Your Influence Over People

Till now we have only talked about how it is important to make contacts
with the people. Now we are telling you that you need to expand the network
that you have as well.

You need to make sure that people know how influential you are. So, social
media can again be a great help in that. It can optimize your brand
recognition and let people be aware of your unique highlights in the most
effective and result driven manner possible.

There are so many different types of platforms where people sharing

interests, can come and have discussions over topics and sub-topics. Well,
you can easily make some new networks and connections over here. The
more you talk about stuff, the more people will get you.

You need to establish yourself as a subject expert that will automatically pull
in those people who are in search of industry or niche experts. This will
optimize your presence on the web to boost your authority and conversions.

5) Get Your Reputation High Up In The Sky

Well, we don’t literally mean the sky but we mean that you need to have a
good reputation in the online world in order to make sure that your business
is a success.

There is no doubt about the fact that word travels really fast around in the
world of social media.

If you want people to talk positive about your business, then you need to
have a reputation like that. Social media reputation is a very important
objective for the business.
See that people know and respect you as a brand. Only that way you will be
able to make an effect on people and ultimately your business will have a
blast. Having an Online Reputation Manager can be highly useful for you.

Including Social Media Listening and Social Media Monitoring in your

marketing strategies is very significant for ensuring the needed online
reputation for your brand.
 Literature Review

I.Introduction

Today almost every internet user is familiar with these two words
irrespective of their profession,
Nationality , culture, race or religion etc. This concept is only a
decade old but has reached every social and
economic class of our society. Blackshaw & Nazzaro (2004) have
beautifully defined social media in the
beginning of the era of social media, as the new source of online
information, where the information itself is –
created, initiated, circulated and used by consumers for the purpose of
educating each other about products,
brands, services, personalities and issues. According to Chi (2011,
46), social media marketing is a connection
between the brands and consumers, that offers a personal channel and
currency for user centered networking and
social interaction.
The way of communication has changed with the evolution of social
media, and every business
irrespective of its size has a presence on social media. This review
examines current literature on social media
and social media marketing. The focus of this research is to
understand the relationship between the two
concepts and finally reach to certain conclusion. For the purpose of
this research we have examined the
literature available on social media and its functional blocks in the
beginning of the paper and then we have
studied the dimension social media marketing tools. The purpose is to
study the relationship between the
functionalities of the social media and the dimension of the social
media marketing in order to redefine the
concept.
II. Defining Social Media
Kaplan and Haenlein (2010) define social media as “a group of
Internet based applications that build on
the ideological and technological foundations of Web 2.0, and allow
the creation and exchange of user
generated content.” According to Kaplan and Haenlein (2010) web
2.0 is a platform where content is
continuously altered by all operators in a sharing and collaborative
way. Web 2.0 is a web based technology
which helps to create highly interactive platforms through which
individuals and communities share, co-create,
discuss and modify user –generated content. Social media are the
websites which are build upon the
technological foundations of web 2.0 that help a user to create user
generated contents that can be shared. This
technology allows a user to create and publish the content on the
social media networks. This information can be
shared with other members of the social media website, who are
connected with the user. This process is
interactive where other members can also respond in different ways.
Mangold and Faulds (2009) describe ―social media as the set of
online word of mouth forums which
includes blogs, discussion boards, forums or social networks to name
a few. Using all mobile and web-based
technologies, social media creates highly interactive platforms by
bringing together individuals and creating
communities. Internet has a lot of websites; each of them has different
functional attributes and caters to
different sections of society. Websites like facebook are for general
masses but LinkedIn is focused on
professional networking. Media sharing sites (i.e. YouTube, Picassa
and Flickr) or blogging platforms (i.e.blogspot, wordpress) are also
members of this ecosystem called social media (Kietzmann et al.,
2011).Social media has equipped the organization to establish an
direct relationship with the consumers. Both of the
organizations and consumers are free to generate content on the web
pages, which further leads to conversations
and discussion. Organization on one end are provided with an
opportunity to share their information with a large
base of customers and on the other end consumers are also free to
publish any content whether positive or negative regarding the
communication.

III. Social Media Marketing

Social media marketing is a new marketing strategy which almost
every business is adopting to reach
their consumers on the virtual networks. If you have an idea and you
want it to reach millions, at a very little
cost, then social media is the only way-out. Entertainment companies
were the first to adopt the social media as
a promotional tool. Weinberg (2009) has defined social media
marketing as the process that empowers
individuals to promote their websites, products, or services through
online social channels and tap into a much
larger community that may not have been available via traditional
channels. So if we keep it simple, social
media marketing is the process where organizations use social media
websites to build rush on their company
official websites. It does not stop here but organizations also inform
the potential customers of happenings in the
organization, launch of the new model or product and latest news
about the organization through social media
applications.
Gordhamer (2009) has related social media marketing to the
relationship marketing where firms need
to shift from “trying to sell” to “making connections” with the
consumers. This explanations of social media marketing takes us to
the other side of marketing, where building relations with the potential
consumers is the key to repeated purchases and enhanced brand
loyalty. Social Media is an innovative tool that organizations use
for creating a very strong public relation with the customers on the
virtual networks (Jan & Khan, 2014).
Maintaining public relations through social media has become easy
because a large number of potential
consumers are available on the virtual networks. And making
connection with consumers using social media is
only some clicks away. Today‟s customers are more powerful and
busy; therefore, companies should be
reachable and available in every social media communication channel
such as Face book, Twitter, Blogs,
Forums at any time (Gordhamer, 2009). Exploiting the opportunities
provided by the social media.
 RESEARCH METHODOLOGY

a. Research Problem

A research problem is a statement about an area of concern, a

condition to be improved upon, a difficulty to be eliminated, or a
troubling questions that exists in scholarly literature, in theory, or
in practice that point to the need for meaningful understanding and
deliberate investigation.
Here the research problem is- To know about the marketing
strategies that are being adopted by GLinks International so as to
increase the overall marketing image of GLinks International.
Identify the various factors or market trends affected the growth of
marketing strategies well as to study the customer preferences
towards marketing strategies.

b. Scope of study

1. To study about the online marketing strategy followed by

GLinks International.
2. To carry out the marketing serve of customers preference to
work for Glinks International packages.
3. The study will help to formulate and implement marketing
strategies for market communication and promoting the
information to the customer of the GLinks International.

c. Importance of study

1. Informing the customers about various activities done by

GLinks International.
2. Get to know about the viewpoint of customers regarding
GLinks services.
 3. Informing the targeted customers about the services offered by
GLinks International.
4. Encouraging peoples to opt for studying abroad.

The purpose of the research is to inform action. Thus, your

study should seek to contextualize its findings within the larger
body of research. Research must always be in high quality in
order to produce knowledge that is applicable outside of the
research setting with implications that go beyond the group that
has participated in the research. Furthermost the research of the
study should have implications for the policy and project
implementation.

d. Research Design

1. A research design is the arrangements of condition for

collection and analysis of data in a manner that aims to combine
relevance to the research purpose with economy in procedure.
2. The sample decided in this research is studied in a way that
they express their conscious knowledge about the brand and
their contribution towards the company’s brand equity.
3. The qualitative data are quantified with the help of statistical
tools and the exact brand equity is found from the sample.
4. Research design selected for this project is descriptive.

e. Sampling Technique

1. Data collected in this research is both primary data and

secondary data.
 Secondary data refers to data that was collected by someone
other than the user and were collected for some other
purpose or for some earlier previous studies.
  Primary data are gathered for specific research project and
are directly taken from the very source of information.
2. For this research both type of data were used, secondary data
were used for making assumption and the outline of the project.
3. Secondary were proved to be instrumental in structuring the
questions to be asked for collecting primary data.
4. The secondary data used here were in the form of previous
reports, brand records of the company and the brand history,
interviewing all the peoples collected the primary data, and this
was the information on which the final report is based on.

f. Sample Area

Customers associated with GLinks International were taken as

sample for our research.

g. Sample Size

The sample size chosen was 50

 Limitations of study

1. Research based on the collection of data from the primary

source.
2. Time was a major constraint for carrying out research project at
this level.
3. Our research was restricted to the region of Delhi and Delhi
NCR only.
4. Most of the customers were not aware about the institutions
located abroad.
5. There may be possibility of the biasness on the part of some
respondents.
6. All the information which is taken based on primary data that
has its own limitations.
 Chapter-2
Company profile
 Company Profile

 TYPE : EDUCATION CONSULTANCY FIRM

 HEADQUATERS : DELHI AND BANGLORE, INDIA
 AREA SERVED : INDIA
 KEY PEOPLE : GEETANJALI KUMAR(FOUNDER), VISHESH
ARORA(DELHI BRANCH HEAD)
 INDUSTRY : SERVICE
 ABOUT GLINKS INTERNATIONAL

Established in 2010, Glinks International began its journey as a small, lean

consulting firm, with the intention to provide world class support to students
who wish to study overseas.

Over the past years, they have grown to become a premium service provider
of international education services to students in the Middle East. This has
been driven by their focused attention to detail and high standards of
conduct. Their efforts have built a reputation of credibility and
professionalism. They have formed strong relationships with trusted
academic institutions around the world, in countries such as Canada, New
Zealand, Australia and USA. These schools, colleges and universities are
amongst the best in the world.

The straightforward and effective processes they have designed provide to

their students with the best possible solutions. From initial consultation and
career counselling, to admissions, visa documentation assistance and cultural
sensitization – we are able to provide support at every step of the way. Their
expertise also enables them to create customized services, and offer unique
solutions to the complex academic challenges. We pride ourselves in
maintaining high standards of conduct, and enabling our students to make
well-informed decisions based on our intelligent, unbiased advice.

Our leadership has decades of combined experience, across varied industries

and verticals. With the support of the dedicated and hardworking team at
Glinks, our students are able to make the right decisions, and set themselves
up for success in their academic efforts.
Mission
We strive to offer our clients the best possible solutions through honest and
impartial advice, and enthusiastically support their aspirations of pursuing
higher education at the institute of their choice.

Vision
To drive improvements in the education consulting industry in the areas of
professionalism and accountability, by delivering high-quality results with
integrity, and fostering an environment of learning and fearless innovation.

Team
Glinks International Consultancy possess a panel of expert and experienced
education counselors, backed up by a highly dedicated and professional band
of executives who understand the need of students, their parents and their
sponsors.

We provide our students the best possible information on the all available
options, to help them to make the most prudent decisions.

We offer the students a highly professional and cost effective service process
that enables a quick admission and smooth visa process.

We through are associated represent several institutions from across the

globe.

Our rich experience, varied backgrounds and expertise help us to contribute

in success of student and partner schools, colleges and universities.
 Services

 Provided to students

Psychometric assessment
Your personality is a mirror that reflects your disposition and is a significant part in
helping you choose a career. At Glinks International, we allow the students to create a
path for themselves, by undertaking a psychometric assessment. Through this assessment,
you can easily gauge the career path that is suitable for your personality. Career is an
inherent talent that is refined through technical skills. Hence, the choice for the right
career should be made when the mind and heart are in harmony. A psychometric
assessment thus is an apt way to show you where your heart lies.

Counseling
At Glinks International we provide customized counseling that is suitable for each
individual student. We do not have fixed norms for every student. We take into
consideration the needs and the abilities of the student before defining any path. This
allows the student to understand his strengths and weaknesses. We counsel the students to
choose something that can empower them, with traits that are required for a particular
course.
Country, Educational Institutions & Program Selection
After defining the path for the students, the choice of country and availability of the
program in the University of their Preference is the next challenge. We try to bring all
these three in alignment with each other, to allow the student to have world class
education.

Scholarship guidance
Universities tend to offer scholarships to students who are academically strong. We
provide help by giving you information about these scholarships. The scholarships are of
various types, such as entrance scholarships and merit based scholarships. We enable the
students, to apply for scholarships, by informing them of the timelines within which they
must apply, and how. We assist them by telling them the criteria for the scholarships of
each university. Other than academic based scholarships, bursaries are available to upper
year and first year students and are awarded primarily based on financial need. The
universities also offer scholarships to students who have demonstrated leadership via
extra-curricular and community service involvement. At Glinks International we provide
assistance to apply for the scholarships depending upon the corresponding criteria of the
student.

Admission coordination
You are no doubt aware of the importance of application process, we would also like to
share with you, that applying within a set timeline also holds equivalent importance.
Hence, we coordinate the application date and the submission within a timeline, so that
you get a place/seat in the University of your Choice. Apart from this, we provide
formats and any other additional requirements and inform you about the protocols to be
followed, which largely depend upon the university you are applying to.
Accommodation & Travel Assistance
Living in a different country is definitely a challenging task; however, with our assistance
on accommodation and travel, we make sure you feel comfortable. We provide you with
all the guidance that is needed to make the move from your home country an easy
process. Also, with a strong network in other countries and a large student base studying
there, we are with you throughout your journey, and see that you reach your destination
safely and happily.

Interview preparation
When the admissions community wishes to understand your interests, they conduct
interviews. Therefore, as part of the admissions process, students are required to
participate in an interview. The purpose of the interview can be diverse. We prepare you
for the interview by the admissions community to gauge your focus and intellect,
especially in reference to the course you are applying for. We assist you with the best
possible answers that will help you qualify.
Visa application assistance
At Glinks International we give you information regarding visa documentation.
Depending upon your citizenship, you may be required to apply for a visa. If so, we will
provide assistance as well. Also, since the visa application processing varies with time,
we encourage you to apply as soon as possible. The visa is usually required after all the
admission, coordination and selection processes; however, we will give you prior
guidance on this, so at the time of application, there are no delays.

Pre departure briefing

A small discussion that always comes in handy is our ‘pre departure briefing’. Before you
leave, we mentor you about the college, university and location, and apprise you of the
requirements. Every country has its own positives and otherwise, so we make the
students aware of those points. Starting from the documents that are required for flying,
to the weather of the country your going to, we provide information and guide the
students about everything. We also help answer their questions of what to take and what
to leave, while they pack for travel. We also guide the students about the documents,
arrival paperwork, papers, and funds required.
 Provided to Investors

Net worth assessment

While finances are an important part of the investment, it is equally important to

understand the net worth. It is only after assessing the net worth that you may
prepare to invest. This includes a calculation of all your assets and then reducing
the liabilities. Any debts that one incurs or has incurred becomes a part of
liabilities and the amount is reduced from the assets to arrive at the net worth

Investment options

Every country has various programs that are offered to the investors according to
their net worth. After calculation of the net worth of the investors, we inform
them about these programs and the countries that align with the requirement.
Promotion of Investor Programs

Our principal associate partners present in the USA, Canada, Europe, and we are
aware of the various investor programs that these countries offer. We apprise the
investors about these investor programs. Thus, we promote the investment options
to the investors to gain their attention for their conversion from a potential to a
real investor.

2nd Passport Information

This is one of the advantages that are available to the investors. This means that
the investors can legally opt for 2nd passport or citizenship of another country.
So, we also inform the investor of the advantages, such as permanent residency or
citizenship that their investment may lead to.
 Provided to Skilled Professionals

Program overview

For immigrants who are considering career options in other countries, there are a
number of different programs to that can meet their needs. This can be a complex
decision since each country has a unique set of regulatory requirements that must
be met before an immigration status is granted. The team at Glinks International is
able to provide you with information regarding the process, prerequisites,
benefits, and disadvantages of each option.

Pathway Options

In any industry, skilled professionals like you can be in constant demand. While
the kind of programs, opportunities and eligibility criteria can be standardized
within a country, at Glinks International we understand that your professional and
personal goals are unique.
Assessment Information

Once the decision regarding the Pathway Option is made, we will walk you
through the next step – Assessment. The assessments are typically carried out by
government-recognized authorities as part of the application process. It’s
important to understand the parameters used during the assessment activity since
this will primarily focus on educational background and professional experience.
Based on our experience, the Glinks International team will also share
information about the kind of assessments that are required or may be expected in
your individual situation.
 Provided to visitors

Destination overview

Before planning to visit any country it is important that the visitor is aware of the
country and the places worth visiting. Holidays are successful only once the vital
places have been visited and memories created. For this fulfilling experience, we
provide an overview of the country. This way you are never lost as you are
equipped with all the essential information. So whether your visit is a family
vacation, adventure or business purpose, you will always find your way. We also
tell you about the nitty-gritties of the holiday country that allow maximum
enjoyment and take advantage of the time and money spent.

Appointments

Visa and other processes usually take a long time. To catalyze the process, we
take appointments for all travelers, so that waiting in a line is not part of your
trip.These appointments are swift and are save the visitor from any cumbersome

processes

Hotel, flight & travel insurance

Prior booking of the hotel and flight is necessary and must be ideally a part of
your plan. Therefore, we provide assistance in booking so you have to do is enjoy
your trip. Visitors are also required to have travel insurance, for which we also
provide information, so as to prevent any delays. We confirm your travel dates
and accordingly inform you about the procedure for insurance and other requisites
needed to make this smooth sailing for you.

Visa application assistance

These are crucial documents and require sincere effort; therefore, we provide
assistance in filling out the visa application form. The visa application form has a
number of documents that need to be filled. Sometimes, visitors are not able to
understand what is to be included; so we come forward for this kind of assistance
as well. Careful submission based on individual submission centers is also
required, and we also provide guidelines this.

Interview preparation

Some countries require an interview, to ascertain the intention of travel. We aid in

preparing for this interview, which allows the interview committee to gauge your
itinerary and understand the purpose of your travel. All of you have to do, is be
confident .
  Provided to Institutions

Branding partner institutions

Glinks International provides complete support to the Institutions that are looking
forward to exploring markets of UAE, Oman, Kuwait, Qatar, Bahrain and North India,
for the first time. We also help in branding for universities who intend to increase their
brand awareness, in these markets. To develop and create a market, we help the
institutions to make their active presence in these markets.

Dedicated and exclusive media campaigns

For gaining more leverage of our name, we have identified media platforms that enable
us to advertise the name of the institutions. We greatly help the institutions in UAE,
OMAN, KUWAIT, QATAR, BAHRAIN AND NORTH INDIA in advertising
themselves. These advertisements help the institutions in procuring a database of the
students and thus help them in enhancing the admissions too. We help in advertising
through the social media, print media and visual media.
One-to-one student interaction sessions (exclusive and group) as per
requirements
With a large number of students in UAE, Oman, Qatar, Kuwait, Bahrain, North India
who are planning to study abroad, we conduct interactive sessions throughout the year,
that enable the university representatives to talk to the students face to face. These
interactions, directly with the students and their families help the universities to create a
niche for themselves.

Conversion events
After the initial rounds of recruitment activities in the regions, we provide a platform to
the intuitions for conversion events. These events help the intuitions to meet students who
have already applied. The universities have an edge in these conversion events, as they
inform the students about their programs and facilities, and subsequently increase their
confirmations. We organize these events in order to have a sequential workflow between
the students and universities.
Organizing specialized events
We often organize specialized events where we cater to the requirements that institutions
have. We organize events in all our regions designed specifically according to the
requirement of the institutions. These include information sessions, seminars, application
workshops and school visits. In these events we talk about the universities, creating a
platform for them in order to enhance their business.

Pre-screening of admission application

Our selection of a student is based on the academics and the overall profile of the student.
We perform a pre-screening of the admission applications. Our team of expert counselors
explains the eligibility criteria and the entire process to the students, prior to lodging the
admission application. We perform a thorough verification of the documents submitted
by the students. This helps us to deliver quality applications to the institutions. Once we
find a conformity between the student and our protocols, we then take the process further.
Thus, we try to source eligible students who are promising and focused.
 Countries Advised

 Why Study in Australia?

Australia possesses an integral education system. It offers a multitude
of opportunities for a bright career. This is one of the reasons why so
many students are moving to Australia for future studies. The courses
are available in all spheres and are indeed very stimulating for
students, primarily because of its chic standards. The main reasons
why students often choose Australia over other countries, is its high
standard of living, good education system, safety and picturesque
beauty. From a safety point of view, the Australian government is
very particular about safety for its international students and hence, is
one of the favorable places to not only visit for studies, but also for a
gleaming career. Studying in Australia is incomparable in all ways!

 Why Study in Canada?

A mélange of various cultures, Canada is one of the best places in the
world in terms of lifestyle and an intact value system. Located in
North America, Canada shares its border with the USA. This is the
longest border which allows to and fro travels regularly. Canada is the
second largest country in the world; and is not very densely populated.
Ottawa is the capital of Canada and is one of the major cities too.
Canada’s geography consists of a judicious amalgamation of
everything made by the almighty. It boasts of having Hudson Bay,
Saint Lawrence River, and Great Lakes (which is a collection of fresh
water lakes). It experiences all kinds of climates, where the north is
generally cold and southern part enjoys a fair amount of summer. This
can give you plenty of chances to enjoy ice sports, especially hockey!
Canada is covered with forests and the tundra belt along with the
Rocky Mountains. This gives one a view to die for! People in Canada
enjoy good food too. With the diversity in the country, you will feel at
home, it’s just a matter of time. Canada is ready to embrace you with
lenient but genuine judicial system.
 Why Study in USA?
This is one of the most developed countries and encompasses all kinds
of opportunities. If you are an opportunist and a diligent student,
America will facilitate the beginning of your student career. With
beautiful landscapes of all types, America gives you the liberty to
choose your destination according to your preference. It has education
centers that are recognized and accredited. Here, you can admire your
lifestyle and the studies offered. The universities here are a mix of
some more activities, that help you explore your traits and strength
areas too. Therefore, US is one of the most sought after destinations
for students as everyone is able to explore their talents according to
their aptitude. It is one of the most popular destinations for this
reason, as each college in the US has its own value system and is best
for you if your requirement matches with the university.

 Why Study in New Zealand?

New Zealand is well known for its scenic beauty and beautiful
landscapes. However, other than this, New Zealand has recently
gained popularity in becoming one the most popular destination for
studies. As New Zealand is rife with excellent educational institutes, it
has a large number of good teachers and professors. People in New
Zealand have ingenuity, and you are sure to imbibe it once you get
there. It is considered to be one of the safest nations, especially for
international students. Other than this, it is considered one of the most
peaceful places, with a wonderful lifestyle. Making friends over
coffee won’t be difficult, as the country enjoys the cafe culture and
has numerous, vibrant ways to amuse you. Living in New Zealand,
you will often come across live music, theatre, film, dance, festivals
and many more exciting things. Since the country encompasses
numerous beaches, no matter which place you choose to live, you will
perpetually have a beach near you. This location near the coasts
makes the weather mild and NZ enjoys it, reiterating the peaceful and
calm lifestyle that people admire.
 Why Study in Europe?
PLENTY OF REASONS
Top Universities
Most universities are ranked high in the global university rankings.
Great Lifestyle
Experience living in the most livable and vibrant cities in the world.
Field of Study
Choose from a vast no. of courses that suit you the most and enhance
your career.
Placement
Graduates from European universities are placed in the most
renowned organizations of the world.
Student Support
All universities provide excellent support for international students.
Successful Alumni
Students have achieved good success after getting their European
degree.
Chapter-3
Analysis and
Interpretation of
data
 Data Analysis of Indian students studying abroad

1. Countries having most Indian students

 USA 45%
 Australia 15%
 Canada 7%
 UK 6%
 Others 27%

2. Most popular subjects among Indian students

 STEM Subjects 26%
 Engg. 36%
 Maths & CS 34.9%
 Business studies 20%
 Other subjects (eg: Law, Social Science, Nursing &
Medicine, Foreign Language) 54%

3. Positive Impact of studying Abroad by students

4. Most International students from continents

INTERNATIONAL STUDENTS BY CONTINENTS (2016)

AUSTRALIA3% AMERICA 9%

AFRICA 14%

ASIA 60%
EUROPE 16%

This shows that majority of students are from Asian region in

which Indian and Chinese students are maximum.

5. Popular universities among students

 USA
 Stanford University
 Harvard University
 Massachusetts Institute of Technology
 Canada
 University of British Columbia
 University of Toronto
 University of Waterloo
 UK
 University of Cambridge
 University of Oxford
 University College London
 Australia
 The University of Sydney
 University of Melbourne
 The University of Queensland
 New Zealand
 The University of Auckland
 University of Otago
 University of Canterbury
 Chapter-4
Conclusions and
Recommendations
 Conclusion

 GLinks International stick to specific type of marketing and does not

change it oftenly also according to the changing scenario.
 GLinks International does focus on specific customers and age group.
They want to acquire this targeted audience for their services.
 They are extending their services in all aspects so that they can stay in
no.1 position every time.
 They also do various promotional activities so that people get aware
about their services and this strategy is giving best result also as it is
in no.1 consistently in past years.
 Recommendation

 The company has to create the awareness for the students regarding
abroad study.
 They need to provide effective arrangements to the students for
communicating their study requirements.
 The management has to take necessary steps to inform students about
various popular universities.
 Encourage the entire targeted audience to opt for abroad study.
 Talk to students in their free time for their future plans.
 Tell the students in advance about the complete admission process and
deadlines.
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Questionnaire

Last name:

First name:

Campus mailbox:

Cell number:

Email address:

Gender: (Click here to choose)

Student classification: (Click here to choose)

Year of expected graduation:

Major 1:

Major 2:

Minor 1:
Minor 2:

Cumulative GPA:

Academic advisor 1:

Academic advisor 2:

How did you hear about study abroad?: (select all that apply)
Email
Information session
Website
Other student(s)
Faculty member
Academic advisor
Posters
Study Abroad Fair
Other (please specify)

Have you traveled abroad before? (Click here to choose)

If yes (to the above), where did you go?

Where would you like to study abroad?

When do you wish to study
abroad? (Click here to choose)

What type of program are you interested

in? (Click here to choose)

If you want to spend a semester abroad, which term

would you like to go? (Click here to choose)

Do you need financial aid for study abroad?

Are you a Federal Pell Grant recipient? (Click here to choose)

What are your academic goals for a study abroad experience?

What are your professional goals for a study abroad experience?

What are your personal goals for a study abroad experience?

What foreign language(s) do you speak? What is your level fluency?

Would you prefer a program with instruction in English, a foreign
language, or both?

What types of courses would you be interested in taking? (select all that
apply)
Major/minor requirements
General education requirements
Service-learning
Research project
Internships

What type of housing would you like while

abroad? (Click here to choose)

How familiar are you with your host country's history, culture, politics,
etc.?

Have you taken any coursework at LC relevant to your study abroad

experience?
What cross-cultural/international activities are you involved in at LC?

Which events with an international focus have you attended (on/off

campus)?

How would you incorporate your study abroad experience into your life
at LC after you return from abroad?